{"id":38219,"date":"2026-08-12T09:20:27","date_gmt":"2026-08-12T09:20:27","guid":{"rendered":"https:\/\/www.oflox.com\/blog\/?p=38219"},"modified":"2026-08-12T09:20:28","modified_gmt":"2026-08-12T09:20:28","slug":"what-is-avo-why-ai-search-needs-more-than-seo","status":"publish","type":"post","link":"https:\/\/www.oflox.com\/blog\/what-is-avo-why-ai-search-needs-more-than-seo\/","title":{"rendered":"What Is AVO? Why AI Search Needs More Than SEO?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This article provides a complete guide on <strong>What Is AVO<\/strong> <strong>(Authority &amp; Visibility Optimization)<\/strong>, including its meaning, importance, working process, key components, benefits, AI authority, visibility measurement, its relationship with SEO and GEO\/AEO, practical applications, and the future of AI-driven search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For years, businesses have relied on <strong>Search Engine Optimization (SEO)<\/strong> to improve their online visibility, rank higher on Google, attract organic traffic, and reach potential customers. However, the way people search for information and discover brands is rapidly changing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where <strong>Authority &amp; Visibility Optimization (AVO)<\/strong> becomes important. AVO is a strategic discipline focused on improving how AI systems understand, evaluate, and recommend a brand. Instead of focusing only on webpage rankings, it introduces another important question: <strong>Will AI recommend the brand when potential customers ask?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, platforms such as <strong>ChatGPT, Gemini, and Perplexity<\/strong> can provide direct, synthesized answers rather than simply presenting users with a traditional list of search results. This shift means businesses are increasingly competing not only for search rankings but also for <strong>authority, AI visibility, and recommendations<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2026\/08\/What-Is-AVO.jpg\" alt=\"What Is AVO\" class=\"wp-image-38224\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2026\/08\/What-Is-AVO.jpg 2240w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2026\/08\/What-Is-AVO-768x432.jpg 768w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2026\/08\/What-Is-AVO-1536x864.jpg 1536w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2026\/08\/What-Is-AVO-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2240px) 100vw, 2240px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re a business owner, digital marketer, SEO professional, content creator, startup founder, or marketing professional, this beginner-friendly guide will help you understand <strong>AVO and its role in the evolving AI Search ecosystem<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Let\u2019s explore it together.<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a7c72a347f3b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7c72a347f3b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.oflox.com\/blog\/what-is-avo-why-ai-search-needs-more-than-seo\/#What_is_AVO\" >What is AVO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.oflox.com\/blog\/what-is-avo-why-ai-search-needs-more-than-seo\/#Benefits_of_Authority_Visibility_Optimization\" >Benefits of Authority &amp; Visibility Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.oflox.com\/blog\/what-is-avo-why-ai-search-needs-more-than-seo\/#Why_Traditional_SEO_Doesnt_Fully_Solve_AI_Search\" >Why Traditional SEO Doesn&#8217;t Fully Solve AI Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.oflox.com\/blog\/what-is-avo-why-ai-search-needs-more-than-seo\/#AVO_Complements_SEO_Rather_Than_Replacing_It\" >AVO Complements SEO Rather Than Replacing It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.oflox.com\/blog\/what-is-avo-why-ai-search-needs-more-than-seo\/#Turning_AVO_Into_a_Measurable_Discipline\" >Turning AVO Into a Measurable Discipline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.oflox.com\/blog\/what-is-avo-why-ai-search-needs-more-than-seo\/#Why_This_Matters_Now\" >Why This Matters Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.oflox.com\/blog\/what-is-avo-why-ai-search-needs-more-than-seo\/#The_Future_of_AI_Search_and_Brand_Visibility\" >The Future of AI Search and Brand Visibility<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_AVO\"><\/span><strong>What is AVO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Authority &amp; Visibility Optimization (AVO) is a strategic discipline that helps organizations improve how AI systems understand, evaluate, and recommend their brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It does not replace SEO, nor does it compete with established optimization practices. Instead, AVO addresses a challenge that became significantly more important with the rise of AI-powered search: ensuring that a brand is not only discoverable but also considered trustworthy enough to appear in AI-generated recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A simple comparison clarifies the distinction.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Traditional SEO<\/strong><\/td><td><strong>Authority &amp; Visibility Optimization<\/strong><\/td><\/tr><tr><td>Focuses on webpages<\/td><td>Focuses on brands<\/td><\/tr><tr><td>Optimizes for rankings<\/td><td>Optimizes for recommendations<\/td><\/tr><tr><td>Measures search performance<\/td><td>Measures AI authority and visibility<\/td><\/tr><tr><td>The primary objective is discoverability<\/td><td>The primary objective is AI-mediated discoverability and recommendation<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SEO answers one important question:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><strong>\u201cCan customers find us?\u201d<\/strong><\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">AVO introduces another:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><strong>\u201cWill AI recommend us when customers ask?