In this article, I am going to tell you 10+ Benefits of Responsive Web Design. so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
Can you remember when you had to touch and zoom to view anything on the mobile version of a desktop website? It was probably not the best experience!
As a result, Google updated its search engine algorithms in 2015 such that they now use a website’s mobile accessibility as a ranking indication. Mobilegeddon was the term given to the event. The importance of responsive design may be justified by this justification alone!
Today’s article focuses on the same,i.e, “10+ Benefits of Responsive Web Design” The articles entail each bit of information necessary for you to know.
Let’s get started!✨
What is Responsive Web Design?
The process of optimizing the layout so that all the crucial information is displayed in the best possible way for viewers to read and navigate with the least amount of scaling, rotating, and scrolling on any type of device or screen size is known as responsive design.
In other words, it guarantees the website’s effectiveness and accessibility across all platforms. As a result, there is no longer a need for separate design and development phases for every new device that enters the market.
Website design Pleasanton company will assist you in making decisions regarding the most crucial page components, the pages that may be cut, and the amount of copy you want to preserve on your website.
Responsive vs Adaptive Web Design
Although responsive and adaptable web design is closely connected, they do differ in some ways.
In order to dynamically adjust the website layout depending on the target device’s display type, breadth, and height, among others., responsive web design uses CSS media queries. Contrarily, the adaptive design employs static layouts depending on breakpoints that are non-responsive once they have been loaded.
As you can see, the issue of design optimizations for varied screens is one for which adaptive design is a less adaptable answer.
Let’s explore the benefits of responsive web design now that we have a better understanding of what it is.
10+ Benefits of Responsive Web Design
There are numerous advantages to responsive web design. It can have a favorable effect on your SEO, conversion rates, user experience, and numerous other business factors that support your expansion. Here are the top 10+ Benefits of Responsive Web Design.
1. Enhancing the User Experience
Enhanced user experience is the result of a responsive website. The amount of time visitors stay on your website is a key measure of the quality of the user experience. They won’t remain on your website if they have to frequently pinch and zoom and find it difficult to use or browse.
However, if your website adapts to the change in screen size, visitors won’t have any trouble using the menus, links, buttons, or completing forms. They’ll have a better user experience as a result, and they’ll stay on your site longer.
The increased word-of-mouth recommendations and new clients that result from enhanced user experience and site usability can benefit your company.
2. The Growth of Mobile Traffic
According to statistics, mobile devices accounted for over 52% of all global online traffic in the fourth quarter of 2017. That represents more than 50% of all Internet traffic and proves that responsive web design is a need.
Begin by examining the percentage of mobile visitors or traffic to your site and how long they stay there. After that, put responsive design into practice and contrast the two figures. You’ll see an increase in mobile visits as your website adjusts to the viewport width as well as longer session times from those same users.
3. Quicker website development
Making a distinct mobile version of your site that was delivered when a smaller screen size was identified was formerly a standard technique.
However, creating a mobile version of your website takes longer than creating a responsive website that looks fantastic and functions well on every device that your visitors use.
Another drawback of mobile website versions is that they are more expensive to produce because your developer must build two websites rather than just one.
4. Less Work to Maintain
The ease of website maintenance is directly related to the previous statement. Your employees or development team will have to split their time and resources between maintaining two websites if you have two versions of your website.
With a responsive website, your employees will be able to concentrate on more crucial responsibilities like marketing, A/B testing, customer service, product or content creation, and much more.
5. No Penalty for Duplicate Content
Another thing to bear in mind is that by having two different versions of your website, you’re really producing duplicating content.
Even if search engines are becoming more intelligent every day, they still need to know which website edition is more crucial. Even if the URL changes while utilizing a mobile version of your site, the content stays the same.
As a result of search engines not knowing which one is important, both editions of your website may have lower search engine rankings.
If you wish your website to rank properly on both desktop and mobile devices, you will need to develop two separate SEO strategies and campaigns and spend a lot more money creating fresh and distinctive content for each version of your site.
The majority of website owners turn to employ a canonical tag on their mobile website that refers to the desktop version because having two distinct SEO strategies would take too much effort and money. As a result, very few independent mobile websites are listed in search engines.
All of the problems mentioned above can be easily avoided with a responsive website. This should allay any reservations you may have had regarding the significance of responsive web design.
6. Streamlined Website Analytics
You need to monitor two sets of website analytics when you have two different versions of your website so you can see where your visitors are coming from and how they are interacting with your content. To conduct such analytics Firebase alternatives are the first go-to tools. As a result, you must monitor several signup and thank-you pages, conversion points, funnels, and other things.
On the other side, with a responsive design, managing a single piece of data greatly simplifies managing your website statistics. You will no longer need to examine data from several reports to obtain a clear picture of how long visitors stay on your site, which devices and browsers they use, and where they leave it.
7. Improved Website Load Times
Responsive websites typically load more quickly on all platforms, particularly on smartphones and tablets. A page loads much faster now because of responsive pictures and fluid grids, which directly affect how long a user stays on your website.
If pages take more than three seconds to load, 53% of mobile visitors would leave the site, according to a study. According to the same research, websites that load quickly have increased user engagement and conversion rates. This demonstrates the significance of responsive web design.
