How Linkedin Video Marketing Can Help Grow Your Business: Full Guide!

If you are a LinkedIn user, then I will tell you, How Linkedin Video Marketing Can Help Grow Your Business, so if you want to know about it, then keep reading this article. Because I am going to provide you with complete information about this, so let’s start.

As you all know, In our digital age, video marketing is an essential tool for businesses of all sizes. And, out of all social media platforms, Linkedin has the best organic reach as of now. This makes Video Marketing on Linkedin a killer hack to reach out to the target audience easily. 

LinkedIn has always been an amazing tool for business professionals, but with the addition of video marketing, it has become even more powerful. 

Linkedin Video Marketing

According to LinkedIn, videos are shared 1200% more often than links and text posts combined. That’s because videos are a great way to engage and attract eyeballs. When less than 1% of creators are sharing videos, it’s obvious to easily rank up and impact more. 

The key to successful Linkedin Video Marketing!

LinkedIn is one of the most underused marketing tools. When used correctly, LinkedIn can reward with incredible reach and engagement. 

One of the best ways to use LinkedIn for marketing is by creating videos. Videos are a great way to engage with potential customers and can help you stand out from the competition. They also provide an opportunity to show off your personality and demonstrate your expertise.

Linkedin is a platform for business professionals. To succeed, you need to be short, concise, and very clear upfront. That does not mean ignoring humor or surprising elements. It works everywhere. 

Videos can be a valuable way to market your business on LinkedIn, but it’s important to make sure they are valuable, informative, and entertaining at the same time. 

What purpose can Linkedin Videos serve? 

LinkedIn videos can be used for a variety of purposes. Introducing yourself or your company, announcing new products or services, sharing customer testimonials, or showing behind-the-scenes footage of your company is some examples. 

LinkedIn videos are a great way to show off your company’s culture and give potential customers a closer look at what you do. They can also help you distinguish yourself from the competition and build trust with potential customers. 

When creating LinkedIn videos, be sure to keep in mind the type of content that is most likely to engage your audience. Research well while creating the script. 

Why use Linkedin Video Marketing for business?

Every founder, CXOs of businesses around the globe spends more time on Linkedin than on other platforms. It’s a coffee place for professionals. That’s why videos on LinkedIn have a greater chance of reaching the right target audience. 

Animated Linkedin videos can be used to explain complex concepts in an easy-to-understand way, and they can be used to create a personal connection with customers. 

Not just this, Videos on LinkedIn can bring brand awareness and traffic to your website and Linkedin profile. A good video on LinkedIn might spark the conversation between the right people. Linkedin is known as a Lead-Gen tool more than a social media tool. 

Types of videos to share on LinkedIn!


There are many types of videos to share on LinkedIn. Promotional Videos are shared less than social, emotional, or creative videos. Though, promotional videos have a similar reach to other videos. 

1. Company Updates

Your company or industry’s latest news and updates should be the focus of a short video. This will allow business professionals to follow your brand and keep track of the latest feature updates or launch of new products. 

2. Product Demo Videos

Product videos are a very popular form of video marketing on LinkedIn. You can educate your customers and prospects about your products and services. If you find any feature complex, you can create videos on that particular feature to inform users. 

3. Customer Testimonials

Customer reviews videos are a great way to show potential customers what your business is all about. Testimonials from happy customers can help create trust and encourage others to do business with you.

4. How-To Videos

One type of video that works well on LinkedIn is the how-to video. How-to videos are instructional and provide valuable information to your audience. They can be about anything from how to use LinkedIn to how to cook a particular dish. 

5. Behind the Scenes Videos

These videos give viewers a behind-the-scenes look at your company and what it’s like to work there. They can be fun and entertaining, or they can be serious and focused on the company’s mission and values. These are the most shared types of video content. 

6. Recruitment Videos

This type of video can help introduce the company and the job opening to potential candidates. It can also help to give candidates a feel for what it would be like to work at your company.

There are many different types of recruitment videos that you can share on LinkedIn. You can create an overview of the company, highlight employee testimonials, or show off the office culture. Formerly, Linkedin was known as a job-search platform and its best to attract top talent. 

If you’re looking to make a more personal connection with potential candidates, you can also share videos of employees talking about their roles at the company.

How do you choose the right video?

LinkedIn is a business networking site. This means that the videos you post on LinkedIn should be professional and high quality. 

There are a few things to consider when choosing the right video for marketing on LinkedIn. 

  • First, think about your target audience. Who are you trying to reach? LinkedIn is most popular among business professionals, so your video should be geared towards them. 
  • Second, consider the type of content you want to share. Depending on your goals to achieve from the video, the content and format of video differs. 

Tips for creating successful LinkedIn videos

  1. When creating a LinkedIn video, be sure to keep it clear from the beginning. Videos under the one-minute length give the best results. 
  2. Make sure your video is well-shot and the resolution is HD. If it’s not, people will likely just skip over it.
  3. Animations are a crucial part of appealing videos. Even when you are shooting your video, add text, graphics, and animation to enhance its impact. 
  4. Keep your videos relevant to your target audience. 
  5. Share your videos on other social networking platforms, so they get the most exposure.

How to measure the success of your LinkedIn video marketing campaign?

LinkedIn videos can be a great way to market your business and increase brand awareness. But how can you tell if your LinkedIn video marketing campaign is successful? Here are two ways to measure the success of your LinkedIn video marketing campaign:

  1. Viewership statistics. This is the most obvious way to measure the success of your LinkedIn video marketing campaign, and it’s important to track how many people are watching your videos. You can use tracking tools to see demographics and sources of videos. 
  2. Engagement statistics. Another important statistic to track is engagement – i.e. how many people are commenting, liking, or sharing your videos. This will give you an understanding of whether people are actually engaging with your content.

Conclusion!

LinkedIn video marketing can help you to scale your business by providing an engaging and interactive way to reach out to more potential customers. By creating videos that are relevant to your target audience, you can connect with them on a deeper level, increasing the chances that they will do business with you. So, if you’re looking for a way to take your business to the next level, consider using LinkedIn video marketing.

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