Are you a developer? Want to know more, What is an API? How to Use This To Build SEO Tool, then keep reading this post today. Because I am going to provide you complete information about this. So let’s get started.
As you all know, the full name of API is Application Programming Interface. And using it, you can create many types of software, websites, applications and tools. And thousands of developers are also using the API
But as you all know, SEO tools are in high demand in today’s time. Because you need a lot of SEO tools to rank on search engines. That is why if you develop your own SEO tool, then think how good it will be.
So if you also want to know the same thing, “What is an API? How to Use This To Build SEO Tool”, then let’s know about it.
Table of Contents
What is an API?
Everyone understands how troublesome and tidy things can become when everything is operated manually on a website. The effort of updating, entering, and monitoring proper entries into the website is a good enough reason for wanting an API for your website. Especially with the ongoing demand for better user experience and interface that’s constantly growing, it has become more important to focus on that than manually checking on the website data. This is when APIs come into the picture. They help you reduce time consumption and improve efficiency.
Now, we’ve discovered how important APIs are for today’s world. Let’s get started and dive deep into understanding more about API and how to use it.
1. Understanding APIs
An API (an acronym for Application Programming Interface) is simply an interface that allows different software to communicate. It will help you automate various tasks, like keyword research, on-page SEO, and much more.
You’ve built an eCommerce store, and you would love to add on some products which are solely available on amazon. Now, you can either spend the whole day writing down product names, prices, entering them in your eCommerce store or you can build an API, especially for your store. With the help of API, you can send a request to Amazon API, requesting for data that you require. Then, you can return that data to your website, and the API will automatically update it.
Building an API has not only saved your efforts for updating and typing data entries the whole day on your store but also made it easier for you to add on different APIs in the future. All of it without a single manual input.
There are few amazing sources of APIs which have been listed over hundreds of APIs. They are updated regularly and every entry is up to date. Programmable Web is one of them.
2. Identifying The Ideal API
Below given are the top 4 ways that will help you find out the ideal API that you may need for your own website.
- Timestamping
People use SEO API majorly to collect data that’s up to date. It’s important to choose an API that allows you to turn up requests under a particular time frame. This will allow you to request data exactly from the last time a request was sent.
- Volume Of Request
The more capable your API is of handling requests, the better it is. Few APIs have limited requests for each day. On the other hand, some of the APIs have parallel limits. This means that you can only send out an etiquette number of requests at a time. It’s preferred to choose an API that offers a larger number of requests.
- Speed
Speed is an important factor. You should look for an API that can cope up with fast-changing data on the website. It will help in avoiding any backlog and keep your data up to date.
- Good Documentation
An API that is documented properly is much easier to use than one that’s documented poorly. It’s a crucial element while choosing an API for your website.
3. Building A SEO Tool Using API
While the SEO software market is filled with many options for building SEO tools for SEO analysis, pay per click campaign monitoring, keyword rank tracking, etc. So, it is quite hard to create an SEO tool that can compete with the same amount of data that they have.
For SEO data, you’ve any of two choices; either subscribe to a third-party solution or create one for yourself. Finding a third-party solution like API is probably the most efficient solution for creating your own SEO tool.
4. Deciding The Type Of SEO Tool To Develop
Before you start with the framework and everything, you need to identify which type of SEO tool you wish to develop. There are four primary utilities that include:
- Keyword research
- SERP monitoring
- Competitor analysis
- On-page audits
However, you may think of including all of it in one single software. Bring a beginner, it is actually preferred that you try to scratch as many features as you can.
Architecture
After you’re done figuring out the data source and type you’d love for your SEO tool. It’s the correct time to decide which architecture model it should be based upon. For beginners, it’s preferred to choose a few simpler elements in the initial period.
The elements used in the architecture are basically functionality your tool should include along with the scale of your application. It would be great to analyse how much time and cost that’ll be required for its deployment.
Database Management System: A management system is a must for every piece of software. In the case of SEO, data from API is stored inside DMS. However, choosing a data management system totally depends on the scale of the app used.
Web Framework: The framework used in the development of the API is crucial and can cause a lot of changes. For example, you can use Codelgniter or even Laravel for PHP.
There are people who also develop software without the use of the framework. You can actually do that, all you have to do is write down all the logic by yourself. Using a framework not only increases the speed of the development but enhances its durability.
Development Environment: It’s crucial that you set up an etiquette environment for the development of your product. This will allow you to not only control the whole cycle of development but also test the project and fix the system bugs as well. While the environment of the development totally depends on the types of tools you’re using for testing your software. It is also advised to separate both the production and development environment.
Production Environment: The production environment is simply what the users of your software are operating with. It would be an excellent strategy to set up a DNS address specially dedicated to Google Analytics. It will help you analyse where your users are actually sourcing from.
Conclusion!
From on-page SEO to keyword research, having an API covers it all. Not only will your work be automated in between software, but also the additional space will help you put more effort into the user experience and interface. However, it’s important that you select the proper API for your website and then start working on it. Remember, there’s no API that fits for all.
And what is API. And how does it work. For this you can watch this video. And now if you want, you can read the article.
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So friends, I hope that you have liked our article What is an API? How To Use This To Build SEO Tool. And if you still have any question and suggestion related to this, then you can tell us in the comment box below. And thank you so much for reading this post