In today’s article, I am going to tell you about How to Sell Online Courses in India, so if you want to know about them, then keep reading this article. Because I am going to give you complete information about this, so let’s start.
As you all know, Nowadays, the shift to online tutoring has led to a huge demand for different types of courses. It can be anything like digital marketing courses, public speaking courses, coding courses, blogging courses, and whatnot. You can find a lot of courses across the internet offered by different platforms.
Like in other businesses, what matters is quality. Similarly, it applies to the selling of courses. The quality of the content you’re offering should be high. Moreover, if you’re willing to sell in India, it should be pretty much more, as we as Indians expect a great return on our investment, irrespective of the amount.
However, the main difficulty still stands when it comes to selling the courses. If you’re a seller, I can assure you you have strived a lot in the beginning to sell those courses. To overcome this, we have come up with different strategies and tools that one can use and sell online courses in India.
So let’s get complete information about How to Sell Online Courses in India without wasting any time, come on.
Table of Contents
How to Sell Online Courses in India:
The best way to sell online courses is to get your website established. This truly works great. First, you need to get your website built by a professional developer. After that, all you need is a brand name and to purchase a domain for that particular name.
Remember that only making a website and uploading your courses there won’t make any difference unless your website gains traffic and people are aware of its existence. After this, you need to promote your website, which you can do through social media, online tools, different kinds of marketing strategies, etc. If you need details on this, refer to our article on the same.
If you choose free website promotion techniques, it may take time and too much effort. But yeah, the result will be great. However, if you choose a paid promotion method like Google Adsense or paid SEO, it can take too much of your money to establish. You can think first that you have to pay for websites rather than their promotion. If you can afford it, definitely go for it. If not, here is the solution to it.
The platforms listed below provide you with the opportunity to create websites, build your brand, and begin selling your course in a short period of time. So if you don’t have a lot of budgets or you’re a beginner, you should definitely opt for this.
1. Udemy
One of the best platforms where you can sell any type of course, be it coding, digital marketing, exam short/long notes, graphic design courses, etc. Udemy is a large platform where you can sell a vast number of courses, irrespective of niches.
If you have just created a number of courses and are looking to sell them online, then Udemy could be a good choice. The foremost reason is that it has a large user base and an audience of different niches. So the chances of selling are very high.
One thing is to be noted that whatever course you sell, on each sale you’ll receive only 50% of your actual revenue. The other half is charged by Udemy for promoting and selling your course. For example, if you’re selling Digital Marketing courses and you keep the price at $100, then on one sale you’ll get only $50 as the final income.
Yeah, but you can generate a 100% profit on the sales which you’re doing on your own. This includes the selling that occurs through referral links.
This can be a great platform to sell your courses. All you need to do is create a seller profile and add all the courses which you’re willing to sell. After doing this, you can sell it to millions of students or audiences over the internet.
2. Teachable
The method is a little bit different, but the target is the same, i.e., to allow sellers to sell their courses.
Teachable focuses more on branding and audiences. For this, it has vast customization features, which you can use to make your brand courses attractive. Moreover, it allows the personalization of content, so you’re fully free to design or create your course as you want.
Teachable comes with different marketing tools like email marketing and affiliate marketing, which makes selling, of course, quite easy. Overall, within minutes you can do a lot, from creating an online course to selling it without any hesitation. For customization, you don’t need to learn anything; all you need is some creativity. Teachable allows you to take feedback from students using different methods like surveys, Google forms, etc.
All total Teachable has four plans which offer different features to sellers. First, is the free plan, with which you can get access to unlimited students, an integrated website and builder but no personal domain, advanced customization features, and others. Then comes the basic plan ($29/month), which has all the features of the free plan, but additionally you’ll get a domain and direct integrations with Facebook, Google Analytics, ConvertKit, etc. In both the free plan and the basic plan, you’ll not get any marketing services like email or affiliate marketing. The other two are the Pro ($99/month) and Business (249/month) plans. The difference between both is only advanced theme customization.
