If you are a WordPress plugin and theme developer, then I am going to tell you How to Promote WordPress Plugin & Theme, so if you want to know about them, then keep reading this article. Because I am going to give you complete information about this, so let’s start
You’ve spent a lot of time developing a plugin or theme. And now you’re at the point where it’s time to get it into people’s hands. People are searching for good plugin and theme, and you have a ready product in hand, that could really benefit them.
But where do you start? How do you get the plugin or theme in front of your target people who would benefit from it? The answer is simple. You need to promote your plugin.
However, promoting your WordPress product is hard, at least for developers. Many developers get stuck in this part of the process because it feels like a lot of work and they don’t have time for all of it.
Let me tell you, this could be one of the more important parts of your job as a developer because getting people to use your product requires marketing your software in an effective way. You just need to know the right strategies that can help you.
That is why in this guide, we will cover various strategies you can use to promote your WordPress plugin and theme and help people find it easily. Let’s get started.
Table of Contents
How to Promote WordPress Plugin & Theme:
No goal can be achieved without proper planning in place. The same goes for promoting your WordPress plugin and theme. You need a proper set of plans to promote your plugin that consists of both internal and external promotion.
Charity begins at home. So you should also first start promoting your product internally, beginning with creating a brand new website for your product. Let’s take a look at the internal promotional method that we suggest for you.
1. Create a Brand Website
Without a doubt, having a website for your plugin or theme should be the very first step in the marketing process. A website helps you to connect with potential customers and serves as the central place to bring your prospective customer. A well-crafted brand website will attract more visitors who are interested in what you have to offer.
2. Create Regular Content on Your Website
Writing and publishing content regularly is one of the best ways to promote a plugin or theme. The more people who read your content and learn about your product, the better chance there is that they will buy it or use it.
3. Do Email Marketing
If you can attract some visitors, it’s criminal not to convert a percentage of them into paying customers. Email marketing is an effective method to promote your product to your existing visitors. It’s a good way to get in touch with your visitors, build a relationship, and keep them updated on your latest announcements.
4. Run Affiliate Program
Affiliate programs basically let your existing customers refer your product to their network. In return, the existing customer gets a commission on the profit. The importance of affiliate programs is that they provide an opportunity for you to generate additional income, while also providing you with a way to reach more people and increase awareness of your plugin or theme.
5. Promote on Social Media
In today’s world, people spend a big chunk of their time online, especially on social media. Thus, social media has become an excellent marketing tool for promoting your plugin or theme because it allows you to reach out to customers directly via their social channels. Make sure to spread your content through social This ensures maxim visibility.
While internal promotions help to create build your long-term branding by not depending on any external stakeholder. On the other hand, external promotional methods require you to rely on external stakeholders. However, external promotions usually have a bigger impact on sales.
Let’s check out the external promotional methods that you should implement.
6. Run Paid Ads
Paid ads on Google and social media are quite the popular medium to promote products. They convert a lot and also bring in prospective visitors. Thus you should run paid ads as a primary source of promotion and sales.
7. Do Outreach for Backlink
Backlinks are the most important thing when it comes to building a website’s authority. Getting backlinks from websites of similar industries can play a huge role to strengthen your product website’s rank.
“Backlinks affect search engine rankings more than anything else. The number and quality of them pointing towards your site will largely determine in what position your site ranks in the search results.” – Mark Walters, SEO expert, and consultant, SEOmark.
So you should target outreaching out to websites from the WordPress industry if you want to effectively boost your website’s backlink profile and get benefited from it.
8. Publish Guest Post
Guest posting is when you post on another site and get your article published. The best way to do this is by writing an article about a topic that relates to your product which you want to promote subtly. You can find guest posting opportunities from many WordPress-related blogs by searching for them on Google.
Guest posts allow you to get new traffic to your website, which is critical for any business. They also give your product credibility in the eyes of readers, since they trust what people who have expertise write about.
9. Do Outreach to Influencers
Another key way that WordPress plugin/theme owners can help promote their products is by reaching out to influencers in the WordPress industry. Influencers are people who have a large audience and are influential within WordPress.
By reaching out to these influencers, you can get them talking about your product and helping you promote it through social media channels such as Twitter and Facebook.
This approach has several advantages over other methods of promotion because it allows businesses to promote without having to spend money on advertising campaigns or spend time researching.
WordPress influencers are often willing to help promote products or services that they believe in because they believe that these products or services will benefit others as well as themselves personally. So don’t be shy to approach a couple of influencers.
10. Collaborate with WordPress Directories
WordPress.org is the premier free WordPress repository. But apart from that, there are also premium plugin/theme repositories where you can sell the premium version.
Apart from such premium repositories or directories, there are also free plugin directories like WP Hive. You can collaborate with such directories to bring your product in front of prospective people.
This collaboration with directories can be promoting your product with a special deal, publishing your product as a top pick in your category, mentioning your product in relevant articles, etc.
11. Get Your Product Reviewed
People trust you when other people also endorse you. That’s why product reviews work so effectively. Product review can also make sure that your product is on top search engine results for relevant keywords from multiple websites, making your product more visible.
WordPress is a vast industry, so there are lots of quality blogs where you can get your product reviewed if it is of good quality.
As WordPress blogs usually have a lot of relevant visitors to your product, you can get in front of lots of potential customers. So it would make a lot of sense, even if you have to pay a certain amount to publish the paid review.
12. Promote with WP Hive
WP Hive is a reimagined WordPress repository dedicated to helping people find plugins and themes. It has a plugin search feature, where people can search for plugin insights such as memory usage, page speed impact, errors, and more.
This uniqueness made WP Hive a popular tool among WordPress users and moreover, it runs a resourceful WordPress blog for the same goal. Furthermore, WP Hive also has a Chrome Extension used by more than 7,000 users that allow users to see important plugin insights right on the plugin pages of the WordPress.org repository.
Overall it is one of the most prominent WordPress resource sites where you can promote your WordPress product to reach your target audience.
Conclusion:)
Digital products are often easier to promote than physical products thanks to lots of different ways of doing so. If you choose the proper strategies and can choose the right audience to get in front of, you can sell your plugin or theme. There’s no doubt about it.
You have put in a lot of work developing a great product, you shouldn’t have to worry as much while marketing it. To make your journey easier, in this article we have talked about the most effective marketing strategies to promote your WordPress plugin or theme. This includes a detailed guide for both internal and external promotional activities.
If you believe your product is truly capable of helping people out there, there should be no doubt about it, you should promote your product.
So what do you think about the plan that we shared here? If you think we missed something that could also be effective, don’t be shy to share it with us in the comment section below.
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So hope you liked this article How to Promote WordPress Plugin & Theme. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this article.