Did you want to know, How to promote your book review blog on Instagram? Which is a popular social media platform. So let’s get complete information about it without wasting any time.
You’ve set up a beautiful book review blog to wax lyrical about the books you’ve read. Now, the next step is to get readers to your blog—because your blog isn’t going to promote itself!
If your blog’s target audience includes a younger, tech-savvy crowd, then consider spreading the word about it on Instagram. Instagram is the perfect place to find your target audience. Therefore, getting an Instagram growth service is a bonus opportunity for gathering your crowd very quickly.
Instagram may be more known as the place for posting pretty pictures. However, book-loving communities have also sprung up, making it a great platform to promote your book review blog and gain a wider following.
Have we gotten you hooked yet? Then bookmark these 5 strategies for promoting your book review blog on Instagram:
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How to promote your book review blog on Instagram? Like a Pro!
Let me tell you, that I am often asked, How to Promote Books on Instagram, so let me tell you, that in today’s time most of the writers use instagram to promote book.
So that’s why today I will tell you 5 steps. By using which you can sell books on instagram.
1. Post about the books that you’re reading
If you’re running a book review blog, then you’ll obviously be posting your reviews on your blog. But what about posting snippets of your reviews on Instagram?
This way, you’ll be creating a new community of fans of your reviews on Instagram, which you can then introduce to your main blog.
As an example, check out this Instagram post by Kelly’s Book Blog:
The blogger, Kelly, posted a short review about the book featured in the post, saying: “this book and series is so flipping good! I DEVOURED this book!”
She also posted a blurb about the book from Goodreads to pique her followers’ curiosity. But what do we especially like about this Instagram post?
It’s that she included a wooden plaque with her book blog’s URL in the photo of her post. There’s no way that her followers will miss it—and they might just head over to her blog to check it out!
2. Reveal book covers for upcoming books
As a book reviewer, most of your Instagram posts might be about the books that you’ve read—which means that these books have already been published.
But if you’re able to make friends with authors, you might be able to snag early copies of upcoming books. And to generate some hype, you could work with the author to do a reveal of these books’ covers before they’re released!
Here’s how book blogger Athina of Book Notes by Athina revealed the book cover for soon-to-be-launched book Tides and Ruin by Miranda Lyn:
The book cover is featured prominently in the post’s photo, while the caption includes a short synopsis of the book. Athina also talks about the launch date of the book and how her followers can get a free gift if they pre-order it.
To learn more about Tides and Ruin, Athina’s followers can then visit her book blog, where she writes about the book in more detail.
3. Conduct an exclusive interview with the author
Readers who love particular books or series may be curious to learn more about the author behind them. Which is where you, as the amazing book influencer, come in.
You can try to snag exclusive interviews with your fans’ favorite authors, and post these interviews on your book blog. Then, promote the interview on your Instagram page to direct your Instagram followers to your blog!
This is exactly what Cody Sexton, managing editor of A Thin Slice of Anxiety, has done. He recently conducted an interview with David Low, author of the book Appetite for the Transgressive, which Cody published on the A Thin Slice of Anxiety website.
And here’s the Instagram post he did to get eyeballs on the interview:
We like the “link in profile” call to action, which tells his followers that they can find the link to the interview in his Instagram profile. This is a common workaround for Instagram not making links in posts clickable!
4. Host a giveaway
People love getting free stuff, so giving away free books on Instagram is an awesome strategy for getting attention on your book review blog.
For example, check out this Instagram post by book blogger Lili of Utopia State of Mind, where she gave away a three-month membership to Libro.FM Audiobooks:
In the Instagram post, Lili posted a photo of some audiobooks that her followers could get access to if they were to win her giveaway, and also provided instructions on how they could enter.
She was strategic in using the giveaway to promote her book blog, too. Because if someone wanted to enter her giveaway, they would have to follow her on Instagram.
They could also share her giveaway post on their Instagram Stories, which would not only increase the reach of her post, but might also net her even more new followers.
The result? Lili has a wider audience on Instagram for promoting her book blog to!
5. Take part in a book stack challenge
Another thing that bookworms might love, apart from getting free books, is watching others participate in book-related challenges.
So taking part in such challenges could help promote your book blog on Instagram too—though in a more unexpected way.
Just take a look at this post by book blogger Chloe of Library of Chlo for example:
Here, she’s taking part in a name stack challenge, where she has to put together a stack of books such that the first letters in their titles spell out her name.
How is this promoting her book blog, you ask? Well, look closely at her post’s caption…
In it, she tagged the person who had invited her to take up the challenge, namely Sadie of The Green Light. So it’s actually Sadie’s book blog that is being promoted in the post!
That said, Chloe has also tagged some friends whom she’s now inviting to do the same challenge.
And if they do so and tag Chloe back, then they’ll be helping to promote her book blog in their own posts. How smart is that?
Instagram’s literary community awaits you!
If you’re excited to try out these 5 strategies for promoting your book review blog on Instagram, then here’s a time-saving tip:
Reuse your blog posts’ headers as the images for your Instagram posts.
This way, you don’t need to create these images from scratch! Just bear in mind that Instagram post images can be either square-shaped or portrait-sized, so you may need to modify your headers to fit if they are in landscape format.
To do so, tap on an online graphic design tool such as PosterMyWall, which offers a free resize feature that helps reformat images to your preferred sizes in no time at all.
This is super handy for quickly resizing your images, helping you spend less time preparing Instagram posts and more time reading and reviewing books for your fans.
So what are you waiting for? It’s time to join the Instagram fam!
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So friends, I hope that you have got the answer to your question How to promote book review blog on Instagram. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this post