3. Podia
It helps you with the creation of websites with which you can sell courses or any digital products. Podia comes with a user-friendly interface, i.e., it’s too easy to start here. It offers features like email marketing, live chat, drafting webinars, onboarding calls, priority support, and many more. Some of these features are free, while many belong to paid plans.
You can start with website creation. No coding skills are required for this. You can easily make it using the tools provided by Podia. Once you make it, you can make customizations to it and give it a look that suits your brand. Moving ahead now, you need to add all your courses in whichever format you want to. You can make changes to the same.
It has four plans, including the free plan, all with its own offerings. The three plans other than the free one are Mover Plan, Shaker Plan, and Earthquaker Plan. The prices of the plans are $33, $75, and $166, respectively, on a monthly basis.
4. Thinkific
Thinkific offers you the same, like the one mentioned above. You can create your own courses and sell them here. You can create your own learning community and enlarge it. Thinkific enables you to control your content, insights, and target audiences.
Firstly, you need to create a website that reflects your brand using their ready-made tools and customizable themes. All this doesn’t require design or coding skills. However, if you want, you can make great customizations with coding as well. A website is not limited to one page; you can create multiple pages like a home page, bio page, testimonial page, and much more. With Thinkific, you can have your own custom domain.
After building, you can add the courses and start with the marketing part. One can easily scale the business using Thinkific with different marketing. Moreover, you can have access to 80+ applications with Thinkific, which makes marketing effective and enhances learning.
Thinkific offers four plans, namely free, basic, pro, and premier. The cost of this is $0,$39, $79, and $399, respectively, levied on a monthly basis. However, to scale your business, you have to buy a growth plan along with a pro plan at $50. But yeah, Thinkific’s features are quite good and useful, especially the paid plans.
5. Academy of Mine
Though a little bit expensive, it is a great one for selling courses. The process is the same as mentioned above for Thinkific and Podia, but it offers high-quality customization features and, along with them, a lot more. Its plan is expensive as its offerings are great, like CRM, Audit Log, SCORM 2004 and SCORM 1.2 compliant, and a lot more. If you’re a beginner in this, I won’t suggest it, but if you’re already established, this can be your choice.
The Academy of Mine provides you with a one-stop solution. With the creation of a website, you can easily start by selling courses. Using its tools, you can really make a good and interactive website for selling.
As mentioned, it is expensive. The starting plan, i.e., the essential plan, will cost you around $599/month. After that, the professional plan takes $899/month. The final enterprise plan has variable costing which depends upon all the services you’re getting and what your requirements are.
6. Teachery
Well, if you don’t want to share a single percentage of your revenue, then Teachery is meant for you. All you have to pay for is the plan you’ll choose. Teachery won’t ask for any commissions or extra plans.
You’ll get a lot of features that can add well to your sales. It has a good audience base. Besides this, Teachery will provide a full-time customer support service. Moreover, it doesn’t charge any transaction fee.
It has monthly and yearly plans which will charge $49 and $470, respectively. Moreover, Teachery provides you with a 14-day trial period, so that you can interact well with the features.
7. Ruzuku
Another platform where you can sell your courses is Ruzuku. It has a lot of features, and you can sell your courses at Ruzuku. It has a lot of features, and foremost, it’s designed using WordPress, so you can easily customize it using various plug-ins.
Some features of Ruzuku are payment acceptance through Stripe, PayPal, or your own payment system, allowing you to create free courses. It enables sellers to invite or remove candidates from the course. It has a CDN, i.e., a content delivery network. Students who purchase the courses can easily track their achievements, mark their work as accomplished, post images and PDFs, and a lot more. Moreover, Ruzuku comes with daily backup support in order to avoid any data loss.
Ruzuku has only two plans, one monthly at $199 per month and the other yearly at $1500. One thing is that they claim a full money-back guarantee within 30 days of the plan starting. But yeah, before enrolling, read the full details about it.
