{"id":28868,"date":"2025-07-07T05:40:49","date_gmt":"2025-07-07T05:40:49","guid":{"rendered":"https:\/\/www.oflox.com\/blog\/?p=28868"},"modified":"2025-07-07T05:40:50","modified_gmt":"2025-07-07T05:40:50","slug":"what-is-pigeon-in-seo","status":"publish","type":"post","link":"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/","title":{"rendered":"What is Pigeon in SEO: A-to-Z Guide for Beginners!"},"content":{"rendered":"\n<p><strong>This article provides a professional guide on \u201cWhat is Pigeon in SEO.\u201d<\/strong> If you want to understand how Google&#8217;s Pigeon update changed local SEO and what it means for your business, read on for examples, expert tips, and a simplified explanation of this major search algorithm update.<\/p>\n\n\n\n<p>Have you ever searched for \u201c<strong>coffee shop near me<\/strong>\u201d and received incredibly accurate results? That\u2019s the magic of local SEO, and behind the scenes, Google&#8217;s Pigeon update plays a big role in it. If you&#8217;re a local business or SEO professional, it\u2019s crucial to understand what is Pigeon in SEO and how it can help (or hurt) your visibility in local search rankings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2025\/07\/What-is-Pigeon-in-SEO-scaled.jpg\" alt=\"What is Pigeon in SEO\" class=\"wp-image-28884\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2025\/07\/What-is-Pigeon-in-SEO-scaled.jpg 2560w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2025\/07\/What-is-Pigeon-in-SEO-768x432.jpg 768w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2025\/07\/What-is-Pigeon-in-SEO-1536x864.jpg 1536w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2025\/07\/What-is-Pigeon-in-SEO-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>In this guide, we\u2019ll break down this important Google algorithm update in simple terms, share how it works, and explain how you can benefit from it.<\/p>\n\n\n\n<p>Let\u2019s explore it together!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f592e2238fd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f592e2238fd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#What_is_Pigeon_in_SEO\" >What is Pigeon in SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#When_Was_the_Pigeon_Update_Released\" >When Was the Pigeon Update Released?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#Why_Did_Google_Introduce_the_Pigeon_Update\" >Why Did Google Introduce the Pigeon Update?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#How_Pigeon_Affected_Local_SEO\" >How Pigeon Affected Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#Key_Features_of_the_Pigeon_Update\" >Key Features of the Pigeon Update<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#How_to_Optimize_for_the_Pigeon_Update\" >How to Optimize for the Pigeon Update<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#1_On-Page_SEO_for_Local_Success\" >1. On-Page SEO for Local Success:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#2_Local_Listings\" >2. Local Listings:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#3_Citations_and_Directories\" >3. Citations and Directories:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#4_Backlinks\" >4. Backlinks:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#5_User_Engagement\" >5. User Engagement:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#5_Tools_to_Analyze_Local_SEO_Performance\" >5+ Tools to Analyze Local SEO Performance<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-pigeon-in-seo\"><span class=\"ez-toc-section\" id=\"What_is_Pigeon_in_SEO\"><\/span>What is Pigeon in SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Pigeon in SEO refers to a major algorithm update by Google that significantly improved local search results by aligning local and organic ranking factors.<\/strong> Launched in July 2014, this update made local search results more accurate, relevant, and tied closely to standard web search signals.<\/p>\n\n\n\n<p>Before Pigeon, Google\u2019s local search relied mainly on distance and business listings (like Google My Business). After Pigeon, factors like website quality, backlinks, and domain authority became just as important for local rankings.<\/p>\n\n\n\n<p>Whether you run a local restaurant, doctor\u2019s clinic, or any service-based business, understanding what is Pigeon in SEO can help you better optimize your website and local listings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-was-the-pigeon-update-released\"><span class=\"ez-toc-section\" id=\"When_Was_the_Pigeon_Update_Released\"><\/span>When Was the Pigeon Update Released?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Launch Date:<\/strong> July 24, 2014 (U.S. English results only)<\/li>\n\n\n\n<li><strong>Global Rollout:<\/strong> December 2014 (extended to other English-speaking countries)<\/li>\n<\/ul>\n\n\n\n<p>Google did not officially name the update. The SEO community coined the term \u201cPigeon\u201d to reflect the update\u2019s local intent (like a homing pigeon) and because Google hadn\u2019t released an official name.