If you are a website owner, then I am going to tell you How to Promote Your Website on Pinterest, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
As you all know, in today’s time everyone is making a website for himself and his business. And promoting it through social media and advertisement.
So in such a situation, if you are using Pinterest which is Image sharing service, then I am going to tell you How to Promote Your Website on Pinterest, and that too in full detail.
So let’s get all the information about How to Promote Your Website on Pinterest without wasting any time, come on.
Table of Contents
How to Promote Your Website on Pinterest:
Did you know that Pinterest drives more traffic to shopping websites than Facebook and Instagram?
One of the most underrated social media platforms, Pinterest is overlooked by many business owners and social media bloggers. A visual discovery platform Pinterest is one of the best sources to drive traffic to our website.
Driving traffic and engagement is becoming more and more challenging for every business with each passing day, but Pinterest is one of the top social media platforms through which you can drive the traffic.
Let us look at some of the strategies that work in driving Pinterest traffic.
1. Pinterest Keyword Research
Similar to Google, Pinterest in itself is a search ENgine. Ad as the basics of ranking and having visibility on Google starts from Keyword Research; the same is the concept with Pinterest.
The first and the foremost strategy while driving traffic towards your website through Pinterest is to do keyword research. Thankfully, the keyword research on Pinterest is much simpler than on Google. Let us look at three strategies that you as a Pinterest marketer can follow.
- Pinterest Search Bar
Pinterest Search Bar is probably the best source to understand what the users are searching for. Once you start typing any search term related to your website, Pinterest will automatically suggest other related search terms.
- Explore Pinterest
The second way to do the keyword research is to explore Pinterest. Once you search a term related to your website, you will find featured articles, trending searches, and popular ideas. This is a great way to understand what people are searching for and what keywords the competitors are targeting.
- Pinterest Ads
Log in to your account and go to the Pinterest ads section to find keywords through Pinterest Ads. While setting up the entire campaign, you will come across a section where you must put the keywords you want to target. Over there, the Pinterest algorithm will give suggestions related to the most searched keywords and relevant keywords based on your niche.
2. Include Keywords in your pin titles and descriptions
One strategy that many social media marketers are unaware of is that it is excellent to include keywords in your pin titles and descriptions.
The idea is to optimize the pins rather than just uploading them without any strategy. To optimize your pins:
- Add the focus keyword in the pin title and description
- Add the focus keyword on pin images as Pinterest reads the text on images as well
- Include LSI and other related keywords into the pin description
- Include 2-5 relevant hashtags at the end of the pin description
3. Optimize the Boards
On Pinterest, Users can specifically search for boards to follow. Thus, it is an advantage to optimize your board as well. It is essential to include focus keywords while optimizing your boards.
The same rules apply while optimizing the boards and pins, but the only difference is that you don’t need to add the hashtags in the board description.
4. Match the blog post title
Pinterest is following the steps of google with each passing day. It scans the blog to which the pins are linking; thus, it is necessary to connect to the relevant blog post of the website.
Pinterest takes measures against pin cohesion ( the activity of linking the pins to irrelevant blog posts). Thus, while optimizing your page, make sure to match the pin’s web page semantics to your blogs.
5. Apply for Rich Pins
Rich pins contain extra information about the website and help the pins stand out from the other pins on Pinterest.
The two of the most popular rich pins that Pinterest marketers use are rich pins for articles and products. These are rich pins for articles, products, recipes, movies, places, or apps. It helps optimize the Pinterest profile and attract traffic towards your profile and ultimately towards the website.
The idea behind applying rich pins is that it provides the users with extra information, increasing the click-through rate.
6. Pin Consistently
The active life of pins on Pinterest is more than on any other social media platform. One of the most underrated and ignored strategies while working on Pinterest marketing is consistency. To attract visitors and get traffic to pin consistently.
But for that to work, you must pin consistently. The average number of pins is around 8-10 pins, and once you start doing that, the Pinterest algorithm makes it easier for you to get discovered.
7. Be Patient
Increasing the reach and visibility is not a short-term process. It requires a lot of patience and time. The traffic does not grow overnight, you need to work on adding new, relevant, and authentic pins daily for about two months, and after that, you might be able to see the results.
Pinterest’s built-in analytics will give you access to every metric you need to increase your reach and visibility, so make sure to use those metrics properly. This analytics provides you with information related to the pins driving the most traffic, engagement, and saves, along with what days you see the most impressions and much more.
Bonus for you!
Along with the strategies mentioned above, a marketer can follow various other best practices to drive traffic to their Pinterest account and their website. Let us look at some of those practices.
- Pinterest focuses on fresh, authentic, and relevant content and more content. Thus, pinning around 5-7 pins per day is one of the best ways to attract traffic.
- Avoid duplicate content while pinning. Do not pin the same pin more than once to the same board. This is considered duplicate content in Pinterest’s algorithm, and you might get your account blocked.
- Using a scheduler always saves time.
- One strategy that Pinterest marketers are repeatedly ignoring is to optimize their websites. With the changes in the Pinterest algorithm, Pinterest reads and understands the website to which you are linking. Thus, make sure that you connect to the most relevant website and that the website is optimized as well.
Conclusion:)
Pinterest is one of those platforms where you don’t need to spend money to gain more followers and reach. Driving tons of traffic from Pinterest is relatively easy compared to other social media channels. Your content strategy will take you to the roads for the same.
Read also:)
- How to get traffic from LinkedIn for a Website: A-to-Z Guide!
- How to use TikTok for Marketing Your Website: A-to-Z Guide!
- How to Find Influencers for your Social Media Marketing Campaign!
So hope you liked this article How to Promote Your Website on Pinterest. And if you still have any questions and suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this article.