{"id":9952,"date":"2022-05-29T03:08:00","date_gmt":"2022-05-29T03:08:00","guid":{"rendered":"https:\/\/www.oflox.com\/blog\/?p=9952"},"modified":"2024-06-27T13:03:45","modified_gmt":"2024-06-27T13:03:45","slug":"what-is-competitor-analysis","status":"publish","type":"post","link":"https:\/\/www.oflox.com\/blog\/what-is-competitor-analysis\/","title":{"rendered":"What is Competitor Analysis &#038; How To Do it: A-to-Z Guide for Beginners!"},"content":{"rendered":"\n<p>If you have a website, then I will tell you about <strong>What is Competitor Analysis &amp; How To Do it<\/strong>, so if you want to know about it, then keep reading this article completely. Because I am going to give you complete information about it, so let&#8217;s start.<\/p>\n\n\n\n<p>The digital marketing world is full of fierce competition in every field you may wish to venture into. Hence, if you\u2019re new to SEO and digital marketing, you may feel overwhelmed and scared of the number and quality of competitors you&#8217;ll find. But did you know that your competitor can become your greatest ally if you allow them? Just imagine being able to reverse engineer your competitor&#8217;s success and identify their strengths and weaknesses. That way you can achieve even greater success more frequently.&nbsp;<\/p>\n\n\n\n<p>It\u2019s not enough to solely focus on your own production and SEO practices, you need to be able to understand what\u2019s happening around you. The best way to keep your business up-to-date on the latest SEO practices is to conduct a competitor\u2019s analysis of your SEO competitors.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/What-is-Competitor-Analysis.png\" alt=\"What is Competitor Analysis\" class=\"wp-image-9955\" srcset=\"https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/What-is-Competitor-Analysis.png 1280w, https:\/\/www.oflox.com\/blog\/wp-content\/uploads\/2022\/05\/What-is-Competitor-Analysis-768x432.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>It\u2019s important to note that your website may rank number one for a particular keyword today, but that status won\u2019t last forever. Over time, your competitors will learn a better method to optimize their content and eventually outrank your site.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why carrying out an SEO competitor&#8217;s analysis needs to be a continuous initiative for any business. If you don\u2019t know how to carry out the competitor&#8217;s analysis then I strongly recommend that you hire an SEO that offers quality SEO service to do it for you.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f9db7ac0fcf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f9db7ac0fcf\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.oflox.com\/blog\/what-is-competitor-analysis\/#What_is_an_SEO_Competitor_Analysis\" >What is an SEO Competitor Analysis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.oflox.com\/blog\/what-is-competitor-analysis\/#How_to_do_an_SEO_Competitor_Analysis\" >How to do an SEO Competitor Analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.oflox.com\/blog\/what-is-competitor-analysis\/#1_Identify_your_real_competitors\" >1. Identify your real competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.oflox.com\/blog\/what-is-competitor-analysis\/#2_Conduct_a_page_analysis\" >2. Conduct a page analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.oflox.com\/blog\/what-is-competitor-analysis\/#3_Focus_on_keywords_with_high_ROI\" >3. Focus on keywords with high ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.oflox.com\/blog\/what-is-competitor-analysis\/#4_Create_and_execute_a_content_plan\" >4. Create and execute a content plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.oflox.com\/blog\/what-is-competitor-analysis\/#5_Track_your_progress\" >5. Track your progress&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_an_SEO_Competitor_Analysis\"><\/span><strong>What is an SEO Competitor Analysis?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An SEO competitor&#8217;s analysis or competitive analysis can be described as the act of checking out your industry&#8217;s competitive landscape online, evaluating your SEO competition, and analyzing the information obtained in order to boost your website\u2019s SEO and achieve higher rankings.&nbsp;<\/p>\n\n\n\n<p>In other words, SEO <a href=\"https:\/\/en.m.wikipedia.org\/wiki\/Competitor_analysis\" target=\"_blank\" rel=\"noreferrer noopener\">competitor analysis<\/a> is a process of identifying your competitors and assessing their marketing and business strategies to better understand their weaknesses and strengths and compare them to your own business. It helps you understand what differentiates your product and services from that of your competitors.&nbsp;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/unkover.com\/blog\/analysis-of-competitors-on-spreadsheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">competitive analysis<\/a> also gives you a better insight into your <a href=\"https:\/\/www.visme.co\/business-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">business plan<\/a> and helps you discover the SEO gaps between you and your competitor.\u00a0<\/p>\n\n\n\n<p><strong>A competitor\u2019s analysis can help you achieve the following:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover your competitors winning strategy<\/li>\n\n\n\n<li>Identify the areas that need improvement in your SEO strategy<\/li>\n\n\n\n<li>Reveal any gaps or weaknesses in your competition<\/li>\n\n\n\n<li>Benchmark your current SEO performance&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>SEO competitor analysis can include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitor backlink analysis<\/li>\n\n\n\n<li>Top content analysis<\/li>\n\n\n\n<li>SEO keyword competition analysis<\/li>\n\n\n\n<li>Keyword gap analysis<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_do_an_SEO_Competitor_Analysis\"><\/span><strong>How to do an SEO Competitor Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you\u2019ve understood what an SEO competitor analysis is, it\u2019s time to learn how to do a competitive analysis in a few basic steps.