{"id":1803,"date":"2023-06-22T06:55:54","date_gmt":"2023-06-22T06:55:54","guid":{"rendered":"https:\/\/www.oflox.com\/blog\/?p=1803"},"modified":"2023-09-22T01:26:06","modified_gmt":"2023-09-22T01:26:06","slug":"what-is-serp","status":"publish","type":"post","link":"https:\/\/www.oflox.com\/blog\/what-is-serp\/","title":{"rendered":"What Is SERP And How Does It Work In SEO?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Today we will know <strong><a href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">What Is SERP<\/a><\/strong> And How Does It Work In SEO. We know that there are millions of pages on the Internet, but only a few are necessary for us according to our search. So whenever you do some search on the Internet, then the search results show about it. Or we can say that whenever someone searches for something through a keyword on the search engine, then you get Search Results listed according to your query in Search Results. These search pages are also called SERPs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read Also:)<\/strong> <a href=\"https:\/\/www.oflox.com\/blog\/what-is-google-amp\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">What is Google AMP, What Are Its Advantages &amp; Disadvantages?<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In such a situation, the importance of <strong>SERP <\/strong>(<strong>Search Engine Results Pages<\/strong>) increases even more because if you are a Blogger and if your contents show in Google&#8217;s SERP then Organic Traffic will automatically come to your blog. With this you will get very good traffic. But it is not so easy to come before SERP because there is too much competition for it. That is why most work with an SEO agency and trusted SEO services provider link <strong><a href=\"https:\/\/www.strategicseosolutions.com\" target=\"_blank\" rel=\"noreferrer noopener\">Strategic SEO Solutions<\/a><\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2020\/07\/What-Is-SERP.png\" alt=\"\" class=\"wp-image-1812\" style=\"width:738px;height:415px\" width=\"738\" height=\"415\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2020\/07\/What-Is-SERP.png 2240w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2020\/07\/What-Is-SERP-768x432.png 768w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2020\/07\/What-Is-SERP-1536x864.png 1536w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2020\/07\/What-Is-SERP-2048x1152.png 2048w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2020\/07\/What-Is-SERP-390x220.png 390w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Therefore, it is very important for you to know how SERP works and how we will be able to rank our Contents among the top pages of SERP, so that our visibility will be greatly increased. So today we will get complete information about what is SERP and what is its importance. Then without delay let&#8217;s start and know about what is SERP. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0e30a3a5894\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0e30a3a5894\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#What_Is_SERPSearch_Engine_Results_Page\" >What Is SERP(Search Engine Results Page)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#How_SERP_Search_Engine_Results_Page_Works_In_SEO\" >How SERP (Search Engine Results Page) Works In SEO?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#1_Organic_Results\" >1. Organic Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#2_Paid_Results\" >2. Paid Results<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#2_SERPs_Popular_Features\" >2. SERP&#8217;s Popular Features.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#1_Adwords_Bottom\" >1. Adwords (Bottom)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#2_AdWords_Top\" >2. AdWords (Top)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#3_Featured_Snippet\" >3. Featured Snippet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#4_Image_Pack\" >4. Image Pack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#5_In-Depth_Article\" >5. In-Depth Article<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#6_Knowledge_Card\" >6. Knowledge Card<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#7_Knowledge_Panel\" >7. Knowledge Panel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#8_Local_pack\" >8. Local pack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#9_Local_Teaser_Pack\" >9. Local Teaser Pack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#10_News_Box\" >10. News Box<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#11_Related_Questions\" >11. Related Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#12_Reviews\" >12. Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#13_Shopping_Results\" >13. Shopping Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#14_Site_Links\" >14. Site Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#15_Tweet\" >15. Tweet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#16_Videos\" >16. Videos<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_SERPSearch_Engine_Results_Page\"><\/span>What Is SERP(Search Engine Results Page)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-luminous-vivid-amber-background-color has-background wp-block-paragraph\">SERP \u201cSearch Engine Results Pages\u201d is an acronym for Term SERP. Whenever you create a Google query, then the pages that you see in search results are called SERP. And mainly Major Search Engines typically display three types of lisings in their SERPs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Listings that have been indexed by the search engine spider.<\/li>\n\n\n\n<li>Listings that have been indexed by someone in the search engine&#8217;s directory.<\/li>\n\n\n\n<li>And Listings for which you have been paid to list them in Search Engine.