Are you the owner of a Shopify store? So I will tell you about 6+ Tools That Can Help in Shopify Email Marketing, so if you want to tell about them, then keep reading this post today. Because I am going to give you complete information about this, so let’s start.
As you all know, Shopify is a Canadian multinational e-commerce company. Using which you can create your own online e-commerce platform/store. And you can easily sell your goods online.
But imagine how great it would be if you could sell your new products to your new customers/website visitors. Yes, you can do this. But for this, you have to collect email on your Shopify store. And then they have to approach the purchase of their new product through email. Just like people do you on email. This is Shopify email marketing
But now if this question is coming to your mind, how to do Shopify email marketing. So let’s tell about this about 6+ tools, which will help you in Shopify email marketing.
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6+ Tools That Can Help In Shopify Email Marketing!
Guys, If you’ve built your new e-commerce store with Shopify. Now what? How do you get people to visit and check out all your products? Well, there are a few ways, but one surefire way is email marketing.
Email marketing is an effective marketing channel, which allows you to tap into your existing customer base, attract new customers, and ultimately helps your business grow. If used right, it is even one of the most cost-effective marketing channels too.
Yes, email marketing is an integral part of any business, but managing email marketing campaigns can be time-consuming, isn’t it?
And there’s where the email marketing tools and services come into play. The email marketing tools can help you do all these jobs in less time, with better results. They offer varying degrees of automation, and email personalization to keep your emails on-brand and have delivered excellent results to other online retailers.
Does Your Shopify Store Need An Email Marketing Tool?
Shopify indeed offers a built-in email marketing solution, which is nice. But, what if you need to send a customized email to a list of 100,000 contacts? Shopify’s built-in email marketing solution is not that advanced to help you in such situations. Hence, the use of email Marketing tools becomes apparent if you want better results.
Some important features offered by email marketing tools:
- Robust Sync: One of the most important features that email marketing tools offer is they easily sync the contacts, purchase history, reports, etc., with Shopify and help you get a seamless experience.
- Automation: The Email Marketing tools feature automated campaigns such as abandoned carts, purchase confirmation and cancellations, etc., that always help you boost your sales.
- Reports: When you invest in your Email Marketing tool, you must want to know how much revenue each email generates. Hence, all of the tools listed below can give a complete report about how your emails are working.
Okay, email marketing tools are great. But, there is a vast ocean of such tools. Which ones are the best?
Here we are with this blog, which will let you dive into the top 5 best email marketing tools for the Shopify store:
1. Retainful
Retainful is a much-needed Email Marketing Automation platform that can help you recover abandoned carts, increase customer engagement, loyalty & generate more sales. Convert your lost sales into revenue with Retainful.
Recover abandoned carts by sending a series of cart recovery emails automatically. Send automated emails to Thank, Win-back & Welcome customers to increase engagement. Interact with customers at every step of their journey. Send Next order coupons to encourage customers to return & boost your retention rate. Run a customer referral program to acquire new customers cost-effectively & increase WOM sales.
Launch your automated email campaigns within minutes with the help of our Pre-built Workflow templates, Customer journey builder, Pre-built email templates & start engaging with customers.
2. Omnisend
Omnisend ranks first on our list and is one of the most popular email marketing tools. It is a powerful tool that integrates with Shopify seamlessly, allowing you to send automated emails to your customers without ever having to leave your Shopify dashboard. Thanks to Omnisend’s simple drag and drop email builder, you can create beautiful emails in minutes and use them to promote your products, collect customer feedback, and much more.
The tool provides the ability for users to send messages instantly to their email lists and track their progress in real-time. Plus, it even allows you to send push notifications, Facebook and WhatsApp messages, SMS, etc.
Pricing Structure:
3. Respona
Respona is one of the most efficient influencer outreach and link building tools that combines personalization with productivity. This tool helps users reach out to relevant bloggers and journalists in their niche. The differentiating factor is that users are able to find the opportunities and contacts all within the platform, instead of having to use various different paid tools. Respona’s platform is very simple to use to such an extent that there are only four major steps in creating a campaign.
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4. GetResponse
GetResponse, ranking second in our list, is a great tool to track your Shopify email marketing campaigns. It is a simple and powerful email marketing platform used by more than 1.8 million customers from all around the globe.
GetResponse packs up some essential features like excellent email marketing automation, with some crucial features like landing pages, webinars, and CRM. You can check this in-depth GetResponse review here that explains all the features in detail. With this tool, you can create, design, send customer emails, segment your lists, track your campaigns, and view reports.
The only downgrade with this tool is that it automatically sends opt-in emails to customers by default, sometimes irritating. But that can easily be turned off in settings.
Pricing Structure
5. Aritic PinPoint
Aritic PinPoint is a full-stack marketing automation platform for growing business having landing pages, lead scoring & tracking features with CRM & Social integration.
With PinPoint, you can build customized landing pages using the landing page builder feature. Other features like lead scoring, lead tracking, lead nurturing,gives a better insight into user behaviour and actions. Features like email campaign management, email campaign automation, marketing campaign builder, a/b testing, website tracking features with marketing file and library management lets you push your users to the end of the marketing funnel: Sales.
This automation tool is surely going to be perfect for your business. Try this simple yet powerful tool for all your marketing needs.
Pricing Structure
6. Drip
Drip ranks third in our list, and it’s something special than the other service providers. Only a few services offer automation regarding the minute actions taken by the customers, like their orders, cancellations, viewed products, etc., and Drip is one of them. This tool even helps you get an insight into their favorite brands and how much they are spending on them. Thus, it enables you to understand the customer’s choice and helps you approach them accordingly.
The best part about this tool is the ease of automation processes. It’s customizable, and you can create it totally according to your flexibility. Or, you can even use the pre-built email templates.
Note: Keep an eye on the number of subs, as it automatically shifts to the higher plans if the subscriber limit goes up.
Pricing Structure
7. Active Campaign
Coming next on our list, Active Campaign is another famous Email Marketing tool among Shopify merchants. This tool packs many vital features and is best known for its easy-to-use interface.
Adding any product to your products becomes easier with its cool drag and drop features. It also comes with conditional email formatting to approach different customers with products and deals according to their likings. Plus, the tool even offers top-of-the-shelf advanced automation options so that you can design your emails according to your flexibility.
Furthermore, this tool comes with Active Campaign CRMs, dynamic segments, taggings, and necessary integrations like Zapier, Revenue Conduit, and more.
Pricing Structure
8. MailerLite
Last but not least, Mailerlite is another easy-to-use and affordable email marketing tool for Shopify merchants. Hence, it’s always recommended for new startups who don’t know much about these email marketing tools and have a low budget.
The best part about this tool is its robust sync with Shopify. It easily syncs up all the contacts from Shopify and creates customers-history based on different segments (New customers, existing customers, etc.). Plus, it offers great flexibility in adding products to emails, making most of your work easier.
The only downgrade we found is the limitation in automation programs. You can only create automation for different segments of product purchases(first purchase, repetitive purchases, etc.).
Pricing Structure
Conclusion!
Shopify is a great platform to run your digital store, and the use of email marketing can quickly help it reach new levels. However, Shopify comes with an inbuilt email marketing solution that never seems enough. Hence, the use of these tools always becomes obvious. Use any of the tools listed above, and it can make your work much easier than before.
And how to create a Shopify store/website. So for this, you watch this video. And now if you want, you can also read this article.
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So, friends, you must have liked our article 6+ Tools That Can Help in Shopify Email Marketing. So if you have any question and suggestion related to this right now, then you can tell us in the comment box below. And thank you so much for reading this post.