If you are a YouTuber, then I will tell you about What is YouTube SEO. So if you want to know about it, then keep reading this article. Because I am going to provide you with complete information about this, so let’s start.
As you all know, we take the help of SEO to get the website ranked on Google, similarly, we have to take the help of YouTube SEO to rank YouTube. That is why today I will explain to you all the factors of YouTube SEO step-by-step in-depth so that I will leave no stone unturned in giving this knowledge to you from my side.
And I will not bore you by telling you about Social Sharing, and Daily Video Uploading in this post, rather I will tell you the ways with the help of which you can perform a perfect YouTube SEO.
So, without wasting any time, I am going to give you complete information about what is YouTube SEO and how it is done, so let’s start.
Table of Contents
What is YouTube SEO?
Just as we use SEO to increase the visibility of our blog and website and gain organic traffic, we use YouTube SEO to strengthen the visibility of our videos on YouTube and rank at the top. In this, we have to work only on some major factors, which we will discuss in detail below.
How YouTube SEO Works?
To understand YouTube’s algorithm, if you need something, then it is Search Engine Optimization, it easily tells the entire algorithm of YouTube what your video is about and in which category it would be right to put it.
YouTube’s algorithm gives a lot of attention to those videos, in which SEO has been done. With the help of this, YouTube trusts your video content very quickly, here you should know one more thing it is easier to get the video ranked on YouTube than getting the website ranked on Google.
Benefits of YouTube SEO?
There are countless benefits of YouTube SEO, out of which I am going to share only some special benefits with you.
1. Audience Retention
After doing SEO of your videos, there are many major changes in your Audience Retention. This happens because YouTube understands the topic of your video and sends your video only to those who really need that knowledge.
2. Watch Time
What do you use YouTube for? To gain knowledge? To Entertain? Or To Solve Your Quarries?
Whatever be the reason, whenever we play any such video, we watch it till the end, in 80% of the cases people watch it till the end because that video is of their interest. Similarly, when the video made by us is watched by a person who is really interested, then we get Full Watch Time from there. Yes? Full Watch Time.
3. Traffic Sources
Instead of looking for cheap YouTube views, if you do SEO of your YouTube videos, then your videos start ranking on different YouTube positions. And your traffic source increases. After that, you start getting traffic from places like YouTube Search, Organic Traffic, Suggested Videos and Browse Features, etc.
4. Impression Click Through Rate
Before understanding the Impression Click Through Rate, once you pay attention to the graph which you are seeing in this image. How this graph has changed quite a bit in just 7 days, I know it is a very small change but this is what SEO is. YouTube SEO is the only thing with the help of which you can grow your channel very quickly.
5. Subscribers
In the whole process of this YouTube SEO, people watch your videos, like, like, and subscribe many times. These Subscribers play a very important role in your growth unknowingly.
So these were the 5 major benefits that come from practicing YouTube SEO, and there are many other minor benefits, about which we will continue to get information in the future.
How to Do YouTube SEO?
Now finally we are going to tell, you how you can do YouTube SEO. So let’s know about it.
1. keyword research for youtube videos
Keyword Research There is no task as big as climbing the top of the Himalayas, which takes you time. About 3 days is enough to learn Keyword Research. The first step of YouTube SEO is Keyword Research, so if you do not understand it then how will you understand anything else.
Let’s assume that my video is titled “What is YouTube SEO”, in which my keyword is YouTube SEO so that YouTube will understand that your video is related to YouTube SEO.
2. Create SEO Friendly Title
To make the title SEO-friendly, you have to add your keyword to your title. It would be better that you use it at the beginning of your title like “What is YouTube SEO” in which my keyword is YouTube SEO which is at the forefront of my title.
If you want, you can use it in the middle and also at the end, but I would recommend that you use it only at the beginning of your title. One more thing that I would like to tell you is that do not increase the length of your title to more than 60 characters.
3. SEO Friendly Meta Description
The description also tells YouTube to a great extent on which topic your video is. You write more than 300 characters in the description. In between these 300 characters, you must add your keyword.
You must place 2 to 3 keywords in the description and title so that you will be able to increase the reach of your videos as well as rank on different keywords.
