{"id":22861,"date":"2024-11-12T11:44:52","date_gmt":"2024-11-12T11:44:52","guid":{"rendered":"https:\/\/www.oflox.com\/blog\/?p=22861"},"modified":"2025-02-06T14:57:05","modified_gmt":"2025-02-06T14:57:05","slug":"what-is-an-explainer-video","status":"publish","type":"post","link":"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/","title":{"rendered":"What is an Explainer Video: A Step-by-Step Guide!"},"content":{"rendered":"\n<p>In this article, we\u2019ll delve into the essentials of <strong>what is an explainer video<\/strong>. If you&#8217;re interested in gaining a deeper understanding, read on as we explore this topic in detail.<\/p>\n\n\n\n<p>Video marketing is more popular than ever, making it an essential aspect of any marketing strategy to reach your audience. A cornerstone of <a href=\"https:\/\/www.oflox.com\/blog\/reasons-to-invest-in-video-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">video marketing<\/a> is the explainer video.<\/p>\n\n\n\n<p>Explainer videos break down complex ideas into simpler terms, meaning your audience is more likely to understand what you have to offer. From there, you can engage your audience, keep them interested, and drive conversions, which makes explainer videos a valuable business tool.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2024\/11\/What-is-an-Explainer-Video-scaled.jpg\" alt=\"What is an Explainer Video\" class=\"wp-image-22864\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2024\/11\/What-is-an-Explainer-Video-scaled.jpg 2560w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2024\/11\/What-is-an-Explainer-Video-768x432.jpg 768w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2024\/11\/What-is-an-Explainer-Video-1536x864.jpg 1536w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2024\/11\/What-is-an-Explainer-Video-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>We\u2019re exploring \u201c<strong>What is an Explainer Video<\/strong>\u201d in this article, with all the key information at your fingertips.<\/p>\n\n\n\n<p>Let\u2019s begin our journey!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a06f767bb7bd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a06f767bb7bd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#What_is_an_Explainer_Video\" >What is an Explainer Video?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#Building_explainer_videos_into_your_SEO_strategy\" >Building explainer videos into your SEO strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#How_to_Create_Explainer_Videos\" >How to Create Explainer Videos?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#Step_1_Decide_what_youre_featuring\" >Step 1: Decide what you\u2019re featuring&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#Step_2_Write_your_script\" >Step 2: Write your script&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#Step_3_Find_your_crew\" >Step 3: Find your crew<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#Step_4_Production\" >Step 4: Production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#Step_5_Music_and_sounds\" >Step 5: Music and sounds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#Step_6_Post_your_video_and_monitor_your_metrics\" >Step 6: Post your video and monitor your metrics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#Explainer_video_best_practices_How_to_make_helpful_engaging_content\" >Explainer video best practices: How to make helpful, engaging content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#Think_about_your_overall_marketing_strategy\" >Think about your overall marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#Keep_your_timing_in_mind\" >Keep your timing in mind<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#Content_localization\" >Content localization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#Keep_it_conversational\" >Keep it conversational&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#Keep_your_branding_consistent\" >Keep your branding consistent<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#Optimizing_explainer_video_SEO_for_maximum_impact\" >Optimizing explainer video SEO for maximum impact<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-explainer-video\"><span class=\"ez-toc-section\" id=\"What_is_an_Explainer_Video\"><\/span>What is an Explainer Video?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An explainer video is an informational content piece that helps audiences get to know your product, business, or team. Explainer videos typically focus on how a product works or its features, but you can cover many other avenues.&nbsp;&nbsp;<\/p>\n\n\n\n<p>According to <strong>Forbes<\/strong>, 90% of customers say videos help them make buying decisions. This reach obviously makes video marketing an extremely powerful tool for conversion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"1200\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2024\/11\/Explainer-Video.png\" alt=\"Explainer Video\" class=\"wp-image-22862\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2024\/11\/Explainer-Video.png 1508w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2024\/11\/Explainer-Video-768x611.png 768w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\" \/><\/figure>\n\n\n\n<p>Search engines like video content, so videos of any kind can boost your search engine ranking. The higher the ranking, the more people will see your content, bringing even more people to your page, which ranks it higher, setting you up for a loop of organic growth success.