In today’s article, I am going to tell you What is better: OLX or Quikr? so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
The two biggest buying and selling platforms, have firm roots in the Indian marketplace but originate from different countries, Yeah, the competition and the name are the same for Olx or Quikr, but ever wondered which is better and how both companies got their foundation and financing?
The conflict between OLX or Quikr dates back a decade, but it is only now that it is becoming more intense. In the past three to four years, the online classifieds industry has experienced exponential growth due to factors like the growing Internet population, shifting consumer mindsets, aggressive advertising, and hungry investors.
After 2008, when both Quikr and OLX began to concentrate on the Indian market, the classifieds sector, which was previously mostly split between print classifieds and a few online companies, saw a significant transformation. Despite the fact that the OLX website was launched in 2006, its CEO, Amarjit Singh Batra, chose to study the industry for a few years before jumping in 2009. The classified market has evolved into a two-sided conflict over time. Players like Sulekha or ClickIndia are still around, but their market share and share of the mind have declined.
Because online classifieds are viewed as a “winner-takes-all” business, Quikr and OLX both assert that they are the industry leaders.
The network effect theory explains this in great detail, I.e, how online classifieds operate. It heavily favors the victor. Due to the size, Olx attracts more customers, which leads to more vendors.
However, OLX asserts that it has an 80% market share and is the industry leader in the consumer-to-consumer sector(C2C). Quikr uses a hybrid business-to-consumer (B2C) and business-to-business (B2B) approach. Only genuine customers may publish advertising under a C2C model, whereas corporations can conduct business with consumers on a B2C platform.
Table of Contents
What is better: OLX or Quikr?
If you know the differences it’s well and good, and if not, there is no harm. This article will help you to get to know all the differences that Olx or Quikr together possess.
1. Comparison at a glance
| OLX | Quikr | |
| Company Type | Incorporated | Private |
| Industry | Classified online market | Marketplace, Advertising, Rental Property, E-Commerce |
| Foundation Year | 2006, 17 years ago | 2008, 14 years ago |
| Founders | Fabrice Grinda and Alec Oxenford. | Pranay Chulet |
| Headquarters | Amsterdam, Netherlands | Bangalore, Karnataka, India. |
| Revenues | $1.281 billion | $1.5 billion |
| Subsidiaries | Avito, AutoTrader.co.za, letgo, Tradus, 321 Sprzedane, Autovit.ro, Domofond.ru, Fixly, Imovirtual, OLX Autos, Otomoto, Otodom, Property24, Selency, Standvirtual, webuyanycar.com | Zefo and Commonfloor |
| Website | www.olx.in | www.quikr.com |
2. Purposes
- Olx
The OLX marketplace is a platform for buying and selling services and products, including electronics, clothing, furniture, household items, vehicles, and motorcycles. According to reports, the site has 8.5 million monthly transactions, 25 million listings, 200 million monthly active users, and 11 billion page views in 2014.
In 2006, we saw the founding of OLX. Poland, Brazil, India, Indonesia, Portugal, Romania, South Africa, Argentina, Bosnia and Herzegovina, Bulgaria, Colombia, Ecuador, Kazakhstan, Peru, Ukraine, and Uzbekistan were among the countries where the OLX brand was operating in 2021.
In 2010 and 2014, the South African media conglomerate Naspers purchased a majority of OLX.
- Quikr
Bangalore, India-based Quikr is an online marketplace and classified advertising business. Pranay Chulet established it. There are postings for mobile phones, household products, autos, real estate, jobs, services, and education on Quikr in more than 1000 Indian cities.
Quikr is a free online marketplace and advertising platform that enables users to buy, sell, rent, or find anything in India.
Members of the community can use their website to buy or sell anything they need or want; find a rental apartment; sell their old vehicle, bike, music system, laptop, or furniture; advertise their small business; find a tuition class, or get a break as a model or actress.
3. History
1. Establishment
- Olx establishment
The business was founded by Fabrice Grinda and Alec Oxenford to serve as an international Craigslist substitute.
For users in the United Arab Emirates (dubizzle.com), Egypt, Bahrain, Saudi Arabia, Lebanon, Kuwait, Oman, and Qatar, OLX is the top classifieds website. Since J.C. Butler and Sim Whatley launched dubizzle.com in 2005, it has grown to be the most popular website for people to buy, sell, or find anything in their neighborhood. DubZilla is a subsidiary of OLX.
