{"id":6779,"date":"2021-12-28T13:24:00","date_gmt":"2021-12-28T13:24:00","guid":{"rendered":"https:\/\/www.oflox.com\/blog\/?p=6779"},"modified":"2023-04-14T12:49:49","modified_gmt":"2023-04-14T12:49:49","slug":"what-is-concept-testing","status":"publish","type":"post","link":"https:\/\/www.oflox.com\/blog\/what-is-concept-testing\/","title":{"rendered":"What Is Concept Testing In New Product Development: Full Guide!"},"content":{"rendered":"\n<p>Do you want to know, What is Concept Testing in New Product Development. So keep reading this post today. Because I will tell you complete information about it. So let&#8217;s get started.<\/p>\n\n\n\n<p>As you all know, Whenever we are about to launch a product in the market, So we have to do all its testing, Like concept testing has to be done. So that our product can become very popular in the market. <\/p>\n\n\n\n<p>That is why before launching your product in the market, you should do all kinds of testing so that you and your company do not face any problem later.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2021\/12\/What-Is-Concept-Testing.png\" alt=\"\" class=\"wp-image-6786\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2021\/12\/What-Is-Concept-Testing.png 2240w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2021\/12\/What-Is-Concept-Testing-768x432.png 768w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2021\/12\/What-Is-Concept-Testing-1536x864.png 1536w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2021\/12\/What-Is-Concept-Testing-2048x1152.png 2048w\" sizes=\"auto, (max-width: 2240px) 100vw, 2240px\" \/><\/figure>\n\n\n\n<p>So if you also really want to know about What Is Concept Testing, then let&#8217;s know about it immediately.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e18d15051fe\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e18d15051fe\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.oflox.com\/blog\/what-is-concept-testing\/#What_Is_Concept_Testing_In_New_Product_Development\" >What Is Concept Testing In New Product Development!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.oflox.com\/blog\/what-is-concept-testing\/#1_Include_all_partners_in_the_methodology_and_design\" >1. Include all partners in the methodology and design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.oflox.com\/blog\/what-is-concept-testing\/#2_Test_packaging_monadically\" >2. Test packaging monadically<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.oflox.com\/blog\/what-is-concept-testing\/#3_Use_a_heatmap_tool_within_your_survey\" >3. Use a heatmap tool within your survey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.oflox.com\/blog\/what-is-concept-testing\/#4_Go_for_visual_stimulus_test\" >4. Go for visual stimulus test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.oflox.com\/blog\/what-is-concept-testing\/#5_Script_your_instructions\" >5. Script your instructions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.oflox.com\/blog\/what-is-concept-testing\/#6_Document_everything\" >6. Document everything<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Concept_Testing_In_New_Product_Development\"><\/span>What Is Concept Testing In New Product Development!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to evaluating new package concepts or designs, the best research and the most useful insights must begin with successful <a href=\"https:\/\/tolunacorporate.com\/solution\/make-better-decisions-with-package-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">package testing<\/a>. Below we have listed a few important tips for testing a new or concept package.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Include_all_partners_in_the_methodology_and_design\"><\/span><strong>1. Include all partners in the methodology and design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many clients are hesitant to share their ideas, and it&#8217;s understandable. In today&#8217;s highly competitive consumer market, giving away too much information could tilt the scales in favor of a competitor&#8217;s brand or business.<\/p>\n\n\n\n<p>However, history has shown that any partners involved in the research design can provide vital direction to the overall success of a project.&nbsp;<\/p>\n\n\n\n<p>Experienced individuals have encountered field research situations and may educate retail, brand, and product managers of aspects of the test that they may not have considered. A good field technician understands the necessity of consistency, how to deal with <a href=\"https:\/\/www.hackerearth.com\/blog\/talent-assessment\/technical-recruiting-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recruiting process<\/a> and administering tests to respondents, and how to eliminate bias that may be introduced when testing in a real store or a mock-store environment, despite not being a design expert.<\/p>\n\n\n\n<p>If at all possible, send digital photographs of the new or idea packages to everyone involved in the study so that they are aware of the test designs before they continue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Test_packaging_monadically\"><\/span><strong>2. Test packaging monadically<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Our advice is to test packing one at a time. This avoids bias\/influence because the respondent only sees\/rates one pack, but it also allows for more thorough information per pack and a better knowledge of how consumers would react if it were the final positioning. If packs are identical to one another, monadic testing can assist avoid confusion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_a_heatmap_tool_within_your_survey\"><\/span><strong>3. Use a heatmap tool within your survey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We also propose that you use a heatmap tool in your survey. You ask the respondent to click on the portions of the pack that strikes out to them, that they like, dislike, find perplexing, or that they don&#8217;t believe are genuine. This will point you in the right way if there are any issues. You may then re-test them cost-effectively and swiftly if you need to adjust the position of pieces within the pack.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Go_for_visual_stimulus_test\"><\/span><strong>4. Go for visual stimulus test<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pack testing requires a visual stimulus with the highest possible resolution to simulate how it will appear on a shelf in real life. To give each item an equal chance of being scored honestly and without bias the outcome, each pack should have consistent image quality and size.