5 Questions For Your Link Building Agency: A-to-Z Guide!

‍In this article, I am going to tell you 5 Questions For Your Link Building Agency. so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.

Since the birth of Google’s PageRank algorithm in the early 1990s, link building has remained a tried and true SEO strategy. Digital marketing practices are evolving to prioritize social media commerce platforms and incorporate the use of AI, but building links is still one of the most efficient ways to organically elevate your company’s online presence, establish Google ranking results, and generate leads.

But the key to reaping the rewards of link building is working with an experienced and well-established agency that knows how to navigate the changing SEO landscape. This is easier said than done, particularly if you don’t have much experience in the digital marketing space – that’s why I’ve developed 5 questions to ask a potential link building agency to help tell the black hats from the white hats (more on that later). 

Link Building Agency

Today’s article focuses on the same, i.e., “5 Questions For Your Link Building Agency” The articles entail each bit of information necessary for you to know.

Let’s get started!✨

What Is Link Building? 

So, what is a link and what does it mean to build one? Put simply, link building (also known as backlinking) is the process of acquiring hyperlinks from other websites to your own website. The practice of link building is an important aspect of search engine optimization (SEO) as search engines like Google use links to help determine the relevance and authority of a website. 

Picture this; You find a piece of credible and valuable information to share with your friends. Your friends then share this with other friends, and the cycle continues. This process is similar to backlinking. Google’s algorithm sees pages and websites with similar interests sharing links to crossover pages and interprets these pages and the content they contain as being trustworthy and high-quality. The more high-quality links a website has, the more likely it is to rank higher in search engine results pages (SERPs). And a high SERP can help increase visibility, traffic, and conversions for your website. 

5 Questions For Your Link Building Agency!

Now you’ve got an idea of what link building is, let’s talk about what you need to ask a potential link building agency.

1: What Does a Good Link Building Strategy Involve

Identifying link building strategies that serve their purpose is the best way to ensure you use an effective method that generates good ranking numbers on Google. However, it’s important to note that backlinks should be acquired ethically and responsibly, as search engines can penalise websites for using manipulative or spammy tactics, so understanding how an agency practices link building is essential. 

These two approaches to link building strategy fall under the umbrella of white hate SEO and black hat SEO. White hat SEO is the ethical way of optimising your site to adhere to Google ranking and focus on a human audience. In contrast, black hat SEO violates optimisation and relies on manipulative tactics that result in quick wins.

So when you ask what good link building strategy involves, you want the response to mention we optimize content with grey hat SEO, which we do by including relevant content with links and references that have the context to your writing, website, and articles whilst including transactions involved with the webmaster or blogger for quicker results. 

2: How Will You Adapt Your Link Building Strategy to My Industry

Finding your place within the industry you want to reach is essential to link building. Each industry will have a slightly different approach due to differing marketing factors such as target audience, demographics, and content types. So you want to feel confident an agency will go above and beyond to ensure they understand your industry and how to filter in different factors to help you stand out. Hopefully, the response goes a little like this: 

“One method we use is assessing relevant content and social authority posts. When using this method, we find content within your respective industry that websites are already linking to, ensuring we can identify the industry’s top-performing and most reliable content. 

From here, we can use these topics as inspiration and tailor your page’s content based on these findings. Of course, the intention here is not to copy what is already out there but to offer unique perspectives and add to topics gaining traction, helping you find your place within your industry that generates growth.”

At the end of the day, you need a link building agency with the SEO knowledge necessary for devising an action plan that helps you gain valuable backlinking within your industry, ensuring you generate more leads and attract the traffic you need to grow your online presence. 

3: What Role will Content Play in My Campaign

Link building campaigns must align with your business goals and brand identity, so keeping your content to a similar standard is essential. With backlinking, having high volumes of relevant industry-related content on your site will take your page from being a credible source to a force to be reckoned with. 

Content plays a significant role in your reputation, and high-quality content will ensure you come across as a credible source. This credibility goes hand-in-hand with Google’s EEAT algorithm update, standing for experience, expertise, authoritativeness, and trustworthiness. 

The experience was the latest addition to the update and ensures that content quality can be assessed by the source having first-hand experience in the topic. Therefore, an agency must tailor its content to indicate a credible level of experience that aligns with backlinking.

Google’s algorithm update is just one element impacting SEO and link building. One of the most impactful contributions is AI, with tools such as chatgpt statistics. ChatGPT is an open AI chatbot programmed to interact with users and is changing how searches are performed. You can write content using the AI chatbot.

Google spam policies are in place to prevent users from ranking high if they have violated the guidelines. Implementing these policies ensures the highest ranking content fits with the EEAT algorithm, pushing the best results to then be backlinked. 

So when you ask question number three, a link building agency that wants to stay in Google’s good books will ensure the content included in your campaign aligns with everything mentioned above, ensuring you have high-quality content that follows Google’s guidelines, giving you the best chance of ranking.

4: How Long Will it Take To See Results

It’s important to note the results of grey hat SEO and link building and SEO will take time to show, so a potential agency may not be able to give you an exact time frame. I always encourage clients to see their link building campaigns as a marathon and not a sprint. With the right approach, you can go beyond just creating backlinks and develop a thorough roadmap to guarantee growth that secures rankings and generates traffic. 

However, the link building experts should consider your brand and current success to devise a plan of action that aligns with these attributes. So when discussing the timeline of results, the response should sound something like this:

“We must take time to consider various elements of your business and online presence before link building to your website to ensure we can establish long-term results that make an impact. 

There is no set amount of time to measure your website’s or online content’s success. Still, within a few months of consistently publishing SEO-optimised content relevant to your industry and following EEAT policies, there is a high chance that your content will start ranking, and link building will become more apparent.”

Working with the right link building agency and playing the Google game long term will drive these results through the reliable roadmap whilst ensuring the optimised content gets your branding across without losing sight of your end goal.

5: How Will You Track The Performance of My Link Building Campaign 

At the end of each order, most agencies will provide a link building report outlining the strategies and type of links they’re using for your website. It’s important that any performance tracking is collaborative and transparent to ensure you have confidence in how your campaign performs. 

There are a number of key performance indicators used to measure the success of an agency’s strategies, such as search ranking fluctuations and targeted keywords. 

Growth indicators can come in the form of website traffic, showing a clear correlation between your SEO-driven backlinked content and the reach your page is receiving. Another indicator to ask about is keyword rankings which show growth in the keywords your content has been using to rank on search engine results. 

Whilst performance tracking will differ between agencies, the right one for you should be committed to sharing your results at every step of the way, helping to identify what is working for your site and what isn’t. 

However, a grey hat approach is implemented to ensure your page has long-term results without the lengthy waiting times that an exclusively white hat approach takes. Therefore, performance tracking should be available within the first few months of your campaign. 


Link building in 2023 is becoming more about being a credible and experienced source. Your online presence needs consistent content that expresses your experience and expertise aligned with Google’s guidelines.

To implement good link-building strategies, an agency must know how to make Google happy. Some companies haven’t yet achieved this, resulting in black hat SEO and AI-driven content that doesn’t fulfill the credibility of Google’s EEAT policies that must be followed to rank efficiently. 

Asking these 5 questions can increase your chances of working with an agency that understands how to stay in Google’s good books. With the right strategy, your online content will come across as reliable, which can result in more backlinking, more reach, and eventually higher search engine rankings. Additionally, you can be prepared for Google’s guideline updates, which are becoming increasingly frequent.

So, what are you waiting for? Connect with a link-building agency and get started with a strategy today that will jump you into Google’s good books.

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