{"id":11418,"date":"2022-11-06T04:36:00","date_gmt":"2022-11-06T04:36:00","guid":{"rendered":"https:\/\/www.oflox.com\/blog\/?p=11418"},"modified":"2024-08-05T13:44:47","modified_gmt":"2024-08-05T13:44:47","slug":"how-to-create-a-content-map","status":"publish","type":"post","link":"https:\/\/www.oflox.com\/blog\/how-to-create-a-content-map\/","title":{"rendered":"How to Create a Content Map: A-to-Z Guide for Beginners!"},"content":{"rendered":"\n<p>If you are a content marketer, then I am going to tell you <strong>How to Create a Content Map<\/strong>, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let\u2019s start.<\/p>\n\n\n\n<p>A content map is a tool to see the gaps in your content where potential buyers might need help. The idea is to produce the right content, and deliver it to the right people, at the right time.<\/p>\n\n\n\n<p>It&#8217;s typically broken down by the stages in a buying journey and the personas of the buyers in a table format. Content mapping helps address customers at different cycles in the buyer\u2019s journey.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/08\/How-to-Create-a-Content-Map.jpg\" alt=\"How to Create a Content Map\" class=\"wp-image-11421\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/08\/How-to-Create-a-Content-Map.jpg 1280w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/08\/How-to-Create-a-Content-Map-768x432.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>This makes it easy to see the missing pieces that should be written to help the buyers complete their journey.&nbsp;<\/p>\n\n\n\n<p>So let\u2019s get complete information about How to Create a Content Map without wasting any time, come on.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fa33749b04f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fa33749b04f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.oflox.com\/blog\/how-to-create-a-content-map\/#Why_is_content_mapping_important\" >Why is content mapping important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.oflox.com\/blog\/how-to-create-a-content-map\/#How_to_Create_a_Content_Map\" >How to Create a Content Map?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.oflox.com\/blog\/how-to-create-a-content-map\/#Identify_Customer\" >Identify Customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.oflox.com\/blog\/how-to-create-a-content-map\/#Layout_your_current_content\" >Layout your current content&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.oflox.com\/blog\/how-to-create-a-content-map\/#Plan_new_content\" >Plan new content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.oflox.com\/blog\/how-to-create-a-content-map\/#Content-type_Consideration\" >Content-type Consideration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.oflox.com\/blog\/how-to-create-a-content-map\/#Generate_Topic_Ideas\" >Generate Topic Ideas<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_content_mapping_important\"><\/span>Why is content mapping important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The goal of content mapping is to make sure that you have the right content at the right stage for the right person.&nbsp;<\/p>\n\n\n\n<p>Content maps can be used for B2B, B2C, and any kind of industry.<\/p>\n\n\n\n<p>It&#8217;s not simple to check off each box with one content piece and move on to the next. It&#8217;s important to know how many touch points someone needs to progress to the next stage in their buyer&#8217;s journey.&nbsp;<\/p>\n\n\n\n<p>The content should be versatile and dynamic enough to satisfy all the needs of your prospects and customers.<\/p>\n\n\n\n<p>Estimates range <a href=\"https:\/\/bolger.com\/touchpoints-whats-your-magic-number\/#:~:text=Breaking%20through%20the%20noise%20is,touchpoints%20to%20convert%20a%20lead.\" target=\"_blank\" rel=\"noreferrer noopener\">between 8 to 13 touch points<\/a> are needed to convert a customer. So you can pretty quickly imagine that particular stages in the buyer journey are going to require a lot more content than others.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Content_Map\"><\/span>How to Create a Content Map?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Below I am going to tell you 6 tips about How to Create a Content Map, which is as follows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identify_Customer\"><\/span><strong>Identify Customer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sketching a <a href=\"https:\/\/visme.co\/blog\/buyer-persona-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">buyer\u2019s persona<\/a> is the first step in content mapping.&nbsp;<\/p>\n\n\n\n<p>What is a persona?- A buyer\u2019s persona is the semi-fictional representation of the ideal buyer you want to attract.<\/p>\n\n\n\n<p>Personas are a way of representing the different segments you have in your prospective buyers.<\/p>\n\n\n\n<p>They are typically built on demographic and psychographic data.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demographic data<\/strong> is how you could define the profile characteristics like income, age, sex, location, title, and marital status.<\/li>\n\n\n\n<li><strong>Psychographic data <\/strong>is how they behave like runners, movie buffs, vegans, dog moms, bookworms, and gadget geeks.