What is Google My Business, and how does it work: A-to-Z Guide!

If you have a business, then I am going to tell you about What is Google My Business, and how does it work, so if you want to know about it, then keep reading this article. Because I am going to provide you with complete information about this, so let’s start.

Google my Business is a platform launched by Google. Through this, you can list your business online so that your customers can easily find you. and can contact you.

And also your customer can easily get some information about you like: Contact Number, Address, Location. And here you can also share photos and videos related to your business and product as per your requirement.

So let’s get complete information about What is Google My Business, and how does it work without wasting any time. Come on.

Table of Contents

What is Google My Business, and how does it work:

Google currently holds around 92% of the search share in the market. Google offers many free tools to promote your website and business, and Google Business Profile (Google my business) is one of them.

For the local businesses, claiming the Google My Business profile is probably one of the essential optimizations to promote the local business. Claiming this profile and verifying the Google My Business profile helps you promote and become visible in local listings and local maps. This ensures that the customers have the current information about the business, related to correct hours, contact information, and location.

Leveraging Google, my business boosts the content and the SEO of the website and business. This is a dynamic snapshot of the company that highlights the business and best features and enables potential customers quickly find and learn about your business and gain visibility.

How to set up the Google My Business Profiles?

Setting up GMB Profile is relatively easy, but it needs to be done right to get the full advantage of this platform. There are minimal features that business owners can take advantage of. Here is a quick checklist of how to set up the GMB Profile.

Log in to the Google Account through which you want to create your business profile. Preferably it should be the business email account. This helps in creating authority in the eyes of the viewers.
Go to business.google.com and start creating the account.
Enter the business name and location
Add the phone number.
Include the link to your website
Select relevant categories and subcategories about the business. This gives visibility to the business in various business categories as well.
Add the updated business hours.
Add various images about the business so that it looks genuine and original.
Add any relevant business information such as the services offered, products offered, food served, or other terms and conditions.
Respond to the business reviews and ask for the business reviews from the clients.

How to optimize google my business profile

Similar to the website, Google determines local search ranking based on three factors.

Relevance: How your business profile matches the search query
Distance: How far your business is from the current location of the searcher
Prominence: How prominent is your business based on several reviews, backlinks, SEO, and much more.

Along with the strategies mentioned above, there are various other ways to optimize the business profiles.

1. Complete all the elements of the business profile

Statistics show that customers are more likely to click on your business website if you have a complete profile. They are also 70% more likely to visit your business.

Businesses with complete, relevant, and authentic information are more likely to attract exemplary visitors, boosting website traffic. The idea behind this is to keep all the business information as updated as possible, as it enhances the relevancy of the business profile.

2. Verify your location

Verified businesses are 50% more likely to get views on Google Maps and search results. Including the verified location also improves the distance factor of the business profile. Thus, if you have skipped verifying the business profile, you need to request the verification postcard now.

3. Keep updating the posts on the GMB profile

Google My Business gives the business information, but you can also display authentic images and videos of the activities of the operations. The profile includes the logo and the cover photo, and add the relevant images and videos to showcase the location, work environment, and the team.

As per Google, businesses showcasing the photos and the videos receive more call and visit requests.

What is the need to claim the business profile?

The main question that arises is the need to claim the business profile. The reason behind this is that it works hand in hand with the website and SEO t boost the website’s visibility and local online presence.

With the searches getting more and more mobile-friendly, the users are looking to find quick information and not look through the websites to gain access to the data. This is where the business page comes in. Google my business validates the business information and gives the right and fast access to the users.
Along with that, it helios in getting discovered on Google and Google Maps. It makes sure that your business and stores become visible to the users exploring the area. Thus, it enhances the reach and visibility o the organization.
It also gives directions to the people and shows where and how to visit your business.
Reviews work wonders when your business is new, and you are trying to build a digital footing. Moreover, it helps create and build trust and authority through public reviews. People tend to believe the words of the customers and the users rather than the company itself.
The combination of the star rating and the detailed reviews allows the customers to share a detailed business experience. This helps the future and potential clients to make their decisions.

What kind of content needs to be uploaded on Google My Business?

GMB is a great platform that showcases business information, but it can also be utilized to showcase various other details and upload different types of content.

Before creating any content, make sure to update the full profile and complete it accurately. This may seem basic, but many businesses ignore this. Along with that, one can also upload different types of content.

Share offers and promotions- MAke sure to highlight various offers and promotions that you are running to attract potential customers and visitors. Just keep in mind to keep the intent of the offers as similar to the users as possible.
Answer the questions- Many customers might leave various questions in the reviews section of the GMB. Make sure to answer every question and make all the information about the business as straightforward as possible.

Conclusion:)

Just as any SEO Strategy, Google My Business strategy should also revolve around providing as authentic and relevant information as possible so that the customers and the business owners can reap its benefits. Thus, creating a GMB Listing helps the website attract more visitors and spread awareness about your operations. Along with that, it helps the visitors to gain insight into the business.

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So hope you liked this article What is Google My Business, and how does it work. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you very much for reading this article.