How Email Personalization Can Improve Conversion Rate By 250%?

Are you an email marketer, then I am going to tell you about How Email Personalization Can Improve Conversion Rate By 250%. So if you want to know about it, then keep reading this article. Because I am going to give you complete information about this. So let’s get started.

As you all know, Email personalization is an email marketing process that uses personal information of subscribers to produce more targeted emails. It gives individual treatment to the customer and increases email marketing metrics massively.

And if you are a blogger, website owner and digital marketer, then you must have done email marketing at some point or the other. That’s why I thought maybe this article will help you.

So without wasting your time, we immediately get complete information about How Email Personalization Can Improve Conversion Rate By 250%. So let’s know about it.

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How Email Personalization Can Improve Conversion Rate By 250%?

Be it an eCommerce business owner or a consumer, everyone knows that the majority of the people receive their valuable marketing information and offers via email. For some people, emails are such an essential part of their lives that the first thing they do in the morning is read them.

According to MarketingSherpa, as long as you personalize your emails, they are going to be one of the best marketing channels for return on investment. To put some numbers in context, a merely personalized subject line can increase the open rates by 42%, improve transaction rates by 49%, and many industries have generated 73% higher revenue, which is whopping.

Personalized email marketing is totally worth the effort. And in this article, we will dive deeper into benefits and best practices.

Four ‘Rs’ of Email Personalization

An email marketing campaign is only worth the effort when the emails are personalized. And by leveraging your customer email list and their data, and amalgamating it with advanced technologies, you can create personalized messages effortlessly for all your relevant products. You just have to categorize your customers into various sections and then create a personalized campaign for each one of them.

The four R’s are –

Recognize: The first thing you need for email personalization is for you to know your customers– their names, age, gender, location, interest, and triggers that make them purchase your product. You need to create customer profiles based on these demographics.

Remember: Keep their buyer’s journey in mind, especially their behavior while searching for a product, how they buy it, and what they buy.

Reach: Your email should reach different categorized groups based on their interests, actions, and preferences. The timing of when your email reaches your customers or clients is also a factor that determines the conversion rate.

Relevance: Personalization is all about being relevant to the person who’s on the receiving end of your emails. Just adding a name is not enough. The mail you deliver should align with your customer’s interest, search behavior, preferences, and even location, for that matter.

Crucial Elements of a Personalized Email

After you know the people for whom you are going to personalize the emails, it’s time to move on to the elements that need to be personalized– subject lines, body content, visuals, and email signature.

Subject Lines: Subject line is where personalization begins. According to Campaign Monitor, when you personalize your subject lines, they increase your open rate by around 26 percent. In the subject, you can use your customers’ name, their locations, or even a key point from their buyer’s journey. E.g., you can mention– “Hey Harvey, the sweatshirt you were looking for is on sale!”. This includes your customer’s name and a key point from their buyer’s journey.

Body Content: The body is where you can take your personalization game to the next level. Strategically mention everything you know about your customers, convincing them that you care about them and their needs. Starting with the name, you can move on to add some of their pain points that your product/service can help solve. You can even use dynamic content as the body of your email, as 65% of the email marketers believe it to be one of the most effective personalization tactics.

Visuals: By improving the visual appeal of your emails, you will increase the chances of conversion. For example, if you are a clothing company, you can categorize your customer into groups of gender-age groups. The apparel images you use in your emails should be different for males and females, and they should also be relevant for the age group.

Email Signature: No doubt, emails are one of the most efficient channels for communication when it comes to sales and marketing, but they need a touch of signatures to show professionalism and prove authenticity. An effective email signature can create a good bond between the sender and the receiver. By adding links to your email signature, you can make your emails more relevant. There are tons of email signature examples on the internet from where you can take inspiration to design yours.

Email Personalization Tips

Your audience is receiving more and more emails with each passing day, making it even more important for your organization’s email to stand out. Let’s see a few tips that can help you achieve this.

1. Segment Your Email List

The best way to separate an average person is by creating different subsets inside your customer base. It is not very challenging to do if you are using the right marketing tools. It does wonders because, with a segmented email list, you can accurately target different sets of your customer base using dynamic content.

You’ll only be able to make a segmented list by collecting the right data from your signup forms. Also, to enhance your email marketing efforts, consider using the SPF checker and following email security practices.

2. Use Their Name in the Email

It is one of the first things that you should take care of while personalizing the emails. This adds a nice touch to your email and is also one of the easiest ways to start the personalization journey. It is, however, essential not to overuse it. Otherwise, it creates a creepy impression.

3. Create Standouts

You should not reach out to your customers asking them to make the purchase. Sometimes, try to reach out to them in a creative way too. You can show your customer base how much you know them by sending a creative personalized standout.

Here are some ideas for a standout:

Sending anniversary emails to your happy customers
Give special discounts to your top and loyal customers
Send discount coupons on your customer’s birthday or any other special occasion

Teashop DAVIDsTEA sent an anniversary newsletter to their customers. This newsletter offered fun statistics about the customership and analyzed which tea type the customer is.

4. Make Sender a Person

This might not look really important, but it is quite essential to send an email by an individual and not by a team. For example, send emails from Alex Maxwell at ABC Company, not The Marketing Team at ABC Company.

The goal of personalization is to connect better with your customers. And sending emails from a general email account doesn’t help the case. Make your customers feel more important by sending emails via an individual.

The Sky’s the Limit

After gathering all the required data, how far you go with email personalization depends entirely on you. The key, however, in personalization is the data. When you combine this data with relevant software, you can improve the conversion rate by manifold. Ensure that you take care of all the four Rs and four elements of email personalization for best output. When your email is personalized appropriately, it’ll definitely boost the conversion rate and improve the ROI.

And if you do not know, what is email marketing. And how it is done. So you can watch the video given above to get complete information on this topic. And now if you want, you can read this article related to it.

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