In today’s post, I am going to tell you about What is Event Blogging, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about this, so let’s start.
Guys, are you planning on building an event blog? Do you want to know what is event blogging and how to earn money from event blogging? So you are in the right place.
Event blogging is all about focusing on a particular day like Black Friday, Diwali, or New Year and creating special content around that event, in that there is more search on that topic on that event day so that more people visit your website. Huh. Then, you can monetize your blog with various sources like affiliate marketing, display ads, etc.
So let’s get complete information about What is Event Blogging without wasting any time. so let’s start.
Table of Contents
What is Event Blogging?
In event blogging, you start a blog based on a particular event. This means, you pick an event and create content specific to that event only. And an event blog can also be considered a “micro-niche blog” as it covers a specific event (or topic).
For example, you can create a blog covering the keyword “new years day wallpaper” where the event is “new year”, and you can start displaying wallpapers for people to download. Event blogs usually get a lot of traffic during “event time”.
You can create a blog for Diwali, and drive traffic to your blog during that event. This means, for the example above, you would be getting most of the traffic at the beginning of the year (or at the end of the year).
You can also use your primary blog to create a dedicated category to monetize various events. Most people think that event blogging is all about creating a blog for upcoming events like the new year, creating some posts, and earning some quick money through AdSense.
but it’s not like that!
If done properly, you can make 10x more money by creating an event blog for a long time. So in this guide, you will learn how to build a profitable event blog in the long run instead of just doing it for one event.
How to Create An Event Blog:
If you want to know how to start an event blog from scratch, don’t worry. I will tell you all the details about it. Let’s know How to Create An Event Blog & How to Make Money from Event Blogging.
First, choose an event,
Before you plan to launch an event blog, be sure to choose an event. For example, we target the Holi season, which happens only once a year.
1. Choose Event blogging topics
Similarly, you can select an event so you can start a blog around it. Here are some event blogging topics that you can consider.
- New Year
- Eid
- Holi
- Diwalimother’s Day
- Father’s day
- Black Friday
- Cyber Monday
- Christmas
- IPL Cricket (Indian Premier League)
- FIFA world cup
- Election (of a particular country)
- Oscar
- Wimbledon Tennis Tournament
To find out the popularity of any event you want to target, be sure to search for “search trends” using Google Trends.
Search popularity for that event should either stabilize or increase every year.
For example, when you search for an event like “IPL vs Big Bash” (both are famous premium leagues in cricket), you’ll see the following data in Google Trends.
In which the most searches are done on both the tournaments in 2 months of the year.
As you can see above, Google Trends is showing us, that IPL is much more popular than Big Bash, and you can see a huge increase in searches during the months of April and May. This is because IPL is organized during those months in India. Only then do millions of people search keyword terms like IPL.
You may also notice that every year the search trend is going up, which means, this is an excellent event (or topic idea) to start a blog.
You can also choose an event from the following categories.
- New product launches (like Tesla, iPhone new launches, Android launches, etc.)
- Sports (like IPL, Soccer, Wrestling, etc.)
- Exclusive eCommerce sales that happen only once a year (like Amazon’s Great Indian Sale, Flipkart’s Big Billion Day Sale, etc.)
- Special Annual Events (like Black Friday, New Year, Christmas, Dhanteras, etc.)
2. Do good keyword research
Keyword research is the process of finding the words that people use in search engines like Google. If you want to get more search traffic, you need to do in-depth keyword research.
Why? Without search traffic, it is almost impossible to build a money-making event blog. Here are some proven ways to find easy to rank keywords in any niche.
1. Find Long-Tail Keywords:
The best way to increase your search traffic is to find less competitive keywords. Here Long Tail Keywords can help you. Long-tail keywords usually consist of 4 or more keywords.
For example, “fitness apps” is a short-tail keyword, while “best free fitness apps for iPhone” is a long-tail keyword.
Did you know that long-tail keywords account for 70% of online searches?
Long-tail keywords also provide you benefits such as:
- More conversions
- Less competition
- Get more targeted traffic from search engines
2. Use the Keyword Tool:
Starts with keyword research tools. Keyword tools provide you with a slew of keyword suggestions along with keyword metrics like search volume, CPC, etc. Although most free tools like Google’s Keyword Planner don’t provide you with accurate keyword data, they can help you find new keyword ideas.
