In this article, I am going to tell you How to Get SEO Clients? so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
As you know, Search Engine Optimization is still very much relevant at these times, especially as a marketing strategy. Most questions on people’s minds often end up as searches on popular search engine sites like google. The biggest and most popular companies still recognize the need for an online presence to keep sticking their faces to their client’s minds. And as you may already know, SEO is the way to go.
Your SEO agent services are indeed needed; however, you need to know how to attract, gain, and retain clients to keep your company running. To help you in this matter, we gathered eight ideas you can implement to earn more SEO clients.
Today’s article focuses on the same,i.e, “How to Get SEO Clients. The articles entail each bit of information necessary for you to know.
Let’s get started!
Table of Contents
How to Get SEO Clients:
Now I am going to tell you 8 tips below, which will help you to find and get SEO clients, which are as follows.
1. Start Small and You Won’t Remain Small
It’s okay for you to start small. All leading and large companies today also had to start small. It can take some time for business owners and other clients to find you. You can use this time to discover your areas of interest, the type of projects you enjoy working on the most, and of course, to gain experience.
As an SEO agency trying to gain more clients, you can start by working with small companies, local businesses, and startups. These businesses may come up with a small budget, maybe even lower than your worth. But you could start small with them so you can rise together. On the brighter side, most businesses wouldn’t ditch an SEO agency they used when they were still small. That is as long as they still get the best quality possible from you. You would find this tip crucial in your SEO agency growth.
Conversely, you can use these projects to build a good reputation and probably gain a referral. Big companies that see how good you are would pay more, seeing the work you’ve done for others. Therefore, you must give your best efforts to any work you do, irrespective of the pay. You would never know who is seeing your work.
2. Work On Your Own Website’s Content
Often, most SEO agents put all their efforts into giving clients the best content while leaving their website crying for help. Doing this would do you no good as your website is one of the best platforms to win the heart of new clients. You also have to ensure that the contents you put on your website make their way to the top search results. Have a good content strategy for this. Think about it this way; imagine you are your own client, and you must sell your website to clients out there. What are the things you’d want to ensure?
You need to gain traffic to your site using SEO-related keywords. Asides from this, you could use keywords related to trendy or recent happenings in industries and try to include them in your content. Prospective clients may assess you based on the kind of content they see on your website and how much traffic it generates. Your website is an impression you create in the mind of your clients. How well do you use this tool in your hands?
3. Entice Clients With Free SEO Audits
Everyone loves freebies. However, freebies are not as common, especially in the SEO niche. Thus, you can leverage this to help you gain leads. It is often a matter of what you have to offer and what you get in return. In this context, you can provide free SEO audits while you get numerous and highly convertible potential clients. When new clients come your way, get them to know more about your services and show your works and the results you’ve generated.
That is enough to level yourself up among others in the market. You’d definitely break the ice and entice them to stay with you by giving free SEO audits. This strategy will tell them that you are interested in doing business with them and are also particular about their success. It’s something rarely seen in SEO providers, and customers will likely appreciate anyone they find that provides this freebie. It will also help build trust with your clients. While this may look like you are losing out by giving freebies, you would still be earning more clients.
4. Partner With Design Or Digital Marketing Agencies
Have you ever been to a local market? You might have noticed a partnership among sellers there. For example, a fashion designing store may be located near a fabric store, and the guy that makes smoothies may have his store close to a person selling fruits. This is not only seen in local markets but also in businesses worldwide.
A diagnostic laboratory may be sited close to a hospital, while a bookshop may be close to a school. These emphasize the importance of partnership and are also applicable in the SEO niche. Clients that meet with website designers and digital marketing specialists usually also require the services of an SEO agent.
This is where partnering with these agencies comes in. It is more like spreading your wings. When these agents have clients who request SEO services, they would readily refer you. You would also reciprocate this by referring clients that require design or marketing specialists. This approach may even encourage more clients to come to you and your partners since they can easily have their web design, digital marketing, and SEO needs met in one place.
5. Pitch Yourself On LinkedIn
LinkedIn is a world for the business community; it is where service providers meet their clients and vice versa. It is also a platform you could use to tell more people about what you do. One advantage you have as an SEO service provider is that you work with content; good content is needed everywhere.
Therefore, any platform that will help you reach more people to read your works and see what you do is a market for you. Thus, explore LinkedIn and use appropriate techniques in it. Avoid spamming the users, as that may put them off no matter how good you are.
However, as the occasion demands, put up relevant content that would either entertain, inspire, or educate whoever comes across you. Before you know it, your content will increase the curiosity of your readers to see who you are and what you do. That’s creating awareness. Prospective clients would be more interested in trying your services out. Before you know it, you have an extra one, two, or more clients.
6. Utilize Other Online Platforms
Having talked about LinkedIn, there are many other platforms to utilize that would help you to gain more SEO clients. Social media is a must for every business owner or service provider. It is especially true on social media platforms that enable the audience to engage freely. Taking Twitter, for example, you can create content that could engage whoever comes across your posts. Share SEO-related memes, explain hard-to-understand SEO concepts in simple ways, jump on relevant trends, and pitch your opinions on the latest google updates. You could create your community on Twitter and reach more audiences by speaking on Twitter space. Practical right?
Another social media platform to utilize is YouTube. YouTube is a platform that has videos on almost anything you could search for. You could amass millions of views on your SEO videos, among which could be your clients. The goal is to reach out to as many people as possible.
7. Consider Selecting A Niche
It is common to see several SEO service providers who offer services in all genres. You may think this is a good catch, but you can be sure there are many of them out there. One of the best ways to stand out is by choosing one or two areas of specialization. These areas should be your strengths—where you can produce your best works.
Streamlining your services into these niches would help to reduce the number of other SEO agents you have to compete with. Consequently, clients with these needs will prefer to come to you as a specialist rather than someone who offers all kinds of services. It increases your client’s trust in you and helps you deliver quality work.
So think about what you would love to specialize in. Are you best at creating the most-anticipated press releases or investing your creativity into blog posts? Do you have a love for technology or maybe medicine and would love to work as an SEO provider in the field? Therefore, dive into these cocoons and shine your light from there.
8. Attend and Speak At SEO Conferences
Don’t depend on your online strategies alone. Go a little off the internet and attend or speak at physical SEO conferences. These events would help you to become known in the community of SEO professionals. You would also increase your network among people in relevant fields and possibly get one or two more referrals from there. More SEO roundups will include your names, and these backlinks would help in organic reach.
Hope you have read about How to Get SEO Clients above. So now if you want to know about What is SEO, then watch the video given above. And get complete information about it.
Conclusion!
You may be good at what you do, but don’t forget that a thousand more SEO professionals offer the same services as you. Therefore, you need to work to build up yourself, increase your reach, and gain more clients. Starting small, publishing great online content, partnering with other businesses, and attending conferences would help build a name for yourself and encourage potential clients to approach you.
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So hope you liked this article on How to Get SEO Clients? And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this article.