3+ SEO Tips to optimize Help Center and Knowledge Base article!

Are you a blogger & SEO expert, then I will tell you 3+ SEO Tips to optimize Help Center and Knowledge Base article, so if you want to know about it, then you can read this article. Because I am going to give you complete information about this, so let’s start.

As you all know, SEO is very important for every website in today’s time. Because if you only do SEO of your website, then in a way there is no use of making your website.

Because if you do not do SEO of your website, then your website will not be able to rank on search engines. And when it will not be able to rank on search engines, then organic visitors will not be able to come to it through search engines. That is why you should optimize your website and all its content according to the latest SEO.

Knowledge Base article

That is why today I am going to tell you in detail all the information about 3+ SEO Tips to optimize Help Center and Knowledge Base article. So let’s get complete information about it.

3+ SEO Tips to optimize Help Center and Knowledge Base article!

SEO is a vast industry, growing at an expedient rate. The latest reports suggest that the SEO market is hitting $40.92 billion in 2021 as compared to $37.84 billion in 2020 and will continue to grow.

It is because SEO marketing helps in targeting your niche market with the help of your website and content. And getting web traffic to your website is important to capture leads and ultimately increase the revenue and brand value of the business. 

But this article is not about the SEO market or its importance, and this blog is about why you should create a knowledge base and how you can optimize your knowledge base and help center for SEO. 

Are you thinking about why you need to optimize your knowledge base articles for SEO?

If you think about it, a knowledge base or help center’s ultimate goal is the same as that of the search engine; to give information to your customers. And hence it acts as the best traffic magnet for your web page. So doesn’t it make sense to maximize your SEO efforts for the best magnet that you have?

Are you still confused?

Let us explain!

Why do you need to optimize your Website Content for SEO?

You must have heard of “self-service”. It is the new hot buzzword hitting every report and content on the internet. Self-service is nothing but giving the freedom of serving themselves to your customers. For example, an eCommerce platform lets them buy some product or, when faced with a problem, find the solution on their own by googling the problem on the internet. A new report shows that more than 80% of US consumers expect businesses to have some form of the self-service portal on their website.

A knowledge base works as a self-service tool for your customers. Whenever they search for any issues regarding your product or any other related problems on the internet, ideally, your knowledge base results should show in the first five searches or should be directly available on the “richer section” or, in other words, featured knowledge snippet section of the SERP page. If not, then your knowledge base SEO needs work. 

Sadly this is not true for most companies. The knowledge base industry is valued at more than $2.02Bn. If you are investing so much time and money in creating and managing your knowledge base and help center, doesn’t it make sense to maximize your ROI by optimizing its SEO? 

Optimizing the SEO ensures that your knowledge base articles or their snippets land on the first page of the SERP page. The knowledge base has two functions:

  • To help existing customers find answers to their queries, and
  • To help potential customers find you.

By optimizing your knowledge base articles for SEO, you help potential customers land on your web page and help your existing customers by enabling self-service on the first page of their SERP results.

Now that we know what you mean by the knowledge base and why you should spend some time creating a knowledge base, let’s deep dive and see how you can optimize your help center and knowledge articles.

How to optimize your knowledge base and help center for SEO?

Either way, your knowledge base can be an FAQ page or a set of long-form articles. You will need to keep working and updating them for maximum traffic. 

Note: Google’s crawler algorithm keeps changing. The best strategy is to align your page as per the user’s intent which is what Google looks for; the easier it is to read, understand and navigate– the higher the chances of your page ranking.

1. Plan your knowledge base articles

Before you start anything, you obviously need a plan, so do your knowledge base pages and articles. 

You need first to align your pillar pages, and based on them, the in-depth cluster pages for supporting them and then strategically interlink them along with providing backlinks for them. 

1. Pillar pages

Your pillar pages, more popularly known as SEO pages, are your long-form, in-depth content covering a topic entirely. This page should be clearly subdivided and provided with fast and easy navigation. 

2. Cluster pages

Cluster pages are supporting content, and they can be short blogs, infographics, web pages, etc. These topics of these pages should provide a more in-depth understanding of the pillar pages.