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-did-google-introduce-the-pigeon-update\"><span class=\"ez-toc-section\" id=\"Why_Did_Google_Introduce_the_Pigeon_Update\"><\/span>Why Did Google Introduce the Pigeon Update?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The main goal of Pigeon was to improve <strong>local search accuracy<\/strong> by making it more dependent on the core web algorithm. This allowed local results to reflect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User proximity more precisely<\/strong><\/li>\n\n\n\n<li><strong>Stronger websites to rank higher locally<\/strong><\/li>\n\n\n\n<li><strong>Consistency between Google Maps and regular Search<\/strong><\/li>\n\n\n\n<li><strong>More relevant directory sites (like Yelp, TripAdvisor, etc.)<\/strong> to show up when appropriate<\/li>\n<\/ul>\n\n\n\n<p>In Simple Words:<\/p>\n\n\n\n<p>Google wanted local search to show the best businesses nearby, based on <strong>quality, trust, and user intent<\/strong>, not just who was closest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-pigeon-affected-local-seo\"><span class=\"ez-toc-section\" id=\"How_Pigeon_Affected_Local_SEO\"><\/span>How Pigeon Affected Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Pigeon changed how local businesses appear in search results.<\/strong><\/p>\n\n\n\n<div id=\"affiliate-style-25f0e3ee-e9a5-43bb-a72a-f57f6675a356\" class=\"wp-block-affiliate-booster-propsandcons affiliate-block-25f0e3 affiliate-wrapper\"><div class=\"affiliate-d-table affiliate-procon-inner\"><div class=\"affiliate-block-advanced-list affiliate-props-list affiliate-alignment-left\"><p class=\"affiliate-props-title affiliate-propcon-title\"> Before Pigeon: <\/p><ul class=\"affiliate-list affiliate-list-type-unordered affiliate-list-bullet-times-circle\"><li>Small businesses with Google listings but weak websites could still rank well.<\/li><li>Searchers often saw 7-pack results.<\/li><li>Google\u2019s own pages ranked above Yelp or other review sites.<\/li><\/ul><\/div><div class=\"affiliate-block-advanced-list affiliate-cons-list affiliate-alignment-left\"><p class=\"affiliate-const-title affiliate-propcon-title\"> Before Pigeon: <\/p><ul class=\"affiliate-list affiliate-list-type-unordered affiliate-list-bullet-check-circle\"><li>Local search began favoring businesses with strong SEO and high authority.<\/li><li>3-pack results replaced 7-pack.<\/li><li>Directory sites like Yelp started ranking higher when included in queries.<\/li><li>Proximity became more important \u2014 businesses far from the searcher often dropped out of the results.<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-features-of-the-pigeon-update\"><span class=\"ez-toc-section\" id=\"Key_Features_of_the_Pigeon_Update\"><\/span><strong>Key Features of the Pigeon Update<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s look at some defining characteristics of the <strong>Google Pigeon algorithm<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Feature<\/th><th>Description<\/th><\/tr><\/thead><tbody><tr><td><strong>Better Local Accuracy<\/strong><\/td><td>Results based on user\u2019s exact location (via GPS\/IP).<\/td><\/tr><tr><td><strong>Improved Distance Calculation<\/strong><\/td><td>Ranks businesses physically closer to the user.<\/td><\/tr><tr><td><strong>Stronger Ties to Traditional Ranking Signals<\/strong><\/td><td>Local rankings now depend on SEO factors like links, content, etc.<\/td><\/tr><tr><td><strong>Google Maps Integration<\/strong><\/td><td>Maps listings now reflect the same algorithm as organic results.<\/td><\/tr><tr><td><strong>Reduced Spam in Local Listings<\/strong><\/td><td>Cracks down on fake or low-quality local businesses.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-optimize-for-the-pigeon-update\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_for_the_Pigeon_Update\"><\/span>How to Optimize for the Pigeon Update<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To make the most of this algorithm, businesses must focus on <strong>traditional SEO<\/strong> and <strong>local SEO<\/strong> simultaneously. Here&#8217;s how:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-on-page-seo-for-local-success\"><span class=\"ez-toc-section\" id=\"1_On-Page_SEO_for_Local_Success\"><\/span>1. <strong>On-Page SEO for Local Success:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the city\/region name in titles, headers, and content.<\/li>\n\n\n\n<li>Create location-specific landing pages.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-local-listings\"><span class=\"ez-toc-section\" id=\"2_Local_Listings\"><\/span>2. <strong>Local Listings:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Claim and optimize your Google Business Profile.<\/li>\n\n\n\n<li>Ensure NAP consistency across all directories.<\/li>\n\n\n\n<li>Use high-quality images and update business hours regularly.