How to Write an Art Blog: 5 Fantastic Topics to Consider: Full Guide!

If you are a blogger. So I will tell you How to Write an Art Blog, So if you want to know about it, then keep reading this article. Because I am going to give you complete information about this, so let’s start

As you all know, in today’s time everyone is starting a blog. Because through this you can share all the information with your user/visitor/reader according to your blog niche.

But you are seeing that people are making blogs on different types of blog niche ideas. But not making an art blog. That is why today I will tell you complete information about How to Write an Art Blog.

How to Write an Art Blog

So without wasting any time let us get complete information about 5 Fantastic Topics to Consider in How to Write an Art Blog. So let’s get started.

How to Write an Art Blog: 5 Fantastic Topics to Consider!

Whether you’re a blogger who wants to write about art or an artist who wants to start a blog, the process is more or less the same. An art blog is a great way to express your ideas in visual form, whether you’re the one creating the art or reposting other people’s work. However, the art world is not driven by passion alone — most people don’t realize that art is also a business. 

If you want your art blog to thrive, you can’t just post a few random images or self-reflections and expect them to generate traffic. Just like any other type of blog, your art blog will benefit from a methodical approach to content planning, outreach, and audience engagement. 

Today, we will discuss a few steps you should take to ensure that your art blog reaches the right audience. We will also suggest some topics you could feature on your blog.

1. Identify Your Goal

Whether you’re an artist blogger or an art blogger, your main goal is the promotion of art and artists. However, that shouldn’t be your only goal. If you’re still not clear about the purpose of your blog, then perform a small exercise. Ask yourself: Do you want to showcase your work or others’ work? Do you want to educate people about art? Or maybe you want to position yourself as a credible source of knowledge for artists and designers? 

After defining your goals, consider your audience. One way to get to know your audience is through the creation of audience personas.

Audience personas are semi-fictional representations of your target audience. It covers things like their pain points, interests, and demographic information. In this case, your target audience should be your potential customers, too. It wouldn’t make sense to create content for people who wouldn’t be interested in your artwork or your service in the first place.

Identify Your Goal

To get the information you need for your audience personas, use web analytics tools or ask your customers themselves through surveys—the more specific your audience personas, the better. Once you know your target readers’ preferences, you can identify other goals and determine your strategy to reach them.

2. Choose the Right Topics

Now it’s time to choose the right topics for your blog. Since yours is an art blog, you’ll have to talk about art. As to which aspect of art you’ll talk about, that will depend on your target readers’ preferences. Go back to your audience personas for this.

Suffice it to say that people love to read about things that add value to their lives. So, pick the topics that resonate with your target audience and are unique enough to catch their attention. 

For example, if your target audience is composed of art students, you might want to talk about art basics: basic techniques and principles. If your target audience consists of art collectors, you might want to talk about upcoming exhibitions. On the other hand, if your target audience includes those interested in art history, you might want to write a series of “On This Day In The Art World” articles. 

Google Trends or BuzzSumo can help you check what’s trending, too.

3. Take Time on the Initial Draft 

Let’s talk about how to write an art blog post. It’s always good to have an outline chalked out so you don’t digress from your subject. Once you start writing, you need to resist the urge to ramble on and on, especially if you’re feeling passionate about a specific topic. Dividing your thoughts into short paragraphs around four to five lines each will help you organize your thoughts and create engaging content for your audience. 

You may also want to add subheadings to your content. This serves more than one purpose. While subheadings allow you to organize your content according to sub-topics, they can also improve your content by making it more visible to search engines. 

After completing your first draft, take a pause and read it from your audience’s viewpoint. If you feel the content doesn’t deliver any value, edit your draft. Ask yourself if your blog post is something you’d read if you were another person? If it isn’t, go back to it and see what you can change. Add more bullet points if you need to so it doesn’t look text-heavy, for example.

Check for factual errors and grammatical mistakes as well. Those can make you look unprofessional. You can use a tool like Grammarly to check for errors.

4. Include Images and Promote the Blog

Statistics show that ordinary people prefer visuals over written posts. You’re writing for people who love art. That means you need to add even more visuals to your blog post. 

What’s the first visual you should include? It depends on whose art you’re featuring. If you want to promote your own art, you should feature it in your content, whether it’s the finished product or works in progress. There’s other good visual content you can include, such as videos and animation. Check out this example from Janice Tanton: 

Promote the Blog

If you wish to feature other people’s art, you may need to get their express written permission to post it on your blog. This aspect of blogging could cost you a lot of money if you don’t handle it properly, so unless you’re sure an artwork falls under the definition of fair use, always reach out to the original creator and be ready to pay royalties.

Once you have your blog post, it’s time to share it. Quora and online art groups are great for promotion. Use social media, too. Don’t forget to tag relevant stakeholders to increase your blog’s visibility. You can also do some guest posting.

