What is Competitor Analysis & How To Do it: A-to-Z Guide for Beginners!

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The digital marketing world is full of fierce competition in every field you may wish to venture into. Hence, if you’re new to SEO and digital marketing, you may feel overwhelmed and scared of the number and quality of competitors you’ll find. But did you know that your competitor can become your greatest ally if you allow them? Just imagine being able to reverse engineer your competitor’s success and identify their strengths and weaknesses. That way you can achieve even greater success more frequently. 

It’s not enough to solely focus on your own production and SEO practices, you need to be able to understand what’s happening around you. The best way to keep your business up-to-date on the latest SEO practices is to conduct a competitor’s analysis of your SEO competitors. 

What is Competitor Analysis

It’s important to note that your website may rank number one for a particular keyword today, but that status won’t last forever. Over time, your competitors will learn a better method to optimize their content and eventually outrank your site. 

That’s why carrying out an SEO competitor’s analysis needs to be a continuous initiative for any business. If you don’t know how to carry out the competitor’s analysis then I strongly recommend that you hire an SEO that offers quality SEO service to do it for you.

What is an SEO Competitor Analysis?

An SEO competitor’s analysis or competitive analysis can be described as the act of checking out your industry’s competitive landscape online, evaluating your SEO competition, and analyzing the information obtained in order to boost your website’s SEO and achieve higher rankings. 

In other words, SEO competitor analysis is a process of identifying your competitors and assessing their marketing and business strategies to better understand their weaknesses and strengths and compare them to your own business. It helps you understand what differentiates your product and services from that of your competitors. 

The competitive analysis also gives you a better insight into your business plan and helps you discover the SEO gaps between you and your competitor. 

A competitor’s analysis can help you achieve the following:

  • Discover your competitors winning strategy
  • Identify the areas that need improvement in your SEO strategy
  • Reveal any gaps or weaknesses in your competition
  • Benchmark your current SEO performance 

SEO competitor analysis can include:

  • Competitor backlink analysis
  • Top content analysis
  • SEO keyword competition analysis
  • Keyword gap analysis

How to do an SEO Competitor Analysis

Now that you’ve understood what an SEO competitor analysis is, it’s time to learn how to do a competitive analysis in a few basic steps. 

The steps below are the most common steps you can implement immediately to carry out a competitive analysis.

1. Identify your real competitors

The first step in carrying out a competitor’s analysis is to recognize your true competitors. Discovering your true SEO competition involves carrying out an SEO comparison and research on multiple keywords and identifying the top 10 or 20 websites that appear consistently for all of them. There are some SEO tools that can help make the process faster and easier. 

2. Conduct a page analysis

After identifying your competition, the next step is to conduct a page analysis on your competing website. Analyze their top-performing pages and determine what keywords were used and how it was used in the content. This is usually known as keyword gap analysis. This is where you find the keywords that are ranking for your competitor’s site and are not for yours. 

After discovering these keywords, you can now create a page dedicated to ranking these keywords. Another method of carrying out competitive analysis is to check your competition’s backlink statistics. You can gain some valuable insight with the data gotten, and conduct a similar backlink building strategy to get similar results.

3. Focus on keywords with high ROI

Just because some popular businesses can rank for dozens of top competitive keywords does not mean you should compete for it too. A better strategy is to focus on keywords with a high return on investment for your business. 

A successful SEO competitive analysis mostly depends on finding a gap or disconnect between the audience and the competition and filling that gap. It may be a low competitor keyword or just a simple helpful article that is highly searched for, but not yet created by your competition.

4. Create and execute a content plan

After you have successfully collected relevant data, the next step is to create your SEO competitor’s analysis report. Using your report, build your new and improved SEO strategy. 

5. Track your progress 

Once you’ve begun executing your new strategy, and started publishing new content or re-optimizing old ones, you’ll need to keep track of their performance. Carry out regular keyword audits, and analyze the SEO reports generated to check if your competitive analysis strategy is working.

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