<\/li>\n<\/ul>\n\n\n\n<p>In order to build a persona, you must gather information about who your target audience is and your current customers to see how many people have the most common characteristics; this forms the basis for your persona.<strong>Sketch the customer journey<\/strong><\/p>\n\n\n\n<p>Once you&#8217;ve identified the largest combination of characteristics for your target audience, you could start mapping out the journey they would take to purchase your product.<\/p>\n\n\n\n<p>For the <a href=\"https:\/\/www.custify.com\/blog\/ebook-improve-customer-journey-customer-success-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer&#8217;s journey<\/a>, start with three columns: problem awareness, solution awareness, and product awareness.<\/p>\n\n\n\n<p>Mark down what your persona would do when they become aware of the problem you solve.<\/p>\n\n\n\n<p>For example, as a hungry person in New York, I would most likely pull out my phone and search for local restaurants.<\/p>\n\n\n\n<p>Then mark down what they would do when they become solution aware.<\/p>\n\n\n\n<p>Continuing the example, I could become aware of a new bagel shop you own down the street by looking at Google maps. And I want to check out the menu and the reviews of that location.<\/p>\n\n\n\n<p>Then write out how would they decide once they became aware<\/p>\n\n\n\n<p>In this fictitious bagel shop, I can walk in as a customer and try to decide what exactly I want to eat, going to solve my hunger among all your menu items.<\/p>\n\n\n\n<p>Having the descriptions of how people will behave in each of the columns will help identify the types of content you need in each section. Each section should have resonating and adequate content. If you need help with ideas, here\u2019s a <a href=\"https:\/\/ideastrider.com\/blog\/marketing\/b2b-marketing-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">list of marketing ideas<\/a>.<\/p>\n\n\n\n<p>And the row should be labeled as the persona or personas you identified in step one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Layout_your_current_content\"><\/span><strong>Layout your current content&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that we&#8217;ve established who the prospect is and what is their most likely path to becoming a customer, we need to map out our existing content into our newly created map.<\/p>\n\n\n\n<p>This could be a time-consuming process depending on how much content you already have created, but the idea here is that you would evaluate each one and how it falls into the current map you created.<\/p>\n\n\n\n<p>If you are not a newbie in the business world, you probably already have a presence in the digital world. That being said, you probably have a marketing strategy that comprises a <a href=\"https:\/\/www.outranking.io\/seo-keyword-strategy-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">content strategy<\/a>. Revise and update it to fill in the gaps.<\/p>\n\n\n\n<p>Once you finish sorting your content into the correct columns, it should be pretty easy to see where you might be missing content or that you have a ton of content. A nice balance is necessary between stages.&nbsp;<\/p>\n\n\n\n<p>But before you start creating new content, there are some considerations that you should take.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Plan_new_content\"><\/span><strong>Plan new content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Every customer&#8217;s journey is different, so the closer you get to understand how people make a purchase, the easier you can make their path.<\/p>\n\n\n\n<p>Let&#8217;s take a simple scenario of someone trying to buy a car. First, they would have to figure out what things are most important when looking for cars.&nbsp;<\/p>\n\n\n\n<p>They might read 3-4 articles about the most important things to look for when car shopping.<\/p>\n\n\n\n<p>Then they would go to maybe 4-5 different vendor sites to see if they have something that fits their criteria.<\/p>\n\n\n\n<p>Then they would probably read 2-4 reviews for in-depth articles on the car models.<\/p>\n\n\n\n<p>And finally, they would probably go shopping for the cars they want.<\/p>\n\n\n\n<p>You can see from this example it&#8217;s not enough just to have one type of content for each stage in the customer&#8217;s journey. You have to understand how much information someone needs in each stage to feel comfortable moving on to the next one.<\/p>\n\n\n\n<p>The type of content is essential but also the format you make in it and the channels you use.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content-type_Consideration\"><\/span><strong>Content-type Consideration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For the problem-aware column, how-to guides, infographics, and checklists draw people in. Great channels to focus on are organic search, social media, and video.<\/p>\n\n\n\n<p>For solution aware column, product overviews, case studies, and quizzes work well in converting. Channels to focus on are organic search, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Email_marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">email marketing<\/a>, and paid social.