15+ Best Link Building Tools: A-to-Z Guide for Beginners!

‍In this article, I am going to tell you 15+ Best Link Building Tools. so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.

Having the correct tools at your disposal will make operating a link-building campaign much simpler.

The most efficient link-building tools allow you to simplify the procedure and eliminate the need for what would normally be manual duties, despite the fact that there are hundreds of solutions targeted at SEOs.

We’ll discuss in-depth link-building tools in this article that you should be aware of and will focus on the top 15 link-building tools in particular:

Best Link Building Tools

Today’s article focuses on the same,i.e, “15+ Best Link Building Tools” The articles entail each bit of information necessary for you to know.

Let’s get started!✨

15+ Best Link Building Tools

There are a number of reasons why you might want to think about employing a special tool for link building. First off, using these tools can greatly simplify and speed up the link-building process. They can also assist you in monitoring your development and assessing the success of your efforts.

1. Ahrefs

It’s understandable why a company would use Ahrefs given that their index contains over 3 trillion hyperlinks. With refreshes, every 15 minutes, this platform—the second-most active web crawler—ensures that your client is always on top of their link-building game.

  • Features
  • Backlink Checker: A tool for analyzing competitor links and removing bogus links
  • Rank Tracker: Tracks rival keywords and Google ranking.
  • Site Audit: A website audit gives information on the state of SEO, including broken and no-follow links.
  • Best for: Companies with a lot of clients who need to develop and monitor a lot of links. Ahrefs is also effective if you want to resolve several broken links. Additionally, AgencyAnalytics and Ahrefs effortlessly combine to provide full-featured client reporting. Finally, if you have clients interested in a variety of SEO services and link building, take into account this platform.

Pricing: The Lite Plan from Ahrefs is the most affordable which is priced at $99/per month, and the Enterprise Plan costs up to $999 per month. A $7, 7-day trial that was once offered is no longer accessible. They do, however, provide a few free SEO tools, including a Broken Link Checker and a Free Keyword Generator.

2. Moz

Another widely used, all-inclusive SEO tool with link-building features is Moz. This helpful tool features a nifty Link Explorer feature, as can be seen below, and is useful for increasing search engine visibility.

  • Features
  • Link Explorer: Link Explorer is employed to investigate rival links, analyze spam ratings, trace down lost links, and evaluate the effectiveness of content
  • Keyword Explorer: Use the Keyword Explorer Tool to construct keyword lists, track keyword metric performance, and keep track of competition keywords.
  • Best for: Much like Ahrefs, Moz excels at handling a sizable client base with a variety of SEO requirements. If you require additional assistance with content ideas, this software also offers on-page optimization scores. Create rich dashboards with all of your Moz backlink data and data from more than 70 other media platforms with the Moz analytics integration, too.

Pricing: Their basic package ranges in price from $99 per month to $599 per month for their premium package. One key differentiator is that Premium customers have access to “Speed Crawl,” which substantially speeds up the crawling of websites. If you’re not keen on enrolling without first finishing a trial, Moz offers a free 30-day trial including an SEO specialist evaluation.

3. AgencyAnalytics

It’s crucial to make sure the backlinks remain active once you’ve worked hard to earn them and to keep an eye out for any noteworthy changes.

AgencyAnalytics is a great choice because we provide outstanding SEO tools to help you stay on top of your link-building game. Our automated client reporting system automates the entire SEO tracking process and was developed exclusively for marketing businesses like yours.

The comprehensive set of SEO tools includes a smooth built-in backlinking monitoring tool that allows you to keep track of your clients’ link-building activities and presents the results in an easy-to-understand, white-labeled reporting style.