\u201d<\/strong><\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Both questions matter. They simply solve different problems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Authority_Visibility_Optimization\"><\/span>Benefits of Authority &amp; Visibility Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For businesses preparing for AI-driven discovery, AVO introduces several potential strategic benefits.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Better Understanding of AI Readiness: <\/strong>Businesses can evaluate whether their digital presence provides sufficient authority signals for AI systems to understand their brand.<\/li>\n\n\n\n<li><strong>Identification of Authority Gaps: <\/strong>Instead of guessing why competitors receive greater AI visibility, organizations can identify areas where their own authority signals may be weaker.<\/li>\n\n\n\n<li><strong>Competitive Benchmarking: <\/strong>AVO can provide another way to compare digital visibility against competitors beyond conventional keyword rankings.<\/li>\n\n\n\n<li><strong>AI Visibility Monitoring: <\/strong>Brands can evaluate whether and how prominently they appear in AI-generated answers.<\/li>\n\n\n\n<li><strong>Complements Existing SEO: <\/strong>AVO does not require businesses to abandon their existing SEO investment. Instead, it adds an authority and recommendation-readiness layer to traditional discoverability.<\/li>\n\n\n\n<li><strong>Long-Term AI Search Preparation: <\/strong>As AI assistants become increasingly involved in product research and brand discovery, understanding AI visibility can help businesses prepare for changing customer journeys.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Traditional_SEO_Doesnt_Fully_Solve_AI_Search\"><\/span><strong>Why Traditional SEO Doesn&#8217;t Fully Solve AI Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest misconceptions about AI Search is the belief that it works just like Google, with a chatbot interface.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It doesn&#8217;t.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Search engines are designed to retrieve information. AI systems are designed to synthesize information.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That distinction changes how brands earn visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A search engine may rank your webpage because it is relevant to a query. An AI model, however, must decide whether your brand is credible enough to include in its response after considering information from multiple sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, visibility is no longer determined solely by how well a webpage is optimized.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is increasingly influenced by how consistently a brand demonstrates authority across the digital ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the problem AVO was designed to solve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AVO_Complements_SEO_Rather_Than_Replacing_It\"><\/span><strong>AVO Complements SEO Rather Than Replacing It<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whenever a new marketing discipline appears, the first question is usually whether it replaces the previous one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The answer is no.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO remains one of the foundations of digital marketing. Without technically accessible websites, structured content, and strong search visibility, AI systems have fewer reliable signals to understand your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AVO builds on that foundation by focusing on a different layer of optimization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than asking how to improve rankings, it asks how to improve the authority signals AI relies on when deciding which brands deserve to be recommended.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The relationship between these disciplines can be viewed like this:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Marketing Layer<\/strong><\/td><td><strong>Primary Role<\/strong><\/td><\/tr><tr><td>SEO<\/td><td>Makes information discoverable<\/td><\/tr><tr><td>AVO<\/td><td>Builds authority and recommendation readiness<\/td><\/tr><tr><td>GEO \/ AEO<\/td><td>Optimizes content for AI-generated responses<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of competing, these disciplines reinforce one another.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turning_AVO_Into_a_Measurable_Discipline\"><\/span><strong>Turning AVO Into a Measurable Discipline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing frameworks become valuable only when they can be measured.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO has keyword rankings, backlinks, crawlability, and organic traffic. Paid advertising has impressions, clicks, and return on ad spend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AVO follows the same principle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zenodo.org\/records\/19948302\" target=\"_blank\" rel=\"noreferrer noopener\">According to the research<\/a>, the discipline is supported by three interconnected components:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Authority Score (AS)<\/strong> measures how prepared a brand is to be understood and trusted by AI systems.<\/li>\n\n\n\n<li><strong>OMG Protocol<\/strong> provides a structured methodology for strengthening authority over time.<\/li>\n\n\n\n<li><strong>Visibility Score (VS)<\/strong> measures how frequently and how prominently a brand appears across AI-generated answers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Together, these components transform AVO from a conceptual framework into a practical discipline that organizations can continuously evaluate and improve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, businesses can operationalize this approach using platforms such as <a href=\"https:\/\/getavo.ai\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AVO by Avonetiq<\/strong><\/a>, which implements the research framework in a practical environment. Instead of relying solely on search rankings, organizations can assess AI readiness, identify authority gaps, benchmark against competitors, and monitor how their visibility evolves across AI platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The value of these measurements is not simply to generate another score. They provide actionable insight into why AI recommends certain brands while overlooking others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_This_Matters_Now\"><\/span><strong>Why This Matters Now<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every major shift in digital marketing has introduced a new optimization discipline.