<\/p>\n\n\n\n<p>For the product aware column, product detail sheets, customer reviews, and calculators get results. Good channels to covert prospects are email marketing, paid search, and direct communication (phone, text, in-person).<\/p>\n\n\n\n<p>If you want more content ideas, here is a <a href=\"https:\/\/ideastrider.com\/blog\/marketing\/b2b-marketing-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">list of B2B marketing ideas<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Generate_Topic_Ideas\"><\/span><strong>Generate Topic Ideas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When planning out your content, whether it&#8217;s <a href=\"https:\/\/circleboom.com\/social-media-scheduler\/social-media-post-generator\/ai-linkedin-post-generator\/linkedin-carousel-generator\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn carousel ideas<\/a> or questions for Instagram Stories, ensure you cover all the subjects you want to address at each stage of the content journey. It gives you a safe ground to lean on. Taking some time to identify the key content ideas will pay off.<\/p>\n\n\n\n<p>Studies show that content subjects should be based on keyword research, previous experience, information, and most importantly the needs and wants of buyers\u2019 personas.<\/p>\n\n\n\n<p>To include the whole scope of topics, identify the problems your target audience is having and ways you can help find solutions. Reflect on the persona\u2019s profile, observe social media and analyze reviews. All these steps will give you insight into what to concentrate on.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Develop a Rich &amp; Engaging Content Map | Sales as a Science #6 | Winning By Design\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ejoycZr3I8E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Hope you have read about How to Create a Content Map above, so now if you want, you can watch the video above to know more about How to Create a Content Map. And you can get more information on this topic.<\/p>\n\n\n\n<p style=\"font-size:23px\"><strong>Conclusion:)<\/strong><\/p>\n\n\n\n<p>You now have all the pieces to build your content map, from identifying who your personas are to exactly what type of content, format, and channel you should use.<\/p>\n\n\n\n<p>Content mapping is a great strategy to clearly lay out your customer\u2019s journey and how you can assist them at each step of the path.&nbsp;<\/p>\n\n\n\n<p>With information so easily available, buyers are educating themselves as much as possible before even engaging with a sales rep or company. If you can gain their trust by educating them, you can be a step ahead of your competition.<\/p>\n\n\n\n<p>Go for and start mapping.<\/p>\n\n\n\n<p><strong>Read also:)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.oflox.com\/blog\/benefits-of-content-marketing-for-your-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">15+ Benefits of Content Marketing for Your Brand: Full Guide!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oflox.com\/blog\/benefits-of-content-marketing-in-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">5+ Benefits of Content Marketing in Digital Marketing: Full Guide!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oflox.com\/blog\/how-to-create-a-content-strategy-for-ecommerce-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Create a Content Strategy for eCommerce Website: A-to-Z Guide!<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>So hope you liked this article <strong>How to Create a Content Map<\/strong>. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you very much for reading this article.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are a content marketer, then I am going to tell you How to Create a Content Map, so &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"How to Create a Content Map: A-to-Z Guide for Beginners!\" class=\"read-more button\" href=\"https:\/\/www.oflox.com\/blog\/how-to-create-a-content-map\/#more-11418\" aria-label=\"More on How to Create a Content Map: A-to-Z Guide for Beginners!\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":11421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[22246,22226,22220,22235,22233,22239,22237,22236,22221,22229,22243,22240,22238,22242,22228,22232,22231,22227,22241,22244,22247,22224,22223,22222,22230,22234,22225,22245],"class_list":["post-11418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-build-content-map","tag-build-content-mapping","tag-content-map","tag-content-map-example","tag-content-map-for-website","tag-content-map-template","tag-content-map-ux","tag-content-map-website","tag-content-mapping-create-a-content-map","tag-content-mapping-example","tag-content-mapping-hubspot","tag-content-mapping-in-education","tag-content-mapping-in-html","tag-content-mapping-software","tag-content-mapping-template","tag-content-mapping-template-excel","tag-content-mapping-template-free","tag-content-mapping-tool","tag-content-mapping-ux","tag-content-mapping-workshop","tag-create-content-map","tag-how-to-build-a-content-map","tag-how-to-create-a-content-map","tag-how-to-create-content-map","tag-map-of-content","tag-website-content-map-example","tag-website-content-mapping","tag-what-is-content-mapping","resize-featured-image"],"yoast_head":"<!-- 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