{"id":9663,"date":"2022-09-10T03:40:00","date_gmt":"2022-09-10T03:40:00","guid":{"rendered":"https:\/\/www.oflox.com\/blog\/?p=9663"},"modified":"2023-06-19T15:14:21","modified_gmt":"2023-06-19T15:14:21","slug":"what-is-website-localization","status":"publish","type":"post","link":"https:\/\/www.oflox.com\/blog\/what-is-website-localization\/","title":{"rendered":"What is Website Localization? And why is it important: A-to-Z Guide!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you have a business, then I will tell you <strong>What is Website Localization<\/strong>? And why is it important, so if you want to know about it, then keep reading this article? Because I am going to give you complete information about it, so let&#8217;s start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know that <a href=\"https:\/\/weglot.com\/blog\/top-multilingual-website-stats-and-website-localization-trends-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">73%<\/a> of customers prefer purchasing products from sites providing information in their native language?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.daytranslations.com\/localization-services\/website-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website localization<\/a> becomes a crucial aspect when you plan on going global. While English is understandable in most parts of the world, people connect better with their regional language.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But is website localization limited to translation? It\u2019s one of the biggest myths revolving around the process as it covers much more than language. The entire motive is customizing your website to make it familiar to your target audience.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/What-is-Website-Localization.png\" alt=\"What is Website Localization\" class=\"wp-image-9667\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/What-is-Website-Localization.png 1280w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/What-is-Website-Localization-768x432.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This article will eliminate the myths associated with the process and cover various aspects that lead to calculating growth. Let\u2019s begin by understanding the meaning and importance of website localization.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3d59a92c18f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3d59a92c18f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.oflox.com\/blog\/what-is-website-localization\/#What_Is_Website_Localization\" >What Is Website Localization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.oflox.com\/blog\/what-is-website-localization\/#What_Is_Website_Localization_Testing_Why_It_Is_Important\" >What Is Website Localization Testing &amp; Why It Is Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.oflox.com\/blog\/what-is-website-localization\/#How_To_Successfully_Perform_Website_Localization\" >How To Successfully Perform Website Localization?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.oflox.com\/blog\/what-is-website-localization\/#1_Create_A_Localization_Strategy_Aligning_With_Your_Brand\" >1. Create A Localization Strategy Aligning With Your Brand&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.oflox.com\/blog\/what-is-website-localization\/#2_Implement_Internationalization_In_Your_Website\" >2. Implement Internationalization In Your Website&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.oflox.com\/blog\/what-is-website-localization\/#3_Choose_Implement_Agile_Localization\" >3. Choose &amp; Implement Agile Localization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.oflox.com\/blog\/what-is-website-localization\/#4_Keep_Testing_Your_Current_Strategy\" >4. Keep Testing Your Current Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.oflox.com\/blog\/what-is-website-localization\/#5_Selecting_The_Right_Software_For_Localization\" >5. Selecting The Right Software For Localization&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Website_Localization\"><\/span>What Is Website Localization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say your business is planning to go global. Your website requires content that anyone can understand to implement the tactics that obtain results successfully.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Website localization involves checking the website code supporting alphabets in different languages, modifying the payment option to cater to the specific currency used, ensuring the website stands up to the target audiences\u2019 cultural values, etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can hardly build connections with your target audience if your process solely revolves around translation. Considering important cultural aspects must be prioritized. For instance, there might be offending cultural references or phrases that don\u2019t translate well. Analyzing crucial aspects ensures you achieve the expected results in such a scenario.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, websites must take care of mages, videos, voiceovers, etc. Taking these things into account shows your audience you have gone the extra mile to make the content suitable.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Website_Localization_Testing_Why_It_Is_Important\"><\/span>What Is Website Localization Testing &amp; Why It Is Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As discussed earlier, localization focuses on catering to audiences in different countries or specific regions. Localization testing refers to checking whether the website is fully functional in the targeted areas. Various factors like language, cultural preferences, area regulations, interface, and more are considered.