4. Thumbnail
CTR or Click Through Rate increases your Audience Engagement. To increase the Click Thought Rate, you have to make your Thumbnail Attractive. Attractive does not mean that you should show your art in it, Attractive means here Imagination, yes you have to generate ideas.
Thumbnail makes a big impact on your viewers, so apart from the topic of videos, you will also have to do research on Thumbnail.
5. High Engagement video
High Engagement Videos doesn’t just mean delivering the best content, but it also means the question of viewers that they’re looking for. For this, you can join a website like Quora, where you will get many viewers’ quarries on which you can make videos.
Such videos not only deliver the best content automatically but are also known as High Engagement videos.
6. YouTube Video Tags
Now let’s talk about Tags. First of all, know what is the tag after all? Tags define the sub-topic of your videos, as well as give YouTube more important information about your video.
Never put keywords in the tags that do not define the topic of your video, otherwise, it will never allow your video to rank on YouTube.
7. Subtitles for YouTube Videos
If your video is scripted, then you do not have to work hard for it, you can upload the same. If your YouTube channel is in Hindi then you must use English subtitles, by doing this the chances of your videos being seen in countries outside India also increase.
8. YouTube Video End Screen
I have often seen that by putting the end screen at the end of a youtube video, your chances of seeing another video increase significantly. And if you have made a very good video, then there are more chances in it. That’s why you should put an end screen video at the end of every YouTube video.
YouTube SEO Mistakes
1. Bad video Content
Many people do SEO of their videos very well but do not pay much attention to their content. When your content is not good, then what will you do even by doing SEO in it. All I will say about this is that first focus on your content, then after that perform your SEO.
2. Using only keywords in the title
Putting keywords in the title is a good thing, but just putting keywords is not a good thing. This also affects your CTR to some extent. I will give you this suggestion that you try to make your title like User Attractive.
By using only keywords, YouTube understands your videos, where do people try to know as much about keywords so that you do not make such mistakes.
3. Different Thumbnail
90% of video creators do not pay attention to their thumbnails. If you have a good Subscriber base then there is no need for Thumbnail but if you are a beginner and your number of Subscribers is also less then you must use Thumbnail. This gives a huge boost to your CTR.
4. ClickBait
In today’s time, every YouTuber uses Click Bate, which is also true in many ways, but many times users feel these things that how they are being created in such a situation, or they express their anger in the comment box. Remove it, either they unsubscribe you.
5. Making a Long Intro
Today’s people do not have the strength to be patient, and when you make a long intro, there are many chances that people will stop your video before it starts. If possible in the intro, then also add the content part of your video, nowadays many YouTubers keep their audience connected to their channel for a long time only by doing this.
6. Asking for more from the audience
Quite often creators ask their viewers to subscribe, share, follow on Instagram, follow on Facebook page in their videos and follow on many other platforms which are wrong, recommend them only on your YouTube videos.
7. Making Videos on Different Niche
To build a Strong Subscriber base, it is very important that we make videos on the same niche on which we have been making till now. Quite often we make this mistake and start making videos on different niches, which distracts their Subscribers, as a result, they start unsubscribing your channel, so you should not make such mistakes either.
8. Sub 4 Sub
This thing is done by those people who are new to this YouTube community. I personally do not recommend you to do this at all. Sub 4 Sub puts a huge negative effect on your channel. YouTube can also terminate your channel due to Sub 4 Sub.
9. Not using Cart and End Screen.
A lot of YouTubers take this thing lightly which they should never take. End Screen and Cart help in increasing your Views as well as Subscribers Count to a great extent. That’s why it is necessary to use them in every video.
10. Not replying to comment
It is important for YouTube creators to create a strong bonding with their Subscribers, which is possible only through comments, so use it properly and try to connect with your Subscribers.
So I hope you have got all the information about What is YouTube SEO. And if you want to get more information on this topic, then you can watch this video.
I hope you have seen this video about YouTube SEO. And you must have got complete information about it. Now if you want, you can read this article related to it.
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So hopefully you have liked our article What is YouTube SEO. And now if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you very much for reading this article.