If you are a marketer, then I am going to tell you about the Best Sales Funnel Strategy by Top 10 Marketers, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
Sales funnel is a set of stages that salespeople go through to close a sale. It is a sequence of events that occur during the buying process, such as:
The first step in the sales funnel is to identify the prospect. This can be done either by asking questions or following up on leads from previous contacts.
Once you have identified the prospect, you need to set up a personal relationship with him/her and get him/her to buy your product or service. This can be done in many different ways such as:
The second step in the sales funnel is to close the deal and make sure that he/she has bought your product or service. This can be done by using various strategies such as:
The final step in the sales process is getting paid. No matter how well you have built up your list of prospects, this step is still a tedious and time-consuming part of the process. As a result, many people choose to pay someone else to help them with this task.
So let’s get all the information about Best Sales Funnel Strategy by Top 10 Marketers without wasting any time, so let’s start.
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Best Sales Funnel Strategy by Top 10 Marketers:
The sales funnel is a strategy that leads the buyer to the desired destination. The sales funnel has been used in marketing for a long time and it has many benefits. It is one of the most important elements in any marketing strategy. And now we are telling you about the Best Sales Funnel Strategy by Top 10 Marketers.
1. Amanda Thomas, (Konstruct Digital)
When approaching marketing funnel strategy, these are the core steps and components to look at:
- Determine your funnel model. The most common funnel model is the AIDA model (Attention, Interest, Desire, Action).
At the top of the funnel where you’re often either trying to create interest or answer an informational question not related to a solution. It’s really about trying to attract attention to your brand from those who might be in your target market.
The interest portion of the funnel is more about problem-solving. Consumers are typically problem aware in this state. They know a solution likely exists but are undecided on what that is.
Desire is where consumers or purchasers are evaluating options.
And with Action, they finally turn into a lead or sale.
- Map your marketing channels to your funnel stages. For example:
Attention: For paid ads, typically video ads or native ads work best. For SEO, you’re likely looking at article content.
Interest: For paid ads, retarget based on the attention stage with display ads. With SEO, optimize your landing pages for navigational keywords and leverage those same pages for SEM.
Desire: For paid ads, retarget based on the interest stage. Leverage case studies, testimonials, user videos, etc. With SEO, optimize for commercial intent keywords and leverage those same pages for SEM.
Action: Paid ads, retarget based on Interest & Desire stages. Have a clear offer or action. With SEO, optimize for transactional keywords and leverage those same pages for SEM.
You’ll want to go more in-depth than outlined above, but at a high level, those are the areas to dig into. You might also have more channels at your disposal.
- Iterate, Iterate, Iterate. Have a testing plan and make sure you have enough budget to properly evaluate the full-funnel over a defined period of time.
2. Austin Mullins, (Conversion Media)
My business, and that of many of our clients, is sales-driven, meaning a lot of the sales funnel is actually executed by a salesperson rather than being a “funnel” on the web. That being said, we’ve uncovered several tricks that lead to greater close rates for sales-driven or sales-assisted funnels:
- Book a Call From a Call
The best way to avoid getting ghosted by a prospect when moving from one stage to the next, say from a discovery call to a strategy/scoping meeting, is to secure the next meeting before closing out the prior meeting. Rather than sending times over after the fact, I recommend having the prospect pull up their calendar to find a time that works, sending over a calendar invite, and ensuring they saw and accepted it before ending your meeting. That way, they feel more social pressure to uphold their commitment, and you’re more likely to get the chance to make the case for why your product or service is right for them. Plus, it shows that you’re proactive, which can help you stand out from other firms that may take longer to follow up.
- Present Proposals Live
When you email someone a proposal, they’re likely to scroll right to the end and make their decision almost entirely based on pricing. We don’t want that – after all, you probably put a lot of time into building a custom proposal that makes the case for why your product or services are the best solutions for their challenges. With that in mind, I always recommend presenting proposals live, without sending them over beforehand. Ideally, you would screen share for these, so you control exactly what the prospect is looking at. You’ll be able to explain your thinking, show them examples, and even answer questions as they come up – all of which makes it more likely the deal will close. You can always send them the presentation after the fact so they can reference it as they make their decision.
