In this article, I am going to tell you 4 Ways to Add Videos to Your Newsletters. so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
Video is an effective element email marketers use because it’s engaging and entertaining. In fact, 86% of brands use videos as part of their marketing strategies.
When you combine the effectiveness of videos with newsletters, your email marketing becomes more powerful and profitable.
However, some email apps don’t support the embedding of videos. As a result, your recipients won’t see your videos in their emails, or your email may be sent to their spam folders.
The good news is that there’s a way to embed a portion of your video in your newsletter for recipients to click through and see the rest of the video.
Today’s article focuses on the same,i.e, “4 Ways to Add Videos to Your Newsletters” The articles entail each bit of information necessary for you to know.
Let’s get started!✨
Table of Contents
4 Ways to Add Videos to Your Newsletters!
Let’s look at four ways to do that.
1. Use an Email Marketing Tool
Using an email automation tool to add a video to your newsletter is one of the simplest ways to do so.
Using a tool like Sender, you’ll only need to sign in to your account and craft an email. You’ll then see a video block on the left side of your screen on the email editor.
Drop the block into the email, then click Save & Continue once you finish.
2. Use a GIF of the Video
Another simple way to create the illusion of video in your newsletter is to use an animated GIF.
To do this, design a GIF of the existing video. In this example, we’ll use a YouTube video by Ahrefs.
Go to Imgflip.com, then copy and paste the URL into Imgflip directly.
Once you’ve copied and pasted the video, you’ll see a popup with red and green triangles that will enable you to select where to begin and end your GIF. After, click “Generate GIF.”
Click “Download .gif” once your GIF is generated.
Next, craft an email and add the GIF. Then, add a call-to-action (CTA) with a link to the full video.
Ensure the video you want to send is engaging, compelling, and adds value to your email recipients.
3. Use an Animated Play Button
For this example, we’ll use the same Ahrefs video. However, we’ll pause the video and screenshot that section rather than copy the URL.
To add a play button to your screenshotted image, go to Add Play Button to Image website and upload your image.
Select the play button design you want and click Create Play Button Image. Then, click on Download Image.
Next, create an email and insert the image with the play button. After that, highlight the image and copy and paste the link to the complete video.
Ensure the video automatically plays, so the recipient doesn’t have to click on it twice for it to play.
4. Embed the Video Using HTML5 Code
If you have some technical knowledge and are comfortable with HTML, you can embed videos in your newsletters using HTML5.
Not all email software support playing videos directly in the inbox. For example, email apps like Outlook, native iOS, and Apple Mail will allow subscribers to play your video within the email. But others, like Android devices and Gmail, will show a fallback image.
Therefore, this strategy may not be the best since you may use code that many of your recipients’ email clients don’t support.
Instead, we recommend using one of the three strategies above to ensure all your subscribers see your videos.
Email Best Practices for Using Videos in Newsletters
Now that we’ve covered how to add videos to your newsletters, let’s look at the best practices to help you get the most out of your video email efforts.
Since audiences and situations vary, use A/B tests to determine what converts better.
Also, once you’ve created and sent a compelling video, you’ll want to measure the results to understand how effective your video is in accomplishing your marketing goals.
Here are some metrics you can use:
- Play rate
- Click-through rate
- Social sharing
- Conversion rate
- View count
- Engagement
If your video is underperforming in some areas, these metrics will point you in the right direction and help you make the necessary adjustments.
When recipients see “video” in the subject line, they’ll know they’re in for something special from you. In fact, according to MediaPost, when marketers used the word “video” in their subject lines, open rates increased from 7% to 13%.
So, when A/B testing your subject lines, try including “Video” to see its effect on open rates. Use brackets at the beginning or end of the subject line to make it clearer.
For example,
[Video] How to Find Someone’s Email Address in Seconds.
Vs.
How to Find Someone’s Email Address in Seconds
Another important practice to always follow is to write some words to introduce your video since an email without text will look spammy. The email copy should convey your message independently, in case the video doesn’t play on the recipient’s device.
Also, most people watch videos with the sound turned off, so ensure your video has captions so viewers watching in silent mode can understand the message.
Your email and video must have a clear CTA to direct recipients to take a specific action. A CTA in the video will ensure subscribers know what to do next, even if they don’t return to the email after watching the video.
It’s also an excellent way to determine if you’ve chosen the right video for the overall message of your newsletter. If the CTA in the video doesn’t match the intended CTA in the newsletter, you may need to realign your campaign concept.
Conclusion:)
Video is powerful. It allows you to communicate clearly, cultivate genuine customer relationships, build trust, and distinguish yourself from the competition.
Whether you use an email marketing tool, an animated GIF, an animated play button, or HTML5 code, you’ll feel the power of video in email marketing.
About the Author:)
Skirmantas Venckus is a writer by day and a reader by night. He hates talking about himself in the third person. He is also the growth hacker at Sender.net – the email marketing provider that is focused on user-friendliness, affordability, and utility.
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