{"id":11911,"date":"2022-09-03T09:56:05","date_gmt":"2022-09-03T09:56:05","guid":{"rendered":"https:\/\/www.oflox.com\/blog\/?p=11911"},"modified":"2022-09-03T09:56:10","modified_gmt":"2022-09-03T09:56:10","slug":"what-is-permalink-in-wordpress","status":"publish","type":"post","link":"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/","title":{"rendered":"What is Permalink in WordPress: A-to-Z Guide for Beginners!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today\u2019s article, I am going to tell you <strong>What is Permalink in WordPress?<\/strong> so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let\u2019s start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everything l on the internet in its early years was static, and all links led to filenames. However, soon a lot of websites started to change and a lot of URLs started to include query phrases in them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jason Kottke used the phrase &#8220;<strong>permalink<\/strong>&#8221; for the first time in a post titled: &#8220;Finally. Did you notice the&#8221;. After that Paul Bausch mentioned that it was technically possible to create permanent links in a Blog using a feature that allowed the ID of a post to be placed in a Blogger template. Finally, the technical information was given by<strong> Matt Haughey on his own blog on March 6, 2000<\/strong>, in response to Kottke&#8217;s blog, which paved the door for broad adoption.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/09\/What-is-Permalink-in-WordPress.jpg\" alt=\"What is Permalink in WordPress\" class=\"wp-image-11913\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/09\/What-is-Permalink-in-WordPress.jpg 1280w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/09\/What-is-Permalink-in-WordPress-768x432.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Today we all know Permalink is one of the important aspects of Blogging for SEO and other purposes too. However, some bloggers and individuals still lack some of the important information related to permalinks. This article will definitely help them thoroughly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s dive into the topic!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26ad259c345\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26ad259c345\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#What_is_Permalink_in_WordPress\" >What is Permalink in WordPress?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#Whats_the_difference_between_a_permalink_and_a_URL\" >What&#8217;s the difference between a permalink and a URL?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#Permalink_Structure_and_Examples\" >Permalink Structure and Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#What_Role_Does_a_Permalink_Play\" >What Role Does a Permalink Play?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#How_to_Create_a_Custom_Permalink_in_WordPress\" >How to Create a Custom Permalink in WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#How_to_Make_Permalinks_SEO_Friendly\" >How to Make Permalinks SEO Friendly<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#1_Post_Name\" >1. Post Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#2_Category_and_Name\" >2. Category and Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#3_Day_and_Name\" >3. Day and Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#4_Month_and_Name\" >4. Month and Name<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#A_Permalinks_Modification_in_the_WordPress_Editor\" >A Permalink&#8217;s Modification in the WordPress Editor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#How_to_Change_Permalink_in_WordPress\" >How to Change Permalink in WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#What_justifies_keeping_permalinks_the_same\" >What justifies keeping permalinks the same?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Permalink_in_WordPress\"><\/span>What is Permalink in WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<strong>Permalink<\/strong>&#8221; is an alternative term for the URL of a certain blog post or web page. If you wish to view a certain article, you must type it into the URL bar of your computer browser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Permalink\" target=\"_blank\" rel=\"noreferrer noopener\">Permalink<\/a>, which is short for permanent link, also refers to a website URL that is anticipated to be constant. Not only is it often legible and simple to comprehend for target audiences, but also for search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Broken links and a high bounce rate might result from improperly constructed or functioning permalinks on your website.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_the_difference_between_a_permalink_and_a_URL\"><\/span>What&#8217;s the difference between a permalink and a URL?