In today’s post, I will tell you that What Is User Behavior Analysis & How To Generate a Tracking Report, so if you want to get complete information about it, then keep reading this post today.
Assume you’re the owner of a physical store and some customer comes to your store. You recognize that they need help, and you were quick to pouch on this opportunity. When the customer lands up at the counter, you start having a conversation to understand their shopping experience at the store. Doing such things makes customers feel better, and they would love to revisit the store, which can lead to more sales.
However, this is not how an eCommerce website works. You can’t see people while they browse your site’s pages, and you can’t talk to them formally about their impressions. Ultimately, you struggle to comprehend their behavior and determine what they desire. That’s where the need for user behavior analysis (UBA) comes in.
So without wasting any time let’s take complete information about What Is User Behavior Analysis & How To Generate a Tracking Report.
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What Is User Behavior Analysis and How To Generate a Tracking Report?
User behavior analysis on a website is a way to conduct quality research on website visitors’ behavior. This analysis includes using many advanced tools (such as website heatmap, session recording, user feedback, etc.) that help track your website’s performance, visitor experience analysis, detecting breaking experiences, getting user feedback and suggestions, etc.
User behavior analysis gives a clear picture of how well the homepage, product pages, and other landing pages are performing in keeping website visitors engaged. Also, it stays at the center of any user experience optimization program as it helps identify specific possible details that other analytical methods fail to equip. Those details can help you understand how you can improve the user experience of your website.
Website Heatmap
The first tool most often used by advertisers to do website behavioral analysis is a website heatmap. It tracks behavior such as scrolls, clicks, mouse movements, etc., of the visitors. Post that, it represents data using different colors and forms to represent the specific activity of visitors by your website.
Session Recording
The session recording is another method for user behavior analysis. It enables you to record visitor moments on your website, which helps to analyze how visitors interact with your website. Session recording allows you to understand how visitors behave and triggers the improvement, which ultimately helps get more sales.
For example, if users go to the pricing page and select annual package details but leave the website after seeing the price. Using the session recording tool in such a scenario gives you a picture of the users’ interest in purchasing the product. However, they didn’t make the payment as the cost may be higher than their budget. To save yourself from such drop-outs, you can give an offer or discount on an annual package so that visitors end up making the purchase.
User Feedback
User feedback is a very straightforward way to understand visitors’ experiences on your website. In general, there are three ways to take user feedback, namely, pop-up surveys, widget surveys, and foldable pop-up surveys. You can cover them all by using one decent online survey maker tool.
Using any of these surveys can get your website visitors’ real-time thoughts and give you accurate and genuine user experience data, just like a storeman striking up a conversation with a customer to understand their interest.
Data From Analytics Platform
In addition to the quality tools mentioned above, website form analytics also provides conversion information related to the performance of your website forms, such as interaction time, downtime, total time spent, and so on.
When a data-generated platform is combined using the visitor behavior analysis tools, such fusion can help you make data-based decisions to improve the entire form’s journey and increase the chances of conversion. But now the question is how to analyze it in the right way?
How To Analyze User Behavior Data & Use It For Improving Your Marketing?
Many organizations have a large amount of data about their customers saved in many forms but idle in their servers or computers, generating no valuable outputs. Such databases are the same as a dumpsite, which means it’s equal to a large heap of wasted items. So, to make use of this data, you have first to refine, organize and analyze it.
The Type Of Users Interaction
Start with identifying your users interacting with your website content. Now, what did it mean? See, every user that visits your website does not share the same motivation as others. Some might come for window shopping, and others might be very serious about making a purchase, which highly makes them your potential customer.
You can easily understand user intention by checking the interaction rate, the average time they spend on the page, etc. You can then evaluate how many of them converted.
This data will help you to modify your website to target the kind of customers you want. For example, if you find out from data that 58% of visitors staying on your domain for more than 1:20 minutes make a purchase. Then you can create a pop-up about some sales or offer that gets triggered after 1:30 minutes. Post-implementation of this strategy, you might see some spike in sales.
