In today’s article, I am going to tell you about How to Increase Conversion Rate in WordPress, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
You might have already come up with a better search engine optimization strategy, and you can see that your website traffic has drastically improved.
But the problem is that your conversions remain low despite increased web traffic.
Don’t worry; you’re not alone.
This is a common problem that many WordPress site owners face. The good news is that there are several things you can do to increase your conversions.
In this comprehensive guide, we’ll discuss nine different methods that you can use to boost your conversion rates. We’ll start with the basics and work our way up to more advanced techniques, so whether you’re just getting started or looking for new ideas, you’ll find something useful here!
So without wasting any time let us know about How to Increase Conversion Rate in WordPress, come on.
Table of Contents
How to Increase Conversion Rate in WordPress:
These are the nine easy ways that you have to do to increase your WordPress website conversions:
1. Optimize your website
1. Faster website loading time
Aside from affecting your search engine ranking, the page speed of your WordPress website can make you lose or gain customers.
A survey by Unbounce in 2019 has shown that 70% of customers admit that the website’s loading time affects their willingness to continue purchasing.
Your website’s loading time is determined by several factors, including the size of your images, the quality of your hosting, and whether or not you’re using a content delivery network (CDN).
If you want to improve your website’s speed, we recommend you start by compressing your images. You can use a plugin like WP Smush to do this automatically.
Another way to improve your website’s speed is to switch to a faster web host. There are many hosting options online, but I highly recommend using SiteGround or WP Engine.
If you’re already using a good web host and your website is still slow, try using a CDN.
A content delivery network is a system of servers that delivers your website’s static content (like images) from multiple locations worldwide.
This can help reduce your website’s loading time for visitors far from your server.
2. Use great photographs
In the digital world, images speak louder than words.
A compelling copy can convince a person to buy a product. Still, people rely heavily on photos whenever they make a purchase, so to increase the conversion rate of your WordPress site, you have to ensure that your customers have everything they need to see in your photos.
Your product photos should be of high quality and show your products from different angles.
If you’re selling a physical product, make sure to include close-up shots and shots that show the context in which your product will be used.
It’s also a good idea to use customer photos whenever possible.
3. Assess your target audience.
Knowing the needs of your target market is the essential step in any business. Still, in reality, a huge chunk of online companies only do this twice– when they start the business and start losing customers.
Every entrepreneur like you, tiny business owners, should know their customers like the back of their hands.
You also need to know the social media platform where they spend most of their time in. This will help you determine what type of content to produce, what products or services to offer, and how to appeal to them emotionally.
Creating a buyer persona is what most WordPress websites do nowadays to improve their website conversions.
A buyer persona is a fictional representation of your target market. Think of profiling convicted criminals, sans the crimes, of course!
This process includes gathering information about your target customer’s demographics, interests, needs, and wants, consolidating their most common traits, knowing their goals and what drives them to buy things, and re-categorizing them into more specific personas.
With WooCommerce, you can use software like Ellipsis to make this happen.
2. Make a Clear Call-To-Action
One of the ways to optimize your website and increase your conversion rates is to make your call to action clear.
Do you want them to subscribe to your newsletter? Do you want them to check out your newest Summer Collection? Do you want them to fill up contact form submissions? Or do you want them to join a raffle promo?
If you get straight to the point and let your audience know what you want them to do right away, they are most likely to do it.
Your call to action doesn’t have to be complicated.
In fact, the simpler it is, the better.
Here are some examples of effective calls to action:
- “Sign up for our newsletter to get exclusive discounts!”
- “Join our Summer Sale and get up to 50% off your purchase!”
- “Get in touch with us today to learn more about our services!”
3. Highlight User-Generated Content
There is nothing more effective in convincing other people to do what you want them to other than showing the excellent results and positive impact that your product or services have done in their lives, which is why one of the best marketing trends these days is using user-generated content.
We’ve already seen this strategy in Coca-Cola’s infamous ‘Share a Coke’ campaign and Starbucks’ Red Cup Contest.
User-generated content is a type of content that is created by your customers or fans and not by you or your employees.
It can be in the form of reviews, social media posts, blog comments, or even photos and videos.
The great thing about user-generated content is that it’s free and sure to increase your WordPress website conversions.
4. Faster checkout
Making things easy to find on your website helps increase conversions, but if you want to optimize the process further, you should focus on making the checkout process as fast and easy as possible.
The average attention span of a human being is eight seconds, meaning you only have a limited amount of time to make an impression and convince them to stay on your website.
If you have a long and complicated checkout process, then there’s a big chance that you will lose potential customers.
That is why ensuring that your WordPress website’s checkout process is as fast and easy as possible.
One of the best ways to do this is using the One Page Checkout plugin.
This plugin allows your customers to checkout without leaving the current page, making the process much faster and easier.
It also comes with many other features that can further optimize your checkout processes, such as the ability to add custom fields, automatic account creation, and support for multiple languages.
5. add opt-in forms and pop-ups
Adding opt-in forms and pop-ups to your WordPress website is a great way to increase your conversion rate. The proof is that the study by Neil Patel has shown that pop-ups can increase conversion rates by up to 600%.
