How to Write Guest Post: A-to-Z Guide for Beginners!

In today’s article, I am going to tell you How to Write Guest Post, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.

The competition among bloggers or website owners has increased so much. To be in pace with each other and to rank on top of SERP, they imply different methods and strategies.

SEO, the widely used method for ranking websites on SERP, has a lot of strategies. Similar to SEO, guest posting is a great means to boost traffic, drive audiences to the websites, and increase the rank on SERPs like Google or Bing.

Guest Post is content written by a writer for another brand or website, usually of the same industry. This results in a lot of benefits for both. One of the widely used strategies by many experienced bloggers.

Now the question arises, how to write a great Guest Post? Here we’re with an article or a guide for the same, which will give you full information to write and pitch for Guest Posts. First, look at what Guest Posting is, and how advantageous it is. So let’s get complete information about How to Write Guest Post without wasting any time.

Table of Contents

What is Guest Posting?

Guest Posting, also called “Guest Blogging”, is a blog or article that is written for someone else’s website and published on that particular website. Generally, the writer or the blogger writes for similar blogs within their industry. Both the writer and the website owner are in the same field (working in different companies but under the same niche).

In other words, Guest Posting is one of the white hat SEO strategies for creating backlinks.

Working with others in the same field benefits in many ways, both the writer and the website host as well.

The Benefits of Guest Posting

Guest posting brings benefits to both the writer and the host. Here are some benefits of doing the same :

Blog Owner

A website host gets numerous advantages, including different-styled content with a new and appealing pattern. Below are some more of them.

Brand awareness: A blog’s readability can be increased by appealing to guest postings. People will think of you instead of your competition when they compare your brand with the fascinating content and knowledge from a professional writer.
Fresh content: Blogs can often become a little monotonous and boring. By inviting guest bloggers, you may add new content that has various points of view and writing styles. What you need to make sure of is that the content is pertinent.
Mentorship: You want people to think of your company as a leader in its field. You may provide your visitors access to a wider range of knowledge by asking professionals in your industry to write guest posts.
SEO: Guest posting is a fantastic way to boost your SEO and your website’s SERP ranking. Your website may be found by more potential clients if the condition is that it should have quality links and keywords.

Guest Blogger

Many times, a blogger asks the website host for guest posting. He says it brings benefits to him a lot, and, of course, the website hosts too.

If the writer has a startup company, his products or services can be offered to a large audience base. Other benefits are listed below :

Relationships: Guest blogging can help businesses and new writers form alliances. Making connections with larger firms or well-known bloggers can open up more chances and increase the impact and awareness of oneself in the industry.
Traffic: Guest Posting is a great way to drive traffic to your website. Your traffic can be increased by contributing a guest blog to a bigger website. If you successfully hold the attention of your readers, they will definitely click on the link that redirects to your website.
Audience: What we, as writers, need is a wide audience base, and guest posting is a means to achieve that. All you need to do is to make sure that your blog is published on websites with huge traffic.
Money: Generally, writers don’t make money through guest posting. But yeah, sometimes we do get paid for that. One can regularly hunt for guest posting opportunities and the results will definitely be great.

How to Write Guest Post:

Guest posting is not very easy or very difficult. All you need is effort, patience, and excellent communication and writing skills. So far, from what I have experienced with guest posting and whatever strategy I have used, below are the steps on how to write a guest post.

1. Determine your guest posting goals

The goals can be many through guest posting, but before starting, make up your mind about what your needs are.

Some questions you should ask yourself:

I will present myself as a recognized expert and brand in the field.
Attracting publicity and visitors to my website.
Creating backlinks (Google has strict monitoring on this, so be careful).
Gain fame as a content writer.

Guest posting is done by many for different purposes, so think for yourself.

2. Look for guest posting opportunities

The first thing you should do is look for chances to write guest posts. Your first objective while looking for websites to guest post on is to identify those that are pertinent to your niche or business.

Search for those who fulfill the below conditions:

The website/business is in your niche.
You’re getting your targeted audience on the website.
The website is not dead; regular posting is done; and traffic is active (for this, look for comments and social media).
The website is promoted on social media. This will add to your benefits as well.

1. Google Search

Believe it or not, Google is the best place to search for guest postings. I assume everyone knows how to do a Google search. Consider the following keywords: accept me as a guest post, guest posting website like this. But yeah, remember to mention your niche. It’ll make it easy to make choices, and SERP will result in the desired way too.

These queries ought to take you to a blog’s page looking for guest posting, a website for submitting guest posts, or real guest posts written by other authors.

2. Contenders backlinks

It’s likely that one or more of your contenders have backlinks from guest posts. All you need is to analyze their backlinks. You may have come across them while analyzing their backlink analysis while working on your SEO campaign.

If you have never done this, look for tools that analyze backlinks. Numerous tools are already available, namely: Ubersuggest, Ahrefs, Linkody, and many others.

Once you have found the website name for which they have written the guest post, Now, directly search the website name and look for the particular guest post.

3. Preparing to Pitch for Guest Posting

Once you have found a guest posting website or blogger, don’t just run to ask them. Here is what you should analyze first for the website or blogger you discovered :

Learn about the content of the discovered website.

It’s crucial to understand the topic of the site you want to target. You are aware that they (discovered websites) have articles around the phrase you searched for to locate opportunities for guest posts. But first, learn more about it. A few are mentioned below :

What skill level of the reader are they writing for?
Who are they writing for(targeted audience) in their work?
Is your audience the same as theirs?

