{"id":9310,"date":"2022-05-06T11:29:00","date_gmt":"2022-05-06T11:29:00","guid":{"rendered":"https:\/\/www.oflox.com\/blog\/?p=9310"},"modified":"2022-05-25T15:10:42","modified_gmt":"2022-05-25T15:10:42","slug":"why-google-analytics-is-important-to-your-wordpress-website","status":"publish","type":"post","link":"https:\/\/www.oflox.com\/blog\/why-google-analytics-is-important-to-your-wordpress-website\/","title":{"rendered":"Why Google Analytics is Important to Your WordPress Website: Full Guide!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today&#8217;s post, I am going to tell you <strong>why Google Analytics is important to your WordPress website<\/strong>, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about this, so let&#8217;s start<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you all know, Google Analytics is a tool that provides insights into website traffic, online marketing, and marketing campaigns. It measures the performance of websites and helps to find out what works best for a business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, the author talks about how Google Analytics is an important tool for businesses to measure their performance and how it can be used to improve their online marketing campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Why-Google-Analytics-is-Important-1.png\" alt=\"Why Google Analytics is Important\" class=\"wp-image-9320\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Why-Google-Analytics-is-Important-1.png 1280w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Why-Google-Analytics-is-Important-1-768x432.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So let&#8217;s get all the information about why Google Analytics is important to your WordPress website without wasting any time, so let&#8217;s start.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1d71d238c76\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1d71d238c76\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.oflox.com\/blog\/why-google-analytics-is-important-to-your-wordpress-website\/#Why_Google_Analytics_is_Important_to_Your_WordPress_Website\" >Why Google Analytics is Important to Your WordPress Website!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.oflox.com\/blog\/why-google-analytics-is-important-to-your-wordpress-website\/#1_Identify_what_puts_off_your_visitors\" >1. Identify what puts off your visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.oflox.com\/blog\/why-google-analytics-is-important-to-your-wordpress-website\/#2_Understand_your_audience_better\" >2. Understand your audience better<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.oflox.com\/blog\/why-google-analytics-is-important-to-your-wordpress-website\/#3_Helps_content_creation\" >3. Helps content creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.oflox.com\/blog\/why-google-analytics-is-important-to-your-wordpress-website\/#4_Monitor_conversion_rates\" >4. Monitor conversion rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.oflox.com\/blog\/why-google-analytics-is-important-to-your-wordpress-website\/#5_Blending_other_tools_with_Google_Analytics\" >5. Blending other tools with Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.oflox.com\/blog\/why-google-analytics-is-important-to-your-wordpress-website\/#6_Monitor_social_engagement\" >6. Monitor social engagement<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Google_Analytics_is_Important_to_Your_WordPress_Website\"><\/span>Why Google Analytics is Important to Your WordPress Website!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Business websites built on WordPress can use various themes, plugins, and the power of Google Analytics to improve traffic. Using analytical tools like Google Analytics can help you acquire and retain an audience by using the range of functions and customization it offers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since it is a free-to-use tool, you have nothing to lose by connecting to Google Analytics. Instead, leverage it to know your website visitors better by identifying <a href=\"https:\/\/en.ryte.com\/magazine\/google-analytics-these-are-the-10-most-important-kpis-for-your-website\" target=\"_blank\" rel=\"noreferrer noopener\">key parameters<\/a> that keep them glued or help with a purchase decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Google Analytics, you can track who visits your website, from where, and what they do once they land your site, along with their demographics. All this information will let you tailor your business to drive high conversion by targeting visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The competitive nature of online business has forced owners and marketers to make data-backed decisions. And, using Google Analytics can certainly get you started in the right direction. Additionally, you can hire a <a href=\"https:\/\/niftypm.com\/blog\/what-do-project-manager-do\/\" target=\"_blank\" rel=\"noreferrer noopener\">project manager<\/a> to help with different tasks and ensure the process goes smoothly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let us discuss some key reasons why you should connect Google Analytics to your WordPress website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Identify_what_puts_off_your_visitors\"><\/span>1. <strong>Identify what puts off your visitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing to <a href=\"https:\/\/www.multidots.com\/hire-wordpress-developer\/\" target=\"_blank\" rel=\"noreferrer noopener\">hire a WordPress expert<\/a> is merely the first step to getting more visitors to your website. Visionary businesses will need to integrate Google Analytics into your WordPress to provide plenty of critical data. One such data is that of the bounce rate.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can track your bounce rate with Google Analytics, a metric that determines the percentage of visitors leaving your website after visiting one page. This points you in the direction of plausible explanations for poor visitor engagement and what factors you can change to improve the same. You can later use this data for other campaigns such as <a href=\"https:\/\/avada.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>, newsletters, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"632\" height=\"420\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Identify-what-puts-off-your-visitors.png\" alt=\"Identify what puts off your visitors\" class=\"wp-image-9315\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A high bounce rate may imply that the landing page on your website is not effective enough to investigate further. Likewise, it might also suggest a complicated website interface that visitors find difficult to navigate.