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-citations-and-directories\"><span class=\"ez-toc-section\" id=\"3_Citations_and_Directories\"><\/span>3. <strong>Citations and Directories:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get listed on authoritative local directories like JustDial, Sulekha, IndiaMart.<\/li>\n\n\n\n<li>Encourage positive reviews on Google and Yelp.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-backlinks\"><span class=\"ez-toc-section\" id=\"4_Backlinks\"><\/span>4. <strong>Backlinks:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build local backlinks through partnerships, sponsorships, and local news features.<\/li>\n\n\n\n<li>Use tools like Ahrefs or Moz to find backlink opportunities.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-user-engagement\"><span class=\"ez-toc-section\" id=\"5_User_Engagement\"><\/span>5. <strong>User Engagement:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on click-through rates and dwell time.<\/li>\n\n\n\n<li>Embed local schema markup (JSON-LD) to provide Google with structured data.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-tools-to-analyze-local-seo-performance\"><span class=\"ez-toc-section\" id=\"5_Tools_to_Analyze_Local_SEO_Performance\"><\/span>5+ Tools to Analyze Local SEO Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are some tools to help track your local SEO after Pigeon:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tool<\/th><th>Purpose<\/th><\/tr><\/thead><tbody><tr><td><strong>Google Search Console<\/strong><\/td><td>Track keyword performance.<\/td><\/tr><tr><td><strong>Google Business Profile Dashboard<\/strong><\/td><td>Insights into views, searches, and engagement.<\/td><\/tr><tr><td><strong>BrightLocal<\/strong><\/td><td>Local rankings, citations, and reviews.<\/td><\/tr><tr><td><strong>Moz Local<\/strong><\/td><td>Listing consistency and directory submission.<\/td><\/tr><tr><td><strong>Whitespark<\/strong><\/td><td>Local citation building and audits<\/td><\/tr><tr><td><strong>SEMrush<\/strong><\/td><td>Track keyword rankings and backlink health<\/td><\/tr><tr><td><strong>Yext<\/strong><\/td><td>Manage listings, monitor reviews, and ensure accurate location data.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>These tools can help you stay aligned with the changes from the Pigeon update.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Google Pigeon Algorithm | Google Local Search Algorithm Update | #googlealgorithm #seocourse\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/BhQg8zYlZJk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p style=\"font-size:23px\"><strong>FAQs:)<\/strong><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1751860470210\"><strong class=\"schema-faq-question\">Q. Why is it called Pigeon?<\/strong> <p class=\"schema-faq-answer\"><strong>A. <\/strong>Google didn\u2019t name it. SEO experts called it \u201cPigeon\u201d because it focused on local results, like how pigeons return home (local targeting).<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1751860481382\"><strong class=\"schema-faq-question\">Q. Is the Pigeon update still relevant?<\/strong> <p class=\"schema-faq-answer\"><strong>A. <\/strong>Yes. Even though newer updates like Possum and Hawk came later, Pigeon laid the foundation for modern local SEO. Its changes are still in effect today.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1751860699282\"><strong class=\"schema-faq-question\">Q. Which businesses were most affected?<\/strong> <p class=\"schema-faq-answer\"><strong>A. <\/strong>Local service providers like restaurants, plumbers, dentists, and travel companies saw significant changes in rankings.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1751860494201\"><strong class=\"schema-faq-question\">Q. Did Pigeon affect mobile searches too?<\/strong> <p class=\"schema-faq-answer\"><strong>A. <\/strong>Yes. Pigeon made local search better on both desktop and mobile, especially since mobile searches often use GPS data for precise results.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1751860757603\"><strong class=\"schema-faq-question\">Q. Is the Pigeon update still relevant today?<\/strong> <p class=\"schema-faq-answer\"><strong>A. <\/strong>Yes. While newer updates have been introduced, the core principles of the Pigeon update are still part of Google\u2019s local ranking algorithm.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1751860698175\"><strong class=\"schema-faq-question\">Q. How does Pigeon affect local search results?<\/strong> <p class=\"schema-faq-answer\"><strong>A. <\/strong>It made local search results more accurate, consistent, and integrated with organic web results. It also boosted directory listings.<\/p> <\/div> <\/div>\n\n\n\n<p style=\"font-size:23px\"><strong>Conclusion:)<\/strong><\/p>\n\n\n\n<p><strong>Absolutely.<\/strong> The Google Pigeon update was a major turning point for local SEO. It transformed how local results were shown by introducing quality signals, improving user experience, and raising the bar for businesses.