If you have a local business website, then I am going to tell you about 9 Local Link Building Strategies for Your Website, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
As you all know, Local link building is the strategy to build the website’s locally relevant internal and external links. Establishing the business at the top of the geo-targeted words is acceptable. Marketers target these keywords as they have higher chances of converting into leads and prospective customers.
Moreover, local link building for every small and medium-sized business helps create more authority and relevance for the website in its locality.
Every SEO Strategist believes and knows that link building is one of the top most rated factors of google to drive the traffic towards the website and rank it in the search results. And the idea behind the local link building is to boost the best in the local search and map results.
But, the local link-building strategy is slightly different from the basic SEO strategy.
So let’s get all the information about 9 Local Link Building Strategies for Your Website without wasting any time, come on.
Table of Contents
9 Local Link Building Strategies for Your Website:
The Idea behind the Local Link Building is somewhat similar to that of essential link building. The only difference is that the local link building is done to boost the website’s visibility in the local market and the local area. Additionally, it is done to endorse the business and create more authority in the market.
Local SEO Professionals focus on the following activities:
- Creating NAP (Name, Address, and Phone Number) information
- Building up a list of citations
- Creating hyperlocal content
- Building links from the websites in the local area
Let us look at the top 9 local link-building strategies to exploit today.
1. Get links from other ranking sites
Commonly known as a Barnacle SEO, this is getting links from other websites that are already ranking in the search results. No competitor is interested in this SEO, but you need to target various directories or any aggregators interested in this.
One can quickly get listed on these websites by signing up, uploading the information, and creating an account. This is one of the quickest and easiest ways to get your business some local links.
2. Enter your business for the local awards
Other than creating the content and publishing them on various other websites, you as a marketer can follow one more strategy to enter your business for the local awards. The is helps in creating multiple local links, but it also helps in offline marketing.
All you need to do is google search various competitions held in your locality and sign up for them. The organizers tend to list you as a participant on their website and give you a high-quality backlink. This helps in creating a high domain ranking and authority locally.
3. Create high-quality guest posts on local websites
Various local websites provide information about the locality, district, or city. Try getting a guest post on those websites and linking yourself or your business website towards it.
Search engine craves quality content, and if you provide high-quality content on good domain ranking websites, the search engine tends to show your websites in the results.
4. Reclaim lost links
Websites tend to change over time, and so do the various pages and the content on them. Try to keep a track record of the links targeted towards your website.
Recover various lost links by redirecting those pages toward your new pages. One of the best ways to do this is through the ahrefs tool and its referring domain feature.
5. Add various internal links
When targeting local SEO, your website must provide information relevant to the locality. Thus it automatically makes it a local website. Make sure to add relevant internal linking on all your pages, create a powerful site map of the website and submit it to google.
This will help get all your pages indexed and help create a better authority and relevance in the local market.
6. Provide free testimonials to other businesses
Leverage various business relations by providing testimonials to other businesses and, in return, ask for a free backlink towards your website. This enhances professional relationships and creates a better local SEO standing.
Statistics state that around 70% of consumers keep looking for social proof about the local business before engaging with them. Thus, it is good to get other companies to talk about you.
7. Get Social Bookmark Links
This tactic is tricky and works best when combined with a larger link-building strategy. The idea behind creating social bookmark links is to increase page authority.
Look for various social bookmarking websites and start creating accounts on them. Every new page should include original, relevant and authentic business information so that the business owners can gain the advantage of the social bookmarks.
However, the high use of social bookmarking decreases the domain authority. Thus it needs to be done in moderation.
8. Lead the authority with various wiki links
Wiki links are probably among the most helpful and valuable local link-building strategies. As Wikipedia has a high domain authority, having backlinks from Wikipedia boosts the entire domain and page authority.
But creating a page on Wikipedia requires a lot of research, building authoritative content all over the Internet, and generating authentic digital footprints.
Moreover, the real challenge with this strategy is to keep the backlinks alive as the moderators keep evaluating the page. Whenever they find any content irrelevant, they delete that content or maybe delete the entire Wikipedia page.
9. Reverse engineer your competitor’s links
The primary idea behind creating the website is to provide value to your customers and constantly strive to gain niche authority. Another way to do this is to analyze the competitor’s backlinks and how you can use these backlinks to gain an advantage.
The key is to analyze the competitor’s high-quality content and superior authority links and replicate them to your website. But keep in mind to steer clear of any spammy links that might harm your website.
Conclusion:)
There are various other plans of action that one can follow to boost the local backlinking.
- Collaborate with local influencers
- Run Facebook ads to gain more exposure and links
- Write gated, high-quality e-books
- Leverage the power of the alumni links
- Create local meet-ups to gain more exposure
- Get featured in local clubs
Thus, creating local backlinks requires a very detailed strategy of Its own. Indeed, local link building is an essential part of the overall SEO strategy for small businesses to thrive in this competitive business environment.
Thus, include the strategies that work for your industry and business and make the most of them.
Read also:)
- How to Create Backlinks for Website: A-to-Z Guide for Beginners!
- Top 10+ Best Free Backlink Checker Tools (See Any Website Links)
- What is Web 2.0 Backlinks & How To Create Web 2.0 Backlinks (For Free)
So hope you liked this article 9 Local Link Building Strategies for Your Website. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below, thank you very much for reading this article.