This article provides a complete guide on “What is KGR in SEO” (Keyword Golden Ratio). If you’re a beginner blogger or own a new website and are struggling to rank on Google, the KGR method might be your golden opportunity.
KGR stands for Keyword Golden Ratio. It is a data-driven SEO technique used to find low-competition keywords that are easy to rank for, especially for new websites or blogs with low domain authority.
The term KGR was introduced by Doug Cunnington, an SEO expert who created this method to help websites rank on Google without backlinks or paid ads. The formula uses simple math to identify keywords that people are searching for, but very few websites are targeting properly.
In simple words, KGR is a shortcut to ranking quickly on Google by targeting long-tail keywords with very little competition.
Let’s explore it together!
Table of Contents
What is KGR in SEO?
KGR stands for Keyword Golden Ratio. It’s a data-driven method to find low-competition long-tail keywords that have a high chance of ranking in Google’s top 50 results, especially for new websites with low domain authority.
The Exact Formula of KGR:
KGR = (Number of Google results with the keyword in the title) ÷ (Monthly Search Volume)
- If the KGR is less than 0.25, it means the keyword is a hidden gem — very few sites have optimized for it.
- If KGR is between 0.25 and 1, it’s still worth targeting.
- Above 1? It’s competitive and not ideal for new blogs.
Why Use the KGR Method?
Most SEO strategies focus on high-volume, high-competition keywords. But if you’re just starting out, you’ll never outrank top sites with millions of backlinks.
KGR flips this game. It shows you:
- What people are searching for
- Which keywords are underserved
- Where you can rank easily
When Should You Use KGR?
- When launching a new website or blog
- If you have low authority (DA below 30)
- When you want fast rankings with less competition
- To build initial traffic without investing in backlinks
How to Use KGR for Keyword Research
Here’s how you can use the KGR method step-by-step to find low-competition keywords and rank faster on Google.
Step 1: Brainstorm Niche Topics
Think about your audience and niche. What are their problems? Use tools like AnswerThePublic, Reddit, Quora, and Google Search Suggestions.
Step 2: Gather Keyword Ideas
Use keyword tools like:
- Ubersuggest
- LowFruits
- Ahrefs
- Keyword Chef
- Semrush
Export keywords with search volume less than 250.
Step 3: Do an “Allintitle” Search
Go to Google and search:
allintitle:your keyword
Example: allintitle:best protein powder for teenagers
Count the number of results. That’s your allintitle count.
Step 4: Apply the KGR Formula
Use the formula:
KGR = Allintitle Results ÷ Monthly Search Volume
If the result is:
- Less than 0.25 – Super easy to rank
- Between 0.25 – 1.00 – Still okay
- Above 1.0 – Very competitive
Step 5: Create Content for Low KGR Keywords
Now write a blog post targeting that keyword.
Place it in:
- Title
- URL
- First 100 words
- Subheadings
- Meta description
- Alt text (if image used)
Pro Tip: Make your content genuinely helpful and detailed.
5+ Best Tools to Find KGR Keywords
Here are tools that simplify the KGR process:
| Tool Name | Use Case |
|---|---|
| Ahrefs | Find long-tail keyword ideas |
| Ubersuggest | Keyword volume & competition |
| Keyword Chef | KGR-ready keyword suggestions |
| LowFruits.io | Finds easy-to-rank keywords |
| Google “Allintitle” | Manually calculate KGR |
| Oflox KGR Tool | Free tool (you can offer it as lead magnet) |
Common Mistakes to Avoid with KGR
- Using keywords with high volume (>250)
- Not verifying “allintitle” properly
- Ignoring search intent
- Stuffing the keyword unnaturally
- Targeting commercial pages instead of informative blog posts
Advantages & Disadvantages of KGR
Let’s quickly look at the main pros and cons of using the KGR method in SEO.
Advantages
- Rank faster (even in days!)
- No need for backlinks
- Perfect for new blogs
- Brings highly targeted traffic
- Helps build topical authority
- Easy to scale with a content cluster
Disadvantages
- Only works for keywords with volume ≤ 250
- Doesn’t check domain authority or backlinks
- Google’s allintitle count may fluctuate
- If overused, it can lead to keyword cannibalization
- Doesn’t replace overall SEO strategy
To gain deeper clarity with real examples and a step-by-step walkthrough, we highly recommend watching our in-depth video on this topic.
FAQs:)
A. Yes, especially for new sites targeting long-tail keywords.
A. Yes, with tools like Keyword Chef, LowFruits, or an Excel-based KGR calculator.
A. Absolutely. Use it to find buyer-intent keywords like “best XYZ for under 1000”.
A. Skip that keyword. It’s likely too competitive to rank easily.
A. Google search: allintitle: “your keyword” — it shows how many pages have it in their title.
A. A KGR less than or equal to 0.25 is ideal. It indicates low competition and high chance of ranking quickly.
Conclusion:)
Now you know what is KGR in SEO, how to calculate it, and how to use it to your advantage. The Keyword Golden Ratio method is perfect for new blogs, niche websites, and SEO beginners looking to grow fast with zero backlink pressure.
By targeting long-tail keywords with low competition, you can outrank bigger sites just by being smarter, not louder.
Read also:)
- What is Link Velocity in SEO: A Step-by-Step Guide!
- What is Microsites in SEO: A-to-Z Guide for Beginners!
- What is Google Hummingbird: A-to-Z Guide for Beginners!
Do you have questions about how to apply it to your blog or business? Drop your thoughts or questions in the comment section below. We’d love to hear from you and help you get started!