<\/p>\n\n\n\n<p>Explainer videos can convert a lurker into a repeat customer. Views, likes, and comments are all forms of positive engagement, and getting people engaged with your content is a big step in getting them interested in your business. When people understand who you are and how your products work, they feel more informed about purchasing from you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-explainer-videos-into-your-seo-strategy\"><span class=\"ez-toc-section\" id=\"Building_explainer_videos_into_your_SEO_strategy\"><\/span>Building explainer videos into your SEO strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you think SEO, video marketing might not be the first thing that comes to mind. However, video content can seamlessly complement your business\u2019s SEO plan.<\/p>\n\n\n\n<p>One of the key cornerstones of any SEO strategy is keyword research, which can guide you to what kinds of explainer videos to focus on. If you\u2019ve done this research recently, you can apply it to your video marketing strategy\u2014work smarter, not harder, after all. Utilizing <a href=\"https:\/\/elai.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI video generator<\/a> can streamline the process of creating multiple explainer videos based on your keyword research.<\/p>\n\n\n\n<p>Explainer videos are a phenomenal <a href=\"https:\/\/demandplaybook.com\/blog\/basics-of-demand-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">demand generation<\/a> strategy that goes hand in hand with search engine optimization. If many people are aware of your brand, it will positively influence your Google rank.<\/p>\n\n\n\n<p>Explainer videos can boost other aspects of your <a href=\"https:\/\/www.tarro.com\/articles-guides\/restaurant-marketing-ideas\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strategy<\/a>, like social media or email campaigns, which is always good for SEO. You can post your explainer videos on your social media pages and attach them to your emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-explainer-videos\"><span class=\"ez-toc-section\" id=\"How_to_Create_Explainer_Videos\"><\/span>How to Create Explainer Videos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019ve created video content for your business before, you may have some of these steps already in place. If you\u2019re new to the explainer video scene, here\u2019s a step-by-step guide on creating your own explainer video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-decide-what-you-re-featuring-nbsp\"><span class=\"ez-toc-section\" id=\"Step_1_Decide_what_youre_featuring\"><\/span><strong>Step 1: Decide what you\u2019re featuring&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re planning an explainer video strategy, you may already have a product and a loose execution plan for this video.<\/p>\n\n\n\n<p>During the brainstorming phase, you\u2019ll want to decide on the product or brand point you\u2019ll be featuring. You\u2019ll also decide whether it will be a live-action video taken on-site, a <a href=\"https:\/\/www.oflox.com\/blog\/types-of-youtube-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">whiteboard video<\/a>, a video using stock footage, or an animated video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-write-your-script-nbsp\"><span class=\"ez-toc-section\" id=\"Step_2_Write_your_script\"><\/span><strong>Step 2: Write your script&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Writing your script is arguably your most important step. Create a script that sounds natural, incorporates your keywords, and engages your audience.<\/p>\n\n\n\n<p>Don\u2019t be afraid to read it out loud during the writing process\u2014in fact, this can help you catch mistakes and unnatural phrasing. Once you\u2019ve finished, read it to colleagues, but also try to screen it with some people who aren\u2019t part of your business for a different perspective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-find-your-crew\"><span class=\"ez-toc-section\" id=\"Step_3_Find_your_crew\"><\/span><strong>Step 3: Find your crew<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whether it\u2019s <a href=\"https:\/\/www.oflox.com\/blog\/voiceover-generators-for-your-digital-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">voice-overs<\/a> or actors who will be in the video, you\u2019ll want to assemble your team as soon as you know what kinds of parts you will need to fill.<\/p>\n\n\n\n<p>Consider lighting, sound, and camera equipment for live-action videos and contact the appropriate people. For animation, consider who will draw the scenes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-production\"><span class=\"ez-toc-section\" id=\"Step_4_Production\"><\/span><strong>Step 4: Production<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For a live-action explainer video, this is film day! Make sure you have all the props you need, like a whiteboard or your product, your sets are clean, and you have on your biggest smiles!<\/p>\n\n\n\n<p>For an animated video, you\u2019ll likely get some work-in-progress files after your animator has gotten started\u2014make sure to have clear feedback for these samples.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-music-and-sounds\"><span class=\"ez-toc-section\" id=\"Step_5_Music_and_sounds\"><\/span><strong>Step 5: Music and sounds<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This step is the part where you add the voice-over. Along with any voice-over work you do, you may need transitional music or sound effects to boost your video.<\/p>\n\n\n\n<p>Don\u2019t be afraid to experiment or think outside the box! However, to avoid legal trouble, be sure that any music or sound you use doesn\u2019t have copyright limitations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-6-post-your-video-and-monitor-your-metrics\"><span class=\"ez-toc-section\" id=\"Step_6_Post_your_video_and_monitor_your_metrics\"><\/span><strong>Step 6: Post your video and monitor your metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you post your video, include a transcript as well as the appropriate metadata.