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A web address that points to a website or file is known as a URL. Depending on the website you are viewing, it may contain merely the domain name or also the route, slug, and other data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A permalink, on the other hand, refers to a particular URL structure and is a sharing and SEO technique originally coined by bloggers. All permalinks are URLs, but not all URLs are permalinks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Permalink_Structure_and_Examples\"><\/span>Permalink Structure and Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The website domain and the page slug make up the majority of a permalink structure. An illustration of a suitable permalink is provided below:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">https:\/\/www.mydomain.com\/website-ideas\/<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Permalink structure breakdown:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The website\u2019s domain name \u2013&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">https:\/\/www.mydomain.com<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The page slug \u2014<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">\/website-ideas\/<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A good permalink needs to be concise and unambiguous. Below are some instances of poor permalinks:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">https:\/\/www.mydomain.com\/how-to-start-a-successful-online-institute-for-beginners-in-2022\/<\/mark><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">https:\/\/www.mydomain.com\/article18<\/mark><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These permalinks are either long or provide no indication of the topic of the post or page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Role_Does_a_Permalink_Play\"><\/span>What Role Does a Permalink Play?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to maintaining the content of a website in general or your blog in particular, the permalink is an essential component you need to check off your list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is because it has an impact on how well-designed your site is. permalinks that are short and easy to read are more appealing and more likely to be clicked than those that are lengthy or appear spammy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Readers can infer what the subject matter of your page is only from its URL. It demonstrates the reliability of your blog postings as well. Additionally, because the URL is permanent, users may bookmark your material.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, permalinks are critical for creating a strong website structure and enhancing search engine optimization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The design of your site should have a naturally flowing page hierarchy to make it easier for users to navigate and for search engines to crawl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, Google uses URLs as a ranking component. The permalink structure you choose will improve the likelihood that your material will appear high in search engine results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Custom_Permalink_in_WordPress\"><\/span>How to Create a Custom Permalink in WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress&#8217; default permalink structure is not searched engine optimized. It employs the post number from the website&#8217;s database together with the following URL format:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">https:\/\/www.mydomain.com\/?p=164.<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You must modify the permalink settings if you want a personalized permalink structure. To achieve this, adhere to the advice below:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Go to the WordPress dashboard.<\/strong><\/p>\n\n\n\n<div id=\"affiliate-style-48460939-fdfe-4dcc-ab5d-ee8a185ab7da\" class=\"wp-block-affiliate-booster-ab-icon-list affiliate-block-484609 affiliate-iconlist-wrapper\"><div class=\"affiliate-iconlist-inner aff-list-isshow-icon\"><div class=\"affiliate-block-advanced-list affiliate-icon-list affiliate-alignment-left\"><ul class=\"affiliate-list affiliate-list-type-unordered affiliate-list-bullet-check-circle\"><li>Click Permalinks under Settings in the sidebar menu.<\/li><li>In the WordPress dashboard, click the Permalinks button.<\/li><li>Enable the category and post name tags under Custom Structure under Common Settings. Feel free to select different choices according to the sort of website you have.<\/li><li>The permalinks settings for WordPress<\/li><li>After descending, click Save Changes.<\/li><li>Your permalinks will no longer only display the archive number; they will also display the category and post name. For instance: <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">https:\/\/www.mydomain.com\/tutorials\/how-to-install-wordpress\/<\/mark><\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_Permalinks_SEO_Friendly\"><\/span>How to Make Permalinks SEO Friendly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The optimal structural tag for your website should be chosen as the first step in building an SEO-optimized permalink. To ensure that your new permalink is uniform throughout the site, do this. Here are a few popular structural tags for you to pick from:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Post_Name\"><\/span>1. <strong>Post Name<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Suitable for websites with blogs that provide original or enduring content. It is a preferred option among website owners since it also produces straightforward and basic URLs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This tag is structured as follows:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">https:\/\/www.mydomain.com\/wordpress-post\/<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Category_and_Name\"><\/span>2. <strong>Category and Name<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Creates the website&#8217;s hierarchical structure. It works great for websites that post information under numerous themes and headings. The post name and the category (blog, WordPress, technical or news site, etc.) under which the content will be placed are both included in the new permalink.