  • Features
  • Backlink Monitor: Used to manage precise backlink KPIs, discover high authority domains, track and communicate real-time updates through client login access, and monitor link-building efforts.
  • Automated Backlink Reporting: Utilizes a fully configurable, white-labeled report to track complex indicators such as Citation and Trust Flows.
  • Best for: Companies that value automated report generation and sophisticated, in-depth backlink tracking at the push of a button. AgencyAnalytics streamlines all marketing reporting efforts in a tidy, streamlined way in addition to offering strong link-building capabilities. Additionally, organizations scaling and managing numerous clients with numerous backlinks to track will greatly benefit from our platform.

Pricing: No credit card is needed to try AgencyAnalytics risk-free for 14 days. For freelancers on a tight budget, AgencyAnalytics starts at a reasonable price of $12/month. With an Agency package, you may scale your business and save time for as little as $18 per month. If you’re a bigger agency looking for an Enterprise rate, get in touch with them for a bespoke package.

4. Semrush

Another well-known SEO tool, Semrush, offers insightful marketing information, particularly with reference to link building. Their powerful platform has essential components like Backlink Analytics and a specific Link Building Tool.

  • Features
  • Geographic Distribution Report: This document displays website traffic by region.
  • Link Building: Link Building Tool, Backlink Analytics, and Backlink Audit.
  • Best for: Agencies working with clients who prioritize local SEO. This function elevates competition analysis beyond simply examining the top-performing links by geographical area. Semrush is an effective SEO tool to assist your clients in achieving their objectives thanks to its backlink tools. Utilize presentation-ready reports and visualizations straight from the platform to manage your Semrush backlink reporting.

Pricing: Pricing for Semrush packages ranges from $119.95 for a Pro subscription to $449.95 for a Business package each month (with the option to create a customized plan). Users can also choose a free 7-day trial for each tier.

5. Majestic

If you want a backlink checking tool without all the extra SEO bells and whistles, Majestic is a great choice. On the platform, there are also “Flow” scores that rank websites based on factors including trust, citation, and visibility. Again, each of them contributes to a link-building plan since quality content is crucial.

  • Features
  • Bulk Backlink Checker: Use the bulk backlink checker to simultaneously examine the status of up to 1,000,000 URLs.
  • Backlink Campaign: Users can combine websites and check for recurring updates in backlink campaigns.
  • Topical Trust Flow: Analyzes the industry in which a website has the most effective using topical trust flow.
  • Best for: agencies seeking a platform dedicated solely to backlink analysis. The “Topical Trust Flow” feature from Majestic is a fantastic built-in tool for finding influencers within a specific industry. Through its Bulk Backlink Checker, Majestic is useful if your organization wishes to perform scalable link creation. This tool makes it quite simple to identify broken connections and link-building chances for several backlinks at once. With our Majestic SEO connection, you can easily integrate Majestic backlink information into configurable customer reports.

Pricing: The Lite plan at Majestic costs $49.99 per month, while the API plan costs $399.99 per month.

6. Hunter.io

Despite not being a link checker, Hunter.io is useful for finding important contacts within a company. As an agency, we’re confident you frequently encounter reliable blogs or resources.

When trying to establish a genuine point of contact, it might feel like looking for a needle in a haystack, especially when time is of the essence. All it takes is a recommendation from a well-known individual to strengthen your clients’ backlinks and considerably boost website traffic.

  • Features
  • Domain search: To locate specific companies’ email addresses
  • Email Finder: To locate a specific professional’s email address
  • Email Verifier: To ensure that an email address is accurate.
  • Best for: Agencies that actively reach out to businesses, experts, and other powerful individuals, or those looking to improve the content marketing strategy of their customers. Your client’s off-page SEO will be enhanced by contacting trustworthy sources for guest posts, podcast features, and other marketing strategies. This will help your client create those beneficial backlinks.

Pricing: Monthly searches and verifications are provided by Hunter.io for no charge (with limits). Their entry-level subscription costs $49 to $399 and adds more capabilities like link and custom domain tracking. 

7. Screaming Frog SEO Spider

Strong website crawlers like Screaming Frog SEO Spider are frequently employed for SEO audits (and for a good reason).