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses often use a <a href=\"https:\/\/smartproxy.com\/blog\/what-is-a-residential-proxies-network\" target=\"_blank\" rel=\"noreferrer noopener\">residential proxy<\/a> to select a specific region and obtain data without security concerns. However, the focus remains intact on customizing the website based on the particular preferences of the target audience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s now take a brief look at why implementing website localization testing is essential:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website localization focuses on building lasting connections with the audience that doesn\u2019t speak the same language as you. Errors, bugs, and typos are the least preferred choices to achieve the same.<\/li>\n\n\n\n<li>Understanding your target audience and updating your website accordingly provides an excellent user experience. Little efforts, including using a culturally specific color scheme, bring a huge difference to engagement.<\/li>\n\n\n\n<li>Succeeding in a global business requires an in-depth understanding of the specific regions rather than general translation.<\/li>\n\n\n\n<li>Implementing localization early in the development process saves you from the extra expenses required in modifying codes at later stages.<\/li>\n\n\n\n<li>Investment in the needs or preferences of your target audience reaps results through valuable international opportunities.<\/li>\n\n\n\n<li>Making a mark on the global market requires a deep understanding of your region-specific target audience.<\/li>\n\n\n\n<li>Identifying and eliminating bugs in earlier stages will save you from losing potential customers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Successfully_Perform_Website_Localization\"><\/span>How To Successfully Perform Website Localization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s now move further with the core steps involved in testing website localization:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_A_Localization_Strategy_Aligning_With_Your_Brand\"><\/span>1. <strong>Create A Localization Strategy Aligning With Your Brand&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the essential things consisting in a <a href=\"https:\/\/desygner.com\/blog\/simplify-content-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">successful localization strategy<\/a>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It consists of a list of targeted countries or regions, specified content\/messaging, and market research aligning with the brand\u2019s vision and values.&nbsp;<\/li>\n\n\n\n<li>One core factor of the strategy is the bases used to measure the overall success.&nbsp;<\/li>\n\n\n\n<li>Dedicate sufficient time to conducting market research to understand your target audience&#8217;s languages, social values, preferences, etc.&nbsp;<\/li>\n\n\n\n<li>Spend ample time on appropriate presentation as presentation is vital apart from translation.&nbsp;<\/li>\n\n\n\n<li>Select the team members responsible for performing specific localization tasks, including translation, designing, development, etc.&nbsp;<\/li>\n\n\n\n<li>Set key performance indicators to measure the success of your strategy.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Take a look at the results derived by some of the top companies after implementing an appropriate <a href=\"https:\/\/www.betranslated.com\/blog\/brand-localization-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">localization strategy<\/a>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/Localization-Strategy.png\" alt=\"Localization Strategy\" class=\"wp-image-9670\" width=\"736\" height=\"327\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Implement_Internationalization_In_Your_Website\"><\/span>2. <strong>Implement Internationalization In Your Website&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Internationalization becomes a key factor when you gradually increase your reach worldwide. The implementation is a one-time process undertaken during the design and development process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Translation becomes much more manageable at every given point without drastic engineering changes. Apart from translation, it considers other core aspects, including time zones, text formatting, etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note that this becomes an extra step only when you don\u2019t have access to CMS like WordPress. These technological advancements make the entire process easier. The plugins available help the users quickly set up and operate a multilingual website catering to audiences&#8217; needs all over the globe.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Out of all the available CMS options, WordPress is the most preferred option. WPML (WordPress Multilingual) Plugin can be easily integrated and makes the process smoother with minor tech assistance required. This becomes another reason to invest in a sound content management system to cater to the specific needs of your international audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Choose_Implement_Agile_Localization\"><\/span>3. <strong>Choose &amp; Implement Agile Localization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Agile localization focuses on automatic translation with every big or small update. Implementing this methodology is crucial due to the never-ending requirement for translation with every development. Your website is continuously updated with the changes, and your target audience doesn\u2019t suffer unnecessary glitches. The right CMS will help you choose a suitable workflow that aligns with your needs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lastly, many businesses go for a website translation proxy that helps present the right content based on the user locale.