An opt-in form allows visitors to subscribe to your email list in exchange for something like a free ebook or report. This is what a typical opt-in form looks like:
On the other hand, a pop-up is a type of window that appears on a web page when a visitor clicks on a link or button, and they usually look like this:
Pop-ups are often used to display opt-in forms, but they can also be used to display other types of content, such as special offers and discount codes.
Adding opt-in forms and pop-ups to your WordPress website is a great way to increase your conversion rate because it lets you capture leads and turn them into customers.
You can use many plugins to add opt-in forms and pop-ups to your WordPress websites, such as OptinMonster and Popup Maker.
6. Optimize for mobile
To increase your conversion rates, you have to put yourself in the point of view of your audience, then ask yourself– what device do they use when browsing my site?
If you own a hosting blog site, they are most probably browsing through your website on their computers. However, if you are selling stuff online, they will likely go through your page using their mobile phones.
With this in mind, ensuring that your WordPress website is optimized for mobile is essential.
Mobile optimization ensures that your website can be accessed and used on mobile devices.
It involves making sure that your website can be displayed correctly on different screen sizes and that it can be used on different types of devices.
In addition to this, you also need to ensure that your site’s mobile version is responsive, it’s easy to be indexed by Google, your page’s loading time is well within the suggested 0-4 second loading time, and that it’s simple and easy for your customers to make their purchase.
7. Conduct A/B tests
A/B testing, also known as split testing, compares two web page versions to see which one performs better.
It is a great way to optimize your WordPress website for conversions because it allows you to test different elements on your pages and see which ones have the most significant impact on your conversion rate.
You can test many different things, such as the headline, the call-to-action, the images, and the layout.
You can use a plugin like Optimizely to conduct A/B tests on your WordPress website.
8. Include live chat
There are thousands of businesses that offer the same products and services as your company does, but what keeps the customers coming is excellent customer relationships.
Consequently, if your customers feel heard and taken care of, this would also make them do what you suggest– like leaving their email address for a weekly newsletter or buying the product that goes well with their previous purchase.
Adding a live chat feature to your WordPress website is a great way to improve customer relations and increase your conversion rate.
Live chat is the customer support that allows visitors to chat with a representative in real-time.
It is a great way to provide immediate help and assistance to visitors, leading to more sales and conversions.
You can use many plugins to add live chat to your WordPress websites, such as Zendesk Chat and Tidio Live Chat.
9. Improve UI/UX design
And the last but most important way to increase your WordPress website conversions is to improve your UI/UX design.
User interface (UI) is the part of your website that visitors interact with, and the user experience (UX) is how easy and enjoyable it is to use your website.
Improving your WordPress website’s UI/UX design is a great way to increase your conversion rate because it can make your website more user-friendly.
You can do many things to improve the UI/UX design of your WordPress website, such as using clear and concise text, easy-to-understand navigation, and adding visual elements.
How do I find my WordPress conversion rate?
Google Analytics is the most fantastic tool you will use in terms of conversion tracking, improving your marketing efforts, and making data-driven decisions to improve your website.
Now, you have two options in using Google Analytics on your WordPress site: directly add Google Analytics or conveniently use WordPress plugins to install this to your website.
The first thing you need to do is to create a Google Analytics account if you don’t have one yet.
After that, set up your property by providing the basic information about your website, then click “Get Tracking ID.”
On the next page, you will be provided with your tracking code.
You can now either add this tracking code to the header.php file of your WordPress theme or use any of these Google Analytics plugins for WordPress.
If that’s too overwhelming for you, you can try installing WordPress plugins like MonsterInsights, which will allow you to set up Google Analytics in just a few clicks.
What is a reasonable WordPress conversion rate?
There is no definitive answer to this question since it will vary depending on your industry, product, and target audience.
However, as a general rule of thumb, the reasonable conversion rate is 1-3%.
Once you have reached that benchmark, you can always go higher; the top 25% of websites, according to WordStream, are converting at 5.31% and up.
If you consistently drove in more traffic, improved your SERP, and broke into the top 10%, your goal would be an 11.45% conversion rate or higher.
Conclusion:)
Increasing your conversion rate is much better than diverting all your efforts and resources to increase your traffic.
After all, high conversion rates could mean generating more leads, getting more sales, and making more money.
By following the tips and strategies we have listed above, you can increase your WordPress website’s conversion rate and start generating more leads and sales in no time!
About the Author: Nick Patrocky is a UX/UI designer, app reviewer, software reviewer, and blogger. Nick’s worked with over 150+ clients from countries all around the globe. Nick also enjoys reviewing mobile apps, web apps, and websites. Check out his blog if you want to know what it takes to be an app designer or a successful freelancer.
Read also:)
- 25+ WordPress Social Share Plugin: A-to-Z Guide for Beginners!
- 10+ Best WordPress Shortcode Plugin: A-to-Z Guide for Beginners!
- 5+ Benefits of Updating WordPress Site: A-to-Z Guide for Beginners!
Hope you liked this article How to Increase Conversion Rate in WordPress. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below, thank you very much for reading this article.