<\/p>\n\n\n\n<p>If you run a local business \u2014 especially in India, where local competition is high \u2014 you <strong>must combine traditional SEO with strong local optimization<\/strong>. The days of relying only on your Google listing are gone.<\/p>\n\n\n\n<p><strong>Read also:)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.oflox.com\/blog\/what-is-toxic-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is Toxic Backlinks: A Step-by-Step Guide!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oflox.com\/blog\/what-is-muvera-in-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is MUVERA in SEO: A New Algorithm by Google!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oflox.com\/blog\/what-is-dwell-time-in-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is Dwell Time in SEO: A Step-by-Step Guide!<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong><em>Have questions about how the Pigeon update affects your website or business? Or do you have insights and experiences you&#8217;d like to share? Drop a comment below \u2014 we\u2019d love to hear from you and continue the conversation!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article provides a professional guide on \u201cWhat is Pigeon in SEO.\u201d If you want to understand how Google&#8217;s Pigeon &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What is Pigeon in SEO: A-to-Z Guide for Beginners!\" class=\"read-more button\" href=\"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#more-28868\" aria-label=\"More on What is Pigeon in SEO: A-to-Z Guide for Beginners!\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":28884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[42722,42735,42730,42729,42737,42734,42731,42732,42733,42736],"class_list":["post-28868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google-algorithm","tag-google-pigeon-algorithm","tag-pigeon-in-seo","tag-pigeon-seo","tag-pigeon-seo-example","tag-pigeon-update-in-seo","tag-what-is-pigeon","tag-what-is-pigeon-in-seo","tag-what-is-pigeon-in-seo-with-example","tag-what-is-pigeon-seo-example","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Pigeon in SEO: A-to-Z Guide for Beginners!<\/title>\n<meta name=\"description\" content=\"This article provides a professional guide on \u201cWhat is Pigeon 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Why is it called Pigeon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>A. <\/strong>Google didn\u2019t name it. SEO experts called it \u201cPigeon\u201d because it focused on local results, like how pigeons return home (local targeting).","inLanguage":"en"},"inLanguage":"en"},{"@type":"Question","@id":"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#faq-question-1751860481382","position":2,"url":"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#faq-question-1751860481382","name":"Q. Is the Pigeon update still relevant?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>A. <\/strong>Yes. Even though newer updates like Possum and Hawk came later, Pigeon laid the foundation for modern local SEO. Its changes are still in effect today.","inLanguage":"en"},"inLanguage":"en"},{"@type":"Question","@id":"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#faq-question-1751860699282","position":3,"url":"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#faq-question-1751860699282","name":"Q. Which businesses were most affected?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>A. <\/strong>Local service providers like restaurants, plumbers, dentists, and travel companies saw significant changes in rankings.","inLanguage":"en"},"inLanguage":"en"},{"@type":"Question","@id":"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#faq-question-1751860494201","position":4,"url":"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#faq-question-1751860494201","name":"Q. Did Pigeon affect mobile searches too?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>A. <\/strong>Yes. Pigeon made local search better on both desktop and mobile, especially since mobile searches often use GPS data for precise results.","inLanguage":"en"},"inLanguage":"en"},{"@type":"Question","@id":"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#faq-question-1751860757603","position":5,"url":"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#faq-question-1751860757603","name":"Q. Is the Pigeon update still relevant today?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>A. <\/strong>Yes. While newer updates have been introduced, the core principles of the Pigeon update are still part of Google\u2019s local ranking algorithm.","inLanguage":"en"},"inLanguage":"en"},{"@type":"Question","@id":"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#faq-question-1751860698175","position":6,"url":"https:\/\/www.oflox.com\/blog\/what-is-pigeon-in-seo\/#faq-question-1751860698175","name":"Q. 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