8. Kajabi
Kajabi is a user-friendly platform. Selling with Kajabi is simple, and it is appropriate whether you are a student enrolling in a course or a seller. You can sell a lot of things using Kajabi, including online courses, coaching programs, podcasts, memberships, and others.
Once you have created your courses or added your courses, you can grow your audience or community with Kajabi. This you can achieve with its marketing tools and templates for campaigns and funnels. Kajabi’s built-in CRM allows you to manage growth and collect payments via Paypal and Stripe.
You can enroll in any of its three plans: Growth, Basic, or Pro. The pricing structure is $159/month, $119/month, and $319/month, respectively.
9. LearnWorlds
It’s quite easy to use, and with LearnWorlds you can easily promote your courses. It has powerful marketing tools which enhance audiences’ revenue, and it accounts for a great number of repeat customers. It has an affiliate marketing team with which you can connect and generate leads and sales.
LearnWorlds offers a custom domain, full white-level content creation, and the ability to expand your reach on its application in addition to a great page builder tool.
LearnWorlds is a great platform to sell online courses. It provides its users with three plans: a starter for $24/month, a pro-trainer for $79/month, and a learning center for $249/month. All these prices will be levied if billed annually, otherwise, the price may differ and you have to pay more.
10. WizIQ
WizIQ is at the same pace as the above-listed platforms, but it has its own features and tools, which makes it unique and a different brand. It is a cloud-based course builder that allows unlimited creation and content upload capacity. It has many other features, like mobile access and learning.
With a few clicks, you can easily set up a portal and upload content in multiple formats. Moreover, WizIQ allows you to upload as much content as you want and provides an unlimited storage facility. Moreover, it is easy to navigate throughout. The WizIQ interface is intuitive and user-friendly.
WizIQ comes with two plans, namely Infinite and Elite. Its plans start at $25/month. For more details about pricing, you have to get in touch with them. Its Elite plan has everything from a custom white-labeled domain, custom SMTP, and a custom Stripe Gateway. However, the Infinite plan lacks these features like custom SMTP support, live chat, and phone support, and it also lacks 24*7 customer support.
Selling courses through social media
This strategy may require a website for better results. Social media is a way to send traffic to your website and generate sales and leads.
Social media nowadays has become a great way of marketing. Many publishers’ content creators generate a large number of leads and sales via this. So why can’t you? Let me guide you on how to get started and generate a good number of sales.
Here I’m taking Instagram as the social media platform where you want to sell courses.
First of all, you need to create a business page and give it a brand look and all the necessary stuff in a great manner. For full details, you can visit my blog on the subject.
Once you have created a page, You should get started with relevant posts. Give some time to it, don’t post in a rush. Most users prefer to upload one post daily. Once you have posted at least 7-8 posts, you can now start with Instagram ads.
Remember that before you run Instagram ads. Get a high-quality, relevant post built that depicts all you want to say. No doubt, Instagram promotes well, but it’s your post quality that decides the number of generated leads. So create according to that. Attach a redirecting link to your website from where users can buy it.
If you don’t have a website link to attach, you can get a landing page built. What you’ll require is your audience’s information, so create accordingly. If they are willing to buy, they’ll surely enroll, and then you can directly share the course in their emails directly or drive links.
Give it some time you’ll start getting good sales through it. The effect won’t be instant but it’ll be within a week of ads generated. At first, you may not get that many leads but after a time you’ll see the difference. Remember that all the while don’t stop posting per day, you have to be consistent with it if you want to grow your audiences and traffic too.
And to know the proven tactics for How to Sell Online Courses in India, you can watch this video given above. And you can get complete information about How to Sell Online Courses in India.
Conclusion:)
These were the methods and platforms through which you can sell courses online. Definitely, the effectiveness would not be instant, with time it would grow but once it is in place you’ll generate a good number of leads and sales in a single day.
Read also:)
- 20+ Best Online Learning Platforms in India: The Beginner’s Guide!
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- 5+ Online Business Ideas Without Investment: A-to-Z Guide!
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