&nbsp;<\/p>\n\n\n\n<p>The steps below are the most common steps you can implement immediately to carry out a competitive analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Identify_your_real_competitors\"><\/span>1. <strong>Identify your real competitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first step in carrying out a competitor&#8217;s analysis is to recognize your true competitors. Discovering your true SEO competition involves carrying out an SEO comparison and research on multiple keywords and identifying the top 10 or 20 websites that appear consistently for all of them. There are some SEO tools that can help make the process faster and easier.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Conduct_a_page_analysis\"><\/span>2. <strong>Conduct a page analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After identifying your competition, the next step is to conduct a page analysis on your competing website. Analyze their top-performing pages and determine what keywords were used and how it was used in the content. This is usually known as keyword gap analysis. This is where you find the keywords that are ranking for your competitor&#8217;s site and are not for yours.&nbsp;<\/p>\n\n\n\n<p>After discovering these keywords, you can now create a page dedicated to ranking these keywords. Another method of carrying out competitive analysis is to check your competition&#8217;s backlink statistics. You can gain some valuable insight with the data gotten, and conduct a similar backlink building strategy to get similar results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Focus_on_keywords_with_high_ROI\"><\/span>3. <strong>Focus on keywords with high ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just because some popular businesses can rank for dozens of top competitive keywords does not mean you should compete for it too. A better strategy is to focus on keywords with a high return on investment for your business.&nbsp;<\/p>\n\n\n\n<p>A successful SEO competitive analysis mostly depends on finding a gap or disconnect between the audience and the competition and filling that gap. It may be a low competitor keyword or just a simple helpful article that is highly searched for, but not yet created by your competition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Create_and_execute_a_content_plan\"><\/span>4. <strong>Create and execute a content plan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After you have successfully collected relevant data, the next step is to create your SEO competitor&#8217;s analysis report. Using your report, build your new and improved SEO strategy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Track_your_progress\"><\/span>5. <strong>Track your progress&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you\u2019ve begun executing your new strategy, and started publishing new content or re-optimizing old ones, you\u2019ll need to keep track of their performance. Carry out regular keyword audits, and analyze the SEO reports generated to check if your competitive analysis strategy is working.<\/p>\n\n\n\n<p><strong>Read also:)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.oflox.com\/blog\/how-to-setup-yoast-wordpress-seo-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Setup Yoast WordPress SEO Plugin: A-to-Z Guide for Beginners!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oflox.com\/blog\/how-to-use-seo-for-your-business\/\">How To <\/a><a href=\"https:\/\/www.oflox.com\/blog\/how-to-use-seo-for-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Use <\/a><a href=\"https:\/\/www.oflox.com\/blog\/how-to-use-seo-for-your-business\/\">SEO For Your Business: A-to-Z Guide for Beginners!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oflox.com\/blog\/why-seo-is-important-for-blogging\/\" target=\"_blank\" rel=\"noreferrer noopener\">5+ Reasons Why SEO is Important for Blogging: Full Guide!<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>So hope you liked this article <strong>What is Competitor Analysis &amp; How To Do it<\/strong>. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you very much for reading this article.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a website, then I will tell you about What is Competitor Analysis &amp; How To Do it, &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What is Competitor Analysis &#038; How To Do it: A-to-Z Guide for Beginners!\" class=\"read-more button\" href=\"https:\/\/www.oflox.com\/blog\/what-is-competitor-analysis\/#more-9952\" aria-label=\"More on What is Competitor Analysis &#038; How To Do it: A-to-Z Guide for Beginners!\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":9955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[19144,19147,19149,19145,19148,19143,19142,19146,19134,19133,19137,19138,19136,19140,19132,19139,19141,19135,19131],"class_list":["post-9952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-competitive-analysis-example","tag-competitive-analysis-example-pdf","tag-competitive-analysis-in-business-plan","tag-competitive-analysis-in-marketing","tag-competitive-analysis-in-strategic-management","tag-competitive-analysis-template","tag-competitive-analysis-tools","tag-competitive-analysis-ux","tag-competitor-analysis-example","tag-competitor-analysis-framework","tag-competitor-analysis-in-business-plan","tag-competitor-analysis-methods","tag-competitor-analysis-pdf","tag-competitor-analysis-ppt","tag-competitor-analysis-template","tag-competitor-analysis-tool","tag-competitor-analysis-ux","tag-importance-of-competitor-analysis","tag-what-is-competitor-analysis","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Competitor Analysis &amp; 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