8. Decreased bounce rates
The proportion of visitors to a given website that leaves after only viewing one page is known as the “bounce rate.” A responsive website, as we’ve already discussed, encourages users to stay on your page longer, lowering your bounce rate.
Visitors will be more likely to browse other pages on your website, read them, and take advantage of what you have to offer.
9. Increased Conversion Rates
Better user experience for your visitors and trust-building measures can be started by encouraging them to spend more time on your site and lowering your bounce rate. Better conversion rates—whether conversion implies buying a product, signing up for your newsletter, or scheduling a call—are the result of better user experience and credibility.
A responsive website is essential when you consider that typical smartphone conversion rates are 64% higher than those on desktops.
10. Improved SEO
Better search engine ranking is another benefit of responsive site design. As of April 2015, Google considers your site’s responsiveness as one of the factors that affect where it appears on the search engine results page.
If your website doesn’t pass the search engine giant’s mobile-friendly test, it will appear lower on the results page than if it does.
11. Greater Social Sharing
Responsive web design can boost the number of times people share your content on social media when done properly. This is yet another advantage of responsive web design.
Sharing links to the pages on your website is simple even on smaller displays when responsive content and responsive social networking icons are used. This could help you establish greater trust and reach a wider audience, which would enhance traffic and conversions.
Simultaneously, social signals might indirectly affect your search engine rank since search engines will pick up on the increased interaction and search demand.
12. Improved Backlinks
It’s important to note that having a responsive website might be beneficial for backlink building.
Any SEO plan needs backlinks because they demonstrate to search engines that other websites regard your website as a reliable source of information. If your website isn’t responsive, other websites won’t connect to you as often. Because it makes them appear awful to link to a website that offers a poor user experience.
Best practices for responsive web design
As was already noted, a mobile-first method of responsive web design will assist designers in determining what is actually required for the user to accomplish their primary goal.
We may then start to consider secondary goals and user flows, and CTAs that make those user goals possible as we work toward the tablet version and after that on the desktop version. The user’s primary goals should always come first, and any needless friction that serves neither the primary nor the secondary goals should be removed.
While purchasing a product can be the primary goal, registering for a newsletter might be the secondary goal.
It’s challenging to implement responsive web design since consumers will browse on desktop versions of the site while tapping and swiping on mobile ones. Additionally, there are physical variations. Mobile phone users hold their devices in their hands, while desktop users often place their PCs on a surface. These variations dramatically alter how mobile UI designers create tap targets and other crucial UI components that users interact with.
Therefore, it is important to hiring a freelance UI UX designer who is experienced and who likes challenges.
As previously established, mobile hardware (such as the phone camera or GPS systems) isn’t only for native apps, and responsive web design isn’t only about “getting everything fit.” It’s also important to adjust to the phone’s characteristics. As long as websites are utilizing the existing native hardware, some interactions, like data entry, are actually simpler on smaller screens when it comes to mobile web design because mobile devices include simple-to-use cameras.
Every user’s desktop browser won’t be maximized. Accordingly, designers must take into account both the responsive thresholds of the devices that users are now using and what occurs in between those thresholds.
We already discussed certain responsive breakpoints, but we also need to take into account the possibility of landscape mode presentation for those mobile viewports. Although using a fluid layout will make the content technically flexible, sacrificing a significant portion of the portrait viewport can be problematic for user experience.
The majority of the time, navigations are secure (and occasionally even better, since users frequently use two thumbs to navigate in landscape mode), but scrolling becomes much more difficult and less convenient because it takes more effort to scroll in the landscape.
Landscape breakpoints should also be taken into account when designing; for example, tiled items that pile vertically on mobile could be shown as a slider with left and right nav keys, saving the user from having to scroll.
One point no longer always equals a pixel on the web since different devices have varying resolutions, even though UX designers frequently use pixels to construct websites. As pixel sizes decrease, we are able to produce sharper images in the same physical space, as demonstrated by the iPhone X, which has 458 PPI (Pixels Per Inch). Apple refers to this technique as “Retina,” whereas Android refers to it as “hDPI.”
According to the resolution of a device, a 16px font size, for example, may appear larger or smaller. Em units, a sort of responsive unit with 1em equal to 1 point, are often used by web developers to set font sizes.
Future of Responsive Web Design
The complexity of the research of responsive design will increase dramatically as the variety of devices on the market rises. Although it’s simple to think that the advantages of responsive web design have already been established, the area is probably still in its childhood. There will always be new obstacles since people are now surfing the web through VR (Virtual Reality) headsets and because smartphones have made it possible to create completely new kinds of applications, including augmented reality (AR) games.
Reduced maintenance costs, continued search engine optimization, and increased conversion rates will be issues for developers in the future. Smaller screen compatibility has been the focus of most recent improvements in responsive design, and this trend shows no indications of abating. For everyone to ultimately have a similar user experience, it’s crucial to remember those with larger displays as well.
As you’ve seen, responsive web design has a lot of advantages for your company. Planning a makeover and a new, fluid style for your website is an excellent first step if it isn’t already responsive. It will assist you in making decisions regarding the most crucial page components, the pages that may be cut, and the amount of copy you want to preserve on your website.
Once you know where you’re going with your redesign, you can start selecting the best platform and theme or template for your website. The conversion rate, engagement rate, SEO, and other aspects of your site can all be enhanced by putting the advice presented in this set of courses into practice.
Is your website responsive? Comment below.
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