Here are some of the best free and paid keyword research tools for event blogging.
- Ubersuggest (free)
- KeywordTool.io (free)
- Semrush
- kwfinder
- Ahrefs
3. Analyze keyword metrics:
While finding keywords, it is essential to analyze keyword metrics like;
- Search volume (which tells you the number of searches performed by a keyword during a month)
- SEO Difficulty (which gives you approximate competition for keywords in organic search)
- Cost Per Click – CPC (which shows you the average cost per click or CPC for a paid ad)
- The key to finding keywords that are easy to rank for is to find “less competitive yet high CPC keywords”.
Search your competitors’ keywords:
4. Search your competitors’ keywords:
The easiest yet powerful way to find the best keywords is to identify your competitors’ keywords. You can use tools like Semrush to easily spy on your competitors’ websites and see their top-performing pages with keywords.
5. Start Your Blog on WordPress (Including Domain Tips)
Do you want to know how to make an event blog? Although there are free blogging platforms available like Blogger, and Weebly, we suggest you WordPress.
It is the #1 CMS (Content Management System) in the world and offers tons of features like SEO-friendly plugins, themes, customization, page builders, etc.
You need both hosting and a domain name to get started with a self-hosted WordPress platform.
3. Create a Sales Funnel
To earn more money from Event Blogging, you need two things.
- Targeted traffic
- Turn that traffic into profit
To generate more traffic and convert it into sales, you need a proper “blog sales funnel”. To build a solid sales funnel, use ToFu, MoFu, and BoFu.
What does this mean? Let us explain in simple words.
- ToFu: Top of the Funnel
- MoFu: Middle of the Funnel
- BoFu: at the bottom of the funnel
Here’s what the ToFu, MoFu, BoFu sales funnel looks like;
- ToFu Content (This content contains “Informational Content” such as “How to Create a Blog”)
- MoFu Content (This is the decision stage where you provide specific information about the products like “How to Create a Blog Using WordPress”)
- BoFu Content (This is where you present products or offers such as “How to Create a WordPress Blog on Bluehost for Under $100”)
ToFu is useful to generate more traffic. MoFu is used to nurture your audience. BoFu is useful for more sales and profits.
So your job is to create content for all of them and promote the right products to increase your event blogging profits.
4. Write at least 10 good articles
If you want it to rank in Google’s top 10 results, you need to create in-depth articles. For event blogging, be sure to create at least 10 to 15 detailed articles about the products you want to promote.
These articles can be anything that includes;
- Comparison post
- Deals, Discounts, Special Promos
- Product review
- tutorial
In our experience, both product review and comparison posts work like a charm if you are planning to sell affiliate products through your event blog.
Although there is a wide range of monetization strategies you can use, such as Adsense, Infolinks, Revenuehits, etc., you can make a lot more profit from event blogging using passive income sources like affiliate marketing.
How to Make Money from Event Blogging:
Event blogging can help you generate more profit quickly, but you need to prepare well in advance. Here are some of the best ways to make money from an event blog.
1. Using Display Ads
Most of the new event blogs earn through display ads like Google AdSense, Media.net, etc. Actually, 9 out of 10 bloggers who create event blogs depend on Adsense.
If you have already optimized your event blog for a lot of keywords, then you can definitely earn a decent income through display ad networks like Adsense, Revenuehits, etc.
Most display advertising publishing networks use CPC (cost per click) to pay their publishers. This means you get paid every time a visitor clicks on an ad, and the money per ad is determined by the advertiser.
If you are just starting out, and are testing the waters with event blogging, then using display ads can be a great option for you. If you are struggling to get your AdSense account approved, you may also like other high-paying AdSense alternatives.
2. Promote Affiliate Products
If you are creating an event blog as a long-term project, then you should go for affiliate marketing instead of relying on display ads like Adsense.
Affiliate marketing gives you a lot more profits and conversions than display ads but it works well only if you have a long-term strategy.
Here is a list of various affiliate marketing platforms that you can use to find better affiliate programs in any given place.
- Amazon Associates
- ClickBank
- eBay
- commission junction
- Shareasale
You can sign up for the above platforms and find relevant products in your niche to start earning money from affiliate marketing.
Once you choose the right affiliate products to promote, you can use easy affiliate links like WordPress link cloaking plugins to hide your affiliate links.
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So hope that you have liked our article What is Event Blogging. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this article.