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, you can gain insights into your top exit pages, exit rate, etc. With these metrics in front of you, you can start optimizing your website for greater engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Understand_your_audience_better\"><\/span>2. <strong>Understand your audience better<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics is a powerful tool to analyze how visitors interact after landing on your site. You will know whether the visitors are simply scrolling through a page or interacting. It offers a glimpse of your website&#8217;s current audience numbers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The data usually contains visitors&#8217; traffic growth over time, unique users, sessions per user, page views, average session duration, and bounce rate, among other metrics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"560\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Understand-your-audience.png\" alt=\"Understand your audience \" class=\"wp-image-9314\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Understand-your-audience.png 1000w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Understand-your-audience-768x430.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Start fragmenting your Google Analytics data by the audience. You will determine the best route that drives users to complete the desired conversion activity like placing an order, signing up for a newsletter, or filling up an inquiry form. Such insights will help you prioritize your marketing efforts and improve your funnel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Helps_content_creation\"><\/span>3. <strong>Helps content creation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The popularity of your website is highly dependent on the content you produce. Therefore, providing the right content on your website can drive more visitors and improve search engine rankings as part of your <a href=\"https:\/\/www.mageplaza.com\/blog\/seo-plugins-magento-stores.html\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> strategy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you figure out how your visitors behave (based on the above two points) and what they&#8217;re searching for, you can tailor content that caters to their requirements at each end of the journey. Start with creating goals in Google Analytics and match those to the various stages of the buyers&#8217; journey to monitor your complete conversion funnel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1212\" height=\"778\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Helps-content-creation.png\" alt=\"Helps content creation\" class=\"wp-image-9313\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Helps-content-creation.png 1212w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Helps-content-creation-768x493.png 768w\" sizes=\"auto, (max-width: 1212px) 100vw, 1212px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can also create a personalized dashboard with content-related KPIs \u2014 bounce rate, engagement, goal completion, scroll depth, etc. These would serve as a conduit for better communication with your visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A typical content-based goal conversion will follow a checklist created under &#8216;Engagement&#8217;, &#8216;Conversion&#8217;, and &#8216;Retention&#8217;.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Engagement:<\/strong> Content Downloads, Clicks on CTA, Newsletter\/Blog signup, etc.<\/li><li><strong>Conversion:<\/strong> Purchase made, average order value, lead and contact form fill up, etc.<\/li><li><strong>Retention:<\/strong> Content consumption by existing\/old users, product reviews, repeat sales, etc.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your prospective consumers or leads can become satisfied customers with the proper use of Google Analytics&#8217; custom Goals. In the long term, this will help improve<a href=\"https:\/\/www.engati.com\/blog\/create-whatsapp-chatbot\" target=\"_blank\" rel=\"noreferrer noopener\"> instant communication with customers<\/a> and build better trust in your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Monitor_conversion_rates\"><\/span>4. <strong>Monitor conversion rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amongst the many benefits of Google Analytics for WordPress, one that can make a huge difference is the use of conversion rate. Most businesses use content to drive organic traffic and thereby push sales through meaningful engagement. If this is your plan, failing to measure the conversion rate is a serious offense.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"759\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Monitor-conversion-rates.png\" alt=\"Monitor conversion rates\" class=\"wp-image-9312\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Monitor-conversion-rates.png 1600w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Monitor-conversion-rates-768x364.png 768w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Monitor-conversion-rates-1536x729.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monitoring the goal conversion rate provides insight into how well your website performs in certain areas of interest, such as signing up for your newsletter or completing a purchase. A low goal conversion rate indicates that few people are doing what you need them to do, while a high one means that things are going well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The data you&#8217;ve gathered in Google Analytics will provide you with a strong knowledge of your primary goal(s) performance, but more research is necessary to improve it. You need to ascertain your visitors&#8217; motivations and determine what, if something, is preventing them from fulfilling the set objectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, an eCommerce site must track the &#8216;purchases completed&#8217; goal. Knowing the conversion rate (the average number of conversions per total visitor, shown as a percentage) can help you look at trends, spot opportunities, and intervene if there are sudden drops.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Blending_other_tools_with_Google_Analytics\"><\/span>5. <strong>Blending other tools with Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adopting a digital strategy comes with a set of hurdles. With your business using various tools for various digital marketing operations, it may be challenging to maintain a macro-level overview. That is where Google Analytics excels \u2014 enabling you to connect to other platforms and technologies, such as Google Ads, Google Tag Manager, etc., into your dashboard.