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Keep_Testing_Your_Current_Strategy\"><\/span>4. <strong>Keep Testing Your Current Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Work on timely testing after creating a successful localization strategy aligning with your brand. This involves testing particular market regions, checking linguistic errors, color schemes, etc. Many tools automate the entire process, giving your team more time for operating other tasks.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Set key performance indicators that help you major the success of your strategy. The KPIs include translation cost, market share, conversion rates, sales in different locations, social media engagement, and more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monitoring your competitors becomes another core area of focus to modify your current strategy. Go for web scraping to obtain your competitors\u2019 information using residential proxies that support mass scraping by allowing you to rotate the IPs continuously.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Selecting_The_Right_Software_For_Localization\"><\/span>5. <strong>Selecting The Right Software For Localization&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Localization becomes difficult when your company operates on varied digital platforms. Here are some tools you need for the perfect alignment that reaps results:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A translation management software tackling the localization workflow&nbsp;<\/li>\n\n\n\n<li>Installation of necessary plugins in your current CMS for smooth functioning<\/li>\n\n\n\n<li>A translation memory and glossary saving previous translations for future references<\/li>\n\n\n\n<li>Quality assurance tools that cater to specific requirements like grammatical accuracy<\/li>\n\n\n\n<li>A continuous localization platform for successfully integrating localization into your process.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:23px\"><strong>Conclusion:)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website localization is a core step when a business plan to enter the global market.<\/li>\n\n\n\n<li>Localization focuses on making a website suitable for an international audience by catering to their language and cultural norms.<\/li>\n\n\n\n<li>Website localization testing identifies and eliminates bugs and errors arriving after localization.&nbsp;<\/li>\n\n\n\n<li>Localization testing involves three significant steps- linguistic testing, cosmetic testing, and functional testing.<\/li>\n\n\n\n<li>It\u2019s crucial to create a localization strategy aligning with your brand. The process involves targeting specific regions, selecting KPIs, delegating tasks to team members, focusing equally on translation and presentation, etc.&nbsp;<\/li>\n\n\n\n<li>Implementing internationalization during the design and development process allows smooth translation without drastic technical changes.&nbsp;<\/li>\n\n\n\n<li>Go for continuous localization for a better response from your global audience.&nbsp;<\/li>\n\n\n\n<li>Choose the right software and keep testing website localization to fix errors or bugs.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also:)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.oflox.com\/blog\/steps-to-creating-a-small-business-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">5+ Key Steps To Creating a Small Business Website: A-to-Z Guide!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oflox.com\/blog\/what-is-web-designing\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is Web Designing: A-to-Z Guide for Beginners!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oflox.com\/blog\/top-10-website-builders-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 10 Website Builders in India: A-to-Z Guide for Beginners!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>So we hope that this article of ours <strong>What is Website Localization?<\/strong> And why is it important. Or if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you very much for reading this article.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a business, then I will tell you What is Website Localization? And why is it important, so &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What is Website Localization? And why is it important: A-to-Z Guide!\" class=\"read-more button\" href=\"https:\/\/www.oflox.com\/blog\/what-is-website-localization\/#more-9663\" aria-label=\"More on What is Website Localization? And why is it important: A-to-Z Guide!\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":9667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[18560,18563,18562,18564,8759,18565,18547,18556,18550,18557,18553,18555,18554,18549,18561,18548,18552,18551,18558,18559],"class_list":["post-9663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-designing","tag-and-website-localization","tag-localization-website","tag-localize","tag-localize-js","tag-website","tag-website-localisation","tag-website-localization","tag-website-localization-adalah","tag-website-localization-and-translation","tag-website-localization-approach","tag-website-localization-best-practices","tag-website-localization-course","tag-website-localization-definition","tag-website-localization-examples","tag-website-localization-javascript","tag-website-localization-services","tag-website-localization-techniques","tag-website-localization-tools","tag-website-localization-translation-agency","tag-website-localization-translation-app","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Website Localization? 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