Authentic Video Content: Building Trust with Your Audience!

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Using video in marketing is one of the most potent ways to reach the target audience. 

By connecting with their customers through social media, they can create an authentic connection that can be hard to establish with other marketing methods. In addition, video content can easily and quickly reach a broad audience since it’s highly shareable. 

Producing videos, however, is no walk in the park. That is, of course, if you want your videos to be credible, engaging, and relevant! So let’s take a closer look at how to do just that. 

Video Content

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Authentic Video Content: Building Trust with Your Audience

Let’s look at four ways to do that.

1. Create A Video For A Purpose

Creating good video content shouldn’t be an afterthought; it should be planned. The purpose of your video should be considered, along with where, when, and how it will be used. 

Is your brand getting the attention it deserves? Is it for educational purposes? You can customize the video to fit the platform and your target audience when you know who will watch it, what it will achieve, and where it will be seen.

2. Get To Know Your Audience

Remember to understand your target audience. Create a focus group to ensure that you have accurate, up-to-date data:

  • Interests of theirs
  • Your product’s best features
  • Their favorite features
  • What they use, when they use it, and where they use it
  • What could be done to improve your product’s use by them

3. Find Out What The Pain Point Is

Refrain from assuming your audience knows what you’re talking about. Instead, identify your audience’s pain point if you want to create a coherent video. 

You can conduct surveys to determine what your audience knows about a topic. Then you can create content based on the most common answers.

You may learn that your original assumptions were correct, or you’ll discover that your audience knows more than you expected. By focusing on the pulse of your collective audience, your video content will become much more effective.

4. Engage The Audience

Engaging videos will help you connect with more viewers. With interesting, thought-provoking content, you’ll ensure you capture your viewer’s attention from beginning to end.

Using transitions and effects is one way to do this. Your viewers will be much more engaged if you switch visuals every few seconds. Many free video editing tools are available for this, so even though it requires some editing, it is easy. 

Start playing with prebuilt transitions and effects once you’ve signed up for a tool you like. Your audience can also be encouraged to subscribe to your channel, follow you on social media, or make a purchase by including a call to action at the end of each video.

5. The Brand Isn’t What Matters–It’s The People

Brands that place their customers at the center of their story are always the most successful. It is uninteresting for brands to boast about their greatness. What your brand has done to transform people’s lives is what people want to hear. 

Rather than focusing on the product, you want to tell a story about the person. This can be seen in Nike’s business model. For example, a shoe is never in Nike’s video content, but a person is always wearing them.

6. Make Sure You Have Good B-Roll Footage

It is often overlooked that B-roll footage is integral to video production. Regarding editing, the B-roll is a great asset along with your main footage, A-roll. Consider an interview in a factory, for example. 

Nevertheless, we capture the visuals of the factory, its workers, or the interviewee doing their work as the B-Roll, not the interview footage. In many ways, the B-roll is more critical than the A-Roll to convey an authentic and compelling story, in keeping with the “show, don’t tell” mantra.

7. Be Careful Not To Rely Too Heavily On The Script

Rather than being a guideline, this is more of a choice. People usually dislike a lack of focus on a specific topic. Creating videos that rely too much on scripts is also not a good idea. It is more appreciated when a video shares its message loosely and authentically.

Consider vloggers, for instance. The video may be beautifully edited and have great camera placement, but they’ll keep it loose. In this way, their audiences will receive information in a manner that matches their signature style. There is nothing you can script, and you can only perform it.

8. Producing High-Quality Work

When a product fails in this regard, customers won’t keep watching. Initially, some videos appear low-quality to make them appear more authentic, but this trick can only be used a few times and only works for a while. 

As long as your quality is high and you offer valuable content to your customers, they will keep coming back.

The audience cares whether marketing videos are “real” or crafted. Of course, all videos have some purpose, and your customers know what your company stands for, but original videos must feel more authentic. 

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