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your rank is also known as Page Rank in SERP. So it is obvious that if your page rank is high then automatically they will show in the first pages of search results. And by which more people will come to your website on their own and the impression will increase on your site. From Statistics, it has been found that more than 75% people do not go beyond the first page while searching. So it is a legitimate thing that coming to the first page becomes so important for anyone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_SERP_Search_Engine_Results_Page_Works_In_SEO\"><\/span>How SERP (Search Engine Results Page) Works In SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search Engine Result Pages are web pages that are served to users when they search for something online, with the help of Google like Search Engine. When users enter their Seach query (where they mainly use specific terms or phrases also known as keywords), in turn Search Engine provides them with SERP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read Also:)<\/strong> <a href=\"https:\/\/www.oflox.com\/blog\/what-is-bounce-rate\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">What is Bounce Rate And How To Reduce It? (Infographic)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All SERPs are unique, even if they are not done in the same search engine by using the same keywords and search queries. This is because all search engines actually present their results according to their user experience. Which <a href=\"https:\/\/seo.co\/google-ranking-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">depends on many factors<\/a> such as User\u2019s Physical Location, browsing history and social settings. The two SERPs may look similar but they also differ.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The appearance of SERPs constantly changes as Search Engines like Google, Bing and other Search Engines Providers try to provide even better results to their users. They constantly change their Search Technology, so today&#8217;s SERPs are quite different from their former SERPs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Organic_Results\"><\/span>1. Organic Results<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">There are mainly two types of content in SERPs &#8211; &#8220;Organic&#8221; results and Paid Results. Organic results are called web pages that appear according to the Algoritms of Search Engine\u2019s. <strong><a href=\"https:\/\/semify.com\/?p=White_Label_SEO\" target=\"_blank\" rel=\"noreferrer noopener\">SEO professionals<\/a><\/strong> who specialize in optimizing web content and have a big hand in ranking the website, they work more on these organic results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some SERPs show more organic results than others, because different searches have different intentions. Mainly three primary types are Internet Search:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informational<\/li>\n\n\n\n<li>Navigational<\/li>\n\n\n\n<li>Transactional<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Informational searches<\/strong> are called searches where the user feels that they will get information on any topic. There is no point in placing ads in this type of SERP as they are of low commercial intent. People will not come here to buy anything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Navigational queries<\/strong> call them where users want to locate a specific website through their search. In this case, it can also happen that the user does not know the URL of a website correctly and he is trying to trace it from the search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, <strong>transactional searches <\/strong>are called where Paid results are mainly displayed in SERP. Transactional searches have high commercial intent and it is almost certain to have some such keywords like &#8220;buy&#8221; in the search query, which creates a desire to buy something in the minds of the users.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Paid_Results\"><\/span>2. Paid Results<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike Organic Results, Paid results are paid to show results in search by Advitisers. If we talk about earlier, then Paid Results used to be very small earlier, mainly text based ads. Those are displayed above the organic results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, Paid Results can be used only by those who have money available for investment. These are very expensive compared to organic results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_SERPs_Popular_Features\"><\/span>2. SERP&#8217;s Popular Features.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here I am going to discuss some very popular features of SERP with you, about which you were probably unaware till now. So let&#8217;s know about them in a good way.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Adwords_Bottom\"><\/span>1. Adwords (Bottom)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: Traditional AdWords ads come in many types, but the most common type of all of these is that the top and bottom, top and bottom of the left-hand coloumn are displayed. Colored Lebel is next to them in all ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: &#8220;Ads are mainly ranked how relevant they are and how useful they are for those people who are searching for them. It depends only on these few reasons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read Also:)<\/strong> <a href=\"https:\/\/www.oflox.com\/blog\/what-is-keyword-stuffing\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">What is Keyword Stuffing &amp; How Does It Affect SEO.<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_AdWords_Top\"><\/span>2. AdWords (Top)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: Traditional AdWords ads come in many types, but the most common type of all of these is that of the top and bottom, top and bottom of the left-hand coloumn are displayed. Colored Lebel is next to them in all ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: &#8220;Ads are mainly ranked how relevant they are and how useful they are for those people who are searching for them. It depends only on these few reasons.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Featured_Snippet\"><\/span>3. Featured Snippet<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: Whenever Google wants an answer to a question and which is not present in the core knowledge graph, then it attempts to find the same answer in the index. It happens that an organic result of a special class is prepared, where the information is present after extracting information from the Main Target Page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Featured Snippets have higher CTRs than regular organic results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: Featured Snippets, often available everywhere:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It is often placed on the first page of SERP.<\/li>\n\n\n\n<li>In this, the content is extracted from the main page, which correctly answers the query from anyone.<\/li>\n\n\n\n<li>It is more important for those pages that have already been ranked 1-5 of any search query.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Image_Pack\"><\/span>4. Image Pack<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: Images Packs are called results that show at the bottom of Horizontal Row of an Images Link, and which if clicked you will get Google Image Search. Images packs can be seen in any orgainic position.