How to get traffic from LinkedIn for a Website: A-to-Z Guide!

If you are a website owner, then I am going to tell you How to get traffic from LinkedIn for a Website, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.

As you all know, 90% of the social traffic was driven by the big three networks, with half f it coming from LinkedIn. With more than 400 million users and counting every day, LinkedIn has emerged as one of the most successful Social Media Channels worldwide.

LinkedIn is a destination for people to connect professionally, create and develop their brands, and learn about industry trends from industry professionals.

While marketers and business developers flock to various social media channels and look for ways to drive traffic, LinkedIn comes to their rescue. LinkedIn is a platform that helps drive traffic and create awareness about the product or the company.

LinkedIn provides articles related to marketing, sales, and various other aspects of business and management and offers extensive growth opportunities.

It is one of the top platforms to drive website traffic, but not everyone knows the proper channels and strategies to drive the traffic towards the website. LinkedIn makes it easy to reach millions of people worldwide through creative and new content marketing strategies.

Read this entire guide to understand how you as a marketer can use LinkedIn to boost website traffic.

Table of Contents

How to get traffic from LinkedIn for a Website:

LinkedIn is a great traffic source and probably one of the most underutilized channels. The international market has been able to grab the potential of this platform, but it also helps in driving organic traffic to the website.

Let us look at the top 7 strategies to drive organic traffic.

1. Post Content

Considering this, once you have set up your LinkedIn profile and filled in the details requested, you need to start making connections within your niche and sharing the content.

The best thing about LinkedIn is that competition is lower on LinkedIn than on other social media platforms because people only share relevant content there – it means the probability of getting noticed is higher as opposed to another platform like Facebook, where the chances of garnering new followers are less likely.

One can share various types of content as described below-

Blogs: Professionals can write and share their industry expertise with the audience. It is one of the best ways to drive traffic to your website, as it helps in creating a product or business awareness.

Short Videos: With Video Marketing increasing, it is the best tile and one of the best platforms to create short videos with hooks and tips.

Carousel Posts– People are continuously looking for more and more graphical content, and creating and sharing carousel posts is one of the best ways to attract traffic to your website.

2. Join Relevant Groups

Sharing the content is one way to get the traffic, but you will not get good results if your content is not reaching the targeted audience. Join relevant groups on Linkedin, communicate with the members, and collaborate with them.

This helps create personal expertise and create awareness about the product or your website. One strategy that works on LinkedIn is that you can never expect to grow your reach and traffic if you don’t give something in return.

Through LinkedIn’s massive directory, you can access many groups that might have your target audience, and it is an excellent way to network with peers.

3. Build Company Page

A company page on LinkedIn is where people get to know more about the company, its niche, and other details.

Use the below-mentioned tips and strategies to grow your company’s page.

Logo- The company page is incomplete without the logo. A logo gives a sense of belonging.
Company description- The description of the company should be there along with proper keywords.
Location – Exact location of the company should be present on the company page.
Custom Button- Every business page has one custom button. You have to choose between visiting the website, contacting us, learning more, and registering or signing up.
Ask the team to link their employment to the company page. This helps to navigate their connection back to the company page.

4. Make regular updates

LinkedIn is similar to other social media but has a different target audience. Sharing fresh content regularly helps get the audience’s attention and attracts them to visit the website more frequently. However, it would help if you also avoided oversharing.

5. Use LinkedIn Plugins

LinkedIn plugins are used to increase traffic and connections more rapidly. Below are some standard plugins to increase the traffic to the website.

LinkedIn Sales Navigator

Both free and paid version is available. The paid version is an excellent sales solution. It is very effective and the ultimate tool for sales deals. It also lets you send LinkedIn invites directly into the mailbox.

Headlinr.com/live/

This is paid plugin for the Google Chrome browser but is worth every penny. It will automatically generate headlines and keywords contained in the headline.

Headline attracts more eyeballs to the content. Without a headline, the content can be rendered useless as, without any views on the content, no traffic would be generated over the website.

LinMailPro

This is also a Chrome extension this helps you to find and invite those who see your profile. Profile viewer can thus double up as a website viewer and eventually provide leads and give business.

6. Sponsor the content

Sharing the content on Linkedln is good, but whether the content reaches the target audience or not is the main question. Therefore if you want to make sure to interact with the maximum audience, you can sponsor the valuable content on LinkedIn.

Below is the best practice used by the sponsor of the content

Feature a call to action in the range.
Write headlines under 150 characters; write a more concise headline
Use large images because it gets more click-through rates than the thumbnail.

Conclusion:)

I hope you have got information about How to get traffic from LinkedIn for a Website? Have you ever thought about the other platforms that can be useful for getting traffic to your website?

Read also:)

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