- Quikr establishment
In August 1996, Quikr debuted in India as Akshay Mote. Kijiji International, a division of eBay, was the owner of Kijiji. in.
After a venture investor from Mumbai named Matrix Partners India invested in Kijiji India in 2008, Kijiji India was split off from Kijiji International, reorganized as a separate business, and rebranded as “Quikr,” which was controlled by Matrix Partners and eBay Inc.
2. Finance
- Olx Finance’s
As part of its classifieds subsidiary, Naspers purchased a controlling stake in OLX in 2010. In 2014, Naspers raised its holding stake in OLX to 95% of the business.
In 2014, the social media platform Multiply and the classified advertising website Sulit in the Philippines rebranded as OLX. As of 2015, users of Ayos Dito were transferred to OLX due to the OLX and AyosDito merger in the Philippines. After obtaining funding from Naspers, Carousell purchased OLX Philippines in April 2019. Additionally, the acquisition offered OLX a 10% ownership interest in Carousell.
In Indonesia, OLX acquired Tokobagus.com in March 2014 and changed the domain name to OLX.co.id. BeliMobilGue in Indonesia changed its name to OLX Autos in July 2020. Johnny Widodo has been the CEO of OLX Autos in Indonesia since August 2019.
- Quikr Finance’s
Kinnevik, Matrix Partners India, Omidyar Network, Nokia Growth Partners, Norwest Venture Partners, Warburg Pincus, and eBay are investors in Quikr.
Quikr raised 20 crores in 2009. About $150 million was raised by Quikr in 2014, of which $60 million was raised in a round-headed by Tiger Global, in which a number of current investors also participated, and raised $90 million in an investment round led by Kinnevik. Quikr had raised $350 million in total from 7 fundraising rounds as of 2014.
3. Partnerships and Acquisitions
- Olx
In Indonesia, OLX acquired Tokobagus.com in March 2014 and changed the domain name to OLX.co.id. BeliMobilGue in Indonesia changed its name to OLX Autos in July 2020. Johnny Widodo has been the CEO of OLX Autos in Indonesia since August 2019.
In November 2018, OLX Cashyourcar, a partnership between Frontier Cars Group (FCG) and OLX in India, was launched. This was an offline extension of the OLX internet marketplace. In February 2019, OLX Cashmycar opened its fifty-first location.
The Naspers group’s Middle European classifieds in Romania, Bulgaria, Kazakhstan, Belarus, Hungary, and Poland changed their name to OLX in April 2014.
The Ukrainians categorized Slando in September 2014. Naspers and Schibsted established a joint venture in November 2014 to co-own OLX Brazil.
- Quikr
Quikr and Pepperfry have a partnership. In January 2016, Quikr said that it had purchased commonfloor.com, a real estate platform, and would be combining it with its real estate section, QuikrHomes. Quikr had executed five acquisitions for its real estate industry as of December 2017.
A recruitment technology business called Hiree.com was purchased by Quikr in July 2016. In 2017, HDFC stated that it would sell its subsidiaries HDFC Realty and HDFC Developers to Quikr India in an all-stock deal in exchange for a 3% share in Quikr India. The two subsidiaries’ respective stakes in HDFC were valued at Rs 357 crore.
4. Categories
- Olx
OLX offers advertising in 8 categories, including sales, community, classes, automobiles, real estate, services, employment, and matrimony (again broken down into a number of sub-categories).
- Quikr
Quikr has a lot of categories, around 12 to be precise. But all these are further simplified into a lot of subcategories. Some of these categories are electronics & technology, home & lifestyle, real estate, cars & bikes, jobs, services, and entertainment.
5. Accessibility
- Olx
OLX displays a comparable list and, furthermore, provides a gallery view. These may also be refined by region, locality, price, make (brand), seller type (individual or company), year of manufacture, mileage, and condition, giving you access to a wider range of options and, consequently, more pertinent search results.
- Quikr
The search results on Quikr are presented as a list that can be further refined by brand, area, locality, ad type (buy or sell), condition (used or new), individual/dealer posting, and ad type (buy or sell).
6. Availability
- Olx
OLX provides mobile apps for the following platforms: iOS, Android, Windows Phone, Symbian, and BlackBerry.
- Quikr
Quikr does not have apps for iOS or BlackBerry, but it does offer apps for Android, Symbian, Windows Phone, and Java (for feature phones). Numerous smartphones, like the Huawei Sonic, Micromax A85, and Nokia C2-03, already have the Quikr software pre-installed.
