10+ Essential Social Media Statistics: That's a Must For Beauty Business!

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Let’s be honest. The world has been taken over by social media. We can’t deny that social media has pervaded all aspects of our lives, from getting up to eating, shopping, relaxing, and sleeping, and it’s only gotten bigger since its inception in the early 2000s. Social media has been used by practically all businesses to reach their target audience due to its unique audience, and it has shown to be quite successful.

Keeping up with the latest social media statistics will enable you to generate better-targeted marketing content that will appeal to a larger audience. Here are ten of the most significant pieces of information about social media that beauty businesses should be aware of.

So let’s talk about these 10+ Essential Social Media Statistics without any time. So let’s get started.

Table of Contents

Social Media Users from Around the World!

According to current data, 9 out of 10 people use social media at least once a month, making up 57% of the global population in July 2021. In Canada, approximately 25 million people used social media in 2019, with that number expected to climb to 32 million in the next four years. A social media user can access up to 6 different social media networks in a single month. When everything is taken into account, the average person spends 15% of their life on social media. People actually spend a lot of time on social media, when you think about it.

1. Generations and Their Social Media Use.

According to a survey from 2021, women aged 25 to 34 account for 13%of all social media users in Canada, while men aged 25 to 34 account for only 12.7%. Most of the time, we presume that teenagers use social media excessively and that they will eventually make up the majority of social media users according to the most current statistics. To break it down further, social media is used by 48.2% of baby boomers, 77.5% of Generation X, and a whopping 90.4% of Millennials. While age is a considerable factor in social media usage, gender is also crucial. Female social media users aged 55-64 are more likely than male users in the younger age group to shop online, according to a new study.

2. Social Media and How Customers Use Them.

With social media’s growing popularity and the pandemic’s onslaught, 54% of social media users are actively surfing to discover what’s hot and what isn’t. As a result, in order to reach a wider audience, marketers must understand which social media platform to target.

3. Facebook, Instagram, and Beauty Enthusiasts.

Buyers are more likely to choose your brand or use your service if they are engaged with it, and more than half of all beauty consumers think that an engaging brand is a major influence on their decision. Approximately 63% of beauty buyers say they buy or try out goods they see on Instagram, while just over 50% of beauty shoppers say they buy products they see advertised on Facebook. Simply put, social media marketers should concentrate their efforts on Instagram and Facebook. So, to all the beauty marketers out there, make sure that the next time beauty aficionados are seeking the safest and newest treatment for vaginal rejuvenation Toronto, your products and services are available on Instagram and Facebook.

4. What Drives Social Media Beauty Trends.

Models have typically graced the pages of glossy publications for beauty businesses, but in the last year, models have been charged with creating their own content, editing it, and sharing it on social media. When models couldn’t deliver the material that beauty marketers wanted, they turned to a more varied and relatable social media influencer. So, what causes beauty trends and products to become so popular? According to beauty trends, almost every Instagram influencer has pushed consumers to a certain beauty trend in the previous two years, and 82% of female social media users believe social media is the ultimate driver in this scenario.

5. How Personal Experiences Affect Beauty Aficionados.

If a consumer, for instance, is looking for the best treatments for his calloused foot on social media and stumbles across a Footlogix distributor’s page. He notices testimonials, tags, and posts about how beneficial it was when he first views the page, and he is driven to do these things based on other people’s experiences. Recently, 48% of Facebook beauty shoppers believe they are influenced by other people’s personal experiences, and beauty brands frequently work with people and influencers who are trustworthy, honest, and relatable to show how the brand’s products or services have helped or improved their beauty regimen.

Instagram vs Facebook- What’s Better?

In the end, they’re both excellent for social media marketing. Interesting Instagram photos inspire 67% of beauty buyers to take action by purchasing, reposting, or sharing, while 64% of Facebook users act after discovering unique beauty content.

1. How Millenials are Influenced by Videos

Here, the answer is self-evident. When compared to adults aged 35-64, millennials are 20% more likely to watch beauty videos online. So, if you’re going to generate videos for the internet, make sure your material is suited to your unique target audience.

2. Mountains of Stories

How many Instagram stories do you think are posted every day? How many are there? 200,000? 500,000? Nope. You’ve got it wrong, and you’re not even close. Every day, Instagram users upload an astonishing 500 million stories! Imagine how many people will see your brand once you have a large number of active followers.

The Magic of How-To’s

When customers are stumped, they turn to the wonders of “how-to” videos. Beauty influencers and celebrities frequently publish films on how to create the perfect wing line or how to buy the finest foundation for your skin, and these videos persuade 45% of consumers to make that purchase. Of course, after they’ve been motivated by the “how-to” video highlighting your product that they’ve seen.

The Future of the Influence of Social Media for Your Beauty Business!

How can you get people to really transfer and enhance traffic to your beauty company’s website with these amazing quantities of social media statistics, how effective videos and social media postings can be on the consumer’s decision, and what role does social media play in SEO? Consumers will advocate for your brand as a result of the videos, blogs, photographs, and infographics posted or shared by you or social media users. As a result, your brand’s visibility will grow, traffic to your website will increase, and backlinks will be produced.

Although social media networks aren’t directly tied to bettering your SEO rankings, they do promote brand visibility, which you may achieve by using keywords. The question is, how do keywords and SEO related to one another, and where does social media fit into the picture?

When you post on social media using the keywords on your website or place them in a hashtag to gain popularity or use the keywords as captions on your posts and photos, you’re leading beauty enthusiasts, consumers, and the public to your website which will later prompt them to take further action and avail of that product or service.

When you optimize your social media accounts, you put yourself ahead of the competition, and as the popularity of social media grows, search engines will continue to use it to improve search results.

And if you want to get more details about Social Media Stats, then you can watch this video. And now if you want, you can also read this article related to it.

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