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is how the permalink will appear when this tag is used:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">https:\/\/www.mydomain.com\/blog\/what-is-a-blog\/<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Day_and_Name\"><\/span>3. <strong>Day and Name<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Preferred for news websites with larger traffic that provide many items each day. The post name is followed by the entire date (year, month, and day), which is separated by a slash.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An illustration of a permalink using this format:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">https:\/\/www.mydomain.com\/2021\/05\/17\/news-of-the-day<\/mark><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Month_and_Name\"><\/span>4. <strong>Month and Name<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A choice for websites that post material that could require future updates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The permalink for this tag will be like this:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">https:\/\/www.mydomain.com\/2022\/09\/website-statistics\/<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>There are certain SEO-friendly permalinks and recommended practices to adhere to when crafting a URL&#8217;s slug:<\/strong><\/p>\n\n\n\n<div id=\"affiliate-style-76e3bdba-a8c2-41ef-bae4-713bdf9e2852\" class=\"wp-block-affiliate-booster-ab-icon-list affiliate-block-76e3bd affiliate-iconlist-wrapper\"><div class=\"affiliate-iconlist-inner aff-list-isshow-icon\"><div class=\"affiliate-block-advanced-list affiliate-icon-list affiliate-alignment-left\"><ul class=\"affiliate-list affiliate-list-type-unordered affiliate-list-bullet-check-circle\"><li>It should state the topic of the specific page or post.<\/li><li>Keep it succinct and enduring.<\/li><li>Include SEO keywords or phrases that are connected to the article or page and are often used in searches.<\/li><li>Use hyphens to divide any words in the slug that are more than one word long. <strong>For instance<\/strong>: <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">\/what-is-a-permalink\/<\/mark><\/li><li>Do not overuse stop words like &#8220;the,&#8221; &#8220;a,&#8221; &#8220;but,&#8221; &#8220;is,&#8221; &#8220;and,&#8221; &#8220;my,&#8221; and &#8220;your.&#8221;<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The permalink SEO objectives and recommendations above are just a portion of an overall SEO strategy for a website.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Permalinks_Modification_in_the_WordPress_Editor\"><\/span>A Permalink&#8217;s Modification in the WordPress Editor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Posts or Pages editor on WordPress is another way to modify a permalink. This is relevant to draught content that hasn&#8217;t yet been published.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To access the sidebar menu while using the Gutenberg WordPress editor, click the Settings button in the post&#8217;s upper-right corner. To change the previous URL slug, scroll down to the Permalink section.<\/p>\n\n\n\n<div id=\"affiliate-style-c484ce76-446b-4d4d-a3c0-ecc2bfcbfc7a\" class=\"wp-block-affiliate-booster-ab-icon-list affiliate-block-c484ce affiliate-iconlist-wrapper\"><div class=\"affiliate-iconlist-inner aff-list-isshow-icon\"><div class=\"affiliate-block-advanced-list affiliate-icon-list affiliate-alignment-left\"><ul class=\"affiliate-list affiliate-list-type-unordered affiliate-list-bullet-check-circle\"><li><strong>The WordPress block editor&#8217;s Permalink section<\/strong><\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The permalink preview may be accessed above the visual and text editors or beneath the post or page title when using the Classic editor. Simply choose Edit, enter the new slug, and then hit OK to change it.<\/p>\n\n\n\n<div id=\"affiliate-style-af75d0ed-9df3-496b-abab-41df1772e9a5\" class=\"wp-block-affiliate-booster-ab-icon-list affiliate-block-af75d0 affiliate-iconlist-wrapper\"><div class=\"affiliate-iconlist-inner aff-list-isshow-icon\"><div class=\"affiliate-block-advanced-list affiliate-icon-list affiliate-alignment-left\"><ul class=\"affiliate-list affiliate-list-type-unordered affiliate-list-bullet-check-circle\"><li><strong><strong>The WordPress classic editor&#8217;s Permalink section<\/strong><\/strong><\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve set up the WordPress permalink settings, you might not need to alter every permalink manually. But keep in mind to verify your URL again before you publish the content in case you need to make any other adjustments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Change_Permalink_in_WordPress\"><\/span>How to Change Permalink in WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A broken link is what happens when the URL (permalink) of an existing blog article is changed without first setting up a 301 redirect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, broken links are particularly detrimental to the SEO health of your website since they effectively lead users to a blank page that doesn&#8217;t exist when they click on them while browsing the web or in search engine results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because those visitors will depart right away when this occurs, there will be a high bounce rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search engines will take notice of this and lower your organic ranks accordingly to avoid directing visitors to a page that is not present on your website. Additionally, if your website has several broken links, search engines will probably punish or devalue your website as a whole, creating an overall negative situation that is simple to prevent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every post or page you intend to move to a new URL must be 301 redirected.