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Script_your_instructions\"><\/span><strong>5. Script your instructions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Having a script for interviewers to follow when giving shopping instructions to respondents taking the package test is ideal to ensure that testing settings remain consistent. While some flexibility in the instructions is necessary for consumer performance (and further clarification should be provided as needed), maintaining <a href=\"https:\/\/en.wikipedia.org\/wiki\/Consistency\" target=\"_blank\" rel=\"noreferrer noopener\">consistency<\/a> allows for better confidence in the study results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Document_everything\"><\/span><strong>6. Document everything<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Make sure all suppliers have adequate documentation of what is being tested, what packages are being tested and what they should look like, and other critical issues to pay attention to before arriving in the field for the package test. Any information available to the field and analytic teams before the test will considerably improve the outcome.<\/p>\n\n\n\n<p><strong>Read also:)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.oflox.com\/blog\/logo-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">#1 Best Ways to Use Logo Generator to Get Your Amazing Design!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oflox.com\/blog\/useful-graphic-design-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">10+ Incredibly Useful Graphic Design Tips For Small Business!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oflox.com\/blog\/how-to-sell-art-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">A Quick Guide To Selling Your Art Online!<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>So friends, I hope that you have liked our article <strong>What Is Concept Testing In New Product Development<\/strong>. And if you still have any question or suggestion related to this,So you can tell us in below comment box. And many thanks to you for reading this post.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to know, What is Concept Testing in New Product Development. So keep reading this post today. Because &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What Is Concept Testing In New Product Development: Full Guide!\" class=\"read-more button\" href=\"https:\/\/www.oflox.com\/blog\/what-is-concept-testing\/#more-6779\" aria-label=\"More on What Is Concept Testing In New Product Development: Full Guide!\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":6786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[11363,11383,11355,11397,11362,11370,11374,11381,11359,11380,11385,11354,11358,11360,11378,11356,11357,11349,11393,11372,11367,11350,11352,11371,11361,11368,11351,11353,11394,11392,11382,11364,11398,11390,11369,11396,11386,11366,11377,11375,11365,11389,11391,11376,11379,11384,11373,11387,11395,11388],"class_list":["post-6779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","tag-basic-concept-in-security-testing","tag-manual-testing-concepts","tag-new-testing-concepts","tag-software-testing-concepts","tag-what-are-the-testing-concepts","tag-what-concept-is-the-experimenter-testing","tag-what-does-concept-testing-mean","tag-what-does-concept-testing-mean-in-business","tag-what-is-concept-development-and-testing","tag-what-is-concept-development-and-testing-in-marketing","tag-what-is-concept-of-testing","tag-what-is-concept-testing","tag-what-is-concept-testing-and-examples","tag-what-is-concept-testing-and-why-is-it-important","tag-what-is-concept-testing-examples","tag-what-is-concept-testing-idea","tag-what-is-concept-testing-in-communication","tag-what-is-concept-testing-in-entrepreneurship","tag-what-is-concept-testing-in-market-research","tag-what-is-concept-testing-in-marketing","tag-what-is-concept-testing-in-new-product-development","tag-what-is-concept-testing-quizlet","tag-what-is-concept-testing-ux","tag-what-is-hypothesis-testing-and-its-types","tag-what-is-meant-by-the-concept-testing","tag-what-is-meant-by-the-term-concept-testing","tag-what-is-meant-concept-testing","tag-what-is-product-concept-testing","tag-what-is-product-testing-in-market-research","tag-what-is-proof-of-concept-in-software-testing","tag-what-is-proof-of-concept-testing","tag-what-is-proof-of-concept-in-automation-testing","tag-what-is-screening-in-entrepreneurship","tag-what-is-system-testing-concept","tag-what-is-test-concept","tag-what-is-testing-and-why-is-it-important","tag-what-is-testing-in-language","tag-what-is-the-central-concept-of-serologic-testing","tag-what-is-the-concept-of-hypothesis-testing","tag-what-is-the-concept-of-language-testing","tag-what-is-the-concept-of-non-destructive-testing","tag-what-is-the-concept-of-psychological-testing","tag-what-is-the-concept-of-scanning-in-penetration-testing","tag-what-is-the-concept-of-testing-in-education","tag-what-is-the-importance-of-language-testing","tag-what-is-the-meaning-of-product-concept-testing","tag-what-is-the-most-basic-concept-in-hypothesis-testing","tag-what-is-the-point-of-concept-testing","tag-what-is-the-purpose-of-concept-testing","tag-what-is-the-use-of-concept-testing","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Concept Testing In New Product Development: Full Guide!<\/title>\n<meta name=\"description\" content=\"Do you want to know, What is Concept Testing in New Product Development. 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testing\",\"what is concept testing and examples\",\"what is concept testing and why is it important\",\"what is concept testing examples\",\"what is concept testing idea\",\"what is concept testing in communication\",\"what is concept testing in entrepreneurship\",\"what is concept testing in market research\",\"what is concept testing in marketing\",\"what is concept testing in new product development\",\"what is concept testing quizlet\",\"what is concept testing ux\",\"what is hypothesis testing and its types\",\"what is meant by the concept testing\",\"what is meant by the term concept testing\",\"what is meant concept testing\",\"what is product concept testing\",\"what is product testing in market research\",\"what is proof of concept in software testing\",\"what is proof of concept testing\",\"what is proof-of-concept in automation testing\",\"what is screening in entrepreneurship\",\"what is system testing concept\",\"what is test concept\",\"what is testing and why is it 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