10+ Social Media Marketing Predictions for 2022: The A-to-Z Guide!

Are you a digital marketer, then I will tell you about 10+ Social Media Marketing Predictions for 2022. So if you want to know about it then keep reading this article completely. So let’s get started.

The digital world is rapidly turning out to be a place with everything you would want and find in a mall. Shopping, eating, hanging out, and activities that require leaving the house can now be done without getting out of bed in the morning.

What was meant to be a mode of entertainment has transformed into a platform for marketers to connect internationally. Statista reveals that over 91.9% of U.S. marketers in companies with more than 100 workers were expected to use social media for marketing. It has proved to be an effective method, as there have been 80 million online consumers in the U.S, a 30% increase from the previous year.

The COVID-19 pandemic made its impact on how we consume and live everyday life, and businesses took advantage of this by considering our habits in structuring their business models. Yet, with online marketing becoming a battlefield, how can current and aspiring online marketers and advertisers be able to outwit their competition?

Social Media Marketing Predictions for 2022

Marketers and advertisers should start leaning towards creative automation, which uses technology to generate vast forms of media (art, music, video) and put forth quality and consistent content. It is predicted that over 90% of large companies will shift toward RPA (Robotic Process Automation) as it minimizes labor force – an issue observed in Covid-19 – and makes the output more digitally inclined.

So, with all these in consideration, what are the things marketers must be aware of to make the right decisions?

10+ Social Media Marketing Predictions for 2022:

So without wasting any time let us quickly get complete information about 10+ Social Media Marketing Predictions for 2022 step by step.

1. A continued surge in eCommerce

Let’s face it, eCommerce is the future, and the future is now. In the U.S. alone, 44% of eCommerce sales grew in 2020, making up a total of 21% of all retail sales. This shows a rapid shift of consumer preference, and with automation making costs decrease and sales increase, the wise choice is to jump on that eCommerce bandwagon.

Of the many advantages eCommerce offers, some of them are:

  • With the growing inclusion of AI (Artificial Intelligence), being able to identify shopping habits and trends from consumer browser history makes it so that it is easier to map what your customers are looking for. More so, the existence of chatbots in certain shops has proven to be effective in convincing consumers to purchase, with 1 in every 5 consumers willing to buy from offers made by chatbots. 
  • AR (Augmented Reality) is steadily being implemented into online shopping as customers demand a first-hand way to visualize their purchases. The new technology will allow them to see the item they desire in their homes or wherever they intend it to be.

2. Facebook/Metaverse

Facebook was once the dominant player in the social media world. With its first billion users coming in 2012 and now sitting at 2.80 billion people, digital marketers could not help themselves from taking this bull by its horns.

With most of its users logging on it every day, in effect becoming the largest interconnected network of people in the world, an opportunity is brewing for Mark Zuckerberg and Company, and some innovations he has for the future are:

  • AR Development is one of the CEO’s initial plans for his Metaverse project, hoping to integrate interactive tech such as wristbands controls for overlay.
  • Facebook is often criticized for how it handles its algorithm and what shows on users’ newsfeeds, often having a negative effect on children and creating political rifts. To this, we can expect a response from the company not long from now, with talks of adding an option for users to optimize what appears on their feed and block out topics that they do not want to see on the platform.

3. Twitter

For the past few years, Twitter has aimed to add more features to their app but have failed to sustain consistency and quality. One such example is the Twitter fleets, which were unable to garner the same popularity as the versions that Instagram or Snapchat had, essentially becoming a joke to Twitter users and the internet community. By August of 2022, it was already set to be shut down, not even reaching a year of functionality.

With this setback of quality, the company has a few plans in mind:

  • Twitter is looking for a way to monetize creators on the platform, possibly from their tweets or through streaming. Ticketed spaces are also a concept they are toying with, allowing users to set prices to charge for exclusive audio spaces.
  • Twitter aims to enhance user experience with twitter blue, a subscription that gives users features that other casual, non-subscribed users do not have access to. It follows monthly payment, and the feature includes being able to undo retweets, which is a feature that users have been persistently calling for, and color theme, which allows users to customize their UX display.

Reasons to Market on Twitter?

Using Twitter to market your brand is a solid idea due to the setup of the interface. It’s a direct social network that can help you increase your engagement. If you have a brand, it’s better to increase the dialogue on your Twitter page. Here are some reasons to market on Twitter.

1. Using Tags for Better Engagement

While some people prefer buying Twitter followers, others want to tag them directly to their posts. You can increase the back-and-forth dialogue between you and a potential customer by having them in your post. They’ll get a notification from the app or go right to their site to see that you included them on a Tweet.

It encourages them to reply to you and keep things going. If you’re marketing a product, it’s a solid method to get immediate feedback on it. Additionally, you can create hashtags at the end of your Tweet. and use the Twitter hashtag tracker to optimize and track results.

It works well when someone’s searching for a specific term. It can make your posts more relevant because you’ll see the impressions and clicks rise. Think about this as you begin to develop a sound Twitter profile for your products. However, many users find it very challenging to get the target audience. So very often they choose to buy Twitter followers on EarthWeb or from other sources to get rapid boosting.

2. Automating Your Posts

Use an app to help you automate Tweets to save time. You might have a few blog posts that you want to have in your Tweets throughout the week. You can write different lines ahead of time to help you manage things.

When you have a schedule of posts, it gives you more time to create other content. Additionally, you can do this a few times throughout the day to help you reach a wider audience. You can monitor your posts to see which ones get the most engagement.