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_justifies_keeping_permalinks_the_same\"><\/span>What justifies keeping permalinks the same?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The permalink for a page shouldn&#8217;t be altered after a post or page has been published unless there is a very strong reason to do so (and in extreme exceptions). Because there will be a sudden change in the URL of any inbound links to the post or page from other websites, permalinks should not be modified.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is vitally essential that you put up a correct 301 redirect if you ever need to alter a permalink on your blog in order to properly communicate to search engines (like Google) that your post, page, or article has now been transferred to the new URL you&#8217;ve established.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To rapidly set up a 301 redirect for a post or page you intend to relocate to a different URL, utilize a free WordPress plugin like Quick Page\/Post Redirect (like I use).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A Guide To WordPress Permalinks\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/hkpfcHowU6w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hope you have read above about What is Permalink in WordPress. So now if you want to know more about Permalink, then you can watch the video given above.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:23px\"><strong>Conclusion:)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A permanent link to a certain web page or blog post is essentially what a permalink is. Search engines will examine the URLs of the pages on your website as they are being crawled. Visitors will also check the URL to determine whether the article is trustworthy and has the information they need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A permalink must be user and SEO friendly as a result. Since it&#8217;s referred to as a permanent link, it shouldn&#8217;t be altered without careful thinking. Remember to implement 301 redirects even if you do need to update the old permalink to prevent problems. You may boost the number of visitors to your website and raise its search engine ranking by putting good SEO permalink strategies into effect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also:)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.oflox.com\/blog\/what-is-white-label-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is White Label SEO: A-to-Z Guide for Beginners!<\/a><\/li><li><a href=\"https:\/\/www.oflox.com\/blog\/what-is-pagerank-in-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is PageRank in SEO: A-to-Z Guide for Beginners!<\/a><\/li><li><a href=\"https:\/\/www.oflox.com\/blog\/what-is-outreach-in-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is Outreach in SEO: A-to-Z Guide for Beginners!<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>So hope you liked this article on <strong>What is Permalink in WordPress?<\/strong> And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this article.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s article, I am going to tell you What is Permalink in WordPress? so if you want to know &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What is Permalink in WordPress: A-to-Z Guide for Beginners!\" class=\"read-more button\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#more-11911\" aria-label=\"More on What is Permalink in WordPress: A-to-Z Guide for Beginners!\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":11913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[23191,23188,23192,23194,23186,23193,23177,23190,23189,23179,23187,23185,23178,23181,23183,23184,23182,23180],"class_list":["post-11911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-create-permalink","tag-how-to-change-permalink-in-blogger","tag-how-to-create-a-permalink","tag-how-to-find-a-permalink","tag-how-to-get-permalink","tag-importance-of-permalink","tag-permalink","tag-permalink-example","tag-permalink-generator","tag-permalink-in-wordpress","tag-what-is-a-permalink-used-for","tag-what-is-another-name-for-permalink","tag-what-is-permalink","tag-what-is-permalink-in-blogger","tag-what-is-permalink-in-github","tag-what-is-permalink-in-moodle","tag-what-is-permalink-in-seo","tag-what-is-permalink-in-wordpress","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Permalink in WordPress: A-to-Z Guide for Beginners!<\/title>\n<meta name=\"description\" content=\"In today\u2019s article, I am going to tell you What is Permalink in WordPress? so if you want to know about it, then keep reading\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Permalink in WordPress: A-to-Z Guide for Beginners!\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s article, I am going to tell you What is Permalink in WordPress? so if you want to know about it, then keep reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/\" \/>\n<meta property=\"og:site_name\" content=\"Oflox\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ofloxindia\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ofloxindia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-03T09:56:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-03T09:56:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/09\/What-is-Permalink-in-WordPress.