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: Image Packs are called those special results that appear only when a specific Searches are searched and the visual content in it is the most valuable. They use more ranking rules than the core organic algorithm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Image Content it is recommended that some best practices should also be followed such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descriptive file name<\/li>\n\n\n\n<li>Descriptive alt text<\/li>\n\n\n\n<li>Human-readable URL<\/li>\n\n\n\n<li>Optimized image size<\/li>\n\n\n\n<li>Title attribute included<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_In-Depth_Article\"><\/span>5. In-Depth Article<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: For any broad and ambiguous terms, Google returns a block of an &#8220;in-depth&#8221; article that is almost indistinguishable compared to organic results. They follow different ranking rules that differ from core organic results and are dominated by large publishers. Each block consists of three articles and occupies an organic position.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: In-depth articles mainly win only large and high authoritative publishers. Which have some special characteristics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Long-form content (2000-5000 words)<\/li>\n\n\n\n<li>Schema article markup<\/li>\n\n\n\n<li>Authorship markup<\/li>\n\n\n\n<li>Unique, high-quality writing<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Knowledge_Card\"><\/span>6. Knowledge Card<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: Knowledge Cards (which are part of the Knowledge Graph) cover a huge ground, from semantic data from human-edited sources to semantic data that is extracted from the Google Index, and private data partnerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They mainly appear at the top of the SERP in Desktop Search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: All Knowledge Card results are either based on human-edited data or they appear on the basis of the results of data agreements with partners. For this reason, appearing in the Knowledge Card is a very happy thing for any site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is very important to know that which keywords have been affected by the keyword Knowledge Graph because knowing this will make it easier for us to prioritize the keywords, besides it will also be convenient to know how Google stores the entity data.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Knowledge_Panel\"><\/span>7. Knowledge Panel<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: Like Knowledge Panels (aka Knowledge Graph) Knowledge Cards, Semantic data is extracted from many sources such as human-edited sources such as WikiData, along with that data is also extracted from Google index and with it private also from data partnerships.<br>They mainly appear to the right of the SERP in Desktop Search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: All Knowledge Panel results are either based on human-edited data or they appear on the basis of the results of data agreements with partners. For this reason, appearing in the Knowledge Panel is a very happy thing for any site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is very important to know that which keywords have been affected by the keyword Knowledge Graph because knowing this will make it easier for us to prioritize the keywords, besides it will also be convenient to know how Google stores the entity data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read Also:)<\/strong> <a href=\"https:\/\/www.oflox.com\/blog\/what-is-alexa-rank\/\">What Is <\/a><a href=\"https:\/\/www.oflox.com\/blog\/what-is-alexa-rank\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Alexa <\/a><a href=\"https:\/\/www.oflox.com\/blog\/what-is-alexa-rank\/\">Rank &amp; How To Increase Alexa Rank?<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Local_pack\"><\/span>8. Local pack<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: The SERP always contains the keywords that Google thinks are Local Intent Mezhud in a Local Pack where the three most important physical location selected by Google is kept.<br>This feature always dominates the SERP in mobile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: Local SEO has changed a lot in the last few years and right now Local features are evolving very soon. If you also have a local business, then you also have to get familiar with Google&#8217;s Local Space soon.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Local_Teaser_Pack\"><\/span>9. Local Teaser Pack<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: Just like a local pack, the local business result of a three pack is present which is shown in the map, along with it some additional information is also given in it such as opening time, reviews, images etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: Local SEO has changed a lot in the last few years and right now Local features are evolving very soon. If you also have a local business, then you also have to get familiar with Google&#8217;s Local Space soon.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_News_Box\"><\/span>10. News Box<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: Time-sensitive and newsworthy topics can generate a block of results through Google News. Ever since the &#8220;in the news&#8221; update came in 2014, since then many sites are being able to rank in the news block.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: Getting results from Google News is a very different process which is very different from Organic results.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Related_Questions\"><\/span>11. Related Questions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: Related Questions Card algorithmically-generated questions show that Google thinks they are related to Search. All the questions expand as if those features are snippet. Related questions are mixed with Organic Results and their location can vary in SERP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: Related questions may appear as if they are related to Featured Snippets in some way. In most cases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Related questions are also called keywords with Featured Snippets<br>The winner of the related question, who is the winner in Featured Snippet, is also called the winner.<\/li>\n\n\n\n<li>You may see a small CTR bumps by winning in the related question. But related questions helps us a lot in finding featured snippet keyword opportunities.