Reasons For Interacting With Your Website
Why are your visitors lending to your website in the first place? To get an answer to this, look into the acquisitions data of your Google Analytics for new users (or whichever tool you prefer to use), which tells you the source of the incoming traffic.
With user behavior analysis insights integrated, you can calculate which medium is more profitable for you and which one needs the most of your attention.
For example, suppose most of your conversions come from search engines despite running organic ads and paid promotions on social media platforms. In that case, you can edit your both social media marketing budget and search engine marketing budget to fit both in a way that you can improve your overall ROI without additional investment.
Finding Factors For Retention, Engagement, and Conversion
Here we’d dive deep into checking what worked for us and which factor is a cause for holding us back.
To start with that, we can look at factors such as retention rates, exit rates, and bounce rates for specific pages. On assessing the data, we can develop which pages perform better than others and which ones need a high optimization level.
After following up with a curation of organized result data, you can work on the strategy, which improves and gives you higher conversion rates.
How To Make Good Use Of This Tracking Data?
So, at this point, you’re familiar with how and why to collect behavioral data from the users visiting your website. But what about its usage? How to make use of this data, and what is there to gain precisely? Well! We have a thorough guide on that too.
Improve User Experience
The first and foremost thing to do with the collected data is improved user interaction with the website. Analyze the parts that are not interacted with or have higher bounce rates than others and plan edits in the campaign to improve them.
If your website provides a great user experience, it’ll automatically drive more and more output for you in whichever form you desire, may it be conversions, engagement, and more.
Fix What’s Broken
Suppose your user is traversing through every action you intended them to, but they are not making the final payment. Afterward, you check their time on the payment page, which comes to a good average.
From this, you can quickly analyze that there’s a problem with your payment mechanism. Imagine if you don’t have access to this tracking data, you’d be left making edits to web pages that were already deriving on par performance.
Problems, similar to this, can be there on any of the pages on your website, which can act as a roadblock for successful conversion. The best way to avoid this situation is by using some online tools to fix the technical SEO of the page, like loading time, responsiveness, security, usability, navigation, and much more.
One such tool that can help you in making these impactful changes is SE Ranking. This is an all-in-one toolbox that not only helps you with monitoring your rankings and conducting different types of research for SEO but also allows you to audit your website. Using the auditing feature of this tool, you can bring the best out of your website in terms of performance. And when the performance is up to the mark, the conversions automatically get a boost.
Derive More Conversions
After improving the overall user interaction and fixing faults, you can perceive your end goal. Well! That could be anything from getting more likes, followers to getting them to pay for your services.
How to do that? The answer is simple, use the power of data analysis once again. You can strategically place your callback or conversion medium, such as the booking button, according to the data from your heatmap. Additionally, you can track the average number of pages a user traverses to and insert the conversion mechanism somewhere on the upper side of the hierarchy.
Reduce The Cost Of New User Acquisition
From the analyzed data, you know why and how your users are coming to your website. Additionally, you also get insights into the factors that are making them stay and convert.
So, with the help of this kind of data, promotional campaigns which include all your strong suits, hooks, and conversion methods can be created. It ultimately reduces acquisition cost per new user by ensuring that you have a higher ROI than a loosely built campaign without any data insights.
It’s up to you to get creative and be wise to play with data and make use of it. All you need is a good headstart provided by nicely organized data that makes sense, right?
Conclusion!
We started with getting to know about behavioral data generated by user interaction with a specific website. Later on, we checked all the factors included in developing a tracking report for the same. Some popular methods used for tracking user behavior on a website are session recordings and creating heatmaps.
Moreover, we also took a look at factors included in analyzing the data presented with the tracking.
And what is User Behavior Analysis? You can watch this video to get complete information about it. And now if you want, you can also read this article related to it.
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So I hope you liked our article What Is User Behavior Analysis & How To Generate a Tracking Report. And if you still have any questions and suggestions related to this, then you can tell us in the comment below. And thank you so much for reading this post.