What Is Pillar Content: A-to-Z Guide for Beginners!

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“Pillar of content” is a term used in content marketing to describe creating comprehensive, in-depth content on a particular topic or theme. This content serves as the foundation or support for a website’s other content.

The goal of creating specific type of content is to establish the website or brand as an authority in its niche, attract traffic and leads to the website, and improve its search engine rankings. Examples of pillar content include ultimate guides, resource centers, and how-to guides.

Today’s article focuses on the same, i.e., “What Is Pillar Content” The articles entail each bit of information necessary for you to know.

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Table of Contents

What Is Pillar Content

Pillar content, also known as cornerstone content, refers to a specific type of content that forms the foundation of a website’s content strategy. It typically consists of comprehensive and in-depth content on a broad topic or theme, which serves as a primary resource for visitors seeking information on that topic.

Pillar content is usually longer than typical blog posts and includes a mix of text, images, and other multimedia elements. It is often linked to other related pages or posts on the website, creating a hierarchical structure that helps visitors navigate and understand the website’s content.

The primary goal of pillar content is to establish a website’s authority and expertise in a particular niche or topic area. By providing valuable and informative content, websites can attract more traffic, improve their search engine rankings, and establish a loyal audience.

What is Pillar Content in WordPress

In WordPress, pillar content refers to the core content that represents the main ideas or themes of a website or blog. It consists of long-form, comprehensive, and informative content that covers a particular topic in depth.

In WordPress, pillar content can be created using the Gutenberg editor or other page builders, and can include a variety of media formats such as text, images, videos, and infographics. It should be well-structured and easily navigable, with clear headings and subheadings to break up the content and make it easier to read.

Pillar content in WordPress often forms the backbone of a website’s content strategy, with other pieces of content, such as blog posts or shorter articles, linking back to it. This helps to create a hierarchical structure of related content, which can improve the website’s search engine rankings and attract more traffic.

Types of Pillar Pages

There are different types of pillar pages that you can create, depending on the nature of your website and the topics you cover. Here are some examples:

Resource pillar pages: These pages serve as comprehensive resources on a particular topic or theme, providing visitors with a wealth of information and links to additional resources.
Product or service pillar pages: These pages highlight a particular product or service that your business offers, providing detailed information on its features, benefits, and pricing.
How-to or tutorial pillar pages: These pages provide step-by-step instructions on how to perform a particular task or accomplish a specific goal.
List or roundup pillar pages: These pages compile a list of related items or resources, such as top ten tips or best practices, providing readers with a quick and easy reference guide.
Thought leadership pillar pages: These pages showcase your expertise and authority in your industry, providing original research, case studies, or expert opinions on a particular topic or trend.

Regardless of the type of pillar page you create, it should be well-written, informative, and optimized for search engines to help establish your website’s authority and improve its search engine rankings.

Pillar Content Examples

Here are some examples of pillar content that you could create:

Ultimate Guide: Create a comprehensive guide on a particular topic related to your business or niche. This could be an ultimate guide to cooking, investing, social media marketing, or any other topic relevant to your website or blog.
Resource Center: Develop a resource center with a collection of articles, infographics, videos, and other helpful resources related to your industry or niche.
Product or Service Page: Create a detailed page that highlights your products or services, their features and benefits, pricing, and customer reviews.
How-to Guide: Develop a step-by-step guide that teaches readers how to perform a specific task or achieve a particular goal. This could be a guide on how to create a budget, how to write a resume, or how to start a blog.
Glossary: Create a glossary of terms related to your industry or niche to help readers understand industry jargon.
Case Studies: Develop a case study that demonstrates how your product or service has helped a customer achieve their goals or solve a problem.
Trend Reports: Create a report or weekly report that analyzes trends in your industry, providing insights and predictions for the future.

These are just a few examples of the different types of a specific type of content you could create. The key is to provide comprehensive, informative, and valuable content that establishes your website as an authority in your niche and provides value to your readers.