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Reviews\"><\/span>12. Reviews<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: Review stars and rating data are sometimes displayed for products, recipes, and other relevant items. Review \/ rating data is always shown between the Destination URL and Snippet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Results that have a better rating have higher CTRs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: Google&#8217;s rules on which the stars depend on the results have not been published yet, and they differ according to the industry. But at least it is necessary for Schema Markup to be on the page for review.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Shopping_Results\"><\/span>13. Shopping Results<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: Paid Shopping results or Product Listing Ads (PLAs) which are used to sell products directly, they contain very rich information, such as images and pricing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: Shopping is also Paid placement like Adwords. Whether you are in Paid search business or not, but it is a great thing to know when you are competing with Paid resulst for organic results.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Site_Links\"><\/span>14. Site Links<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: Whenever someone searches for the exact domain, Google always displays an extended pack of 10 site links. In this full pack, 5 organic positions that dominate the SERP remain mehjud. Site Links can help your site in some ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generating high CTR from SERP.<\/li>\n\n\n\n<li>By bringing users to the page of their need as soon as possible.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: Three main reasons that drive Site Links to appear in SERP:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Type of query &#8211; Site Links that appear mainly on branded terms<\/li>\n\n\n\n<li>Site traffic &#8211; Site links that mainly appear in large branded sites with higher traffic<\/li>\n\n\n\n<li>Implementation of SearchAction anchor markup on your site<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Tweet\"><\/span>15. Tweet<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: Since 2015, Google has started directly displaying tweets in SERP, which is displayed in mixed with Organic Results. Unlike Google+ results, personalization has no effect in Twitter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read Also:)<\/strong> <a href=\"https:\/\/www.oflox.com\/blog\/how-to-create-a-child-theme-in-wordpress\/\">How To Create A Child Theme In <\/a><a href=\"https:\/\/www.oflox.com\/blog\/how-to-create-a-child-theme-in-wordpress\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">WordPress <\/a><a href=\"https:\/\/www.oflox.com\/blog\/how-to-create-a-child-theme-in-wordpress\/\">(Step By Step) In 2020!<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: The results of Twitter are not orgainc in the general sense, but they definitely increase the visual presence of any brand in SERP.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Videos\"><\/span>16. Videos<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Description<\/strong>: In video results (especially YouTube), thumbnail is displayed. They used to be true vertical before but they also appear to be more organic enhancement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obtainability<\/strong>: Video results only appear for a few keywords. It is very important to have a video schema markup at least on the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hope friends, by now you must have understood what SERP is and how it works in SEO &amp; Digital Marketing. So if you have a website or a blog, then how important is it for them to appear in the top page of SERP. I sincerely hope that I have given you complete information about what SERP is and how it works and I hope you all have understood about SERP.<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"628\" height=\"354\" src=\"https:\/\/www.youtube.com\/embed\/qbE5aVvwlzo\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And, if you have to know more about&nbsp;<a href=\"https:\/\/www.oflox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oflox<\/a>, Company, then you can follow us on&nbsp;<a href=\"https:\/\/facebook.com\/ofloxIndia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>,&nbsp;<a href=\"https:\/\/twitter.com\/oflox3\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, and&nbsp;<a href=\"https:\/\/instagram.com\/ofloxindia\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>&nbsp;too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we will know What Is SERP And How Does It Work In SEO. We know that there are millions &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What Is SERP And How Does It Work In SEO?\" class=\"read-more button\" href=\"https:\/\/www.oflox.com\/blog\/what-is-serp\/#more-1803\" aria-label=\"More on What Is SERP And How Does It Work In SEO?\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2043,2039,2048,2049,2038,2046,2057,2082,2041,2081,2056,2054,2044,2055,2045,2047,2080,2042,2075,2070,2064,2063,2066,2071,2053,2050,2051,2062,2061,2058,2065,2067,2068,2069,2073,2074,2059,2079,2076,2052,2060,2078,2077,2072,2040],"class_list":["post-1803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google-serp","tag-google-serps","tag-how-work-serp","tag-search-engine-results-pages","tag-serp","tag-serp-backlink","tag-serp-definitation","tag-serp-ebook","tag-serp-full-form","tag-serp-guide","tag-serp-in-digital-marketing","tag-serp-in-seo","tag-serp-logo-png","tag-serp-meaning","tag-serp-ranking","tag-serp-snippet","tag-serp-tutorial","tag-serps-full-form","tag-what-does-serp-stand-for-in-seo","tag-what-is-a-serp-canada","tag-what-is-a-serp-feature","tag-what-is-a-serp-retirement-plan","tag-what-is-meant-by-serp","tag-what-is-my-serp-com","tag-what-is-my-serp-what-is-the-serp","tag-what-is-search-engine-results-pages","tag-what-is-serp","tag-what-is-serp-ads","tag-what-is-serp-advertising","tag-what-is-serp-analysis","tag-what-is-serp-benefit","tag-what-is-serp-checker","tag-what-is-serp-compensation","tag-what-is-serp-ctr","tag-what-is-serp-data","tag-what-is-serp-digital-marketing","tag-what-is-serp-features","tag-what-is-serp-google","tag-what-is-serp-in-english","tag-what-is-serp-in-seo","tag-what-is-serp-position","tag-what-is-the-definition-for-serp","tag-what-is-the-meaning-of-serp-in-english","tag-whats-my-serp-checker","tag-whatsmyserp","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is SERP And How Does It Work In SEO? 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