Leverage email marketing to promote your blog as well. Make sure, however, that you write professional emails and not sloppy emails that will get your audience to unsubscribe. Further, you can also consider using an email verification tool to ensure that you only send emails to the correct recipients. 

5 Fantastic Topics To Write About

Now that you know how to write an art blog and promote it, let’s talk about what you can write about. These art blog topics will give you the exposure you need. 

1. Artists you admire 

Writing about your favorite artists will help you connect with your art audience. After all, there’s a lot to learn from great painters such as Vincent Van Gogh, Rembrandt, and Claude Monet. If you’re a sculptor, the list is just as long. Then there are the more contemporary artists you can think of.

There’s a lot you can write about the artists you admire. Talk about who they are and what their contributions are. You can even talk about their lives and their artistic stages. If you want to be a bit more personal, talk about why you admire them in the first place.

That’s what studio potter Kristen Kieffer did:

artist you admire

Discussing artists you admire is an easy way to attract traffic and get engagement, especially if these artists are well-known outside the art world. If you use search engine optimization, you might even rank high in searches for your admired artists. 

2. Art exhibits

While most museums and galleries have stayed closed during the pandemic, there is no excuse for you not to write about art exhibits. In fact, with exhibits moving online, it’s easier for you to see works by both established and upcoming artists. This shift to online galleries means you can see more art and write about the experience, minus the long lines and museum guides egging you to move on along. 

The Royal Academy, for example, did not just promote its own virtual exhibits, but also featured virtual exhibits at other museums, including the Tate Modern:

Art exhibits

Of course, as restrictions ease and more artists start feeling comfortable about displaying their work in galleries and public spaces, there will be an audience for articles about exhibits. Writing about virtual exhibits will prepare you for museum and gallery visits later on.

3. The meanings behind famous artworks

Knowing how to write an art blog also involves writing about the meanings behind the visuals. The beautiful thing about art blogging is that you can interpret an artwork any way you want. 

It’s also a good way to rank in Google search results. The top result for “Edward hopper nighthawks meaning”, for example, isn’t from Wikipedia or the Art Institute of Chicago (where it’s been on display for decades), but from an art blog called Artsper:

famous artworks

By writing about your personal experiences and juxtaposing them against the artwork, your audience can also share your emotions and look at art from your own unique perspective. 

4. Examples of art in the real world

Art isn’t just confined to museums or galleries. In fact, a lot of people get their first exposure to art outside of the traditional venues. Art blogging can help convince your audience that art is literally everywhere.

You can find the art in unexpected places. For example, the urban lifestyle blog All City Canvas published an article about sneaker-artist collaborations. These collaborations included Vans and the Van Gogh Museum, Converse and Andy Warhol, and Reebok and Basquiat:

Examples of art

While many critics dismiss graffiti as not artistic enough, it is one of the most widespread, vibrant forms of artistic expression, especially in large urban areas. Artworks by well-known graffiti artists like Banksy can fetch millions of dollars in auctions, but wall tags and graffiti by lesser-known artists also hold a lot of cultural significance. Graffiti blog MTN-World, for example, features graffiti from all parts of the world: 

You can start blogging about graffiti in your city. There is never any shortage of things to write about if you know how to spot beauty in the middle of what seems like chaos. 

5. Interviews with artists

Finally, if you’re serious about making a name for yourself in the art blogging community, you need to interact with the artists themselves. Publishing artist interviews gives these artists exposure to your audience, and it can also give your blog the exposure it needs to these artists’ respective followers. 

Art business blog Empty Easel, for example, frequently publishes artist interviews, focusing on their work, techniques, lifestyles, creative processes, and inspirations:

Interviews with artists

Publishing artist interviews is a great way to establish credibility in the art blogging world. By asking questions that challenge the way your interview subjects view their art and worldview, you gain the respect of your audience and other artists. You can reach out to artists on various popular social media platforms to invite them to your interview. Ensure that your social media posts have relevant and engaging content so it seems more worthwhile to the artists you plan to interview. 

Conclusion!

Contrary to what you’d expect, you don’t have to be an artist to publish an art blog. You just need an eye for beauty, the willingness to explore new artistic horizons, and the confidence to express yourself in writing. 

Aside from your artwork, there are many topics you can write about in your art blog. You may discuss artists you like, upcoming art exhibitions or those you’ve visited recently, your interpretations of well-known and obscure artworks, real-world examples of art, and artist interviews.  

As long as you approach art and artists with an open mind, you can write freely about your artistic passions. Now that we’ve shown you how to write an art blog and what you can feature in it, it’s up to you to take the next step in your art blogging journey.

Owen Baker
Owen Baker

Owen Baker is a content marketer for Voila Norbert, an online Email verification tool. He has spent most of the last decade working online for a range of marketing companies. When he’s not busy writing, you can find him in the kitchen mastering new dishes.

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