In this article, I am going to tell you How to Do White Hat Link Building? so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
When it comes to SEO link building strategies, only white hat backlinks are usually kept in mind by webmasters. This means that they rely only on credible link building methods that would positively influence the website ranking over time. However, there are still plenty of web admins and owners who prefer black or grey backlinking approaches to honest white hat ones. Such techniques are not favorable for any website, which is why avoid using them.
To improve your SEO performance and results, you should consider only white hat SEO link building techniques. This would help you to get aware of any possible risks when gaining backlinks and securing your website. In this article, you will find a detailed explanation of white hat link building and discover lots of useful information on how to implement it within your SEO marketing plan.
Today’s article focuses on the same,i.e, “How to Do White Hat Link Building”. The articles entail each bit of information necessary for you to know.
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Table of Contents
What is white hat link building?
If you want to start building links, you should definitely do it right. This means that you should not only use the effective techniques that grant desired outcomes but also make sure they are safe enough.
White hat link building also known as white hat SEO is a group of secure techniques for gaining backlinks. Utilizing white hat backlinks would prevent your website from being penalized by search engines. At the same time, those would also ensure higher safety levels for the visitors to your website.
To be more specific, some examples of white hat backlinks include links incoming from credible websites, guest posts, and other credible platforms. All of those methods are described in detail further in this article.
The exploration of white hat SEO triggers an assumption that there must be black hat SEO techniques. There are also gray hat SEO approaches used for the optimization of the websites. So let’s have a look at all these three concepts in order to distinguish the backlinks and the effect they might have on your website ranks.
1. White hat SEO
Even though the term mentions the hat, there is no specific hat actually used in white hat SEO methods. However, let’s refer to a hat as a symbol to describe the value and importance of white hat SEO link building strategies and methods.
Imagine that you see a person in a white hat somewhere in the street, in a shopping mall, or on the beach. Obviously, no negative impressions could be associated with such people as those usually seem to be hazardless and rather tranquil. The same goes for the white hat SEO techniques, they are pretty secure with no pitfalls.
2. Black hat SEO
Let’s refer to the same analogy with the hat for the black hat SEO term. When you see someone wearing a black hat and a dark costume, it naturally triggers anxiety. The same goes for black hat SEO, those who use it also feel insecure as such methods do not guarantee anything good.
In particular, black hat SEO relies on approaches that aim to promote the website very fast. However, the methods used contradict all existing Google policies and those for other search engines.
Black hat backlinks are usually generated automatically or based on non-credible sources. Even if the immediate result and high positions on Google are reached, this is not stable as search engines will detect unreliable links when performing the regular scanning of your website. As a result, your website might be significantly dropped on ranking pages or even get blocked.
3. Gray hat SEO
This term is used to signify that the website has backlinks obtained in a fair manner as well as those gained in a dishonest way. Obviously, gray hat SEO is not as malicious as black hat one, though it is not recommended for use either.
How to Do White Hat Link Building?
As white hat SEO grants quality and stable ratings, it also requires some effort and time investment for its implementation. Below are provided the most commonly used effective white hat link building techniques.
1. Guest posting
One of the most widely used backlink-building methods is guest posting or guest blogging. Its idea is to publish an article about your company and services, including the backlink to your website, on a different platform.
Very often webmasters report that they do not heavily rely on guest posts as it is sometimes difficult to find the right platform for that. To benefit from guest posting, refer to the Adsy network where you can find online resources for placing your guest article there.
Keep in mind that you should properly prepare content for the guest blog post. This includes the exploration of the style of the host blog, the topics its readers are interested in, etc. You may consult the blog owner when creating an article for a guest blog for pieces of advice.
2. Affiliate programs
One of the backlink building methods presumes cooperation with experts in the niche who have successful blogs on the web. Such partnership is usually based on the affiliate program which states all the conditions of cooperation.
The essence of any affiliate program implies that the person you collaborate with would place the link to your product page on their blog. As a rule, that is the link to the landing page or a dedicated products page on your website. In turn, affiliates get the percentage of sales that were made by proceeding with the link from their blog. If you want to know more about affiliate marketing, visit page that tells more about its benefits for backlink building and lists other white hat link building techniques.
3. Local cooperation
If your goal is to make your website visible for a specific geographic area, then you have to pay elevated attention to the local SEO. Look for other businesses that operate in the same city and try to connect with them. This would help you to establish strong relationships offline and strengthen online ones as a result.
Local SEO implies that backlinks are gained from online resources that target the same geographic area. Those could be local shops, organizations, charity funds, or other local businesses that somehow relate to your industry. Getting links from their websites and online resources is highly beneficial for your website.
When local backlinks are associated with your website, those are perceived as white hat backlinks by Google and other search engines. They understand that your company is recommended by credible institutions in the same locality. As a result, your website ranking would be improved, especially when it comes to local searches. Find more details on local search SEO and how it benefits business development.
White Hat Link Building Techniques for Sites!
Apart from the places and methods for white hat SEO link building, there are also other recommendations following which you could gain the best backlinks. Below are provided some pieces of advice you can adhere to for improving the visibility of your website online.
Having created and published a website does not mean it should stay like this for months or years. You should perform regular maintenance of your website at least once a month in order to detect whether everything works and all elements are represented in the right way. Besides, there are lots of dedicated tools for scanning the website for any malfunction that will help you to cope with this task.
Performing a regular overview of the website guarantees that all pages are represented as expected. In case some image is broken or the layout of the page is deformed, you would be able to fix that rapidly. Such maintenance steps are very important as they would influence decisions of the reliable backlinking service that would like to insert a link to your website.
This procedure should be performed more often than the regular website check. You should control the overall state of your backlink profile on a weekly if not daily basis. This would ensure that all backlinks incoming to your website are functioning properly and none of them is broken.
For analyzing your backlink profile, use backlink checker tools that may come either as a standalone solution or be included in the SEO tools package. Such applications scan all the backlinks on your website and detect the ones that need intervention.
If you want to gain quality backlinks, you should maintain the content on your website. Realize that other websites take responsibility for placing a backlink to your website. They must be sure that the content they produce is credible and of value to users.
In order to maintain your content properly, you should perform a regular content review. Make sure that the content is up-to-date, easy to read, and contains unique information. Take a look at analytics tools to perform a detailed analysis of each page in order to understand how the content can be changed there. Such actions would also contribute to the attraction of online resources interested in the content you produce and linking back to it.
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing, and SEO. He also loves traveling and speaks Spanish, French, German, and English.
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