- Go Slow To Go Fast
Focusing on moving through stages of your sales funnel before you’ve collected the needed info and educated the prospect on everything they need to know can kill a qualified deal. Instead of being rigid on how long a given stage should take, have key triggers that move a deal from one stage to the next, and if needed, take time to do an extra call or some additional analysis work to ensure the prospect has a complete understanding of what you’re talking about. So many firms aren’t willing to take the time to truly educate their prospects, and they lose valuable deals because of it.
- Invest in Better Sales Assets
If you’re able to answer a prospect’s questions better than any of your competition, you stand a much better chance of closing that business. This is where sales assets, like interactive calculators, capabilities decks, pre-recorded demos, polished case studies, and more can go a long way. Too often, these sorts of assets are ignored because they don’t bring in additional traffic or leads, but they often pay for themselves in increased close rates.
3. Justin Herring, (YEAH! Local)
- In Google Analytics, Set Up Goals
Setting objectives will assist you in visualizing your sales funnel and provide you with a target to aim toward. This will allow you to track your goals more systematically in Google Analytics. The awareness stage of the sales funnel gives way to the interest stage at this point. You need to figure out what keeps people on your website now that they’ve arrived.
You’ll be able to examine how people engage with your product/service using the data collected from your e-commerce website. This includes the amount of time they spend on your site and whether or not they abandon their basket or complete a transaction.
When going over the information, ask yourself questions like:
Is it possible to enhance conversions by adjusting the price further down the sales funnel?
What is the site’s typical bounce rate?
Is it true that introducing informational pop-ups will increase or decrease conversions?
- Make Use of Testimonials and Reviews
What better method to get accolades than from a satisfied customer? Even more so when that consumer recommends your business to their friends and family. This builds brand trust, which is a crucial component of the sales funnel. It also aids in the development of client connections. This increases the likelihood of repeat purchases.
If a consumer has read enough of your brand’s evaluations and testimonials, they’ve reached the desired stage of the sales funnel. They’re interested enough in your business to want to see what others have to say about it before deciding whether or not to buy it.
You sometimes can incorporate these reviews into your website and display them alongside your products or service. This distinguishes you from your competition and offers clients a clear indication of the kind of service they will receive if they place an order with you.
4. Tomasz Dutkowski, (Dutkowski Agency)
Sales funnel strategies changed in recent years. Around 8 years ago, maybe more, people made purchase decisions based on forum comments. In recent years ‘what to buy’ search moved more to YouTube and Facebook groups.
If you sell something like coffee machines, a product that more than one store offers and basically on the same price because of the producer price policy. Then the client’s buying decision is based on trust in the brand.
The first strategy I recommend is building our position as industry specialists. The best way to do that is to start a company blog and write about common problems and how to deal with them. The second step is to start a YouTube channel with the same subjects as in a blog.
The second strategy to close the sales funnel is reviewed. People in recent years learned to read reviews hard. A good amount of reviews about our product or service is like a tall wall between us and our competition.
The third strategy is to be everywhere you can. Take part in local events as a sponsor. Participate in a local charity. Every little word about our brand is a key to building trust.
The fourth strategy is to create a need. For example, you are a good photographer. You have a good website with good visibility and a very little number of clients come to you. They want to, but they don’t know it yet. Try to contact some local Instagram celebrities, make them a free photoshoot, and show it to your fans and celebrity fans. People after that start to need the same experience and you can give it to them.
5. Matthew Schmidt, (Diabetes Life Solutions)
I feel one step that many companies ignore or don’t do enough is showing your prospects testimonials of satisfied customers. This can be done after the prospect inquires about your services via email or text message. Even better, most CRMs can be designed to send this out automatically.