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@oflox3\" \/>\n<meta name=\"twitter:site\" content=\"@oflox3\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/what-is-permalink-in-wordpress\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/what-is-permalink-in-wordpress\\\/\"},\"author\":{\"name\":\"Editorial Team\",\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/#\\\/schema\\\/person\\\/967235da2149ca663a607d1c0acd4f81\"},\"headline\":\"What is Permalink in WordPress: A-to-Z Guide for Beginners!\",\"datePublished\":\"2022-09-03T09:56:05+00:00\",\"dateModified\":\"2022-09-03T09:56:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/what-is-permalink-in-wordpress\\\/\"},\"wordCount\":1847,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/what-is-permalink-in-wordpress\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/What-is-Permalink-in-WordPress.jpg\",\"keywords\":[\"create permalink\",\"how to change permalink in blogger\",\"how to create a permalink\",\"how to find a permalink\",\"how to get permalink\",\"importance of permalink\",\"Permalink\",\"permalink example\",\"permalink generator\",\"Permalink in WordPress\",\"what is a permalink used for\",\"what is another name for permalink\",\"What is Permalink\",\"what is permalink in blogger\",\"what is permalink in github\",\"what is permalink in moodle\",\"what is permalink in seo\",\"What is Permalink in WordPress\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.oflox.com\\\/blog\\\/what-is-permalink-in-wordpress\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/what-is-permalink-in-wordpress\\\/\",\"url\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/what-is-permalink-in-wordpress\\\/\",\"name\":\"What is Permalink in WordPress: A-to-Z Guide for Beginners!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/what-is-permalink-in-wordpress\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/what-is-permalink-in-wordpress\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/What-is-Permalink-in-WordPress.jpg\",\"datePublished\":\"2022-09-03T09:56:05+00:00\",\"dateModified\":\"2022-09-03T09:56:10+00:00\",\"description\":\"In today\u2019s article, I am going to tell you What is Permalink in WordPress? so if you want to know about it, then keep reading\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/what-is-permalink-in-wordpress\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.oflox.com\\\/blog\\\/what-is-permalink-in-wordpress\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/what-is-permalink-in-wordpress\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/What-is-Permalink-in-WordPress.jpg\",\"contentUrl\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/What-is-Permalink-in-WordPress.jpg\",\"width\":1280,\"height\":720,\"caption\":\"What is Permalink in WordPress\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/what-is-permalink-in-wordpress\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Permalink in WordPress: A-to-Z Guide for Beginners!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/\",\"name\":\"Oflox\",\"description\":\"India&rsquo;s #1 Trusted Digital Marketing Company\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/#organization\",\"name\":\"Oflox\",\"url\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Ab2vH5fv3tj5gKpW_G3bKT_Ozlxpt4IkokKOWQoC7X_fvRHLGT_gR-qhQzXVxHhnl9u3yGY1rfxR7jvSz6DA6gw355-h355.jpg\",\"contentUrl\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Ab2vH5fv3tj5gKpW_G3bKT_Ozlxpt4IkokKOWQoC7X_fvRHLGT_gR-qhQzXVxHhnl9u3yGY1rfxR7jvSz6DA6gw355-h355.jpg\",\"width\":355,\"height\":355,\"caption\":\"Oflox\"},\"image\":{\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ofloxindia\",\"https:\\\/\\\/x.com\\\/oflox3\",\"https:\\\/\\\/www.instagram.com\\\/ofloxindia\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.oflox.com\\\/blog\\\/#\\\/schema\\\/person\\\/967235da2149ca663a607d1c0acd4f81\",\"name\":\"Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff86524713a69d2c211ad6cbec38fb15eb59030ba5e59ddad406dfb7eb4e5b0c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff86524713a69d2c211ad6cbec38fb15eb59030ba5e59ddad406dfb7eb4e5b0c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff86524713a69d2c211ad6cbec38fb15eb59030ba5e59ddad406dfb7eb4e5b0c?s=96&d=mm&r=g\",\"caption\":\"Editorial Team\"},\"sameAs\":[\"https:\\\/\\\/www.oflox.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/ofloxindia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/ofloxindia\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ofloxindia\\\/\",\"https:\\\/\\\/x.com\\\/oflox3\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Permalink in WordPress: A-to-Z Guide for Beginners!","description":"In today\u2019s article, I am going to tell you What is Permalink in WordPress? so if you want to know about it, then keep reading","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/","og_locale":"en_US","og_type":"article","og_title":"What is Permalink in WordPress: A-to-Z Guide for Beginners!","og_description":"In today\u2019s article, I am going to tell you What is Permalink in WordPress? so if you want to know about it, then keep