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, you have a cohesive overview of your activities across all channels (Direct, Organic, Social, etc.). There are a variety of <a href=\"https:\/\/wordpress.org\/plugins\/search\/Google+Analytics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WordPress plugins for Google Analytics<\/a> that allow you to connect to Google&#8217;s various services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Monitor_social_engagement\"><\/span>6. <strong>Monitor social engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/optinmonster.com\/social-selling-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">90% of marketers<\/a> opined that social media marketing is increasing their business\u2019 exposure. One of the reasons many online businesses and bloggers use WordPress is that it is social media-friendly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since it is now a critical component of running an online business, monitor the performance of your social media channels and interactions on those platforms to get the most out of your social connections.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"753\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Monitor-social-engagement.png\" alt=\"Monitor social engagement\" class=\"wp-image-9311\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Monitor-social-engagement.png 1000w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Monitor-social-engagement-768x578.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses using social media to improve search rankings can benefit from using Google Analytics&#8217; newest capabilities, <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/social-interactions\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Social Interactions<\/em><\/a>. It enables you to monitor your social media accounts from a single dashboard. Social Interactions allows you to track the reaction your blog receives from social media platforms, as well as the specific strategies that perform best for your site or company on WordPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress users can also use Google Analytics to track each social network&#8217;s conversions&#8217; quality, quantity, and worth. Ultimately, you can discover the most effective social channel and double down your efforts on that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:23px\"><strong>Conclusion!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are not using any web analytics tools for your WordPress website yet, start with Google Analytics. You&#8217;ll learn a lot about your website, its content performance, design, and even visitor behavior. Start <a href=\"https:\/\/www.supermonitoring.com\/blog\/website-monitoring-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitoring the website traffic <\/a>and making more informed decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider Google Analytics as a guide watching out for you and providing useful insights to enhance your business without expecting anything in return. While many WordPress websites employ web-statistics plugins, they fall short of Google Analytics in comprehensiveness and depth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apart from the above-discussed benefits of connecting Google Analytics to WordPress, rest assured that you can rely on it for accuracy, as compared to other analytics solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the author of this article:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lucy is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking, and traveling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also:)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.oflox.com\/blog\/best-free-google-seo-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">5+ Best Free Google SEO Tools for Your Website: Use Unlimited Free!<\/a><\/li><li><a href=\"https:\/\/www.oflox.com\/blog\/adsense-ads-txt-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">#1 Google Adsense Ads.txt Generator Tool For Free! Easy To Use!<\/a><\/li><li><a href=\"https:\/\/www.oflox.com\/blog\/google-adsense-alternatives-for-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense Alternatives for YouTube: A-to-Z Guide for Beginners!<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>So we hope that you have liked our article <strong>Why Google Analytics is Important to Your WordPress Website<\/strong>. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this article.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s post, I am going to tell you why Google Analytics is important to your WordPress website, so if &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Why Google Analytics is Important to Your WordPress Website: Full Guide!\" class=\"read-more button\" href=\"https:\/\/www.oflox.com\/blog\/why-google-analytics-is-important-to-your-wordpress-website\/#more-9310\" aria-label=\"More on Why Google Analytics is Important to Your WordPress Website: Full Guide!\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":9320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3240,577],"tags":[18027,18018,18031,18034,18032,18039,18033,18035,18036,18037,18022,18038,18028,18029,18030,18021,18019,18020,18026,18024,18040,18025,18023],"class_list":["post-9310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-wordpress","tag-features-of-google-analytics","tag-google-analytics","tag-google-analytics-certification","tag-google-analytics-certification-free","tag-google-analytics-course","tag-google-analytics-example","tag-google-analytics-for-beginners-answers","tag-google-analytics-for-beginners-assessment-1-answers","tag-google-analytics-for-beginners-pdf","tag-google-analytics-for-beginners-quizlet","tag-google-analytics-used-for","tag-is-google-analytics-free","tag-what-is-google-analytics-certification","tag-what-is-google-analytics-in-digital-marketing","tag-what-is-google-analytics-in-my-activity","tag-why-do-we-need-google-analytics","tag-why-google-analytics","tag-why-google-analytics-is-important","tag-why-google-analytics-is-important-for-your-website","tag-why-google-analytics-is-not-accurate","tag-why-google-analytics-is-the-best","tag-why-google-analytics-is-used","tag-why-you-need-google-analytics","resize-featured-image"],"yoast_head":"<!-- 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