In this article, I am going to tell you 5 Tried-and-Tested Marketing Hacks to Find New Freelance Clients. so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it.
Are you an aspiring entrepreneur who’s recently launched a freelance business? Then chances are that your primary objective right now is to find new clients and gain traction.
This is a major challenge. Especially if you don’t have any contacts in the industry you’re trying to break into.
We’ve got your back. Here are five tried-and-tested marketing strategies to attract your first clients and get your freelance business off the ground.
Today’s article focuses on the same, i.e., “5 Tried-and-Tested Marketing Hacks to Find New Freelance Clients”. The articles entail each bit of information necessary for you to know.
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Table of Contents
5 Tried-and-Tested Marketing Hacks to Find New Freelance Clients
Sure, here are five marketing hacks that can help you find new freelance clients:
1. Build and Optimize Your Website
A first, fundamental step, to establishing your freelance business is to build your online calling card: our website.
This is your business’ online home – it’s where you highlight your portfolio, list your services and your pricing, and let clients know how to reach out to you.
The good news? You no longer need to be a tech whiz to build a straightforward but appealing business website. Thanks to WordPress, drag-and-drop website builders, and numerous free templates, anyone can build a website. All you need is a few YouTube guides, a weekend’s worth of time, and a few dollars a month for hosting.
A somewhat trickier aspect of building your business website is how to optimize it for search engines. Ideally, you’ll want to appear in Google results if someone searches for a freelancer in your niche.
That’s where search engine optimization (SEO) comes in. This is a set of practices you need to follow to win over Google’s algorithm. At its core, it revolves around integrating the right words and phrases in different parts of your website copy – keywords that potential clients will use in their searches.
Sounds complicated? With a little practice, it’s not. Plus, there are tons of straightforward tutorials by SEO experts out there to help you truly optimize your site.
2. Start Guest Posting
Next up, you should promote your freelance business by leveraging other people’s audience. Specifically, you can do so by guest posting on sites that have a large following of people who might be interested in your services.
Not only does guest posting give you instant exposure to a large number of potential clients. It also firmly establishes your expertise in your niche and proves to people that you know what you’re talking about.
Say you’re starting a bookkeeping business as a freelancer. Look for industry publications and popular blogs in the financial niche – or blogs aimed at aspiring entrepreneurs and small business owners. Check which ones are accepting guest contributions, then pitch a suitable topic: admin mistakes new entrepreneurs need to avoid, a comparison of bookkeeping tools, and bookkeeping workflows that boost small business productivity.
Chances are, someone will read your piece, be impressed, and reach out.
3. Harness Social Media Platforms
Another marketing strategy for your freelance business that has proven useful in recent years is to harness social media platforms. Exactly which platforms are right for you, though, depends on your niche and your target audience.
Are you trying to draw in younger Millennials and Gen Z? Then TikTok and YouTube are a great place to start.
Or does your target demographic consist of members of Gen X and above? In that case, you should focus on LinkedIn and Facebook.
In any case, you need to choose the social media platforms you want to leverage carefully. Creating content, posting regularly, and engaging with your audience all takes time and effort. Make sure to invest these resources only in platforms that can yield the largest benefits for your freelancing business.
4. Build Your Portfolio, Encourage Word of Mouth, Network
Finally, a key strategy to promote your business is to build your portfolio and, at the same time, get some good word of mouth and start networking.
As a freshly minted freelancer, you’re unlikely to have a lot of projects under your belt that you can showcase to potential clients.
One way to get some experience is to offer your services at reduced rates, or even for free, to people in your circle of friends and family or your wider community. What do you get in return? A great portfolio piece to highlight on your website and social media, a great testimonial, and fantastic word of mouth.
Plus, this allows you to forge some connections that can come in handy later on, and to start building your professional network.
Conclusion:)
Getting your freelance business off the ground is a challenge initially. By following the strategies above, you’ll be able to find your first clients, establish your online presence, and thrive as a new freelancer.
Read also:)
- 5+ Best Tools for Freelancers: A-to-Z Guide for Beginners!
- How to Freelance as a Web Developer: A-to-Z Guide for Beginners!
- How to Become a Freelancer in India: A-to-Z Guide for Beginners!
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