reading","og_url":"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/","og_site_name":"Oflox","article_publisher":"https:\/\/www.facebook.com\/ofloxindia","article_author":"https:\/\/www.facebook.com\/ofloxindia\/","article_published_time":"2022-09-03T09:56:05+00:00","article_modified_time":"2022-09-03T09:56:10+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/09\/What-is-Permalink-in-WordPress.jpg","type":"image\/jpeg"}],"author":"Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@oflox3","twitter_site":"@oflox3","twitter_misc":{"Written by":"Editorial Team","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#article","isPartOf":{"@id":"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/"},"author":{"name":"Editorial Team","@id":"https:\/\/www.oflox.com\/blog\/#\/schema\/person\/967235da2149ca663a607d1c0acd4f81"},"headline":"What is Permalink in WordPress: A-to-Z Guide for Beginners!","datePublished":"2022-09-03T09:56:05+00:00","dateModified":"2022-09-03T09:56:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/"},"wordCount":1847,"commentCount":0,"publisher":{"@id":"https:\/\/www.oflox.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#primaryimage"},"thumbnailUrl":"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/09\/What-is-Permalink-in-WordPress.jpg","keywords":["create permalink","how to change permalink in blogger","how to create a permalink","how to find a permalink","how to get permalink","importance of permalink","Permalink","permalink example","permalink generator","Permalink in WordPress","what is a permalink used for","what is another name for permalink","What is Permalink","what is permalink in blogger","what is permalink in github","what is permalink in moodle","what is permalink in seo","What is Permalink in WordPress"],"articleSection":["SEO"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/","url":"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/","name":"What is Permalink in WordPress: A-to-Z Guide for Beginners!","isPartOf":{"@id":"https:\/\/www.oflox.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#primaryimage"},"image":{"@id":"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#primaryimage"},"thumbnailUrl":"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/09\/What-is-Permalink-in-WordPress.jpg","datePublished":"2022-09-03T09:56:05+00:00","dateModified":"2022-09-03T09:56:10+00:00","description":"In today\u2019s article, I am going to tell you What is Permalink in WordPress? so if you want to know about it, then keep reading","breadcrumb":{"@id":"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#primaryimage","url":"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/09\/What-is-Permalink-in-WordPress.jpg","contentUrl":"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/09\/What-is-Permalink-in-WordPress.jpg","width":1280,"height":720,"caption":"What is Permalink in WordPress"},{"@type":"BreadcrumbList","@id":"https:\/\/www.oflox.com\/blog\/what-is-permalink-in-wordpress\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.oflox.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What is Permalink in WordPress: A-to-Z Guide for Beginners!"}]},{"@type":"WebSite","@id":"https:\/\/www.oflox.com\/blog\/#website","url":"https:\/\/www.oflox.com\/blog\/","name":"Oflox","description":"India&rsquo;s #1 Trusted Digital Marketing Company","publisher":{"@id":"https:\/\/www.oflox.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.oflox.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/www.oflox.com\/blog\/#organization","name":"Oflox","url":"https:\/\/www.oflox.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.oflox.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2020\/05\/Ab2vH5fv3tj5gKpW_G3bKT_Ozlxpt4IkokKOWQoC7X_fvRHLGT_gR-qhQzXVxHhnl9u3yGY1rfxR7jvSz6DA6gw355-h355.jpg","contentUrl":"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2020\/05\/Ab2vH5fv3tj5gKpW_G3bKT_Ozlxpt4IkokKOWQoC7X_fvRHLGT_gR-qhQzXVxHhnl9u3yGY1rfxR7jvSz6DA6gw355-h355.jpg","width":355,"height":355,"caption":"Oflox"},"image":{"@id":"https:\/\/www.oflox.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ofloxindia","https:\/\/x.com\/oflox3","https:\/\/www.instagram.com\/ofloxindia"]},{"@type":"Person","@id":"https:\/\/www.oflox.com\/blog\/#\/schema\/person\/967235da2149ca663a607d1c0acd4f81","name":"Editorial Team","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/ff86524713a69d2c211ad6cbec38fb15eb59030ba5e59ddad406dfb7eb4e5b0c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff86524713a69d2c211ad6cbec38fb15eb59030ba5e59ddad406dfb7eb4e5b0c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ff86524713a69d2c211ad6cbec38fb15eb59030ba5e59ddad406dfb7eb4e5b0c?s=96&d=mm&r=g","caption":"Editorial Team"},"sameAs":["https:\/\/www.oflox.com\/","https:\/\/www.facebook.com\/ofloxindia\/","https:\/\/www.instagram.com\/ofloxindia\/","https:\/\/www.linkedin.com\/company\/ofloxindia\/","https:\/\/x.com\/oflox3"]}]}},"_links":{"self":[{"href":"https:\/\/www.oflox.com\/blog\/wp-json\/wp\/v2\/posts\/11911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oflox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oflox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oflox.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oflox.com\/blog\/wp-json\/wp\/v2\/comments?post=11911"}],"version-history":[{"count":0,"href":"https:\/\/www.oflox.com\/blog\/wp-json\/wp\/v2\/posts\/11911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oflox.com\/blog\/wp-json\/wp\/v2\/media\/11913"}],"wp:attachment":[{"href":"https:\/\/www.oflox.com\/blog\/wp-json\/wp\/v2\/media?parent=11911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oflox.com\/blog\/wp-json\/wp\/v2\/categories?post=11911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oflox.com\/blog\/wp-json\/wp\/v2\/tags?post=11911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}