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The growth of search engines led to SEO.<\/li>\n\n\n\n<li>The rise of social media created entirely new strategies for social engagement.<\/li>\n\n\n\n<li>Today, AI Search is creating another transition.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As more buying journeys begin with conversations rather than search queries, businesses need to understand not only whether they can be found, but also whether they can be confidently recommended.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is the role AVO was created to fulfill.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Future_of_AI_Search_and_Brand_Visibility\"><\/span>The Future of AI Search and Brand Visibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI is rapidly becoming another interface between people and online information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users increasingly expect to ask detailed questions and receive direct, personalized answers rather than manually opening and comparing many webpages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That does not mean websites or search engines are disappearing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It means the path between <strong>information and decision-making<\/strong> is changing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the coming years, marketers may increasingly track metrics beyond conventional organic rankings, including:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI mentions, brand visibility, recommendation frequency, authority signals, citation presence, competitive AI visibility, and recommendation readiness.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses that understand this transition early can start building strategies that account for both traditional search visibility and emerging AI-mediated discovery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:23px\"><strong>Conclusion:)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The future of online visibility is unlikely to be defined by Google rankings alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO remains an essential foundation of digital marketing, but AI-generated answers are introducing an additional layer between users, information, and brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As AI becomes more involved in research and purchasing decisions, businesses need to consider not only whether customers can <strong>find<\/strong> them, but also whether AI systems can clearly <strong>understand, evaluate, and potentially recommend<\/strong> them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is the central idea behind <strong>Authority &amp; Visibility Optimization (AVO).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By combining traditional SEO foundations with GEO\/AEO practices and a structured approach to authority and AI visibility, businesses can build a more complete strategy for the evolving search ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The supplied AVO framework ultimately positions Authority &amp; Visibility Optimization as a way for organizations to measure, improve, and manage their presence as AI becomes an increasingly important interface between users and digital information.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>The next era of digital marketing may not be only about ranking first\u2014it may also be about becoming a brand AI considers worth recommending.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also:)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.oflox.com\/blog\/what-is-digital-signature-certificate\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Is Digital Signature Certificate? A-to-Z Guide for Beginners!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oflox.com\/blog\/what-is-sip-trunking\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Is SIP Trunking? A Complete Beginner\u2019s Guide!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oflox.com\/blog\/how-to-make-blurry-pictures-clear-app-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Make Blurry Pictures Clear App Free: A Complete Guide!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>As AI Search continues to evolve, businesses that start understanding their authority and visibility today may be better prepared for how customers discover brands tomorrow.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article provides a complete guide on What Is AVO (Authority &amp; Visibility Optimization), including its meaning, importance, working process, &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What Is AVO? Why AI Search Needs More Than SEO?\" class=\"read-more button\" href=\"https:\/\/www.oflox.com\/blog\/what-is-avo-why-ai-search-needs-more-than-seo\/#more-38219\" aria-label=\"More on What Is AVO? Why AI Search Needs More Than SEO?\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":38224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2345],"tags":[53399,32036,54235,54231,54236,46699,49934,54234,53397,54230,54229,54232,54233,46024,158,53401,41832,53402,170,54228,54238,54237],"class_list":["post-38219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-aeo","tag-ai-marketing","tag-ai-recommendations","tag-ai-search","tag-ai-search-marketing","tag-ai-search-optimization","tag-ai-seo","tag-ai-visibility","tag-answer-engine-optimization","tag-authority-visibility-optimization","tag-avo","tag-avo-seo","tag-avo-vs-seo","tag-brand-authority","tag-digital-marketing","tag-future-of-seo","tag-generative-engine-optimization","tag-geo","tag-search-engine-optimization","tag-what-is-avo","tag-what-is-avo-company","tag-what-is-avo-in-business","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is AVO? 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