How to Send Bulk Email from Gmail: A Step-by-Step Guide!

This article offers a professional guide on how to send bulk email from Gmail, covering both basic and advanced methods. If you’re looking for in-depth insights, practical tips, and step-by-step instructions, read on to explore everything you need to execute successful bulk email campaigns using Gmail.

In today’s digital-first world, email marketing remains a powerful and cost-effective tool for connecting with your audience. Whether you’re a small business owner, freelancer, marketer, or educator, reaching multiple people at once can save time and boost engagement. But here’s the challenge—how to send bulk email from Gmail without getting flagged, landing in spam folders, or violating Google’s terms of service?

This comprehensive guide walks you through safe and strategic methods on how to send bulk email from Gmail, using both manual methods and automation tools. We’ll also cover key precautions, recommended practices, and expert tips to help you reach more inboxes effectively and legally.

Let’s take the first step!

What is Bulk Email?

Bulk email simply means sending a single email message to many people at the same time. It is one of the most popular ways businesses, schools, startups, and even social organisations in India reach out to their audience, whether for promotional offers, event invitations, product updates, or general announcements.

Instead of typing and sending the same message to each person individually, bulk emailing allows you to do it in one go, saving time and effort while increasing your reach.

Key Features of Bulk Email:

• One message, many recipients
• Used for marketing, information, or updates
• Faster communication at a low cost
• Useful for businesses, teachers, creators, and NGOs alike

Why Send Bulk Emails from Gmail?

Gmail is a go-to email service with over 1.8 billion active users. Its clean interface, tight integration with other Google Workspace tools, and free-to-use model make it appealing for mass communication. Here’s why people prefer Gmail for bulk emails:

• Trusted delivery rates
• Integration with Google Sheets and Docs
• Cost-effective compared to other tools
• Ideal for personalized outreach

However, Gmail was not originally designed for bulk emailing. Therefore, understanding the limits and alternatives is crucial before you send that first campaign.

Gmail’s Bulk Email Sending Limits

Before you begin sending mass emails, you must understand how much Gmail allows per day. If you exceed the limit, your account may be blocked temporarily.

Gmail Type	Emails Allowed Per Day
Free Gmail Account	Up to 500 recipients
Google Workspace (Paid)	Up to 2,000 recipients

So, for a regular Gmail ID like rahul123@gmail.com, you can email 500 people in a day. For business emails like info@yourcompany.in (under Google Workspace), the limit goes up to 2,000 per day.

Important: If you try to exceed this, Gmail may mark your emails as spam or even suspend your account.

How to Send Bulk Email from Gmail?

Here are the top methods you can use to send bulk email from Gmail, along with tips to stay within limits and avoid the spam folder.

Method 1: Manual BCC Method

Steps to Follow:

1. Open Gmail and click “Compose”.
2. In the “To” field, type your own email ID.
3. Click “BCC” and paste your list of emails (max 500).
4. Add a catchy subject and your email content.
5. Click Send.

Tip: Use proper greetings and avoid spam words like “free”, “buy now”, or “guarantee” to avoid spam filters.

Method 2: Mail Merge Using Google Sheets + Google Apps Script

If you want to send bulk emails with the recipient’s name, order details, or other custom messages, this method is perfect.

What You Need:

• Gmail
• Google Sheets
• Google Apps Script (free)

How It Works:

1. Create a Google Sheet with columns like Name, Email, and Message.
2. Go to Extensions > Apps Script and paste this code:

function sendEmails() {
  var sheet = SpreadsheetApp.getActiveSheet();
  var data = sheet.getRange(2, 1, sheet.getLastRow()-1, 3).getValues();
  for (var i = 0; i < data.length; i++) {
    var email = data[i][1];
    var message = data[i][2];
    var subject = "Hello from [Your Name/Company]";
    MailApp.sendEmail(email, subject, message);
  }
}

3. Authorise and run the script.
4. Emails will be sent automatically using Gmail.

Why It’s Great:

• Free method
• Works well for up to 500 people
• Can be customised for each recipient

Method 3: Use Gmail Add-Ons Like YAMM

This method is ideal if you want tracking features (like open rate), scheduling, and a cleaner process.

Steps:

1. Go to Google Workspace Marketplace and install YAMM.
2. Prepare your contact list in Google Sheets.
3. Write your email in Gmail as a draft.
4. Open your Sheet > Extensions > YAMM > Start Mail Merge.
5. Select the draft and hit Send.

Features:

• Track who opened and clicked
• Schedule emails
• Personalise each message

Free Limit	Paid Plans
50 emails/day	₹1,500/year approx

Method 4: Use Google Workspace (Professional Setup)

If you’re running a business, it’s better to switch to Google Workspace. It gives you a business email like info@yourbrand.in and increases your daily email limit to 2,000.

Benefits:

• Higher sending limits
• Business domain = more trust
• Google support and admin controls

Cost: Around ₹125/month per user

Tip: Combine Google Workspace with YAMM or Mail Merge for maximum impact.

Advanced Tips for Better Bulk Emailing from Gmail

1. Warm Up Your Email ID: Don’t send 500 emails on day one. Start with 50–100 and gradually increase.
2. Avoid Common Spam Mistakes: No ALL CAPS, too many links, or salesy phrases.
3. Add Unsubscribe Option: Even if you’re sending from Gmail, give users the option to opt out (e.g., “Reply with ‘unsubscribe‘ to stop receiving emails”).
4. Use Personalisation Tag: Like Hi {{Name}}, to make emails feel more personal.
5. Send Emails at the Right Time: Best times in India: Morning (9 AM to 11 AM) on Tuesday, Wednesday, or Thursday.

Real-Life Case Study

Oflox, a leading digital marketing company in India, utilizes Gmail combined with Google Workspace and YAMM to execute successful email campaigns.

Their Strategy:

• Draft personalized templates inside Gmail
• Manage subscriber lists with Google Sheets
• Use YAMM for automated sending and tracking
• Schedule campaigns for optimal timing (10 AM, Tuesday/Wednesday)

By adopting this approach, Oflox maintains 40–50% open rates, and their email list engagement has grown by over 70% in one year.

Common Mistakes to Avoid

• Sending emails to outdated or purchased lists
• Not using BCC when doing manual bulk sends
• Sending bulk emails too frequently
• Not testing emails before live send

FAQs:)

Conclusion:)

If you want to start email marketing or send updates to your audience, Gmail can be a great tool. You just need to know how to send bulk email from Gmail in a smart, safe, and professional way.

Whether you’re using the simple BCC method, automating with Google Sheets, or using powerful add-ons like YAMM, there’s a solution for every level. Just make sure you stay within limits, personalise your message, and respect the recipient’s inbox.

Read also:)

• What is Email Verification: A-to-Z Guide for Beginners!
• 5+ Best Email Finder Chrome Extension: A-to-Z Guide!
• 10+ Best Email Marketing Tools: A-to-Z Guide for Beginners!

If you found this guide helpful or have any questions about the process, feel free to drop a comment below. We’d love to hear your thoughts, experiences, or tips on using Gmail for bulk emailing!