By eliminating the hassle of manually scanning each homepage for broken links, this sophisticated SEO tool helps to save time and human error. This is a useful tool if your firm employs the broken backlink technique, in which you identify broken links on high-value websites and suggest replacing them with content on your client’s website. 

  • Features
  • Website crawler: It analyzes SEO health and provides link analysis (such as finding URL problems).
  • Integrations: Google Analytics, Search Console, PageSpeed Insights, and Link Metrics connectors are among the app integrations.
  • Best for: Organizations that handle clients with a lot of web pages and require a solution specifically designed for link analysis.

Pricing: If you can control prices, this software has a competitive advantage because of its free functions (such as locating broken links and analyzing information). Keep in mind that the free edition has a 500 URL crawling cap. The cost of a purchased, annual license for Screaming Frog is $209.

8. Google Alerts

Nothing beats going straight to the source. Google Alerts is a great tool for monitoring what’s happening with your clients’ keywords, even though it may not have been an early idea (and their competitors). The best part is that it’s a simple to use, totally free link development tool. Use this tool to keep tabs on fresh developments, such as blog articles that have just been published that contain your client’s keywords or references from other websites.

For a certain keyword or phrase, you must set up a custom alert that will send regular updates to your mailbox. Set up many Google Alerts for various keyword variations relating to the name of your client’s company, the services/products they offer, and other relevant terms. So, keep an eye on if any specific combination gains a lot of traction.

  • Features
  • Notifications and keyword tracking: Create alerts relating to specific themes and phrases. 
  • Website monitoring: Keep tabs on any changes to the backlinks for your clients’ or rivals’ websites.
  • Best for: Almost all kinds of agencies with few exceptions.

Pricing: Completely free.


It should come as no surprise that news organizations like journalists frequently have trustworthy backlinks. If you’ve never heard of HARO (Help A Reporter Out), it’s a free internet resource that journalists use to locate reliable sources to support their reports.

If your customer is a recognised authority in their field, HARO is a great resource for providing thoughtful comments and boosting the likelihood that their website will receive backlinks. When you sign up to be a source, you’ll start getting three emails a day with requests for the kinds of sources and subject insights that journalists are seeking for.

Create a well-written response if it relates to your client’s area of expertise so that it might be picked up and connected to their website. It produces an extra backlink and links to an authoritative source, which strengthens your client’s entire SEO strategy.

  • Features
  • Source or Journalist Opt-in: Enables communication between journalists and knowledgeable sources.
  • Best for: Organizations that provide clients with a comprehensive understanding of a particular field. If used properly, it will result in PR and networking opportunities. After all, an agency’s having important media contacts never hurts.

Pricing: The aforementioned journalist and source opt-ins are included in a complimentary package. The entry-level HARO service is $19/month and includes extras like keyword and text alerts, while their top tier is a Premium package that costs $149/month.

10. BuzzStream

BuzzStream is a platform that focuses largely on creating excellent email campaigns, developing relationships, and streamlining the outreach procedure. After all, obtaining a backlink typically necessitates multiple emails.

  • Features
  • Link Building Manager: Used to monitor team member updates, client campaign progress, and the status of acquired backlinks.
  • Prospect Research: An integrated tool for gathering website and social media data about prospects.
  • Best for: Agencies that have multiple employees handling a single account, particularly when each employee is in charge of keeping track of the performance of a separate connection. It works effectively for clients who may have numerous customers and hyperlinks to track at various phases of the sales funnel because it doubles as a CRM. BuzzStream is optimized for email marketing campaigns, so businesses that frequently send out e-blasts or have sizable email lists that require constant link monitoring would profit from using our platform.

Pricing: BuzzStream is more cost-effective if you’re on a tight budget, with a beginning plan starting at $24/month and going up to $999/month for a bespoke solution.

11. Linkody

Another SEO tool with a focus on backlink tracking is this one. You can instantly examine the status of your client’s link-building efforts thanks to its user-friendly and concise interface.