4. Examine how Other Guest Posts Perform

A blog may have guest posts, but it’s not necessary that guest bloggers succeed everywhere. Look at whether a website’s guest blog articles receive the same number of comments and social shares as the owner’s blog entries. This matters a lot, otherwise, your time will be wasted. There are readers who only want or are interested in the blog owner. You won’t do well if your objective is to establish authority or redirect traffic to your website.

See who were the previous guest bloggers

Certain sorts of guest articles are more likely to be accepted by some site owners than others. Check out a couple of the blog’s guest bloggers’ profiles to see if they are other bloggers or other professionals. When you introduce yourself to the blog owner for your pitch, this will be crucial and matter a lot.

5. Be known for Guest Posting

To improve your chances of being approved as a guest blogger, you need to first gain the blog owner’s attention. Taking a week or two to comment on their most recent postings is the best strategy for doing this. You’ll get extra attention if you share those articles on social media as well. But remember to tag them. This will make them remember you when you pitch your guest article. Moreover, it increases the chances of ‘Yes’.

6. When to pitch for Guest Posting

There are certain opportunities to seize when they present themselves, even if you won’t always have the perfect situation to propose a guest article. The following are some of them.

When a site expressly announces they are seeking guest articles.
The blog publishes another guest post. when they respond to your post.
When the blog mentions your company’s product or services,

If all these don’t happen, pitch them directly with high communication and appealing skills.

7. Pitch practice to follow

Before you pitch a website for guest posting, keep in mind to follow the steps given below :

Read the Guidelines.

The final step before getting in touch with the blog’s owner is to carefully study any applicable guest blogging rules. All the site owners have their own rules for guest posting. Whether they want you to submit a full post or only a suggestion/part. Do they require a specific format? Before getting started, make everything clear because later on it hampers bonding and it may happen that after some time they remove your link.

“Search for contact”

The name and contact details of the site owner who you are aiming for with your guest post should be somewhere on the blog.

It may be hidden on the about page or one of the blog’s social media profiles, but it can probably be found there. Locate it, then use it to begin the email.

8. How to Submit a Great Guest Post

Using your greatest material for your personal site or for guest posting is one of the most frequently asked topics concerning guest blogging. The quality of the blog you are submitting your material to actually makes a difference.

Try to make your guest post unique. Stand out from the fixed 900 words with 5-6 images or 500 words with 1-2 images. This will never make the change you’re looking for. Look for helpful hints below :

Remember to give the other company more importance

First and foremost, keep in mind that a successful guest post is not about your company, its goods, or its services. Guest contributions should not be ads but rather useful sources of knowledge, just as you post on your websites.

Any details about your company and related matters have to be kept for the author’s bio. Although somewhere you can mention it, don’t just focus on that. It will make you look one-sided. writer thinking about your client’s benefits.

Use the pattern of the post which they follow

Check out the existing blog posts on your chosen website. Analyze their patterns. Look for whether they commonly use headings or prefer bolded text. They are comfortable with pictures or follow some unique pattern. Ensure that your content shares elements(aligns well) with other blog entries on the website.

Add internal and external resources

By adding a few internal links to some of the blog owner’s entries, you can demonstrate to them that you are familiar with their previous blog post. It’s really easy to find; just enter the keyword you’re going to use and add the website domain name. That’s all. Usually, it’ll rank on top, but sometimes it’ll rank 3-4 on SERP.

By doing this, you may find their most popular posts on a specific keyword, which you can then link to in your own post. If you’re giving instances of other sources or things, make sure it doesn’t look paid or promotional.

Include a statement for audiences to leave their testimonials or feedback.

Make sure to include a request for comments at the conclusion of your fantastic guest article. The more audience comments there, the more your value rises.

9. Most Effective Guest Blogger Techniques

Do your best to market your content to your whole audience, whether you want to contribute regularly to a blog or just want the site owner to talk about what a fantastic guest blogger you are. If you direct new readers their way, the blog owner will be pleased, and it’s more likely they’ll want you to write on their other websites (if any).

Additionally, be sure to respond to any questions or comments people may leave on your article. If you want to establish authority in your field, that will go a long way.

Track and analyze your results

The effects of your guest posting should unquestionably be evaluated when increasing visitors. So, analyze your posts; it’ll benefit you more in the future for references or other guest post deals. You can achieve this via Google Analytics.

To make your analysis results great, prior to this, promote the guest blog without any headlines of yours. Social media sharing can be a great tool for this.

This can help you determine the success of your overall guest blogging strategy in terms of getting traffic and making conversions. Once it’s at its peak, you can use them as references or get the deal for guest posting on another website of the same owner.

Hope you have read about How to Write Guest Post. So now if you want to get more information about How to Write Guest posts, then you can watch the video given above.

Conclusion:)

A fantastic method for Guest Posting is to write for popular blogs/trusted websites. that are already well-known in your niche. Note that you must submit compelling pitches that prove your value if you want to be considered for a guest blog post.

One of the various tactics you may use in your content marketing initiatives is guest blogging. If you’re using Guest Posting for content marketing specifically. Look for our blog on content marketing strategies. For any other kind of help or consultation, reach out to us.

Read also:)

So hope you liked this article on How to Write Guest Post. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this article.