SEO

What Is SERP And How Does It Work In SEO?

Today we will know What Is SERP And How Does It Work In SEO. We know that there are millions of pages on the Internet, but only a few are necessary for us according to our search. So whenever you do some search on the Internet, then the search results show about it. Or we can say that whenever someone searches for something through a keyword on the search engine, then you get Search Results listed according to your query in Search Results. These search pages are also called SERPs.

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In such a situation, the importance of SERP (Search Engine Results Pages) increases even more because if you are a Blogger and if your contents show in Google’s SERP then Organic Traffic will automatically come to your blog. With this you will get very good traffic. But it is not so easy to come before SERP because there is too much competition for it.

Therefore, it is very important for you to know how SERP works and how we will be able to rank our Contents among the top pages of SERP, so that our visibility will be greatly increased. So today we will get complete information about what is SERP and what is its importance. Then without delay let’s start and know about what is SERP.

What Is SERP(Search Engine Results Page)?

SERP “Search Engine Results Pages” is an acronym for Term SERP. Whenever you create a Google query, then the pages that you see in search results are called SERP. And mainly Major Search Engines typically display three types of lisings in their SERPs.

  • Listings that have been indexed by the search engine spider.
  • Listings that have been indexed by someone in the search engine’s directory.
  • And Listings for which you have been paid to list them in Search Engine.

Your rank is also known as Page Rank in SERP. So it is obvious that if your page rank is high then automatically they will show in the first pages of search results. And by which more people will come to your website on their own and the impression will increase on your site. From Statistics, it has been found that more than 75% people do not go beyond the first page while searching. So it is a legitimate thing that coming to the first page becomes so important for anyone.

How SERP (Search Engine Results Page) Works In SEO?

Search Engine Result Pages are web pages that are served to users when they search for something online, with the help of Google like Search Engine. When users enter their Seach query (where they mainly use specific terms or phrases also known as keywords), in turn Search Engine provides them with SERP.

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All SERPs are unique, even if they are not done in the same search engine by using the same keywords and search queries. This is because all search engines actually present their results according to their user experience. Which depends on many factors such as User’s Physical Location, browsing history and social settings. The two SERPs may look similar but they also differ.

The appearance of SERPs constantly changes as Search Engines like Google, Bing and other Search Engines Providers try to provide even better results to their users. They constantly change their Search Technology, so today’s SERPs are quite different from their former SERPs.

1. Organic Results

There are mainly two types of content in SERPs – “Organic” results and Paid Results. Organic results are called web pages that appear according to the Algoritms of Search Engine’s. SEO professionals who specialize in optimizing web content and have a big hand in ranking the website, they work more on these organic results.

Some SERPs show more organic results than others, because different searches have different intentions. Mainly three primary types are Internet Search:

  • Informational
  • Navigational
  • Transactional

Informational searches are called searches where the user feels that they will get information on any topic. There is no point in placing ads in this type of SERP as they are of low commercial intent. People will not come here to buy anything.

Navigational queries call them where users want to locate a specific website through their search. In this case, it can also happen that the user does not know the URL of a website correctly and he is trying to trace it from the search.

Finally, transactional searches are called where Paid results are mainly displayed in SERP. Transactional searches have high commercial intent and it is almost certain to have some such keywords like “buy” in the search query, which creates a desire to buy something in the minds of the users.

2. Paid Results

Unlike Organic Results, Paid results are paid to show results in search by Advitisers. If we talk about earlier, then Paid Results used to be very small earlier, mainly text based ads. Those are displayed above the organic results.

Therefore, Paid Results can be used only by those who have money available for investment. These are very expensive compared to organic results.

2. SERP’s Popular Features.

Here I am going to discuss some very popular features of SERP with you, about which you were probably unaware till now. So let’s know about them in a good way.

1. Adwords (Bottom)

Description: Traditional AdWords ads come in many types, but the most common type of all of these is that the top and bottom, top and bottom of the left-hand coloumn are displayed. Colored Lebel is next to them in all ads.

Obtainability: “Ads are mainly ranked how relevant they are and how useful they are for those people who are searching for them. It depends only on these few reasons.

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2. AdWords (Top)

Description: Traditional AdWords ads come in many types, but the most common type of all of these is that of the top and bottom, top and bottom of the left-hand coloumn are displayed. Colored Lebel is next to them in all ads.

Obtainability: “Ads are mainly ranked how relevant they are and how useful they are for those people who are searching for them. It depends only on these few reasons.

3. Featured Snippet

Description: Whenever Google wants an answer to a question and which is not present in the core knowledge graph, then it attempts to find the same answer in the index. It happens that an organic result of a special class is prepared, where the information is present after extracting information from the Main Target Page.

Featured Snippets have higher CTRs than regular organic results.

Obtainability: Featured Snippets, often available everywhere:

  • It is often placed on the first page of SERP.
  • In this, the content is extracted from the main page, which correctly answers the query from anyone.
  • It is more important for those pages that have already been ranked 1-5 of any search query.

4. Image Pack

Description: Images Packs are called results that show at the bottom of Horizontal Row of an Images Link, and which if clicked you will get Google Image Search. Images packs can be seen in any orgainic position.

Obtainability: Image Packs are called those special results that appear only when a specific Searches are searched and the visual content in it is the most valuable. They use more ranking rules than the core organic algorithm.

With Image Content it is recommended that some best practices should also be followed such as:

  • Descriptive file name
  • Descriptive alt text
  • Human-readable URL
  • Optimized image size
  • Title attribute included

5. In-Depth Article

Description: For any broad and ambiguous terms, Google returns a block of an “in-depth” article that is almost indistinguishable compared to organic results. They follow different ranking rules that differ from core organic results and are dominated by large publishers. Each block consists of three articles and occupies an organic position.