  • Features
  • Multi-user Support: To enable multiple user access under a single account.
  • Disavow Tool: Use the disavow tool to identify and remove any harmful backlinks.
  • Backlink Monitoring: Constantly keeping an eye out for any substantial changes to backlinks.
  • Best for: Agencies looking for a simple, no-nonsense backlinking tool. Linkody is a fantastic tool for instantly locating any troublesome harmful backlinks.

Pricing: Linkody offers a risk-free 30-day trial. Their entry-level Webmaster service is $14.90 per month, while Agency XL, their top tier, costs $153.90 per month.

12. NinjaOutreach

Link building requires thoughtful marketing to support your client’s content or brand. NinjaOutreach is a customized outreach tool that focuses exclusively on Instagram and YouTube influencers.

  • Features
  • Instagram and YouTube search: Quick, simple searches for influencers on Instagram and YouTube that allow for geographic and industry-specific filtering
  • Best for: Companies whose clients routinely hold PR events like product launches, press conferences, and other highly visible campaigns. NinjaOutreach will assist in making a shortlist of relevant influencers who can offer reliable backlinks.

Pricing: Ninja outreach offers a seven-day free trial. A Flex Plan starts at $389/month and works its way up to a Pro Plan at $649/month if you choose to stay with the platform. You can also choose an annual membership, which equals $155 for a Flex Plan and $259 for a Pro Plan every month.

13. BuzzSumo 

When developing your overall link-building plan, a service like BuzzSumo can be helpful in analyzing the most compelling content available online. This platform offers you some content ideas to help you position your client’s brand attractively while also assisting you in identifying any outreach opportunities. Another function is to keep track of fresh backlinks.

  • Features
  • Content analyzer: Searches the web for the best-performing content.
  • Search on Social Media: Find the best-performing stuff on two significant social media sites, including YouTube and Facebook. 
  • Best for: Agencies in need of inspiration to keep producing new, high-quality content while keeping an eye on any changes to backlinks they have already gained.

Pricing: A 30-day free trial is offered. The BuzzSumo Pro Plan costs $99 per month, while the company’s Large Plan costs $299 per month. Upon request, an Enterprise solution is also available.

14. Pitchbox

Pitchbox is a specialist CRM that is specifically designed for in-platform outreach to influencers and backlink tracking. It is intended for SEO agencies. Use this platform to scale link building, do link analysis, and consolidate your client’s networking efforts.

  • Features
  • Link Detox: Direct contact with the webmaster to fix old or broken links.
  • Checks for Broken and Competitor Backlinks: Tracks the performance of competitors and any substantial alterations to current backlinks.
  • Internal Outreach: Consists of tools for locating bloggers and possibilities for guest posts.
  • Best for SEO firms with clients who desire a platform for managing outreach activities, tracking link-building progress, and looking for new professional networking.

Pricing: Request a free demo of Pitchbox if you’re interested. If not, their Basic Plan begins at $195 per month. A package for agencies, which might be the best choice, starts at $395 per month.

15. Check My Links

Check My Links is a free link-building tool that may be the perfect backlink checker for your business if you enjoy Chrome extensions. This application even comes with a feature to save a copy to your clipboard and checks a website for broken links. Another excellent tool for campaigns to repair broken links

  • Features
  • Broken Link Checker: Find any broken links on your client’s website.
  • Best for: Agencies looking for a free platform that quietly checks client web pages for broken links in the background.

Pricing: FREE


The purpose of link-building tools is to facilitate workflow efficiency rather than to perform your job for you. You’ll be in a great position to create links that will help you compete on even the most competitive SERPs if you combine the correct SEO tools with the skill to write persuasive outreach emails.

The only way is up now that you are aware of the most effective link-building resources and insights for your client’s SEO plan! Starting the process will position your client’s brand for long-term success and lay a solid groundwork for it.

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