If you like to watch movies, then I will tell you What is OTT Platform? What are the Top OTT Platforms So if you want to know about it, then keep reading this article. Because I am going to provide you complete information about this. So let’s get started.
Friends, today the Internet has changed the way we live our lives, today most of the people on their Mobile, Laptop or Smart TV on different platforms of OTT like Netflix, Amazon Prime Video, MX Player, Sony Live, Hotstar etc. Watch different types of video content.
In such a situation, if you do not know about What Is OTT Platform and OTT Full Form, then stay till the end of the article, because today through this article I will give you all the questions related to OTT Platform (like how OTT Platform works. I am going to answer the Benefits of OTT Platform, what are the features of OTT Platform), So let’s know about it.
So, without wasting any time, let’s quickly what is OTT Platform? Get complete information about What are the Top OTT Platforms. that what it is. And which are the top ott platforms. Let us know about them.
Table of Contents
What is OTT Platform?
OTT Platforms are such platforms, on which with the help of Internet we can watch video and audio content on our Laptop, Mobile or Smart TV.
Initially, OTT Platform was most popular in America, but now it is slowly reaching all over the place and it has made its hold in India to a large extent and their use is going to increase even more rapidly in the coming time.
How OTT Platform Works?
We have come to know that the OTT platform works through the Internet but how does it actually work? Let us know about it in details.
OTT Platform is like a website in which a lot of video content has been inserted and users can watch it according to their interest. For example, Youtube is also an OTT platform, there are crores of videos on this website which people all over the world watch. Huh.
OTT platforms use only one technology called CDN (Content Delivery Network). Under this technology, the OTT platform installs its servers according to the availability of its users at many places in the world, so that people from different parts of the world can connect to their nearest server and watch the content easily.
OTT Platforms have understood the future and are using modern technology to give a good experience to their users, under the same, today all OTT platforms tie up with Internet Service Provider and put their content on their servers only. The user gets the content directly from the Internet Service Provider and not from the distant server of the OTT Platform.
Because of this, even if thousands of users watch a popular show and movie at the same time, yet the user does not have any problem, that is why many people also call OTT Platform as Smart Platform.
There are many other reasons due to which you can call OTT Platform as Smart Platform like you can watch the content of OTT Platform from your Smartphone to even the biggest Smart TV. Now whatever Smart TVs are coming in the market at present, the support of adding Over-the-top Platform is also being given.
Video in OTT Platform adjusts the content itself according to the playing device, as well as according to how the user’s Internet Speed is, the content reaches the user so that the content reaches the user without buffering and the user can enjoy the video content smoothly.
Types of OTT Service?
Let me tell you, there are 3 types of OTT service. which is as follows.
1. Transactional Video On Demand (TVOD)
Through TVOD OTT service, consumers can rent or buy any content to watch at one go, this gives them Timely Access to watch the content. Examples are Apple iTunes, Sky Box Office and Amazon Rent or Buy Video Store.
2. Subscription Video On Demand (SVOD)
It is exactly like the TV package falling in DTH TV, SVOD OTT service allows the consumers that they can watch video streaming content through Paid Subscription. For example, platforms like Amazon Prime and Hotstar provide their facility to customers on the basis of subscription and original content can be seen in it.
3. Advertising Video On Demand (AVOD)
This OTT service contains advertising, in which content is available for free to the user, but in this, the user has to watch video advertising to see the content. For example MX Player Etc.
Most Popular OTT Platforms in India!
Talking about India and the world’s most famous OTT platform, there are Netflix, Amazon Prime, Disney + Hotstar, HBO Now, Sony Live, Boot, Zee 5, ALT Balaji, JIO Cinema, Viu, Eros Now, Aree etc. Also, the number of Over-the-top platforms is increasing very fast every day.
| Sr. No. | OTT Platform |
| 1. | Amazon Prime Video |
| 2. | Netflix |
| 3. | Voot |
| 4. | Disney + Hotstar |
| 5. | Zee5 |
| 6. | Sony Live |
| 7. | MX Player |
| 8. | ALT Balaji |
| 9. | Eros Now |
| 10. | JIO Cinema |
1. Amazon Prime Video
Amazon Prime Video is a very popular video streaming OTT service in India, it was launched in India in 2016.
Apart from English, it is available in 6 other Indian languages, after this Amazon launched Amazon Prime Music in February 2018 if you want to watch latest movies or watch quality web series then you can subscribe to Amazon Prime Video which For this you have to pay ₹ 129 per month or ₹ 999 per year.
2. Netflix
This OTT Platform originally launched in the US but it is one of the popular Over-the-top Platforms available in India.