We experimented with this about 18 months ago and have seen greater conversions by about 15% since implementing this little trick. 24 hours after consumer inquiries, we send an email and text message that takes the client to our Google review page, or TrustPilot page. This way they can simply read our reviews and client experiences at their convenience.
6. Kalo Yankulov, (Encharge)
The most effective strategy we have used at Encharge was to personalize the whole sales funnel based on the industry and use case of the leads. When new visitor visits one of our blog posts, they are asked to share what is their biggest marketing automation challenge. The rest of the funnel is personalized based on their answer.
For instance, if a person indicates that they are struggling with “onboarding emails” we know they are a SaaS company and offer the most relevant lead magnet — “32 Onboarding Email Templates” eBook.
Then, they are nurtured with a 7-email sequence that is geared towards SaaS, finding the value moments in your product, and setting up effective behavior-based onboarding emails. Last but not least, a task is created in our CRM for our customer success department to check the lead, qualify, and reach out manually to them. This strategy helped us double our MRR in the last six months.
7. Hori Tran, (Secomapp)
Customers at the awareness stage of the sales funnel know they want something and are beginning to seek a product or a solution to their question at the top of the sales funnel.
If you want to generate leads at this stage, you must provide content and do SEO for them that is relevant to the types of queries that the customer would ask in order to locate your products. Answering these inquiries will ideally improve your pages’ ranking in the SERP, bringing more searchers to your website.
Discovering “head keywords” and queries that customers use at the start of their journey is critical for improving the sales funnel.
Head keywords are search terms that are 1–2 words long, wide, have a high average search volume, and are thus very competitive.
8. Miklós Kovács, (OptiMonk)
You need to encourage sign-ups and keep your forms short. Collecting email addresses and phone numbers on your owned channels (blog, website, eCommerce store) are the most powerful strategies, to begin with, your sales funnel. You should use multiple popups for personalization and remove all unnecessary elements. Strengthen your CTAs. Replace “Get Discounts” with ”I want my discount.” Instead of “Sale”, get their attention with “FLASH Sale.”
Also, pay attention to the layout of your CTA. Do you have… contrasting colors for the background? A font style and size that is easy to read and catches the eye?
Promote cross and upselling by providing discounts and recommending products that complement something that they already bought or want to buy.
9. Kartik Ahuja, (GrowthScribe)
Sales funnels are super important, especially in highly competitive industries where it’s easy to get your message lost in the noise.
And if your sales funnel isn’t optimized, you’re leaving money on the table.
Here are my top 2 sales channel strategies to get more conversions:
- Enticing the CTA button
The most important and most difficult part of any webpage is getting people to click on the buttons.
To keep people from getting distracted by all the other stuff out there, you need to have a great call-to-action button that makes them WANT to click on it.
This is where you can play around more with the copy and make the color of the button pop.
But remember the thumb rule of redirecting all the buttons to the same link.
- On point design
When designing funnels, it’s important to keep things neat and simple.
Overuse of stock images can make it look vague, as it’s harder for users to understand the message you’re trying to convey.
It’s also important to keep all the elements on your page properly aligned; too many mismatched graphics, icons, and color schemes can make your website look unprofessional.
10. Shaurya Jain, (Attention Always)
If you ask me, the Lead Magnet strategy is probably one of the best ways to build your sales funnel and grow your business.
And building up an email list is one of the most important things your business can do.
It is helpful in getting your prospects and customers into the backend of your funnel and then nurturing them for further engagement.
Without an email list, you’re basically starting from scratch every time you want to make a sale or reach out to a potential customer again.
And the best way to collect the emails is through a lead magnet — something that’s enticing enough to get visitors to exchange their email addresses with you.
For example, a lead can be an e-book, Mini Guide or eBook, Templates, Quizzes, Surveys, Polls, etc.
Hope you liked the Best Sales Funnel Strategy given by these Top 10 Marketers. And now if you want, you can also read this article
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