It’ll be a good experiment to see if people click on your blog posts or any products listed on your site.

3. Sending Direct Messages

If you’re following an influencer that likes your content, you might want to discuss business in a private setting. Direct messages (DMs) allow you to Tweet someone personally. Only the recipient sees your messages.

Even a customer who’s dissatisfied with your product can send you a DM to weed through all the tweets you may receive on your public timeline. Responding in a timely fashion shows that you care about the customer, not just the money.

4. Instagram

Belonging to the umbrella of the Metaverse, Instagram is one of the leading platforms for influencer engagement and online selling. The platform generates over $5.48 billion in ad revenue, marketers are becoming increasingly curious about the potential of marketing that Instagram possesses, and the company intends to capitalize on this.

  • Ecommerce: If there’s one thing that Instagram is good at, it’s showing things off. You can monetize art, fashion, video content, modeling, or anything on Instagram. Along with creating profit pathways for content creators on the platform, Instagram plans to incorporate real shopping in the app, such as product discovery panels in the main feed and creating a product search option.
  • Variable focus: With the rise in the popularity of reels, Instagram plans to give users the option of making the platform primarily show videos or reels. Simply, to make reels appear on the home screen. It would only be wise for Instagram to make the most out of what the consumers are logging in for, with the option of reverting to the original layout.

5. Tiktok

In just over two years, Tiktok’s meteoric rise in popularity has landed it next to the leagues of Instagram and Pinterest. It’s the go-to app for teenagers and young adults, with over 60% of users aged 16-24 in the United States. In just over two years, Tiktok’s meteoric rise in popularity has landed it next to the leagues of Instagram and Pinterest. Globally, it has reached over 154 countries and 75 different languages. What makes Tiktok so well-received is its relationship with influencers, as they even offer some money just for them to join the platform, but it is also known as a star-maker for some creators who found fame using the platform.

With users still very much invested in the platform, significant changes are coming to the app, some of which are:

  • TikTok needs to act fast to keep engagement with over a billion users. Users are heavily influenced by the big names on the platform, which they must also find ways of keeping on the app. With direct monetization being a bit difficult to implement, it must turn to a creator marketplace for creators on the app to create collaborations and sponsorships.
  • For TikTok, the customer is always. With the platform already expected to take over 2022 as the top form of social media, they must keep up with users who are becoming more demanding with each new trend that comes into fruition. They can only adapt to these recent trends by creating a creator platform to showcase top trends while focusing on what ads are popular.

6. Pinterest

Pinterest offers a unique user experience, focusing on fashion, DIY, and home aesthetics, with only an upwards slope towards monthly users with over 444 million monthly active users worldwide. A surge in downloads happened at the start of 2020, growing from 367 to 478 million users by the end of the 3rd quarter.

With usage not going down anytime soon, what are the ways that Pinterest plans to keep user engagement?

  • Pinterest plans to take a page out of TikTok’s playbook by implementing fast-paced user-to-user interaction with a new “take” option, which a user can utilize to interact with a given video in all sorts of creative ways. Moreover, it plans to integrate stories as well to enhance video content.
  • With Pinterest’s main attractions being food, fashion, and gardening, letting users live to sell on the platform is necessary. Being able to show how things are done in real-time, as opposed to videos and pictures, can allow users to monetize tutorials or even sell their products to other users.

Shifting our attention away from the social media platforms, other expected changes in social media marketing include:

7. A Focus on Micro-Influencers

Influencers all around are a big part of online selling; they help advertise and market products due to their fanbases, but recent indicators have shown an exciting change – that micro-influencers have a better following than mega-influencers. In TikTok alone, engagement rates for micro-influencers are at 18% as opposed to mega influencers with only 5%. This could mean good business for marketers and advertisers as micro-influencers would cost less but reaching a wider audience for their product. 

8. Taking advantage of FOMO   

People these days are experiencing a virus aside from covid-19, which they are not entirely aware of, and it is called FOMO (Fear of Missing Out). A study by Eventbrite showed that over 69% of millennials experience FOMO, which is a statistic that could prove valuable for marketers who are looking to profit from what is probably the largest demographic of social media users. FOMO is best captured through the features such as stories and reels, which are only available for 24 hours. Twitter and LinkedIn tried to jump on the trend with no satisfactory feedback. With limited video content being a big selling point, it is expected to be a big focus as we enter 2022. 

9. Youtube as a Social Media Giant

Facebook is considered the dominant platform for social media, but its engagement rate for an organic post sits at a mere 0.25%.

On the other hand, Youtube has over 2 billion active users today, with its primary feature being videos. We have gone on and on with how we are revolutionizing the social media world, and with Youtube’s vast reach, it could only be a matter of time before we see the next big social media.

10. Granular Personas and Targeting

Today’s big businesses will find themselves spreading their budget towards all available platforms, figuring out ways to manage these micro-segments. This means they need to adapt to interacting with specific customers and gathering data beyond name, age, and hometown. Marketers are beginning to ask more psychology-based preferences, favorite films, and even favored color palettes. And with the introduction of Creative Automation, gathering this amount of data will not be a hassle.

Conclusion!

Social media continues to transform itself every day. If you are a start-up in the industry or a veteran, you can be subject to eating the dust of your competition if you do not know how to navigate through the digital canopy. With all the things listed above, the best thing that any marketer on social media can do is enter the customers’ minds. So, keep yourself updated and trendy, and be sure not to miss out on anything.

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