Do you want to know how to create a marketing video using this online video editor! If Yes? So let’s quickly get the complete information about it without wasting time.
As you all know, in today’s time people like to watch videos with articles too. Whose YouTube is a prime example? That is why people market themselves and their businesses online.
Because in today’s time you can increase your business through digital marketing. And customers can get it. But the biggest importance in this is the presentation video made for your marketing.
Meaning how well your video is edited. How well you set its filter and size etc. That is why we should use a good Video Editor to do online marketing.
So you are also an online marketer. Or is there a video editor. And looking for a good online video editor for your business, then this post is just for you. So let’s try to know about it in detail.
How To Create a Marketing Video Using InVideo?
As you know, that Video appeals to the visual as well as the audio senses of an individual and has a stronger impact than any other form of digital content. An average individual spends a significant fraction of their waking hours browsing through videos. Brands and organizations have identified ways to leverage this trend by using video marketing for promotional activities.
If you are keen on video-based marketing, you need to take a systematic approach wherein you conceptualize the video, script it and then move to the filming stage. However, all of that is futile if you do not edit your videos. Irrespective of how well you film the video, it will appear unprofessional unless you subject the clip to color correction, cropping, and trimming.
Multiple online video editing tools will enable you to perfect your marketing videos. Amon them, InVideo is the best option. It has a simple interface that amateurs can comfortably use to create videos. The advanced functionalities of this app, make it a perfect choice for creating professional marketing videos.
1. Creating a Marketing Videos!
With the InVideo tool, you can come up with a professional-quality marketing video in a matter of minutes.
- Step 1:
Since InVideo is an online tool, you can access the video editor from any Windows, Android, Mac, or iOS device. All you must do is sign up for InVideo and then log in with your credentials.
- Step 2:
Go to the ‘Quick Videos’ section to open up a library of templates. Depending on the type of marketing video that you wish to create, select a template. Alternatively, you can choose to make a video from scratch without using a template.
- Step 3:
Upload the images or videos that you wish to use in your marketing video. InVideo has a huge library of royalty-free images and videos. You can use these if you do not have clips to upload.
- Step 4:
At the next stage of your marketing video creation, add the textual content. Choose appropriate fonts, colors, and designs to help bring your text to life. Ideally, marketing videos should be created in a high-contrast background.
- Step 5:
Preview the video and make changes, as necessary. Once you are satisfied with the outcome of the video, export the video file. You can then download and share it on any social media platform.
2. Creating Intros for Your Marketing Videos!
In the competitive marketing space, merely creating a video will not suffice. With more than 500 hours of video content uploaded to YouTube every day, your potential customers will scroll past your video if you fail to impress them in the first 5 to 10 seconds. InVideo has dedicated intro-making features that you can use.
- Step 1: Log on to InVideo and select an intro template from the list. InVideo has diverse intro options covering the most high-energy sort as well as subtle ones. Select the intro template that works the best for you.
- Step 2: After selecting the template, customize it with your brand logo, overlays, contact details, etc. The free intro creator feature of InVideo allows you to effortlessly create brand intros that will have your viewers glued to the screen for more content.
- Step 3: You then go ahead and select the clip that you want to add to your video. You can either upload a file from your device or choose from InVideo’s media library. A unique feature of InVideo is that it is one of the few intro-making tools that allow you to choose music tracks from their library. Thus, you have complete creative freedom on how you want the intro of your marketing video to pan out.
- Step 4: After you are satisfied with the intro preview, you can download it and use it for your business benefits.
3. Diversifying your Videos with InVideo
InVideo is an online video editor that gives a lot of template choices. You can use these templates to create videos for all your marketing needs. To understand the scope of InVideo in the world of marketing, let us consider an example.
Let us assume that you are a furniture brand that sells products that need to be assembled by the end-user. You can create how-to videos as a part of your marketing initiatives where you take the user on a guided tour of furniture assembling. With InVideo, you will have access to several how-to templates that you can use for such videos.
If possible, spend time evaluating the different templates to identify the one that works for you. Once selected, try to use the template for all similar videos. That way, your viewers will relate a particular format to your brand, and this will improve your digital visibility.
Again, the same furniture brand may want to create testimonial videos where satisfied customers speak of their experience with the brand. Using InVideo, you can choose a different template for this type of video, thereby ensuring diversity while maintaining the brand image.
4. InVideo for Every Budget
InVideo is loaded in features, making it the ideal choice for all video editors. If you are in a tight marketing budget, you can go for the free version of this tool. With the free version, you can create up to 60 standard definition videos every month. While the free version does give you access to the media library, videos created with this version will have a watermark.
The business version of InVideo is available at $20 per month and lets you export 60 HD videos every month. By paying $60 monthly, you can go for the unlimited version that has no cap on the number of exported videos.
The steps discussed in this article illustrate that you can easily create a marketing video in the InVideo tool even if you do not have prior video editing experience. The tool is priced in a way such that it will not burn a hole in your pocket. Considering the features of InVideo, its simple-to-use interface, and fair pricing, nothing can come in the way of you using this video editing tool.
And if you want to know about InVideo well, then you can watch this video. And you can get complete information about using it well.
Hopefully, you must have seen this video about your InVideo and read this entire article. I hope you will use it.
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I hope that now you know that “How to Create a Marketing Video Using This Online Video Editor” Also, if you still have any questions related to this, then you can tell us in the comment box below. And thanks for reading this post.