A Quick Guide To Selling Your Art Online!

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Are you an artist? Want to know more, A Quick Guide To Selling Your Art Online. So in this post I will tell you all the details about it in detail. So if you want to know about it, So keep reading this article completely.

As you know, artists work very hard to design their art. But how good it is that this skill of his can also be used to earn money.

Guys There has always been a prejudice that the only way for an artist to take home the bread is to submit their artwork to a gallery. Then they’ll have to wait for someone to visit the gallery, view their work with awe, then purchase the piece of art. Fortunately, with the help of technological advancement, that old preconceived notion is now one of the many ways for artists to sell their art. But if you don’t know, who is Zaki Ameer. And what does it do? You can find out about this by visiting their website.

How to Sell Art Online

With the boom of e-commerce websites, it’s now possible to buy and sell almost anything online. And, yes, that includes artwork. In fact, nowadays, artists are always on the net to sell and promote their pieces, as well as attract customers globally. 

How to Sell Art Online!

Because of the potential that the internet brings, the whole idea of a ‘starving artist’ can now become a thing of the past. So if you want to tap into the power of the online world as an artist, here’s a quick guide to selling your art online:

1. Discover your unique niche.

If you’re really good at any form of art, from traditional to digital painting, you may be tempted to go broad with your offerings–selling anything that you can create. But many successful sellers advise you to narrow your focus. This includes your theme, style, and medium. For instance, if you have a knack for designing merchandise, like T-shirts, mugs, or wall art, then it’s recommended to focus on this medium and style.

With that said, before selling your artwork, it’s first important to find a niche or a style that makes you stand out from thousands of artists like you. Having a unique niche will convey any art techniques you’re good at, which is a reflection of who you are as an artist. A unique style will also allow you to have a signature in the art world, which contributes to how memorable you’ll become as an artist.

2. Be active on social media platforms.

Regardless where you submitted your artwork, whether print-on-demand websites like Pixels or you have your own website, nothing beats social media platforms when it comes to bringing in traffic. Fortunately, there are plenty of social media platforms you can utilize to promote your artwork.

To help you out, here are some social media platforms where you can find potential customers and how you can use them so you can sell your art:

  • Facebook: Currently the biggest social networking site out there, Facebook will certainly help you get exposure, either locally or globally. To start, you can create groups or events like art shows and then send them to almost anyone, enabling you to showcase your artwork without leaving your home. 
  • YouTube: Although this platform isn’t for someone who’s not tech-savvy, it still has the same potential as Facebook when it comes to drawing potential clients. As a start, you can simply create a start to finish montage of your artwork and then upload it to this site. This way, you’re able to show the world your skill. 
  • Pinterest: As an artist, if there’s a social media platform that you need to be a part of, it’s definitely Pinterest. Pinterest is solely dedicated to ‘pinning’ artwork by strangers and friends alike. The many ‘pins’ you’ve acquired, the more chances Pinterest showcases for the whole world to see, helping you spread your work. 
  • Forums: After you’ve found a niche, you can then visit forums related to the niche you’ve chosen to promote your work. For instance, if you like drawing horses, you can display your art pieces to equestrian forums. By doing so, not only will you be able to communicate with like-minded individuals, but you’ll also tap into their interests. With artwork on hand, you can easily convince them to buy artwork from you.

However, do note that when joining any social networking sites, be prepared to invest some time commenting, talking, or replying to comments. This is because most, if not all, users would want to know more about the person behind the artwork. Also, it would help if you boost your pictures so they can reach more viewers. But if you’re willing to commit to this, then being active on social media sites is surely one of the best ways to sell your art online. (2)

3. Have some knowledge of SEO.

One of the important aspects of search engine optimization (SEO) is using the right keywords. By doing so, any search engine like Google or Bing will place you on top of their search engine results pages (SERPs). This is important since most users won’t even bother looking at the second page of any search engine. In fact, one statistic shows that 75% of web users only visit websites found on a search engine’s first page. Thus, if you’re on the first page, especially if you’re on the very first entry of the result, then your chances of selling art would totally increase.