7. Traffic Wise
- Olx
On their website, OLX offered premium services, but they discontinued the paid listings a year ago owing to a lack of interest.
- Quikr
Quikr for real estate provides two different premium ad types: “Urgent” and “Top of the page.”
8. Features
- Olx
The Simpleness of Advertising Creation
Creating an interactive advertisement on OLX simply requires a few clicks and doesn’t take more than a few seconds. Simply visit the website and select the “Create Ad” option to get started. You must choose the category and sub-category of the item you wish to sell in the following box.
The product’s name, description, and photographs should be included on the next page, along with a variety of ways to get in touch with the seller. If everything was done successfully, all you have to do is press the button to publish your ads. Regarding your transaction, you may receive phone calls or text messages.
Simple User Interface
Because it only takes a few clicks to create an advertisement on OLX, even a small child could do it with ease. This is significant because a platform is useless without an effective user interface. In addition to the web-based interface, OLX’s dedicated applications also demonstrate the potential of an intuitive user experience. In the OLX apps for Android and iOS, you can easily create and post adverts in a matter of seconds.
Multiple Access Methods
You may access the e-commerce site through a variety of approaches, as we already discussed. These platforms each have unique qualities that are unique to them. For instance, you may use your device’s camera to snap images of the product while using the Android version of OLX, and then you can publish those photos to the website.
On the other hand, you may browse bargains on OLX more swiftly than normal by using web-based platforms and apps. Therefore, insofar as user usability is a concern, one of OLX.in’s major benefits is the possibility to access the site via various means.
A larger audience base
Perhaps the audience is a significant issue when it comes to the situation of classified ads. As a result of its enormous readership, OLX won’t let you down in that situation. The fact that services are offered in a variety of languages is one of the factors contributing to the larger audience.
- Quikr
Appropriate Ads
Every advertisement that appears on the Quikr site is moderated, giving you a secure purchasing and selling experience is our top goal. Quikr claims to guarantee to review each advertisement for foul language, defamatory material, and any other offensive material. They remove such unethical or prohibited advertisements.
Kindly read the Quikr Listing Policy for a detailed description of everything, while reviewing the advertisements. They carefully review 75,000 ads every day. Research says they remove over 27,000 advertisements from them on average because of their unethical or improper nature.
Authority To Block Immoral Ads
Their top priority is their user. Any offensive advertising that you report will be addressed. For instance, you may simply use the “Report Ad” button on the View Ad page if you are using the Android App and come across an objectionable advertisement. They’ll respond to your issue as soon as possible.
Privacy is the top priority
Quikr provides you with the freedom to buy and sell without putting your security and privacy at risk. You may speak with a potential buyer or seller using QuikrNXT without giving out your phone number. You should take advantage of this opportunity to learn more about the potential client, assess the situation, and then decide whether to proceed or not.
Risk-Free Marketplace For Buying & Selling
Quikr checks and guarantees the legitimacy of every person who posts an ad. When you transact with other users on Quikr, it won’t put you in danger. One of the customer care agents calls the user or uses an OTP to verify him when he places an ad.
Honest Overview
They evaluate the car and provide you with a comprehensive inspection report when you connect with another Quikr member to buy it. The objective is to identify any discrepancies between the item and the internet description. They also take care to provide any pertinent information that the user could have missed.
With the aid of inspection reports, you may buy without stress. They also provide a huge selection of unboxed mobile phones that have been authorized.
A New Standard Of Credibility
You may log into Quikr using your Facebook account. More than 45% of all Quikr App users log in using their Facebook credentials. In order to give your user profile more credibility, you may also include your photo. Not only that, but it will also assist you in developing a feeling of trust for other users who follow suit.
Risk-free Financial Transactions
For the protection of your payment information (credit/debit card or net banking data), Quikr payment processing partners employ Verisign-approved 128-bit encryption technology and are PCI-DSS (Payment Card Industry Data Security Standard) certified.
And to know about how to sell on Olx, you can watch the video above, and get complete information on this topic.
Conclusion:)
Almost all the important aspects of Olx or Quikr have been listed above. From establishment to funding, subsidiaries, and features, all have been mentioned which will give you a clear understanding of Olx or Quikr. Note that all these details have been compiled after gathering information from their personal and other trusted websites. Thanks for browsing till the end.
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