Why Google Search Console is Important: A-to-Z Guide for Beginners!

If you have a website, then I am going to tell you Why Google Search Console is Important for Your Website, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.

As you all know, Google has various tools to help website owners to measure their website health, and Googe Search Console is one of them. It is a tool that offers webmasters various tools that help them track the success and analyze the traffic on the website.

Google Search Console provides:

Various performance reports.
Indexing reports.
Page experience reports.
Various other reports related to core web vitals.

The highly used tool of Google Search Console is that it provides real-time information and tracking of the keywords being ranked. It is used to measure the site’s traffic, see keyword performance, fix issues, and receive messages from Google about the website.

First rolled out in 2015, the webmasters and website developers use this tool used for adjusting the strategy for the SEO of the website.

Let us look at the various features and functionalities of Google Search Console and how you can benefit from it.

Table of Contents

What is Google Search Console?

Earlier known as Google Webmaster, this tool is available for free.

This tool provides information on the web site’s performance, gives detailed information about the website’s ranking, and provides various statistics. It also includes information on the scope of the improvement and the website’s performance.

The data gathered from the Google Search Console helps discover new ranking opportunities, boost the existing performance, and learn and analyze why and how the visitors are landing on your website.

Top 10 Features of Google Search Console

1. Keyword Analysis Via Search Queries

A keyword analysis is finding the search queries you are ranking for. Keyword Analysis is a feature of Google Search Console that helps provide information about keywords. Additionally, it helps in grabbing the new opportunities and discovering which new keywords to rank for. This is the basis of every SEO Strategy.

2. Performance

We can find the website ranking under the performance tab. This tab tells us which keywords are ranking, an instrumental insight for SEO.

3. Data Highlighter

We use Data Highlighter to tag the data fields on the site. This boosts the SEO of the website. It gives information about the pattern of structured data on the website.

4. HTML Improvements

The incorrect HTML hampers the website’s performance. It is necessary to improve the HTML of the websites. The HTML Improvements reports help in diagnosing various issues related to metadata, and indexable content, including:

Duplicate Meta Descriptions
Long Mets Descriptions
Short Meta Descriptions
Missing Title Tags
Duplicate Title Tags and much more

5. User Interaction and Performance

The performance report in the GSC also gives information about the total click, average clickthrough rate, total impression, and average position. This data helps you understand the user interaction with the website.

6. Page Positioning in Search Results

Website owners use this metric and report to analyze the page ranking on the Search Engine. This also provides tracking of the order after making on-site adjustments and optimizations.

7. Site Coverage

This is very helpful for a more extensive website. This is a report comparing the number of pages submitted by XML Sitemap to the pages being indexed on Google.

8. Sitemap

Sitemap helps webmasters submit the sitemap directly to Google using the search console. This allows the website to get indexed quicker, attracting valuable traffic from the launch of the new website.

9. Mobile-first Indexing

The number of Google users on the mobile is increasing rapidly. So it is equally essential that the indexing happens for mobile devices. Additionally, this GSC feature for mobile usability lets you know if the website is optimized for mobile or not, along with the exact error.

10. Penalty review

Google Search Console also provides the information in case there is a violation of the google guidelines. This may be in terms of quality, duplicate content, sneaky redirects, keyword stuffing, or other reasons. The penalty issued degrades the website ranking resulting in removal from the Google Ranking.

Why Google Search Console is Important?

Now that we are familiar with the tool, let us see why using Google Search Console is beneficial for various web admins and website owners.

Webmasters use Google Search Console to get the information about the highest traffic page. This information about the user interest helps identify and create the targeted content and gain visibility on the search engines. Along with that, it is also used to determine the highest-ranking pages and the lowest ranking pages.
Google Search Console also helps get the highest and average clickthrough rate data. A high CTR is always a good signal that visitors find your content authoritative and relevant.
Google Search Console also provides information about the impressions over time. This helps in analyzing the reach of the content.
This tool also provides information related to indexing the pages present on the website. It also helps identify why the pages are not getting indexed.
It also helps in analyzing the traffic queries and finding the targeted audience. This targeted audience is necessary to convert the prospective leads into potential customers.
Another critical factor is that the Google Search Console helps analyze the backlinks to the website. It helps create the authority of the website and builds the domain rank and page rank.
Google Search Console also helps in identifying the broken links on the website. It is necessary to identify these broken links, as it hampers the experience the crawling experience, which in turn affects the SEO of the website.
Furthermore, the web admins need to look at the zero AMP-based errors on the website. The AMP Status reports help to identify and analyze the issues behind these errors. Rectifying this error is necessary as this helps ensure that the content is displayed on each device, irrespective of mobile, tablet, or desktop.
Google Search Console also helps in identifying the target location where the content is ranking.

Conclusion:)

Hence, there are various tools to understand and optimize the entire user experience on the website. As a webmaster or the website owner, make sure to use this tool, as it will enhance the SEO of the website and ultimately increase the website ranking.

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