Obtainability: In-depth articles mainly win only large and high authoritative publishers. Which have some special characteristics:

  • Long-form content (2000-5000 words)
  • Schema article markup
  • Authorship markup
  • Unique, high-quality writing

6. Knowledge Card

Description: Knowledge Cards (which are part of the Knowledge Graph) cover a huge ground, from semantic data from human-edited sources to semantic data that is extracted from the Google Index, and private data partnerships.

They mainly appear at the top of the SERP in Desktop Search.

Obtainability: All Knowledge Card results are either based on human-edited data or they appear on the basis of the results of data agreements with partners. For this reason, appearing in the Knowledge Card is a very happy thing for any site.

It is very important to know that which keywords have been affected by the keyword Knowledge Graph because knowing this will make it easier for us to prioritize the keywords, besides it will also be convenient to know how Google stores the entity data.

7. Knowledge Panel

Description: Like Knowledge Panels (aka Knowledge Graph) Knowledge Cards, Semantic data is extracted from many sources such as human-edited sources such as WikiData, along with that data is also extracted from Google index and with it private also from data partnerships.
They mainly appear to the right of the SERP in Desktop Search.

Obtainability: All Knowledge Panel results are either based on human-edited data or they appear on the basis of the results of data agreements with partners. For this reason, appearing in the Knowledge Panel is a very happy thing for any site.

It is very important to know that which keywords have been affected by the keyword Knowledge Graph because knowing this will make it easier for us to prioritize the keywords, besides it will also be convenient to know how Google stores the entity data.

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8. Local pack

Description: The SERP always contains the keywords that Google thinks are Local Intent Mezhud in a Local Pack where the three most important physical location selected by Google is kept.
This feature always dominates the SERP in mobile.

Obtainability: Local SEO has changed a lot in the last few years and right now Local features are evolving very soon. If you also have a local business, then you also have to get familiar with Google’s Local Space soon.

9. Local Teaser Pack

Description: Just like a local pack, the local business result of a three pack is present which is shown in the map, along with it some additional information is also given in it such as opening time, reviews, images etc.

Obtainability: Local SEO has changed a lot in the last few years and right now Local features are evolving very soon. If you also have a local business, then you also have to get familiar with Google’s Local Space soon.

10. News Box

Description: Time-sensitive and newsworthy topics can generate a block of results through Google News. Ever since the “in the news” update came in 2014, since then many sites are being able to rank in the news block.

Obtainability: Getting results from Google News is a very different process which is very different from Organic results.

11. Related Questions

Description: Related Questions Card algorithmically-generated questions show that Google thinks they are related to Search. All the questions expand as if those features are snippet. Related questions are mixed with Organic Results and their location can vary in SERP.

Obtainability: Related questions may appear as if they are related to Featured Snippets in some way. In most cases:

  • Related questions are also called keywords with Featured Snippets
    The winner of the related question, who is the winner in Featured Snippet, is also called the winner.
  • You may see a small CTR bumps by winning in the related question. But related questions helps us a lot in finding featured snippet keyword opportunities.

12. Reviews

Description: Review stars and rating data are sometimes displayed for products, recipes, and other relevant items. Review / rating data is always shown between the Destination URL and Snippet.

Results that have a better rating have higher CTRs.

Obtainability: Google’s rules on which the stars depend on the results have not been published yet, and they differ according to the industry. But at least it is necessary for Schema Markup to be on the page for review.

13. Shopping Results

Description: Paid Shopping results or Product Listing Ads (PLAs) which are used to sell products directly, they contain very rich information, such as images and pricing.

Obtainability: Shopping is also Paid placement like Adwords. Whether you are in Paid search business or not, but it is a great thing to know when you are competing with Paid resulst for organic results.

14. Site Links

Description: Whenever someone searches for the exact domain, Google always displays an extended pack of 10 site links. In this full pack, 5 organic positions that dominate the SERP remain mehjud. Site Links can help your site in some ways:

  • Generating high CTR from SERP.
  • By bringing users to the page of their need as soon as possible.

Obtainability: Three main reasons that drive Site Links to appear in SERP:

  1. Type of query – Site Links that appear mainly on branded terms
  2. Site traffic – Site links that mainly appear in large branded sites with higher traffic
  3. Implementation of SearchAction anchor markup on your site

15. Tweet

Description: Since 2015, Google has started directly displaying tweets in SERP, which is displayed in mixed with Organic Results. Unlike Google+ results, personalization has no effect in Twitter.

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Obtainability: The results of Twitter are not orgainc in the general sense, but they definitely increase the visual presence of any brand in SERP.

16. Videos

Description: In video results (especially YouTube), thumbnail is displayed. They used to be true vertical before but they also appear to be more organic enhancement.

Obtainability: Video results only appear for a few keywords. It is very important to have a video schema markup at least on the page.

Hope friends, by now you must have understood what SERP is and how it works in SEO & Digital Marketing. So if you have a website or a blog, then how important is it for them to appear in the top page of SERP. I sincerely hope that I have given you complete information about what SERP is and how it works and I hope you all have understood about SERP.

And, if you have to know more about Oflox, Company, then you can follow us on FacebookTwitter, and Instagram too.

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Mr Rahman

Hey, I'm Rahman. Founder & CEO of Oflox, India's #1 Digital Marketing Institute & Company? And I'm a Software Engineer from Education and Profession By Developer, Blogger, YouTuber, and Graphic Designer.

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