<\/p>\n\n\n\n<p>Then, it\u2019s all about monitoring your metrics\u2014your view count, most common pauses, click-through rate, and, of course, likes and comments. Video metrics can show you what\u2019s working and what you need to improve next time.<\/p>\n\n\n\n<p>If you\u2019re ever in doubt at any point in the process, don\u2019t be afraid to call in an expert. Someone who knows a thing or two about these videos already can offer expertise and referrals. If you\u2019re not a camera work professional, hiring someone to operate the camera will save you time and frustration and will make your work look more professional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-explainer-video-best-practices-how-to-make-helpful-engaging-content\"><span class=\"ez-toc-section\" id=\"Explainer_video_best_practices_How_to_make_helpful_engaging_content\"><\/span>Explainer video best practices: How to make helpful, engaging content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you know the basics of making an explainer video, these tips will help you take your video to the next level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-think-about-your-overall-marketing-strategy\"><span class=\"ez-toc-section\" id=\"Think_about_your_overall_marketing_strategy\"><\/span><strong>Think about your overall marketing strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the first things you should do when planning your explainer video is review your marketing and <a href=\"https:\/\/beomniscient.com\/blog\/saas-seo\/\">SEO stra<\/a><a href=\"https:\/\/beomniscient.com\/blog\/saas-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">t<\/a><a href=\"https:\/\/beomniscient.com\/blog\/saas-seo\/\">egy<\/a>. This will help you identify gaps you can fill with explainer video content.<\/p>\n\n\n\n<p>In addition, a review will ensure you don\u2019t overload your audience with one particular brand point. You want your explainer videos to complement everything else you\u2019re doing, not get in the way of your plans.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-your-timing-in-mind\"><span class=\"ez-toc-section\" id=\"Keep_your_timing_in_mind\"><\/span><strong>Keep your timing in mind<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We live in the age of short-form films like Instagram Reels, so make sure your explainer video doesn\u2019t drag.<\/p>\n\n\n\n<p>Your exact timing will depend on what you\u2019re offering and what you\u2019re trying to accomplish with your video. As a general rule of thumb, aim for about 90 seconds. Try not to have your explainer exceed two or three minutes.<\/p>\n\n\n\n<p>The big exception to this rule is if you\u2019re choosing to do a live stream, like Facebook Live. You\u2019ll want to reiterate through the stream who you are and what you\u2019re doing. The more you do this, the more you\u2019ll have a gut feeling about how often it should be.<\/p>\n\n\n\n<p>When crafting your explainer video, make the point in the first 30 seconds. At that point, anyone watching the video should know who you are and what question you\u2019re about to answer. Not only does this keep people watching, but it also offers maximum shareability on your audience\u2019s social media pages or among their friends and loved ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-content-localization\"><span class=\"ez-toc-section\" id=\"Content_localization\"><\/span><strong>Content localization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the easiest ways to reach a wider audience than you usually have is by incorporating content localization. Content localization isn\u2019t just translation\u2014it incorporates cultural knowledge to better reach segments of your audience around the globe.<\/p>\n\n\n\n<p>When you simply translate a video, bits may get lost, either from translation differences or cultural ones. Localization considers these differences, so you can more naturally reach your <a href=\"https:\/\/davidlykhim.com\/content-strategy-framework-see-think-do\/\" target=\"_blank\" rel=\"noreferrer noopener\">intended audience<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-it-conversational-nbsp\"><span class=\"ez-toc-section\" id=\"Keep_it_conversational\"><\/span><strong>Keep it conversational&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the biggest rules about explainer videos is to keep your tone conversational and informal. There\u2019s a bit of wiggle room with formality depending on your industry and your products, but for the most part, friendly videos tend to be the most engaging.<\/p>\n\n\n\n<p>If you can incorporate humor, even just a little joke, it will go a long way in making your video memorable to your audience.<\/p>\n\n\n\n<p>Make sure that your script is accessible to your audience as well\u2014don\u2019t use super big words or obscure jargon. If your audience doesn\u2019t know what you\u2019re talking about, they won\u2019t finish your video. Imagine you\u2019re explaining your concepts or products to a close friend who isn\u2019t in your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-your-branding-consistent\"><span class=\"ez-toc-section\" id=\"Keep_your_branding_consistent\"><\/span><strong>Keep your branding consistent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This goes for any aspect of your marketing strategy but good advice bears repeating. If your brand colors are light pastels and your products are all named after dessert puns, you probably don\u2019t want to make a video in black and red and evoke spooky imagery. It wouldn\u2019t be consistent, so no one watching the video would know who you are.