If you are a website designer or developer, then I am going to tell you about How To Build Brand Through Web Design & Development, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about this, so let’s start.
Although it is quite easy to create a normal website, it is quite difficult to design and develop a professional, well-formatted, SEO-optimized mobile-friendly website. Which only a website design company can do. That is why you should get your website built by a good website design company.
So let’s get complete information about How To Build Brand Through Web Design & Development without wasting any time, come on.
How To Build Brand Through Web Design:
Offering the best products or services is not enough unless you can establish your business as a brand. How strong your brand image goes a long way in strengthening your presence in the market and getting an edge over your competitors.
But here’s what is interesting — you don’t need to spend an astronomical amount on your marketing right off the bat to improve your brand image, as some branding companies may recommend. You can achieve similar results through your website. And it goes beyond getting the best SEO companies to optimize the content.
Follow the tips shared below to learn how you can build a solid brand by leveraging website design:
1. Consistency of your design matters
Consistency plays a huge role in how our brain processes various elements on a website.
In simple terms, design consistency refers to maintaining the elements on the website in the same fashion to enhance the usability of your website and increase accessibility. The key to building a memorable brand is ensuring every single element on the website tells the audience exactly what they can expect from your brand.
This means that every page of your website should have the same color scheme, graphic elements, tone, formatting, and emotions. A cohesive and organized website signals to the audience that your business is also likely to offer the same consistency in its products and services.
Since your website is often the first port of call when a new user discovers your business, consistency in your web design is the building block of your brand identity. The more comfortable and trustworthy your website appears, the easier it gets for the audience to rely on your business.
The easiest way to ensure consistency in website design is by creating the brand’s style guide that designers can follow. Knowing the do’s and don’t about every single aspect of your website, including logo, font, and color palette, can make it easier to maintain a consistent look and feel of the website.
2. Be careful about where you place your logo
Your logo sets you apart from your competitors. A half-eaten apple or four colored squares are now synonymous with the brands they represent. And the more attention-grabbing your logo, the better your chances of creating a memorable brand.
The placement of the logo on your website can help create a great first impression and make a mark on your target audience’s mind. Usually, the upper left corner of a website is the ideal site for logo placement since most languages read left to right. This helps the audience notice it even if they check the website for a quick look. Studies have shown that this placement helps improve both brand recognition and UX. Apart from the homepage, you can also place the logo in the footer section, contact page, and blog section of your website.
3. Pay attention to the tonality
The content on your website is only the beginning. It needs to be presented in a manner that reflects the essence of your brand. If you are a brand for the young and savvy, the tone of your content needs to reflect that immediately, so the audience knows what your brand stands for. In other words, more than what you say, how you say it also matters.
Take, for instance, how Apple’s website design channels its brand voice. The brand’s mantra is simplicity and the website consists of succinct and confident statements. Such a direct and assertive presentation on the website helps Apple communicate the brand type and instills confidence in the audience about Apple’s command over mobile phones.
4. Don’t keep the audience second-guessing the value proposition
Your website design can go a long way in establishing the USP of your brand. Whatever makes your brand unique needs to be at the forefront of your website. This is especially useful for those landing up on your website for the first time. If they have to scour through multiple pages just to find out whether your product or services can remedy their problem, it will be impossible to build the brand awareness you are aiming for.
Think of your value proposition and drill it down to a few sentences. Ensure it is placed close to the main logo and the menu of your website so it is easily noticeable. Your value proposition should encapsulate exactly what your business does. So keep it concise, clear, and to the point.
Take inspiration from the website of Guinness, a famous alcoholic beverage brand. As you enter the website, the crisp messaging about what you can expect from the brand catches your attention. Simple words used to describe their bestselling beer are bound to resonate with the audience and strengthen the brand image.
5. Pick the right color palette
Colors are one of the core elements that evoke a range of emotions. Choosing the right color palette for your brand and ensuring that it gets reflected in your website design can go a long way in building excitement in your audience’s mind.
For example, red represents vitality, passion, and warmth. It is also known to stimulate hunger. That’s why food brands such as KFC, McDonald’s’, and Coca-Cola use red in both their product packaging and websites. On the other hand, the color green is associated with balance, health, and safety. Take a look at Subway’s green logo and use of green color that reflects all the fresh vegetables the brand uses to serve a natural and healthy meal.
The bottom line is simple: Given the intense market competition, crafting a strong brand is more important than ever. To get to a stage where your target audience instantly recognizes your brand, you must inject your brand’s personality into every single marketing collateral. Even your web design is an excellent medium to create a distinct brand identity and outranks your competitors.
Looking for a partner who can bring your web design vision to reality and create a stellar brand name? Get in touch with SPINX Digital, web development and digital agency based in Los Angeles, CA. SPINX Digital can help design custom websites that help you to build your brand for your audience.
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