It offers three subscription plans including Basic, Standard HD and Premium Ultra HD for which you have to pay ₹ 500, ₹ 650 and ₹ 800 per month respectively.
3. Voot
Voot OTT Platform was launched in the market in March 2016, it was launched as an app for iOS, Jio Phone and Android users, you will get its subscription for ₹ 499 per month.
And voot App is a completely Indian App that hosts over 40,000 hours of video content that includes shows from channels like MTV and Colors in several Indian languages like Kannada, Marathi, Bengali, Gujarati, Telugu, Tamil and Hindi. Also available in
4. Disney + Hotstar
Disney + Hotstar is an Indian OTT platform, in this you will get two subscription plans, the first plan name is VIP which is based on domestic programs and sports content like IPL etc., which you will have to pay ₹ 399 for 1 year.
The second plan is the premium plan which includes international movies and television web series, drama etc., which is priced at ₹ 699 per year or ₹ 299 per month.
5. Zee5
This is also an Indian OTT Platform, it was launched on 22 March 2012 in 12 Indian languages, its subscription is available in the name of Zee Club, for which ₹ 365 has to be paid in a year.
Some of the popular OTT platform TV shows like Kumkum Bhagya and Kundali Bhagya in Hindi, in Marathi, in Kannada and in many other languages are already available here before coming on television and kids shows like Chhota Bheem, Krishna Makhan Chor here Available on.
6. Sony Live
Sony Live is an Indian OTT platform launched on 20 December 2012 by Sony Pictures Networks India Private Limited.
And sony Live is the first Indian Over-the-top platform to produce music content for a Holywood Featured Film and its subscription costs ₹299 per month, ₹999 per year.
7. MX Player
MX Player is also an OTT platform which is very popular in India, it has been developed by MX Media and Entertainment.
Globally too, it has more than 280 million users, where you will find more than 1.5 lakh hours of streaming content in 12 languages, as well as it is available on iOS, Android and Web.
8. ALT Balaji
ALT Balaji is an Indian OTT Platform which was launched by Balaji Telefilms Limited, its subscription is available for ₹ 100 for 3 months, ₹ 180 for 6 months, ₹ 300 for 12 months.
9. Eros Now
Eros Now is an OTT Platform which is based on Video On Demand Entertainment and Media Platforms which was launched in 2012. This platform is available on most internet connected screens including Mobile, Tablet, Web and TV. Subscription of Eros Now will cost you ₹ 99 per month. And get it for ₹ 399 per year.
10. JIO Cinema
This is an Indian OTT platform that was launched by Reliance Industry on 4 May 2016 where you can stream movies, dramas, etc.
Benefits Of OTT Platforms?
There are many advantages of OTT Platform and due to which the number of their Subscriber is also increasing very fast today.
- First advantage is that on the OTT platform, we get the facility to view the content at any time.
- Second advantage is that we get to see the content without advertisement.
- Third advantage of OTT Platform is that you can watch any content as many times as you want.
- Fourth advantage of Over-the-top Platform is that we can watch video content on any device such as Mobile, Laptop, Smart TV.
- Fifth advantage of the OTT Platform is that we can watch the content on the Over-the-top Platform sitting at any corner of the world.
- Sixth advantage of the OTT Platform is that we get the facility to download the content on the Over-the-top Platform and watch it anytime according to our convenience.
- Seventh advantage of OTT Platform is that there is a lot of content on it that means Movie, TV Show, News Sports, Kids Content, Web Series etc. you can watch all here.
And right now India’s OTT Platform Subscriber is also getting the biggest advantage, that many Over-the-top Platforms give free trial subscription to the people.
Future of OTT Platforms?
OTT Platforms is one of the fastest growing sectors in the world with thousands of customers subscribing to different OTT platforms every day.
Today many people are watching content on OTT platform except their normal TV. OTT Platforms have got more increase in the Corona Virus Lockdown and many new Movies, TV Serials and Web Series were released directly on Over-the-top Platform only. Now it is also going to happen that the new release movie should be released simultaneously on the cinema hall as well as on the Over-the-top platform.
How OTT Platforms Make Money?
Earn through OTT Platform Subscriptions As soon as a person subscribes to Netflix, Amazon Prime Video, then it is a means of earning for those platforms.
Some OTT platforms show content to people for free, but advertisements also come with the content on them. So this is also the second source of earning of Over-the-top Platforms.
And if you want to know more about it, then you can watch this video on this topic. And now if you want, you can read this article related to it.
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So I hope that you like our article What is OTT Platform? Would have liked What are the Top Over-the-top Platforms. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this post.