Finally, strategically interlink these pages to increase the domain authority of these pages. And even provide as many strategic backlinks that you can provide from various platforms as possible. 

Now that we have created a knowledge base article plan, it’s time to create the knowledge base.

2. Structure your content

When we mean structure, we mean to align your content for easy readability.  When you have a researched, documented, and modernized knowledge base that is well organized, it still needs to be technically sound in order for search engines to be able to crawl through it without encountering any major problems along the way. 

And how can you do that?

1. Add Keywords

Spend some time on your Google Console, Uber suggest, and other keyword research tools to find out what keywords are trending for your targeted demographic. Add these keywords in your articles strategically. 

Additional Tip: Try adding more keywords in the first paragraph of your article. Google and other SERP engines most of the time feature the first few lines of the article on the SERP result. More keywords in the first few lines, better chances of ranking for those keywords.”

2. Add Bullets points

Add bullet points or numbers or your pointers. Bullet points will help the crawler to navigate easily and even make it easier for the user to read, understand, and remember.

As you would have noticed, most of the time, the bullet points articles are featured in the rich section of the SERP page.

3. Add Media

Add Alt text and meta tags for all your media, these would increase the chances of the content ranking in the image section of SERP results.

4. Optimized Title

A good SEO title will directly convey the purpose of the content while matching the popular search results. Spend some time researching the popular content titles and topics and check what your audience’s popular queries are.

E.g., How to titles, why titles, etc.

5. Small paragraphs

Nobody likes reading long paragraphs. If your user is leaving your website in less time because of the draggy paragraphs, even if they are informative and engaging, then your page’s ranking will go down, wasting your whole effort.

The best way is to divide your article into smaller paragraphs and subheadings. 

Now that your content is done. It’s time to optimize it for technical SEO.

3. Technical SEO optimization

Your technical SEO for your knowledge base would optimize your page for better performance by decreasing the bounce rate caused by lags and other technical page issues.

1. Meta Title

Keep your title under 60 characters and add the keyword you want your page to rank for. Keep the title concise and informative. Or try answering some customer questions in your title like how and why of your product or of your niche market. 

2. Meta Keyword

Remember the keywords you researched?

Add those keywords. Many people say keywords are no longer important. But even so, you can’t completely ignore keywords. And they work wonders when strategically placed. Don’t add more than ten keywords and even add some misspellings so that whenever someone searches for the misspelled word, your article would become even relevant for those searches.

3. Optimize the URL Slug

Keep your URL short and provide a query answering or page USP slug to your URL. Keep your short and concise. And it should even contain your targeted keyword. Optimized URL improves your knowledge base ranking drastically. 

4. Meta Description

Optimize your meta description with keywords within the length restriction of 160 characters. Your meta description should answer what your page selling is or, in other words, why users should visit your page. 

What will they get?

If your page is not answering these questions, time to do some editing.

5. Page speed

We definitely know that page speed plays a crucial role in SERP ranking. A page speed should be anywhere between 2 seconds to 5 secs. Optimize your page images, content, and code for optimum page speed.

6. Site Map

A properly designed XML sitemap will communicate page relationships between different pages on a site, as well as when a page was last updated. This makes it easier for search engines to index your content and for visitors to be brought to the best, most up-to-date, and relevant content first.

Additional Tip:  If you want your knowledge base and help center to rank, allow indexing of your page. A no-index tag would not allow the page from ranking.”

7. Mobile Friendliness

Most people usually search for any product or read on their mobile-first. That is why it makes sense to make your knowledge base and help center mobile responsive first. If the page breaks or is not responding well on the phone, chances are the bounce rate and with it customer notion of your brand.


With technology bringing in so many changes, it’s important to keep up with the times to ensure that your company is getting the most out of your online presence. One way to do this is through content and SEO or search engine optimization. In this blog, we outlined 3 SEO tips that you can use to optimize Help Center and Knowledge Base articles. Hope you use them and see them work for you when you create and optimize your knowledge base.

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