<\/p>\n\n\n\n<p>This is the importance of branding. Make sure you tailor everything about your explainer video to your brand voice. Knowing this and picking out what feels right and what doesn\u2019t will get easier the more videos you make. Look to your social media and email campaigns for aesthetic inspiration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimizing-explainer-video-seo-for-maximum-impact\"><span class=\"ez-toc-section\" id=\"Optimizing_explainer_video_SEO_for_maximum_impact\"><\/span>Optimizing explainer video SEO for maximum impact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the most important things you can do to maximize your video&#8217;s impact is to choose a good title, especially if you\u2019re posting it on a platform like YouTube.<\/p>\n\n\n\n<p>Don\u2019t forget your other metadata, like alt text and meta description. Your description is a great place for one or two stellar keywords.<\/p>\n\n\n\n<p>Transcribing your videos and ensuring solid metadata will improve search engine indexing and boost your business\u2019s rank. Make sure that you use high-ranking keywords in your script, but keep it natural. As a bonus, including a transcript, makes your video more accessible.<\/p>\n\n\n\n<p>Finally, don\u2019t forget your thumbnail image! An eye-catching thumbnail will make your potential audience curious and want to watch your explainer.<\/p>\n\n\n\n<p style=\"font-size:23px\"><strong>FAQs:)<\/strong><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1731406873544\"><strong class=\"schema-faq-question\">What is an explainer video used for? <\/strong> <p class=\"schema-faq-answer\">An explainer video is primarily used to quickly inform or educate viewers about a brand, product, or service. Its goal is to engage the audience and simplify complex information, making it easy to understand and remember.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1731406890531\"><strong class=\"schema-faq-question\">How long should an explainer video be?<\/strong> <p class=\"schema-faq-answer\">Most effective explainer videos are between 60\u201390 seconds. This length is optimal for holding attention without overwhelming the viewer.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1731406891329\"><strong class=\"schema-faq-question\">How much does it cost to create an explainer video?<\/strong> <p class=\"schema-faq-answer\">Costs can vary widely, from a few hundred to thousands of dollars, depending on factors like length, animation quality, and production value.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1731406919060\"><strong class=\"schema-faq-question\">What is the difference between an explainer video and a product demo?<\/strong> <p class=\"schema-faq-answer\">While both introduce a product, explainer videos focus on storytelling and presenting the &#8220;why&#8221; and &#8220;how&#8221; of the product\u2019s benefits. A product demo, however, focuses on demonstrating specific features and usage.<\/p> <\/div> <\/div>\n\n\n\n<p style=\"font-size:23px\"><strong>Conclusion:)<\/strong><\/p>\n\n\n\n<p>Explainer videos hold a lot of power in any <a href=\"https:\/\/www.oflox.com\/blog\/benefits-of-seo-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO strategy<\/a>. When done right, an explainer video will engage your audience, boost your search engine rank, and attract repeat customers. They simplify complex topics, making them easier for viewers to understand and share. Additionally, they can increase the time visitors spend on your website, which is another positive signal to search engines.<\/p>\n\n\n\n<p><strong>Read also:)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.oflox.com\/blog\/text-to-video-generator-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">5+ Text to Video Generator AI: A Step-by-Step Guide!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oflox.com\/blog\/how-to-make-cartoon-videos-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Make Cartoon Videos Free: A-to-Z Guide for Beginners!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oflox.com\/blog\/best-ai-tool-for-video-editing\/\" target=\"_blank\" rel=\"noreferrer noopener\">5+ Best AI Tool for Video Editing: A Step-by-Step Guide!<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>If you found this article helpful or have any thoughts on what is an explainer video and its uses, feel free to leave a comment below\u2014we\u2019d love to hear your insights and experiences!<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we\u2019ll delve into the essentials of what is an explainer video. If you&#8217;re interested in gaining a &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What is an Explainer Video: A Step-by-Step Guide!\" class=\"read-more button\" href=\"https:\/\/www.oflox.com\/blog\/what-is-an-explainer-video\/#more-22861\" aria-label=\"More on What is an Explainer Video: A Step-by-Step Guide!\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":22864,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2345],"tags":[37222,37228,37218,37211,37229,37226,37217,37219,37227,37221,37215,37213,37220,37212,37225,37223,37224,37214,37216],"class_list":["post-22861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-animated-explainer-video","tag-best-explainer-videos","tag-explain-video","tag-explainer-video","tag-explainer-video-ai","tag-explainer-video-builder","tag-explainer-video-company","tag-explainer-video-examples","tag-explainer-video-generator","tag-explainer-video-maker","tag-explainer-video-software","tag-explainer-video-tool","tag-explainer-videos","tag-types-of-explainer-video","tag-video-explainer","tag-video-explainers","tag-what-is-an-explainer","tag-what-is-an-explainer-video","tag-what-is-explainer-video","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an Explainer Video: A Step-by-Step Guide!<\/title>\n<meta name=\"description\" content=\"In this article, we\u2019ll delve into the essentials of what is an explainer video. 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