Now, you may be thinking that there’s no need to utilize SEO since you don’t plan on making a website anyway. However, if you plan on using social media, you still need SEO. This is because your captions on Pinterest, YouTube, and Facebook, as well as your hashtags for Instagram, will play a huge part when a user is searching for a design or artwork on the internet. Thus, if you’ve conducted proper keyword research and then used these keywords to your caption, then search engines may redirect users to your art pieces, helping you gain recognition and possibly a new potential client.

4. Create a blog.

With SEO knowledge equipped, you may be inspired to create a blog dedicated to your artwork. Fortunately, with the vast number of platforms nowadays, creating a blog has never become simpler. There are even free platforms, and it’ll only take you a couple of minutes to start having one on your own.

Because of this, there are plenty of artists who have become successful bloggers. They either write articles relating to their niche or publish images of their artwork. A blog serves as a headquarters where you can collectively store all of your art pieces and interact with current or future customers.

5. Update people with a newsletter.

If you already have a following, regardless of the number, it’s best if you’re able to notify them that you have a new piece or working on something. You can do this through a newsletter.

If you already have a blog, you can add a subscription box to it. This way, people will have an avenue to fill up their details, like their e-mail addresses, so you can receive any latest news from you. With a newsletter, you can encourage repeat customers or build a large group of followers, ensuring that for every piece of art you create, there’s always someone waiting to purchase it.

Benefits of selling art online!

Now, you may be thinking that selling art online is such a hassle compared to going to a gallery or setting up a shop on your own. This is especially true if you’re not too well-versed in the tech world or you find responding to people digitally a tiring process. 

Surely, there are benefits of selling art physically, but selling art in the digital world has its share of benefits too. In fact, as mentioned before, as the world has become reliant on technology these days and almost everyone now has a social presence, it’s difficult to ignore the benefits of going digital as an artist.

To paint a clearer picture, here are some benefits you can gain when you sell your art online:

  • More exposure: Selling your pieces in an art exhibition won’t give you the much-needed exposure, especially if you haven’t made a name for yourself yet. You’ll have to rely on the reputation and location of the event to gather potential buyers. However, by properly implementing the latest trends of digital marketing, selling online will give you a global reach, hence more people can see your artworks.
  • Cheap platform: Having a physical art exhibition entails plenty of expenses—from having a budget for staff members and creating promotional materials to renting the place. With this, you may have to price your artworks a little higher just to cover the cost. This move may discourage potential buyers. On the other hand, selling your work online is cheaper. As mentioned, there are even free platforms that enable you to create a website. The only thing you have to worry about is the shipping fee of the artwork, which can also be negotiated.
  • Option to sell every art you make: When selling in a physical location, organizers might limit how many pieces of art you can sell. This is to provide other artists the opportunity to sell their artworks too. But with an online front, you’re able to exhibit and market all of your artwork.

Conclusion!

Selling artwork online has slowly become one of the most favorable means for artists to sell their work, especially with the benefits it brings. For one, you can now market your artworks globally. Also, selling artwork online is cheaper than displaying them in art exhibits, which allows you to price your artworks in a much reasonable manner.

With that said, if you’re an artist, never be afraid to display your work in the online world. 

References!

  1. “12 TIPS FOR SELLING YOUR ART ONLINE (BEGINNERS GUIDE)”, Source: https://www.darkyellowdot.com/sell-your-art-online-beginners/
  2. “7 Tips for Selling Art Online: How to Help Buyers Find your Artwork”, Source: https://emptyeasel.com/2007/04/30/7-tips-for-selling-art-online-how-to-help-buyers-find-your-artwork/
  3. “9 Tips for Selling Your Art Online”, Source: https://www.thebigidea.nz/stories/9-tips-for-selling-your-art-online
  4. “3 Ways Artists Can Benefit From Opening An Online Store”, Source: https://www.lightspacetime.art/3-ways-artists-can-benefit-from-opening-an-online-store/
  5. “What Are The Benefits of Selling Art Online?”, Source: https://www.filipinoart.ph/newsroom/2020/01/20/what-are-the-benefits-of-selling-art-online/

Read Also:)

So, friends, I hope that now you have got the answer to your question “How to Sell Art Online“. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this post.