Pillar Content Strategy

Here is a step-by-step guide for developing a pillar content strategy:

Define your goals: Determine what you want to achieve with your pillar content. This could be to increase website traffic, generate leads, establish your brand as an authority, or drive sales.
Identify your target audience: Identify your target audience and what they’re looking for. Determine what topics and themes would be of interest to them and what types of content they prefer.
Conduct keyword research: Research the keywords and phrases that your target audience is using to search for information related to your industry or niche. Use these keywords to develop your pillar content topics and themes.
Determine your pillar content topics: Choose a few broad topics or themes that are relevant to your business and that you want to establish your authority on. These should be topics that are important to your target audience and that you can create comprehensive, in-depth content about.
Develop your pillar content: Create long-form, comprehensive content on each of your main topics. This could be in the form of a guide, resource center, or other type of content that provides a wealth of information on the topic.
Optimize your content: Optimize your pillar content for search engines by including relevant keywords and phrases, optimizing images and videos, and ensuring that your content is well-structured and easy to navigate.
Promote your content: Promote your specific type of content through social media, email marketing, and other channels to attract traffic and generate leads.
Monitor and evaluate: Monitor the performance of your pillar content by tracking metrics such as website traffic, engagement, and leads generated. Use this data to make adjustments to your content strategy and optimize your content for better results.

By following these steps, you can develop a successful specific type of content strategy that establishes your brand as an authority in your niche and drives traffic and leads to your website.

Benefits of Pillar Content

There are several benefits of creating pillar content for your website:

Establishes your brand as an authority: Pillar content provides comprehensive, in-depth information on a particular topic or theme, which can establish your brand as an authority in your niche.
Attracts traffic to your website: High-quality, comprehensive content is more likely to be shared and linked to, which can increase traffic to your website and improve your search engine rankings.
Generates leads: Pillar content can be used to generate leads by including calls-to-action (CTAs) within the content that encourages readers to take action, such as filling out a form or downloading a resource.
Increases engagement: Comprehensive, informative content can increase engagement with your audience, leading to more social shares, comments, and other forms of engagement.
Saves time and resources: By creating comprehensive, in-depth content on a particular topic or theme, you can save time and resources that would otherwise be spent creating multiple smaller pieces of content on the same topic.
Provides value to your audience: Pillar content provides value to your audience by providing comprehensive, informative content that addresses their needs and interests.

Overall, creating specific types of content can help you establish your brand as an authority, attract traffic and leads to your website, increase engagement with your audience, and provide value to your audience, all of which can help you achieve your marketing goals.

How to Write Pillar Content

Pillar content is a comprehensive and in-depth piece of content that covers a specific topic thoroughly. It serves as a foundation for your website’s content and provides a comprehensive guide for readers to understand a particular topic. the specific type of content is usually longer than regular blog posts, and it may include multimedia elements like images, videos, and infographics.

Here are some steps to help you write pillar content:

Choose a topic: The first step is to choose a topic that is relevant to your niche and is of interest to your audience. Your topic should be broad enough to cover subtopics, but specific enough to provide in-depth information.
Conduct research: Once you have a topic in mind, conduct thorough research on the subject. Look for credible sources and gather as much information as possible.
Organize your content: After gathering your research, it’s time to organize your content. You can use headings, subheadings, and bullet points to make your content easy to scan and understand.
Use multimedia elements: Incorporating multimedia elements like images, videos, and infographics can make your content more engaging and increase its shareability.
Make it comprehensive: Your pillar content should be comprehensive and cover all the essential information related to the topic. This will make it a go-to resource for your audience.
Optimize for SEO: Pillar content is an excellent opportunity to optimize your content for search engines. Use relevant keywords throughout your content, optimize your images, and add internal and external links.
Update regularly: Keep your pillar content up to date by adding new information and updating it regularly. This will ensure that it remains relevant and useful to your audience.

Overall, a specific type of content is an excellent way to establish your expertise in your niche and provide value to your audience. By following these steps, you can create a high-quality specific type of content that is engaging, informative, and optimized for search engines.

FAQs:)

Here are some frequently asked questions (FAQ) about pillar content:

Q. What is pillar content?

A: Pillar content refers to comprehensive, in-depth content on a particular topic or theme that establishes a website as an authority in its niche.

Q. Why is pillar content important?

A: Pillar content is important because it helps to establish your brand as an authority in your niche, attracts traffic and leads to your website, and improves your search engine rankings.

Q. What are some examples of pillar content?

A: Examples of pillar content include ultimate guides, resource centers, product or service pages, how-to guides, glossaries, case studies, and trend reports.

Q. How do you create pillar content?

A: To create a specific type of content, you should define your goals, identify your target audience, conduct keyword research, determine your specific type of article topics, develop your content, optimize it for search engines, promote it, and monitor and evaluate its performance.

Q. How does pillar content differ from blog posts?

A: Pillar content is more comprehensive, and in-depth, and covers a broad topic or theme, while blog posts are shorter, more focused pieces of article that address a specific aspect of a topic or theme.

Q. Can pillar content be used for lead generation?

A: Yes, specific types of content can be used for lead generation by including calls-to-action (CTAs) within the content that encourages readers to take action, such as filling out a form or downloading a resource.

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